THE
ONE TRUE ,
ORANGE
I’VE BEEN THINKING OF WRITING A BOOK. One of suspense, intrigue,
mystery and all things “hot” inside
were added in 1949, 16 more in 1958,
Several years ago when OSU
and fluorescent hues in 1972 (of
fans decided the right ORANGE
course it happened in the 1970s).
was in vogue, it seems all kinds of
Textile and manufacturing
ORANGE products began popping
college sports. I’ll call it 50 SHADES OF
companies caught on and began
ORANGE . Surely that would have
cranking out all kinds of products
favorite shoes, clothing and depart-
been a better title of the book by
in various shades of ORANGE .
ment stores. Fans began to ask, “CAN
up. People began to look for it in their
E. L. James. Even for those of you
So, beware the bogus ORANGE!
I GET THAT IN ORANGE ?” Just about
who loved the new gray infused into
There are ORANGE purses,
the time I think I have seen everything,
the uniforms last year, everyone
watches, boots, belts, cups, coffins,
someone walks past me with an
knows ORANGE is way more
wash-and-wear, underwear and
original ORANGE product that tops
steamy. I have some great ORANGE
everything in between. If it can be
them all.
neckties.
creatively crafted and communicated
Perhaps I’d be better off steering clear of the “shady” side of things and focus on something I know a little bit
to creators, they can make it in
ORANGE . But the real question is: IS IT THE
It just so happens that ORANGE “pops” well off of black, white and, yes, gray. I’ve decided ORANGE is a very distinguishing, flattering and unique
about: ORANGE . In 1903 Crayola
RIGHT ORANGE ? There is amber,
color, and that sets us apart from
developed a new product called
apricot, tangerine, peach, pumpkin,
most all the rest of the sporting world.
Crayons. Eight basic colors were
rust, burnt orange, safety orange …
produced, the brightest of which was
you get the idea.
ORANGE . Forty additional colors
82
JULY 2012
I like it. It’s distinctive. In fact, I believe ORANGE makes people look smarter. After all, I bet the sharpest crayon in your box of 64 was … ORANGE .
GO POKES!
KYLE WRAY VICE PRESIDENT ENROLLMENT MANAGEMENT & MARKETING