2 0 17 – 2 0 1 8
O S U A T H L E T I C S LOGO IDENTITY GUIDE
PRIMARY LOGO Authorized Colors One- and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS Pistol Pete and standard versions Sport / club specific Petes LIMITED / EXCLUSIVE USE MARKS Football helmet decal Phantom Pete POSSE star Baseball cap only Bedlam Series Barbwire / Bandana Marshall Badge Season of Orange LOGO HIERARCHY
2
O S U A T H L E T I C S LOGO IDENTITY GUIDE
Note registration mark
PRIMARY LOGO Authorized Colors One- and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS Pistol Pete and standard versions Sport / club specific Petes LIMITED / EXCLUSIVE USE MARKS Football helmet decal Phantom Pete POSSE star Baseball cap only Bedlam Series Barbwire / Bandana Marshall Badge Season of Orange LOGO HIERARCHY
O S U A T H L E T I C S LOGO IDENTITY GUIDE
3
PRIMARY LOGO Authorized Colors One- and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS Pistol Pete and standard versions Sport / club specific Petes LIMITED / EXCLUSIVE USE MARKS Football helmet decal Phantom Pete POSSE star Baseball cap only Bedlam Series Barbwire / Bandana Marshall Badge Season of Orange LOGO HIERARCHY
4
O S U A T H L E T I C S LOGO IDENTITY GUIDE
PRIMARY LOGO Authorized Colors One- and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS Pistol Pete and standard versions Sport / club specific Petes LIMITED / EXCLUSIVE USE MARKS Football helmet decal Phantom Pete POSSE star Baseball cap only Bedlam Series Barbwire / Bandana Marshall Badge Season of Orange LOGO HIERARCHY
O S U A T H L E T I C S LOGO IDENTITY GUIDE
5
PRIMARY LOGO Authorized Colors One- and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS Pistol Pete and standard versions Sport / club specific Petes LIMITED / EXCLUSIVE USE MARKS Football helmet decal Phantom Pete POSSE star Baseball cap only Bedlam Series Barbwire / Bandana Marshall Badge Season of Orange LOGO HIERARCHY
6
O S U A T H L E T I C S LOGO IDENTITY GUIDE
PRIMARY LOGO Authorized Colors One- and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS Pistol Pete and standard versions Sport / club specific Petes LIMITED / EXCLUSIVE USE MARKS Football helmet decal Phantom Pete POSSE star Baseball cap only Bedlam Series Barbwire / Bandana Marshall Badge Season of Orange LOGO HIERARCHY
O S U A T H L E T I C S LOGO IDENTITY GUIDE
7
PRIMARY LOGO Authorized Colors One and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS Pistol Pete and standard versions Sport / club specific Petes LIMITED / EXCLUSIVE USE MARKS Football helmet decal Phantom Pete POSSE star Baseball cap only Bedlam Series Barbwire / Bandana Marshall Badge Season of Orange LOGO HIERARCHY
8
O S U A T H L E T I C S LOGO IDENTITY GUIDE
HASHSTAGS #okstate (primary hashtag, always lower case) #GoPokes
PRIMARY LOGO Authorized Colors One- and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS Pistol Pete and standard versions Sport / club specific Petes LIMITED / EXCLUSIVE USE MARKS Football helmet decal Phantom Pete POSSE star Baseball cap only Bedlam Series Barbwire / Bandana Marshall Badge Season of Orange LOGO HIERARCHY
O S U A T H L E T I C S LOGO IDENTITY GUIDE
9
PRIMARY LOGO Authorized Colors One and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS Pistol Pete and standard versions Sport / club specific Petes
Helmet decal
POSSE star Phantom Pete
LIMITED / EXCLUSIVE USE MARKS Football helmet decal Phantom Pete POSSE Star Baseball cap only Bedlam Series Barbwire / Bandana Marshall Badge Season of Orange LOGO HIERARCHY OSU specific
10
O S U A T H L E T I C S LOGO IDENTITY GUIDE
Cowboy baseball hat only
PRIMARY LOGO Authorized Colors One- and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS Pistol Pete and standard versions Sport / club specific Petes LIMITED / EXCLUSIVE USE MARKS Football helmet decal Phantom Pete POSSE star Barbwire custom wordmarks
Baseball cap only Bedlam Series Barbwire / Bandana Marshall Badge Season of Orange Bandana Pattern LOGO HIERARCHY
O S U A T H L E T I C S LOGO IDENTITY GUIDE
11
PRIMARY LOGO Authorized Colors One and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS Pistol Pete and standard versions Sport / club specific Petes LIMITED / EXCLUSIVE USE MARKS Football helmet decal Phantom Pete POSSE star Baseball cap only Bedlam Series Barbwire / Bandana Marshall Badge Season of Orange LOGO HIERARCHY Marshall badge
12
O S U A T H L E T I C S LOGO IDENTITY GUIDE
PRIMARY LOGO Authorized Colors One- and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS Pistol Pete and standard versions Sport / club specific Petes LIMITED / EXCLUSIVE USE MARKS Football helmet decal Phantom Pete POSSE star Baseball cap only Bedlam Series Barbwire / Bandana Marshall Badge Season of Orange 2017-18 marketing slogan
LOGO HIERARCHY
O S U A T H L E T I C S LOGO IDENTITY GUIDE
13
PRIMARY LOGO
PRIMARY ATHLETIC MARK
Authorized Colors One- and two-color Correct / incorrect color applications HASHTAGS SECONDARY MARKS
1-COLOR / 2-COLOR PRIMARY ATHLETIC MARK
Pistol Pete and standard versions Sport / club specific Petes LIMITED / EXCLUSIVE USE MARKS
SECONDARY ATHLETIC MARKS
Football helmet decal Phantom Pete POSSE star Baseball cap only Bedlam Series Barbwire / Bandana
LIMITED USE / EXCLUSIVE ATHLETIC MARKS
Marshall Badge Season of Orange LOGO HIERARCHY
14
O S U A T H L E T I C S LOGO IDENTITY GUIDE
Football helmet decal only
Baseball cap only