fall 2021: the capsule concept

Concept: Color and time. The goal of this office space project was to unify the past and present of Grand Avenue. Inspired by the black and white photographs of a thriving Grand Avenue, I wanted my design to feel as though one was walking into a black and white photo. This acknowledged the success of the past, while communicating that FIRST. will focus on returning Grand Avenue to it’s former glory. I wanted to include pops of color to highlight the FIRST. products within the building, while also acknowledging the established culture and unique identitiy of modern day Grand Avenue.