The Make-up of Beauty A look at the wild world of cosmetic ingredients
The Body Shop was founded in 1976 by Anita Roddick. The inspiration was a small shop in Berkeley, California, selling naturally scented soaps and lotions, and employing immigrant women from countries that Anita visited on her many travels around the globe. With a vision to sell products with natural, ethically and sustainably sourced ingredients, The Body Shop grew quickly and blossomed into a movement toward social and environmental causes, including a campaign to raise self-esteem in women. The Body Shop was before its time and kicked off an obsession with all things natural for many that continues to grow by generation. The world has gotten decidedly more complex, well-traveled, healthier, wealthier, and age and beauty obsessed, although the definition of the latter has broadened significantly given campaigns such as Dove Real Beauty and spokespeople such as model Winnie Harlow. Consumers around the globe are creating their own definitions of beauty which look beyond age, gender and body type, and they don’t just want to look good, they want to feel good too.
MaryLee Sachs
