1o steps
to building credibility with your target audience by dionne smith When it comes to personal branding, maintaining the momentum of visibility is key to becoming a recognisable force within your industry. You also need to consider how you can to keep your audience engaged. Follow these steps to help build your credibility and make the most of your visibility:
your story Focusing on your personal development journey; what you have learned over the years, and the challenges and vulnerabilities you’ve been through will allow you to make an emotional, endearing and empathetic connection with your target audience.
attraction The skills, knowledge, talent and experience that you have gained are unique to you. They’re also ultimately what your audience is going to buy into and how you start to build your credibility.
your message From your story and your experience, develop a message that resonates with your audience and helps them understand the knowledge and skills you have to help them.
authenticity A truly successful personal brand is honest and authentic, so stand up for what you believe in and showcase the best of yourself because this is one of the key attributes that your audience will appreciate about you.
consistency Once you are clear on your message to your audience; being consistent and following through on your mission, vision and values will help to ensure that the perception you create is in alignment with your brand development.
communication You don’t have to be amazing at everything, pick the channels that you feel comfortable using and which you can maintain regularly to communicate with your audience. Provide them with high quality, valuable content that highlights your leadership and expertise.
collaborate Working with other professionals who match your values can enhance the service you provide to your clients. It offers a clear benefit to building your credibility and allowing you to go the extra mile with your business proposition.
face-to-face Networking or meeting potential clients face-to-face gives a different dynamic to an online relationship. When you can meet face-to-face with your audience, it creates an opportunity to share your story and message with them to make an impact for them to remember you.
innovate We are living and working in very competitive environments where the demand for attention is at an extreme. Stay focused on ways in which you can improve what you do to maintain your leadership and authority.
visibility Lastly, getting your message out to your target audience consistently and building relationships that will help you achieve the success you want. It can take time to get to the level of recognition you want to achieve, but when you do then the hard work you have put in on developing your personal brand and your credibility will speak for itself.
For more advice and support with your personal brand development, visit my website to schedule a free 90 minute brand discovery session.
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