3 top tips
to personal branding success on LinkedIn by jennifer corcoran Success on LinkedIn lies in your ability to build trusting and meaningful relationships with your connections and network. In order to build this trust you need to build a solid foundation using your LinkedIn profile AND personal brand.
Did you know that LinkedIn is currently the number one space to grow your personal brand faster than anywhere else online? With 610+ million professionals currently on the platform this is a fantastic opportunity not to be sniffed at. Now, you might ask yourself why is a personal brand necessary? The answer is; your personal brand is everything that makes up you! Your reputation, your personality, your online presence and your energy. Your brand is expressed through all the different ways you communicate. The first way many people will engage with you is online, and the best way to ensure that you’re communicating your brand is to own it, develop it and maintain it. Most individual LinkedIn profiles appear in search results. If someone searches your name or company in Google, your LinkedIn profile will likely appear within the first few results. That hit could be the key to your relationship going forward so it needs to be on point, up to date and relevant. You only have a few seconds to make that initial first impression and my top three tips are as follows:-
TIP 1
Invest in a professional profile headshot. Statistics show that LinkedIn members with a profile photo receive far more engagement, in fact 21 times more profile views and 9 times more connection requests. By investing in a professional headshot, you are telling the world that you mean business.
TIP 2
Invest in a branded cover photo. Your cover photo is the space directly above your profile photo. Think of it as your prime advertising space on LinkedIn. Make sure you’re making the most of this space by showing off your logo and tagline in order to raise valuable brand awareness.
TIP 3
Invest some time on your headline. If you get your headline right (along with your profile photo), you can increase your chances of getting clients by 200%. The headline is the biggest mistake I see made on LinkedIn. It is NOT your title. Instead of listing a functional job title, as in ‘Director at ABC’, you should list specific keywords. The formula is simple – what you do, who you help and list the benefits / features.
" Your personal brand is everything that makes up you! Your reputation, your personality, your online presence and your energy. Your brand is expressed through all the different ways you communicate." We live in a time poor society and you need to have the X-Factor to stand out on LinkedIn and encourage others to click to ‘show more’. If you want to learn more about how you can fully optimise your profile, raise your visibility and personal brand on LinkedIn please check out my new course ‘LinkedIn Profile Success’ where I share the secrets to my success on LinkedIn.
I would also love to connect with you so please reach out and send me a personalised connection request to: www.linkedin.com/in/jennifercorcoran1/
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