OSU Alumni Association 2014 Board of Regents Report

Oklahoma State University

Alumni Association

201 ConocoPhillips OSU Alumni Center, Stillwater, OK 74078-7043 • orangeconnection.org Report to the Board of Regents for the Oklahoma A&M Colleges • June 20, 2014

Over the past year, the OSU Alumni Association has continued to serve its more than 207,000 living alumni and friends. The organization is entering the second year of a threeyear strategic plan, which is serving as a road map as it strives to serve as a connection to OSU.

Where Our Alumni Live 6,549

5,385

138,622

30,619

80% of all alumni live within 50 miles of a chapter or club.

engagement

CHAPTERS The Alumni Association Chapters Program is creating connections coast to coast.

100

chapters and watch clubs

12 new

groups established

4

Vintage O-State and Brighter Orange events

C

402,624 website visits

itf 67,500,000 impressions

[

5,425,509 emails sent

Our alumni chapters hosted 912 events attended by 25,760 loyal and true alumni. ®

COMMUNICATIONS

Alumni count on the Alumni Association for the latest OSU news and achievements across a variety of print and electronic media.

The future is bright orange for our 5,500 registered legacies.

program enhancement The Alumni Association began exploring a partnership with Hire OSU Grads to offer additional career support to Alumni.

GRANDPARENT UNIVERSITY Grandparent University is a three-day intergenerational learning experience for OSU Legacies and their grandparents. This year, the Alumni Association hosted more than 520 attendees and 28 majors.

Student Alumni Association members are gaining connections for life.

MEMBERSHIP DISCOUNTS Members benefit by saving hundreds of dollars via exclusive discounts offered by the Alumni Association. This year’s Cotton Bowl game savings for a family of four was $292. Discounts included hotel, OSU University Store shopping and an AT&T Stadium Tour.

Member $528

BOWL GAME

member savings $ $ $ $292 $ $ $

Non-member $820

relationship management

REGIONAL EVENTS The Alumni Association partnered with

WICHITA

and the OSU Foundation to host eight regional events across the United States with an average attendance of 90 alumni at each event.

CHICAGO

President Hargis

Attend a regional event in 2014.

More locations to be announced.

DENVER

KANSAS CITY ORANGE COUNTY TAMPA PHOENIX GREENWICH

COWBOYS FOR HIGHER EDUCATION

Cowboys for Higher Education hosted three receptions honoring Cowboys in the state legislature. They also held a Capitol Cowboy breakfast at the Capitol featuring special guest speaker President Hargis.

CAR TAG

The new OSU car tag was introduced featuring OSU’s signature orange and the school’s mascot, Pistol Pete. $20 from each car tag sale is designated for scholarships to support OSU-bound students from Oklahoma high schools.

looking ahead

HOMECOMING

The Alumni Association Homecoming Endowment reached a milestone goal this past year. We are now able to provide funding in excess of $20,000 to student groups participating in Homecoming activities. To make a donation, visit osugiving.org/homecoming.

NEW LEADERSHIP

The OSU Alumni Association Board of Directors named Chris Batchelder the organization’s 13th president in its 116-year history. Batchelder was born and raised in Bartlesville, Okla.

He graduated from OSU in 1995 with a degree in marketing and a minor in advertising. He previously served as the Alumni Association’s development director from 1998 to 2004 helping to raise funds to construct the ConocoPhillips OSU Alumni Center. Chris and his wife, Angie, have three children: twin daughters Abbey and Emily, 16, and son Brady, 8.

“We will continue to strengthen and expand our programming to engage as many Cowboys as we can during these historic times at OSU.” – Chris Batchelder

CORPORATE PARTNER

The updated Corporate Partnership Program is a unique opportunity to targetmarket products and services through a variety of Alumni Association programs and events. The results show that our network of alumni and associates pay attention to OSU-friendly businesses.

M A RKE T IN G

OSU CREDIT CARD

The Alumni Association is pleased to announce MidFirst Bank as the official provider of the OSU credit card. The Alumni Association partnered with MidFirst in a multi-year agreement to offer the official OSU card to alumni and friends. Watch for details coming soon on orangeconnection.org.