STYLE GUIDE USAGE This style guide should be followed to maintain branding consistency. Logos are to be used only as explicitly depicted in this guide. You may not distribute the text or praphics to others without express written permission of the University of Pawnee. Please conatct the University of Pawnee regarding usage of any logo or brand related material.
CONTACT INFORMATION THE UNIVERSITY OF PAWNEE 3218 South Ramsett Parkway Pawnee, IN 47490
E - FILE DISTRIBUTION University Communications Contact: Donna Meagle P: (812) 267-4315 Email: donna.meagle@pawnee.edu
AXELSON BRANDING GROUP 3441 Wadsworth Blvd., Suite 407 Broomfield, CO 80234 Contact: Brandon Axelson P: (303) 452-6872 Email: brandon@axelsonbranding.com axelsonbranding.com
Athletics Department Contact: Chris Traeger P: (812) 348-8384 Email: chris.traeger@pawnee.edu
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INTRODUCTION The University of Pawnee is known and recognized as a slightly below average learning and athletic institution. Therefore, it is critical that the visual elements that represent the institution and its image do so consistently and with integrity. Institutions naturally have begun recognizing the importance of image consistency, implementing cohesive standards to protect their brand, ehance the value of their names, and build a foundation for succesful branding. Succesful branding occurs when an entity presents itself consistently over time, creating an emotional connection with desired audiences. A proliferation of identities and symbols creates confusion in the midst of audiences whose support we seek: students, prospective students, parents, alumni, athletes, staff, and supporters. While logos and symbols ae not the sole elements of an institutional “brand,� they are its visual representation and extension. When that visual representation is disconnected or inconsistent, it follows that the perception of the institution can also become disconnected and inconsistent. These are the reasons The University of Pawnee logo identity has been streamlined, to minimize confusion and to stregthen the brand.
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PRIMARY MARK
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PRIMARY MARK VARIATIONS
Full Color
Grayscale
One Color [Black]
One Color [Reverse White]
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SECONDARY MARKS
Full Mark Vertical [Centered]
Full Mark Vertical [Left Alligned]
Full Mark Vertical [Stacked]
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MARK LOCKUPS
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OFFICIAL SEAL
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TYPOGRAPHY
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USAGE GUIDELINES
Unacceptable Applications
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USAGE GUIDELINES
Safe Area
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OFFICIAL COLORS
PANTONE: 7483
PANTONE: 7564
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CMYK: 84, 39, 87, 35
CMYK: 12, 50, 100, 1
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RGB: 35, 91, 57
RGB: 219, 138, 2
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HEX: #235B39
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HEX: #DB8A02
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PRIMARY MARK
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PRIMARY MARK VARIATIONS
Color Variants on White
Color Variants on PMS 7483 Green
Color Variants on Black
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LOGOTYPE
Color Variants on White
Color Variants on PMS 7483 Green
Color Variants on Black
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PRIMARY MARK & LOGOTYPE
Color Variants on White
Color Variants on PMS 7483 Green
Color Variants on Black
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PRIMARY MARK & LOGOTYPE
Color Variants on White
Color Variants on PMS 7483 Green
Color Variants on Black
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SPORTS MARKS
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TYPOGRAPHY
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TYPOGRAPHY
Custom Pawnee Font (Vector or JPEG Format Available)
Custom Pawnee Font on PMS 7483 Green
Custom Pawnee Font on Black
Custom Pawnee Numerals
Custom Pawnee Numerals on PMS 7483 Green
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USAGE GUIDELINES
Unacceptable Applications
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USAGE GUIDELINES
Safe Area
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OFFICIAL COLORS
PANTONE: 7483
PANTONE: 7564
|
|
CMYK: 84, 39, 87, 35
CMYK: 12, 50, 100, 1
|
|
RGB: 35, 91, 57
RGB: 219, 138, 2
|
HEX: #235B39
|
HEX: #DB8A02
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APPLICATION GUIDELINES
Application Type 4 Color Printing
2-3 Color
1 Color
2 Color Printing 1 Color Printing Electronic Media (Web, Power Point) Word Processing (Word) Television Billboards, Signs, Posters Embroidery Silk Screen Embossing & Debossing Etching / Engraving Thermography Painting Monochrome LCD Display Logo color selection may vary from the chart depending on the graphic situation. Always seek direction from Pawnee Athletics to avoid misuse of logos and colors. (See page 1 for contact info)
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