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Westman’s Top Four Under 40 - Danielle Adriaansen, Hailey Jefferies, Jordan Ludwig, and Parker Easter
The Brandon Chamber of Commerce recently introduced a new award category to their Business Achievement Awards for 2021. The award recognizes the outstanding achievement by an individual under the age of 40 who works in a leadership role in any size organization from the public, private, or non-profit sector. The ideal candidates are active and engaged in work and the community, as well as being a creative problem solver, disciplined in performance, and generous in spirit.
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Below are the winners for 2021.
Danielle Adriaansen
ASSINIBOINE COMMUNITY COLLEGE
Danielle Adriaansen is the director of public affairs at Assiniboine Community College (ACC). In her position she leads the college’s recruitment, marketing, and communications teams. Outside of work, she is part of the steering committee that saw the rebirth of Habitat for Humanity in Brandon. She is also a longstanding volunteer with the Art Gallery of Southwest Manitoba, having served on the organization’s board since 2019.
Last August, Adriaansen was asked to serve as interim vicepresident, international, in addition to her role as the director of public affairs at ACC. She recently undertook the college’s next generation of international strategy to lead them through its pandemic recovery and has been reappointed to continue in the VP role through to mid2022.
Hailey Jefferies
PRAIRIE FAVA
Coowner of Prairie Fava, Hailey Jeffries established Prairie Fava as a link between fava bean growers, food processing and manufacturing companies, and the end consumer. Prairie Fava manufactures highquality Canadian fava beans into a variety of whole food ingredients, including flour, splits, whole beans, flakes, and more. The fava bean stands out among other pulses thanks to its better nutrition, flavour, functionality, and sustainability. Under Jefferies’ leadership, Prairie Fava was awarded the Startup of the Year award in 2019 from the Manitoba Chambers of Commerce. The company aims to link fava bean growers, food processing, manufacturing companies, and the end consumer together and they are committed to valueadded development of fava from seed to farm to fork.
To help contribute to the industry’s growth, Jefferies has sat on the board of the Manitoba Pulse Growers and Pulse Canada, and is a voting member on the Prairie Grain Development Pulse and Specialty Crops Committee.
Westman's top four under 40
Jordan Ludwig
BRANDON BUSINESS INTERIORS
A born and bred Brandonite, Jordan Ludwig is the president of Brandon Business Interiors, a commercial furniture and design office.
Shortly after graduating from Brandon University, Ludwig began working with the family business and become involved with the Brandon Chamber of Commerce at a committee level. In the community, he cofounded and established the Westman Ultimate Disc League, volunteers with the Westman Dreams for Kids on their golf tournament committee, cochaired the YMCA Strong Kids Campaign, served as chair of the Brandon Family YMCA Board, and is chair of the Brandon Chamber of Commerce.
Parker Easter
RENU HYGIENICS
Parker Easter is the founder and CEO of ReNu Hygienics, a soap recycling startup that is dedicated to creating hygiene access and protecting the planet. Easter is currently in law school at the University of Calgary, but was born and raised in Brandon. Growing up in a selfdescribed privileged lifestyle, Parker found himself with a diverse friend group that would open his eyes to the many harsh realities of the world. He got his entrepreneurial spirit from his father, and used to that start up ReNu Hygienics during his final year of undergrad at Brandon University, where he received a bachelor of business administration (honours). ¢
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