what you wear
is important for your brand visibility by shyla hassan We live in a world where we judge a book by its cover and our eyes continuously examining a person when they walk into a room. What we wear is an extension of our personality, a kind of a visual voice that signifies this is who I am.
We’re all individual beings with a unique personality and looks. Clothes help to shape our identity and create visibility; it’s not something that can easily be replicated from a social influencer. Look in the mirror and ask yourself, “Who am I and what do I want to project to the world?” Having worked in the fashion industry for over two decades, I asked myself that very same question. Did owning a wardrobe packed full of clothes create more options and visibility? No! I was just another fashion victim, not able to resist anything eyecatching, and too many choices overloaded my head with decision anxiety. This left me feeling even more disempowered as the clothes I was buying were sitting in my closet and they fitted neither me nor my brand values well.
So how can you reflect your real identity in your clothes? By eliminating the noise and focusing on selecting pieces that tell your story. In short, shopping with a conscious purpose. Buying well-made quality items that last for a few seasons. Wearing a piece of clothing should feel true to your personality and lift your mood. Wear ill-fitting or cheaply made clothes, and you will lose your sense of authenticity – and this is something that clients and audiences pick up on. It can affect your credibility. I have spent the last several years working with women and their issues with clothes and the guilt in having to throw clothes away. We spend time choosing quality over quantity and undoubtedly this contributes to building self-confidence and reducing decision fatigue.
" My advice on investment pieces is this: seek brands with sustainable credentials to get more value for money." When styling clients I inject some colour and textured pieces to add excitement and then convert the ensemble into outfits. While I mix and match, I work on re-using discarded items. It's worth the time and effort to learn what works for you and get to know your body type. This way you can make better choices and take pride in your appearance, and this will, in turn, reflect confidence and credibility. My advice on investment pieces is this: seek brands with sustainable credentials to get more value for money. If you buy clothes that are cheaply made, it can look messy and will not represent your brand well. We behave based on how we feel so set the time aside and invest in doing something that will be of great value.
Visit www.stylistinlondon.com and subscribe to my exclusive weekly style edits to help you express your personal brand through what you wear. For a no obligation consultation feel free to email contact@stylistinlondon.com
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