Brands Magazine - August E-Issue 2016

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EDITOR’S NOTE Dear Readers, As you all know that it is the month of Independence, hence by looking at the past 10 years and comparing it with 2016, we stands out shining up, onto the way of development with the way Pakistan Army is defending the nation, along with the government boosting up the economy.

The only thing that worries me now is that who’s behind these remaining terrorist activities. Are they actually a part of the external forces or someone within us, who have chosen the wrong path? Whoever they may be, if they are the enemies of Pakistan then they are our enemies too, and we all have to wage war against them, united. This is not just the war for the We are often found criticizing the government, but have we ever thought of the fact whether we have played our role as true Pakistanis? Have we done anything for the betterment of the nation, or atleast for the people around us? If not, then we do not have the right to criticize either. Think about it and decide for yourself.

May Allah bless my pride, my home, my identity – Pakistan!

Happy Independence!

RAINMAKERS Editor & Publisher Adnan Faisal

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Editor-at-Large Maria Asfer

Columnist & Asst. Editor Bia Feroz Yeshal Burney Rida Hashmi Fareeha Imdad

Managing Editor Isra Shams

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Manager Marketing Maryam Ibrahim

Fashion Editor Dr. Rana Asif

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Yumna Tirmizi

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contents

INTERVIEWS Dr. A. Q. Khan Taher G. Sachek - EFU Life Assurance Ltd. Shahbaz Maqsood Khan - Mobilink Mike Readman - Z2C Murtaza Zafar & Sohail Fakhar - Jubilee Life Insurance

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ARTICLES A Society Lacking In Humanity Blogging Away You Don’t Hate Feminism. You Just Don’t Understand It How To Impress Your Boss?

Everlasting Print Media Our Voices Our Lost

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EVENTS Azaadi Rocks Musics Festival 17th Enthronement Anniversary, Consul General of Morocco Coke Studio Season 9 Lux Style Awards 2016 Reactivate Presents Azadi Fest16

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REVIEWS & PR

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Tribute To The Legend Edhi Lets Settle This On Stage ‘Barber Hygiene’ Campaign True Faces of Pakistan Brands Bulletin Samsung Unveils New Galaxy Note 7

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A SOCIETY LACKING IN HUMANITY

By: Fareeha Imdad Was it your childhood dream to become a superhero? Dreams may be on your side but reality is a little more discouraging.

Becoming a superhero is easy by enhancing your strength through a mechanical device or modifying your makeup through gene therapy or whatsoever, but, is it possible in real life?

or injury is a fact of life. Everyone in Syria has someone who has died but the exact number of those who are gone may desperate need. Five years into war, what is left of the people and the country?

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Most of us have regular jobs and family responsibilities but is Humans are generally more tolerant, more cooperative and there someone who will take their citizen's duty one step more peaceful. Humans have, it’s true, yet so far, we have not used those weapons to do so. So far, at least, more energy = further? more humanity.

Superheroes are created to save the world and to protect the weak so what if the superheroes we love are dropped into this It’s ungenerous to be impatient with humanity each one of us needs time to learn. Humanity will need to learn again, and it us. When the world is falling apart, the one thing we cannot will need to learn quicker and better. Most people around you take away from anyone is their imaginations that make us now do not want to kill you to get your phone, torture you remember that we are not alone in caring. We are basically a until you profess their religion, or prey on your innocence until citizen eye witness group. If we see a crime, we run to the you join a racist gang. Some may but not many. If these changvictim and wait until the police arrive instead of helping the es remain unseen it is likely because of what we now take for granted. There are immense challenges: climate change, victim. resource scarcity, overpopulation, and more in the world, - these are the burdens of our success. Humans everywhere ing the humanity and individuality of others. The bads are so have rituals and beliefs that strengthen their cohesion as a tightly bound with the goods, So many more people, living cooperative community. We as modern humans, have magniflonger, eating better, traveling more to see the world and one icent and unreal beliefs about our unlimited power to do what another, is it not sad that these human goods are engendering we want. What we do with all our power endangers our own a mortal danger? survival and that of many other species. I think that is because we know so much about matter, and so little about the spirit that is the essence of life. of more than a quarter of a million people. The threat of death

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SOCIAL NETWORKING CONNECTING OR ISOLATING PEOPLE?

Social networking sites provide a resourceful ways for people to connect with each other. You can share photos, videos and much more with people you know such as family and friends and with those whom you are newly connecting with to extend your PR. While it is a unique way to connect with others, there are risks where experts continue to consider including the possibility of isolation. Many people tend to forget that social networking was practically non-existent at one point in the past. So, if this is another way for people to communicate with others, can this eventually also encourage people to isolate themselves from others?

By: Isra Shams

making developments in helping others make promising connections. So why are experts worried this concept may encourage isolation if you are able to reach out to anyone and everyone at any time?

Social networking sites may have made things a little too easy for people in connecting and communicating with each other.

In many cases you do not have to leave your computer when you want to meet new people or watch something you would normally watch on television. You can make new connections from one place to another without the need to leave your

Social networking has helped people strengthen healthy and do not need to leave their home. Others may have issues with concept of these networking sites in order to stay connected through the use of social networking. Then you have the with their market while expanding it themselves. Whereas, on the other hand, individuals are able to stay connected with much in person and use social networking as a wall to hid family and friends and also reconnect with old friends from behind. the past and with those who are distant apart. Social networkSocial networking has made it easy for people to be someone they are not. You can make others believe you have a certain other. These aspects solely seem as if social networking is persona that others may never know if you don’t meet in person. Social networking may discourage some from engaging in face-to-face conversation, which ultimately also diminconcept remains popular. Some people may actually like the idea of being isolated if it helps them feel better about who they really are.

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SOCIAL NETWORKING HAS MADE IT EASY FOR PEOPLE TO BE SOMEONE THEY ARE NOT

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A Person who dedicated his entire life to his country, who Nuclear Power in the world.

Brave & down to earth,

Dr. ABDUL QADEER KHAN By: Adnan Faisal / Isra Shams

A world-renowned nuclear scientist and metallurgical engineer, widely acclaimed as the “Founder and Father of Pakistan’s Nuclear Deterrence Program”. Brands Magazine pays tribute to this living legend by having the privilege of covering his exclusive interview. He has been honored with highest awards, degrees and titles notably: Mohsin-e-Pakistan, FPAS, D. Eng, D. Sc, Hilal-e-Imtiaz, and Nishan-e-Imtiaz.

NO ONE CAN BUY THE LOVE AND AFFECTION THAT HAS BEEN GIVEN TO ME BY THE PEOPLE OF PAKISTAN. BM: How and when did you start your professional career?

AQK: I completed my Ph. D Eng. Degree from Leuven, one of the largest companies there. I worked as a consultant in nuclear technology with them, which is where I gained my initial expertise.

BM: What was the force that brought you back to Pakistan?

AQK: Love for my adopted motherland and the apprehension that the Indians could go for our jugular vein and could further dismember the country after their successful nuclear explosion.

BM: Which and when was the happiest moment of your life?

AQK: My happiest and most memorable day was our marriage day, the days our daughters were born and the day I received my Ph. D degree. Later of course, the day we carried out our successful nuclear explosions also stands out BM: when you wrote letter to Bhutto, you were stranger to the Pakistan Atomic team and faced great opposition. However, Z. A. Bhutto forced you to stay back and assigned a secret mission. How do you feel about it?

AQK: Yes, I was young, unknown scientist in Pakistan. Munir Ahmad khan and his people did their best to make things not have a doctorate. He had a BSC. Eng degree from Lahore followed by a 9 month diploma in Electrical power from North Carolina State Polytechnic. He did not know the ABC of nuclear weapons and did not have any practical experience. It was a very tough time for my family and I. Munir gave me a contract with a remuneration of 3,000 and I did car, driver or any other facilities. We lived in a house in F-8/1 which at that time, was at the very outer limit of Islamabad with no tarred roads or tarred lights.

BM: Did you have any regrets on your decision to leave a well-established job in Holland?

AQK: No, it was a well-considered decision meant to help my country and save its very existence and sovereignty.

BM: How did your wife support you in coming and settling down in Pakistan?

AQK: My wife, through a foreigner (and having two daughters to cope with) stood by me throughout, supported me and encouraged me not to give up. Without her love and support I would not have been able to cope with all the nothing serious.

army) turned out to be most ungrateful and treated me like a traitor. They caused us mental torture as well as physical inconvenience. There were times when they wouldn’t even allow our daughters to see us. That still hurts to this day.

BM: Tell us about your successfully completed work on Industrial uranium and enrichment for peaceful nuclear technology? gy entailing investments of billions of dollars. The centrifuge technology in which I had become an expert during my work in Holland was the most advanced and had been developed by hundreds of scientist and engineers from Holland, Germany and England.

BM: You built a hospital by the name of Dr. AQ Khan Hospital. What are the various services provided there?

AQK: The services of general physicians, cardiologist, pediatric, gynecologist, ENT specialist, dermatologist, radiologist, pathologist, psychiatrist etc. are available, as are Color Doppler, ultrasound, digital X-ray, test laboratory, operation theatre and pharmacy. In short, it is a well-equipped, neat and clean facility and the local community is really happy with the services available.

BM: What was the objective behind Dr. A Q Khan Hospital Trust and what expectations do you have with it?

AQK: As we all are well aware that in our country the abatement of medical facilities is a huge challenge, which the government hospitals have failed to provide due to negligence, unhygienic conditions and overcrowding. For this purpose I along with my likeminded, kind-hearted friends and philanthropist set up a 300 bed welfare hospital in Lahore, near Minar-e-Pakistan. It is to be built on 16 acre Plot focusing on heart and lung diseases of Children. In order to meet the urgent needs of the local community, we have been running an Outdoor patients department, where thousands are receiving free treatment. Those willing and able to pay for the services are encouraged to do so and the money goes into the funds for free medical care. We hope to start construction of the main building within the few weeks and the project will be completed in about 2 years. The whole program is being run under a Trust. Mr. Shaukat Virk is working as the Executive Director of the Hospital. Being a charitable hospital I request Philanthropist to join hands with me and support this epic cause through your donations and Zakat.

BM: You are a symbol of Pride of the nation. What message do you have for the people of Pakistan? been given to me by the people of Pakistan. And I cherish it with all my heart. And there is no religion bigger than Humanity and being a Muslim it’s our utmost responsibility to help the poor and needy people of our society. My message to the people especially to the young people is to work hard; dream big and never lose hope and put all your world to see.

THE MOTIVATION CAME FROM AN EXPLOSION OF A NUCLEAR DEVICE IN INDIA, WHICH GOT ME INTO THINKING OF HELPING PAKISTAN.

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BM: Who was your inspiration that motivated you to stand where you are now?

AQK: The motivation to start a nuclear program was the Indian Explosion of a nuclear device on 18th May, 1974. I thought very carefully how I could help Pakistan. I wrote a letter to Mr. Bhutto outlining my ideas to which he then invited me to come and see him. We came on Christmas Eve, 1974, and I met him soon after. I was an unknown young scientist in Pakistan and so Mr. Bhutto asked me to explain the whole process to him which I did.

BM: How did you react when you were home arrest during Musharraf era?

AQK: That was a very painful period for the whole family. The

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BLOGGING AWAY By: Isra Shams writing as hourly writing and with that level of timeliness, the provisionality of every word is even more pressing and the risk of error or the thrill of prescience that much greater.

Blogs, a contraction of "Weblogs," are the common person's publishing tool. This form of instant and global self-publishing, made possible by technology widely available only for removes from the act of writing any considered or lengthy review.

There has been an eminent rise in blogging, and recording short extracts of thoughts and actions. Sites such as Twitter and the social networking giant Facebook encourages maintaining relationships through communicating these bite-sized pieces of information about your life. A very cool site, Tumblr, acts as an aggregator and a micro-blogger - it allows you to easily post quotes, links, photos, and even pull The cutting-edge quality of blogs has made news reading or Twitter from people who witnessed the event before it is mistakes are more prevalent and opinions are often presented as fact. Double-checking things presented in blogs is an important step in assimilating information.

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Anyone who has blogged his thoughts for an extended time will recognize this world. Bloggers have scant opportunity to collect our thoughts, to wait until events have settled and a clear pattern emerges. We blog now as news reaches us, as facts emerge. This is partly true for all forms of journalism, which is, as its etymology suggests, daily writing, always subject to subsequent revision. And a good columnist will adjust position and judgment and even political loyalty over time, depending on events. But a blog is not so much daily

It was obvious from the start that blogging was revolutionary change brought up by the world of digital media. Every writer since the printing press has longed for a means to publish himself and reach, instantly, any reader on Earth.

Every professional writer has paid some dues waiting for an editor’s nod, or enduring a publisher’s incompetence, or being ground to literary dust by a legion of fact-checkers and copy editors. If you added up the time a writer once had lifetime buried in the interstices. But with one click of the Publish Now button, all these troubles evaporate.

“UNLIKE ANY SINGLE PIECE OF PRINT JOURNALISM, ITS BORDERS ARE EXTREMELY PENETRABLE AND ITS TRUTH ESSENTIALLY BRIEF.” Fellow bloggers are always expanding this knowledge base.

Eight years ago, the blogosphere felt like a handful of like a universe of cranks, with vast, energetic readerships, overwhelming but there is a connection between the understanding of the early years and the industry it has become today and the connection is human individuality.

A blog, therefore, bends on the surface of the ocean but has its anchorage in waters deeper than those print media is technologically able to exploit. It disempowers the writer to that extent, of course. The blogger can get away with less any writer of the past a node among other nodes, connected track-backs that make the blogosphere, at its best, a conversation, rather than a production.

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INSIDE THE MIND OF A SUICIDE BOMBER Most criminals do not expect to die when they commit a crime. If they did, there wouldn’t be so many of them. If you are motivated by greed or hunger you want to live after your act in order to enjoy what you got from it. This also applies to most people who commit crimes for personal reasons like perceived insults to one’s warrant suicide. Atleast you want to live long enough to dance on the other fellow’s grave. I don’t accept the theory that suicide bombers are motivated mainly by religion. If a true believer actually believes there is a paradise and he can enter it encouraging factor but I seriously doubt whether there are that many Muslims whose depth of commitment to Islam is enough by itself to bring them to pressing that lethal button. After all, it isn’t the religion itself that urges violence on its followers, it is leaders with radical political and social agendas who use some of the symbolism of Islam to gin up the frenzy in their followers’ need to go ahead and blow themselves up.

So what is the source of the intense hatred someone needs, to become a suicide bomber? little do they know of the reality what the rest of the world is going to be viewing on their TV channels. Aside from their brutal brainwashing, I believe that their isolation from the outside world makes them perfect targets for recruitment. Individual bombers show no personality disorders and the attacks are often politically motigenerating greater support. Moreover, the motivations are complex: “humiliation, revenge, and altruism”, all drive the individual to engage in, and the community to condone, suicide bombing. Indeed, as Hassan notes, participating in suicide understanding these motivations and addressing them, it would appear that the governments or organizations that seek to end suicide bombings are likely to be disappointed.

While many researchers believe there are several reasons why people become suicide bombers, there are three primary conclusions that each individual may agree upon, and think are the root causes. Suicide bombers are scared. Terrorist leaders convince them that the Americans and Christians are bad people who come to loot, kill, steal, rape, and destroy their country. They even back their claims up with actual video footage that’s been doctored to show white, American men the cause. Others are scared the terrorists will kill their family and friends if they would-be suicide bombers that there are glorious rewards awaiting them in heaven. They only have to become a martyr to be free from the earthly warzone and join their brothers and sisters in the afterlife. Other suicide bombers are convinced, they simply will not die. Terrorist leaders perform rituals and place prayers (e.g. spells and potions) on the suicide bombers or the bomb itself. This is supposed to convince them that they will not die.

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While these factors are the primary force that drives the person to become a suicide bomber, there are other aspects to consider. Social class, poverty, education, religious beliefs, and current events also play a huge part in whether or not a person will bend to the promises and fear to recruit them. Not all people will give in to these elements and will stay strong. But others, whether sociological or psychological, will succumb to the recruiter’s demands. In the end, recruiters only use advanced marketing strategies and fear to win the day. Education to discourage the misinformation is the solution to dissuade people from becoming suicide bombers.

THIS IS INSANITY!

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An Exclusive Interview with

TAHER G SACHAK CEO & MD

EFU Life Assurance Ltd.

I was born in Tanzania, East Africa and went to UK at age 12 to attend a boarding school. I am a graduate in Business Studies from Bournemouth University, and also have a post-graduate Diploma in Management Studies from Liverpool University. Following my studies, I joined the British Civil Service and after 5 years decided to pursue a career in life assurance. I held executive positions in major UK Life Assurance Companies, Allied Century Life before coming to Pakistan in 1994 to join EFU and MD. I am also a Director of EFU General Insurance and Vice Chairman of Allianz EFU Health Pakistan Institute of Corporate Governance.

AS THE LEADING LIFE INSURANCE PROVIDER, OUR VISION IS TO TAKE LIFE INSURANCE TO EVERY HOUSEHOLD IN PAKISTAN.

BM: What was the reason behind stepping into this industry, passion or co incidence?

TGS: I believe most people who join life insurance sales do so by accident because at that point in their lives they are in a state of flux! It was no different for me! I was moving from London to Bristol and an acquaintance suggested that before I find a ‘proper” job I can join the life insurance company he was with. That’s how my journey started. It’s only when you have joined that you appreciate the inherent value of my industry and the job satisfaction you derive.

BM: Every successful company has to undergo a lot of challenges, How do you cope with all the criticism & face those challenges?

TGS: My Founding Chairman, Mr Roshen Ali Bhimjee told me when I joined “don’t be afraid of making mistakes”! You simply can’t grow an organization without getting things wrong at times! I consider challenges a way to break barriers, to reinvent and transform. When faced with a challenge or criticism, it’s important to keep yourself positive, think long term and to take a step back and realign with the bigger picture.

BM: What is your opinion about the recent trend of competitive advertising?

TGS: The trend of brand wars may gain talkability, especially in today’s digital age, but if it turns negative it is not something I would not endorse. It’s key for a brand to establish its own competitive advantage and have a clear unique sales proposition (USP). Speak about what your brand offers and stands for, rather than putting down the competition. That I feel gains more respect for the brand, and gets you loyal customers that will stay with you over the long term.

BM: What major changes have you seen in the Insurance industry, in last 5 years and how do you see the life insurance industry moving forward?

TGS: The life insurance sector has been in a high-growth mode in the last few years. In 2015, the life insurance total gross premium crossed the Rs. 150 Billion mark, registering a 5 year annualized growth of approximately 25%. One of the primary drivers for this growth momentum has been the Bancassurance distribution channel i.e. partnerships with banks for the distribution of life insurance products.

During these last 5 years there has been a lot of emphasis on developing distribution channels and investment in technology. Other than the traditional mediums of servicing clients, companies are looking at expanding their digital and social media presence. Customers are smarter than ever and expect the very best when it comes to financial planning. There has also been a lot of emphasis on awareness about financial planning and life insurance products and the life insurance industry is now seen actively promoting their brand on both ATL and BTL mediums. Although the life insurance penetration is a mere 0.5% of GDP, the double digit growth in insurance premiums is an indicator of the immense growth potential in the Life insurance sector. I expect this growth momentum to continue in the near future. The emphasis on developing existing and new distribution channels together with the investment in technology will continue to fuel growth. The opening up of window Takaful operations during 2015 will give a boost to the marketing of Shariah compliant insurance and this in turn will increase the size of the insurance market.

BM: What do you plan on doing for the bright future of the Pakistani youth?

TGS: Pakistan is a nation of 200 million people, 65 per cent of whom are less than 25 years of age. It is one of the richest countries of the world in terms of its human as well as material resources. It has full potential of becoming a great economic power, if we get the right leadership, capable of effectively utilizing its enormous resources.

Youth has the power to move the country into the next phase of political and economic independence if we are able to channelize their thoughts and their time in productive activities. Given the importance of Youth to Pakistan's future development, it is necessary to provide the means and environment in which this invaluable human resource attains the optimal growth potential, equipped with the requisite character, strength and motivation to participate in the main stream of life. Developing the youth, creating opportunities for the future leaders of tomorrow is something very close to my heart. One of the ways is through creation of jobs. In EFU Life, the average age of our employees is 32, and we are on a constant search for young talent, to develop them and hone their skills to be future leaders.

BM: EFU Life had recently launched an interesting campaign ‘Meri Shaan Mera Pakistan’ on Independence Day. Could you tell us about the initiative?

TGS: ‘Meri Shaan, Mera Pakistan’ is a CSR initiative by EFU Life to beautify the streets of Karachi through thematic wall art. On this Independence Day, EFU Life extended its support to neighbourhoods of Karachi through a beautification project aimed at reclaiming the walls of major public areas of the city and displaying patriotism through art.

The campaign celebrates the spirit of patriotism, depicting the rich cultural heritage of Pakistan, the diversity of its people and ultimately the nation’s flag, that brings all its people together. The project is aimed at eradicating wall chalking and highlights not only the heritage & culture of Pakistan, but also encourages citizens to take responsibility for the city. What makes this campaign truly unique is the underlying message of patriotism, and the involvement of the youth, with active participation from the students of different universities to execute the project. The first project was a 2000 square foot wall at Ayesha Manzil. Along with this location, beautification at NCC (National Coaching Center) has also now been completed. The Company is further exploring avenues of executing such projects in other parts of the country.

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BM: EFU Life recently has won the award for the “Best Insurance Company of Pakistan”, what is the secret behind this success?

TGS: There is no panacea. It’s doing the right things day in day out--perseverance, hard work, commitment and being client-centric in everything you do. Our brand EFU has been in existence since 1932, and has evolved from a company set up in Calcutta, to finding a new home in 1947 in a new country, to becoming the largest life company in Afro-Asian countries (excluding Japan) by 1961, and then going through nationalization and merging into a public entity and then the rebirth again in 1992 after privatization. We started the company from scratch in 1992 with a handful of employees, with a paid capital of only Rs.30 million. Today, we have more than two hundred branches, a field force of around five thousand dedicated and trained people, who are marketing our products throughout the country. The paid up capital has grown to Rs.1billion, the largest in the private sector, and we are the country’s largest asset managers, managing funds in excess of Rs.85 billion. The accolades are a testament to an uncompromising will to provide the best solutions and services supported by product and technological innovations, our growing distribution footprint, and most importantly our human capital, which stands committed and is working tirelessly to set higher benchmarks.

BM: What is the next big thing we will witness by EFU Life Assurance in future?

TGS: I do not see any one “earth shattering” thing but an amalgamation of different ideas to provide innovative and efficient financial planning solutions that cater to all pockets and segments of our society. Our vision as the leading life insurance provider is to take life insurance to every household in Pakistan. Last year we launched an initiative ‘Choti Rakam Bara Kamal’ which was a step to reaching the rural parts of Pakistan to educate people on the many benefits of life insurance and the financial security that it offers to families. The campaign tagline ‘Choti Rakam Bara Kamal’ is linked with the bigger idea of ‘Life mein kamal karna zaroori hai’. It signifies the affordability of life insurance to a common man, conveying that with a small amount (Choti Rakam), one can achieve big (Bara Kamal) in life. So far we have covered over 60 cities of rural Sindh, Punjab, and KPK since the launch last year, and we intend to take this rural awareness drive forward. There will also be a lot of emphasis on productivity of existing channels. Focus on IT will continue, especially adopting new trends in technology and the Company will continue to invest in enhancing the technology base for back-end operations and for front end sales and services to clients. Improvements in technology have been at the forefront of all our initiatives. This includes the development of mobility concepts and services. We intend to deliver more value through our services which complement our products that let our clients enjoy peace of mind while financially enabling them to plan for the important milestones in life. Last year, EFU Life became the first company to receive the license and launched its Window Takaful Operations, under the brand name Hemayah. The advent of Hemayah offers financial planning solutions to customers in a Shariah Compliant way. The step is of strategic importance as it opens up a new market segment for the company and serves as a pathway of growth for the industry.

The main task that lies ahead for us for future growth is to further expand our network and distribution channels for marketing our new products, and continue to grow our portfolio and our offerings.

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LETS SETTLE THIS ON STAGE Ali Azmat and Umair Jaswal to take part in Red Bull Soudclash on August 27th.

Red Bull Soundclash, the unique musical confrontation concept, will put Umair Jaswal and Ali Azmat to compete for the affection of the crowd on two opposing stages. After warming up with a couple of tracks each band sets on an opposing stage to execute a musical conversation that will Fans of both musicians reacted to the leaked video, some push the boundaries and have the audience roaring in agreed with Ali Azmat's viewpoint while some believed he support gauged by a decibel meter. shouldn't have had come hard on Umair Jaswal. The overwhelming support Umair Jaswal received from his fans Red Bull Soundclash comprises of four rounds: since the leaked video went viral prompted Jaswal to respond 1st. Round 'The Cover': The DJ cuts in a well-known song. and this resulted in a war of words between both musicians Each band plays a cover version of this famous song in their that went on for days. It was finally on August 5th when Red style.

Bull through a post on its Facebook page invited both musi- 2nd. Round 'The Take Over': Band 1 plays one of their hits. In cians to settle this on stage before the tension between both the middle of the song Band 2 takes over the song in their style. musicians escalated any further.

3rd. Round 'The Clash': The bands have to play their own After a couple of days a promo was launched with a bang in songs in 2 different styles. the media where the tension between both Umair Jaswal and 4th. Round 'The Wild Card': Each band plays one more song Ali Azmat was brought to life. Directed by Asad Ul Haq the together with an invited musician/special guest of their own promo brought both musicians with their supporters choosing. face-to-face on one platform, thus building anxiety and Red Bull Soundclash is scheduled to take place on the 27th of curiosity amongst fans of both musicians for Red Bull Sound- August at Expo Center, Karachi. clash.

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It started with a leaked video where Ali Azmat shared his views about young musicians of Pakistan and seemed quite unhappy with their (young musicians) style of music. In particular, Ali Azmat disapproved Umair Jaswal's style of music and songs.

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"AN AWARD-WINNING INNOVATOR AND GLOBAL TECHNOLOGY LEADER"HUAWEI - STRENGTHENING THE IMAGE OF CHINA'S MANUFACTURING-SECTOR The Global business world is a complex and dynamic arena, where only the most competitive and rapidly evolving enterprises can thrive. Even if the world’s most successful company shows lack of innovation and fails to adapt fluidly, to the rapidly changing needs and preferences of the consumers, its global leadership will be quickly challenged by a more responsive and robust contender. One such example is Huawei – one of the youngest and biggest brands in the telecom world. Over, the past decades, the manufacturing sector in China has developed tremendously and captured an overwhelming share of the global markets, in most categories of high-tech and low-tech products, due to their enormous scale, lowest cost of production and diverse manufacturing capabilities. However, in recent years, several high-quality manufacturers have emerged in China – these robust companies are pursuing a vision to compete and lead on a global scale, by producing world-class quality.

Huawei is one exemplary Chinese enterprise which has achieved great milestones of success and innovation within a few years. It is a fast-emerging global leader in telecom technologies, which is creating fascinating new technologies and highly reliable products, by making robust investments in Research and Innovation, and it has already conquered a big market share. Many of Huawei’s products and technologies have already won presti-

gious global awards due to their outstanding performance and popularity. Huawei has achieved tremendous performance, innovation and popularity in this arena too. Its consumer business has shown rapid and immense growth within the past couple of years, whereby Huawei has quickly become a household name in Pakisatan too. Today, most people in the world are either using a Huawei product or every consumers personally know someone who owns a Huawei product. The innovative technologies created by Huawei have surely dispelled the prolonged “Negative stereotype” image surrounding Chinese products and their poor perceptions in the consumers’ minds.

Huawei is manufacturing electronic communications devices, including smartphones, tablet computers, smart watches, modems and other home electronic appliances. Huawei is striving hard to be the global leader in the industry very soon, therefore, it is spending 10% of its annual sales revenue on R&D. This huge investment has elevated the company into the World’s top intra-brands list. Some of the world’s most famous celebrities, athletes and sports teams have been sponsored and engaged to make Huawei’s marketing campaigns more inspirational, vibrant and glamorous. The company strongly believes in promoting global harmony through technologies that enable the people to communicate and share creative ideas, memories, expressions and concepts. Huawei’s success in achieving its strategic goals is evident from the fact that; Huawei’s market-shares in all product categories and global markets are consistently increasing.

THE HEALTH FOUNDATION INITIATES ‘BARBER HYGIENE’ CAMPAIGN ACROSS PAKISTAN

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In association with World Hepatitis day – A national campaign titled ‘Barber Hygiene’ was launched by The Health Foundation. The campaign functions as a Public Service Announcement which highlights the growing risks of shaving with unhygienic and unsafe shaving products used at barber shops and men’s salons. The main objective behind this campaign is to raise awareness of common health effects that are widespread as a result of using of contaminated razors, emphasizing on how barbers lack certain knowledge with regards to the dangers of re-using shaving equipment.

The Health Foundation is focused entirely on the prevention and control of Hepatitis in Pakistan, where every 12th person is suffering from either Hepatitis B or C. Pakistan also ranks 2nd highest in world occurrence for Hepatitis B & C. The growing effort by THF is embedded in facts that notify how Hepatitis is the 8th largest cause for deaths worldwide, where every 30 seconds someone dies from Hepatitis in the Asia Pacific region, and the death rate from Hepatitis is 3 times more the HIV/ AIDS. THF’s mission is to change the attitude of the public by educating them how everyday males easily neglect the common hazards of unclean shaving equipment. By the use of anti-bacterial solutions and changing blades does not assure the removal of Hepatitis germs, resulting in a single drop of contaminated blood causing infection. As local health institutions lack resources to cater for such issues, THF has taken the initiative to enforce an attitude of self-consciousness within Pakistani males so they can exercise caution when getting a shave at barbers and men’s salons.

Public walks and seminars will be conducted by The Health Foundation to educate the people about the root causes and effects of Hepatitis, no a global scale. One of the key causes for Hepatitis infection is unsafe/ unscreened blood transfusion where the smallest drop of contaminated blood can spread the disease. Similar to the re-use of needles & syringes, unsafe barber shaving can also lead to Hepatitis transmission. This is where barbers, not knowing the real risks, re-use the same blades, razor, towel & brushes on multiple people. More importantly, the risk of blood borne transmission is amplified by the lack of

relevant knowledge that barbers and their clients possess and this multiplies the risk of infection.

Part of the program is to ultimately lead to reducing and preventing the risks of Hepatitis through educating barbers and customers of these delicate but dangerous factors, whilst imposing the prevention of re-using unsterilized/ unsafe shaving tools on various customers. Self-shaving is also a major driver of this avoidance from Hepatitis risks, allowing Pakistani males to be in control of their shaving equipment.

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The Leading Corporate & Youth Magazine of Pakistan

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The Leading Corporate & Youth Magazine of Pakistan

The Leading Corporate & Youth Magazine of Pakistan

HOW CAN A SMALL BUSINESS DELIVER EXTREME VALUES

Whether you are simply beginning as another entrepreneur or you have effectively been running one for a long while, there are constantly new systems that can expand your success rates in the market. Whether you are getting over 100 million in yearly income, you can double or about triple that number by giving careful consideration to some of these basic techniques.

Regardless of what class your business happens to fall in, one thing is important with the end goal you should give your clients a worthy product or service. Also make the dedication to learn and study what's "new" in your field. On the off chance that you spend an hour a day to find out about and research your field, you will in a split second begin to separate yourself from your opposition. Those hours start to include rapidly and before you know it, you've entered a world class classification. A significant piece to the exploration perspective is paying consideration on what your business sector needs and what your clients are stating.

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Use high quality products and services. One of the fastest approaches to separate you from the opposition is to give your clients top notch items at the same cost as your rivals.

Quality is everything with regards to developing your business. Invest the energy to arrange, sort out and convey first class quality items/services in all that you do. Continuously give quality to the client. In the lives of your clients is critical when contemplating making enduring business achievement. On the other note if you are not changing or increasing

the value of your clients lives, your business will hit "slow down mode" rapidly. The slowdown mode is the point at which you genuinely trust you are doing everything right and working to a great degree hard, however the outcomes and achievement aren't available to appear for it. Begin asking yourself frequently before you tackle another errand or discharge another product or services. "What is the quality for my clients in this item?" If you can't think about a plentiful reason with reference to why your item or services is of amazing worth, then the ratio of risks will decrease, as the risk factor decreases, you get a chance of think of new ideas.

Whenever you see a business, give careful consideration to what they believe is correct as opposed to what the client needs to say. Tune in, we as a whole commit errors and a portion of the best specialists fall into this classification also.

On the off chance that a client isn't fulfilled or cheerful, you need to make every effort to fulfill that client. Give them what they need. Regardless of the fact that your client was the person who wasn't right, take the activity to settle things and right them quickly. When you get up every morning start thinking for more approaches to better serve current clients, you will drastically help your business and achievement rate.

Continuously think as far as serving.

By implementing these basic methods, you can give extreme value to your business and you can expand your profit rate, make overall revenues and make life span in a focused market place.

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OVERCOME ALL THOSE OFFICE POLITICS! By: Yeshal Burney

DON’T TAKE SIDES In office politics, it is possible to find yourself in between two authority figures that are at odds with each other. You can’t get them to be in agreement, and neither of them wants to take rights of issues; they’re too afraid they’ll get blamed for any disasters. In cases like this, think from a business point of view and don’t take side with either of them. By not taking sides, BE ATTENTIVE you’ll help to direct conflict resolution in an objective manner.

Its either Fight or Flight. It’s a very common human response You’ll also gain trust of both parties. for survival, but it acquires a bit extra than just intuitive reactions to win in office politics. Instinctive fight reactions will DON’T GET PERSONAL only cause more conflict to whatever you are trying to attain; There will be times; you’ll get irritated with people. It happens, while instinctive flight reactions will only tag you as a coward when you feel the urge to give that person what they deserve and people can easily take you for granted. Neither option is and teach him a lesson. Don’t!! Even if you teach him a lesson likable for well career growth. and won the quarrel and feel really amazing about it for now, you’ll pay the price later when you need help from this person.

IDENTIFY WHAT YOU WANT TO ACCOMPLISH What goes around comes around, especially at the work place.

When a clash happens, it’s very easy to be narrow-minded and To win you’ll want to build a network of allies which you can focus only on the differences. That’s a self-defeating approach. get into. The last thing you want during an emergency or an The ways to lessen this without looking like you are fighting to opportunity is to have someone turn against you because come out as a winner. Always see what's best for the business, they bear ill-intentions towards you. discuss the upsides and downsides of every option. In the end, everybody needs the business to be triumphant; if the SEEK TO UNDERSTAND, BEFORE BEING UNDERSTOOD business doesn't win, then no one in the association wins.

A person feeling unjustified because they felt misunderstood.

Unconsciously, we are more interested in getting others to FOCUS ON YOUR CIRCLE OF INPACT understand us than to understand them first. Once the other At work, there are often issues which we have very little party feels that you understand where he/she is coming from, control over. It’s rather common to find corporate policies or they will feel less defensive and be open to understand you in boss consent which involves your personal interests. Bitching return. and complaining are common responses to these events that we cannot control. But think about it, other than that short THINK WIN-WIN term emotional outlet, what outcome does bitching really As we talked about office political conflicts happen because of achieve? In most cases, none. Rather than feeling furious contradictory interests. Figure out how to think as far as "by about the circumstances, concentrate on the things that you what method would we be able to both win out of this circumcan do to impact the circumstance – your circle of impact. It stance?" This requires you to first comprehend the other leaves the misled feeling moreover allows others to think of party's point of view and what's in it for him. Next, compreyou to be somebody who knows how to work inside given hend what's in it for you. Try to find out an option that is requirements. valuable to both sides.

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Everyone goes through with office politics it’s not something to be anxious of, it’s just the diversity of interests among different people working together. Every employee has different opinions and mindset that may contradict to one’s thinking.

You can easily master the art of winning in office politics. Here are some pointers to help you win at the place of work:

The Leading Corporate & Youth Magazine of Pakistan

SHAHBAZ MAQSOOD KHAN Director Marketing - Mobilink

Speaks to Brands Magazine about their continuous reinvention.

By: Hina Ishtiaq

An expert Marketing Specialist who brings with him more than 13 years of extensive experience in Brands, Media, Strategy, Sales, Category Development and Product Launches. In his current role as Director Marketing at Mobiliink, Shahbaz Maqsood has been a vital part of the successful re-launch of Jazz, the rebranding of Mobi-cash to Jazz Cash, introducing the company’s own handset category, Jazz X and the brand’s successful affiliation with Lahore Qalandars, in the inaugural season of the Pakistan Super League. Moreover, he has also been pivotal in winning the Pakistan Award Society - PAS award, recognized as one of the most prestigious award of the advertising industry. During his last stint at Telenor, he was the force behind Talkshawk, Telenor 3G and Telenor Corporate where he brought about exceptional results in brand growth and sales. His impressive portfolio includes various brand building and brand development assignments on a local and international level for Unilever, working on renowned global brands such as Axe, Lipton and Brooke Bond.

Shahbaz is an MBA from NUST with specialization in Technology Management & International Business and Marketing.

& a new tagline and the rest is the same. Not with every new logo comes a changed mindset. The new tagline “Dunya Ko Bataa Do,” is one of its kind. For the first time in the history of brands in Pakistan, a brand let alone a telco brand, with such volatile market dynamics has taken advocacy as a platform.

BM: Why did you decide to relaunch Jazz and what is the Jazz Jazz stands for social change via individual change. When one eco system? believes that success is made accessible to individuals they SM: Jazz has been ruling millions of hearts for over two have the capacity to change society, then. decades. Its magic left our customers so mesmerized that they never got out of the Jazz spell. A few years back as part of BM: Have you made any changes in terms of service offerings?

Vimplecom’s single brand philosophy, we decided to make SM: Jazz comes back with a new promise. Promise of being not “Mobilink” as the umbrella brand and Jazz was pushed back. just a friend but as a mentor. The frientor that will keep you This was probably the most interesting decisions of Mobilink’s happy & guide you towards a successful future. Our new brand history. We learned how brands that are loved by people never promises that success is always difficult yet achievable. We die. We learned how companies don't decide the fate of the have set the bar higher for ourselves. The company derives its brands people do. So while we called it Mobilink, people called strength from the positioning of a brand. This time the it Jazz. positioning is such that you will see the difference in services and offerings automatically. We stand for value and innovation.

So I would say, we didn’t “relaunch” Jazz, we just woke up the Sleeping Dragon. As for the Jazz Eco system, yesterday’s Jazz BM: You have a new tagline: Dunya ko bato do. What are you was known for connecting people, today we have a whole new trying to convey with this? And does Mobilink’s tagline: Har dil eco system which will help us in leading the digital revolution har din remains? and will enable our customers with innovative solutions for SM: “Har Dil Har Din” was a great tagline. People loved it. But it their digital requirements. Jazz now has Jazz X (our devices was not stating the new digital ambition of the company. portfolio), JazzCash (our mobile money service), Jazz Points & Therefore, it had to be let go of. The new tagline “Dunya Ko Jazz Experience (our customer care and service centers) and bataa Do” is a self explanatory tagline which asks and motilots more to offer. It’s breaking the boundaries of telecommu- vates our customers to tell the world what is hidden in you. nication to redefine the future.

And only with the help of the right tool i.e. with Jazz you will be able to showcase your talent, make a statement and change BM: A few years ago you launched Mobilink as the umbrella mindset of the societies. brand and there was a talk of doing away with Jazz, however, now Jazz appears to be the brand under which all consumer BM: The campaign is about collecting stories from Pakistan and services have been aggregated. Why this shift? making a positive impression in the world. Can you tell us a bit SM: I have just answered your question but let me further more about how this will work? reiterate that in another way. We have always heard in our SM: We have launched an on going campaign under the marketing courses that “consumer is the king”, and with JAZZ in hashtag of #HerosOfJazz, through this we will be showcasing particular this theory makes perfect sense. Our consumer the talent and achievement of Pakistanis who are excelling in refused to let go of the brand name JAZZ from their memory. different fields. At the same time we will also communicate For them everything is JAZZ so we have just listened to our new & innovative ways of using the same products & services consumers and gave them back what and how they want. of Jazz to make a difference. Like in our recent Ramadan Campaign we had highlighted how our youth is a responsible BM: What does the relaunch of Jazz mean for consumers in person, who is responsible enough to do things using a tool practical terms? Will there be any changes for postpaid like a bonus offer from Jazz to make a difference. We give our customers, for example? Or any other changes? customers back & they give it back to the next person. This way SM: Yes definitely!! People usually think that it’s just a new logo we will motivate our people to become heroes.

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BM: How does it feel to be heading the biggest telco brand of the country?

SM: It’s indeed humbling. At the same time it’s a constant rollercoaster ride that never ends, never slows down.

The Leading Corporate & Youth Magazine of Pakistan

YOU DON’T HATE FEMINISM. YOU JUST DON’T UNDERSTAND IT

By: Fareeha Imdad offensive to survivors and women. By adding the word "honor" to killing, we use the language of those who justify this odious crime on the basis of "honorable" motives. We use the language of their excuses. We must stop doing this.

These murders are based on the belief that a woman is the property of her family. Should the woman’s virtue come into question, for whatever reason? No! We need to see the crime through the eyes of those attacked, because these acts of gender violence attack is something more than women's bodies, something delicate and precious. In this struggle, words are indeed weapons. We need to find the right words – the right weapons – to fight this violation.

If you believe that women (and men) should be able and "Honor killing" is not it. There is no honor in murder. encouraged to fulfill their highest potential, you are a feminist. If you think women’s voices are as important as men’s, We’ve got bigger fish to fry, like securing equal pay and and that both sexes deserve equal opportunity, you are a ensuring women across the world can attend school withfeminist. This fundamental imbalance, with men running out being kidnapped. We must step up to the plate, letting the world and where women are mostly victims are not a it be known that we are ready to lead. minor detail. It is the problem. It is also the one solution we have not tried. It’s not the fact that there is criticism against Justice knows no gender and demands concern for both feminism, but that the criticism is so insane, unintelligent, accuser and accused. Feminists, humanists, men’s rights activists, why not work with anyone who shares one’s overand useless. all goals?

Depending on one’s priorities, some ways are better than It's a natural, normal part of life. But people hesitate to talk others, but all of the ways are an attempt to achieve the openly about their needs, their desires, and their concerns same basic outcome. Gender has been a cage that stunts a because they are so fearful of what others might think. But woman’s individual life rather than the piece of identity it is we all have urges, and we all have questions, and the more and should be. The term "honor killing" not only gives too we can talk about them, the happier and more fulfilled we much power to the person who has committed a sin, but is all will be!

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Equality does not mean that men and women must be identical in everything, it means treating people as individuals regardless of their gender. There is no such thing as a conservative feminist. If you’re a feminist, it means you want women to have the same rights and opportunities that men do. When women sought to question inequalities in their own lives they turned to history to understand the roots of their oppression and to see what they could learn from challenges that had been made in the past. That does not, however, mean that feminism requires subscribing to the full platform of “pro-choice”

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The Leading Corporate & Youth Magazine of Pakistan

The Leading Corporate & Youth Magazine of Pakistan

WOMEN ENTREPRENEURS THE DEVELOPING WORLD! It has not always been easy for women to start their own business. Women have had to face a lot of problems. They have sometimes had difficulty working with male business leaders. It has been difficult for women to manage a family as well as a business. Today, however, the situation is changing.

A report by the Global Entrepreneurship Monitor said that “in 2010 more than 104 million women aged 18-64 had started or were managing a new business. Another 83 million women were managing businesses that they started about three years earlier.” In some countries in the developing world, about half of all entrepreneurs are women. However, the situation is different in the developed world. But the number of female entrepreneurs is increasing day by day.

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In the past, some of the most successful businesses started by women were in cosmetics and fashion. Let us start with the case of Estee Lauder. Lauder’s uncle made and sold beauty products like creams and perfumes. The young Lauder sold some of them to her school friends. When she was older, she sold her products in large department stores in New York.

Lauder once said: “I have always sold, every day of my life. If I believe in something, I sell it, and I stop at nothing to sell it.”

Lauder had a very successful career. Today, the Estee Lauder company makes more than 7 billion US$ every year. Another very successful woman entrepreneur is Gabrielle “coco” Bonheur Chanel. She came from a poor family. As a child, she

By: Isra Shams

was looked after by nuns. The nuns taught her how to sew and she became interested in making clothes. Later, Chanel opened a store in Paris. She started an important fashion house. Today Chanel is one of the most important fashion houses in the world. Her perfume “Chanel Number 5,” is still a symbol of wealth and luxury.

In the 1970s, another female entrepreneur, Anita Roddick started the Body Shop. The Body Shop was very different from other cosmetics shops. It sold products that had natural ingredients. The company made a big effort to protect the environment. The general public liked the Body Shop and its principles. The business grew very quickly. Soon, there were Body Shops all over the world.

Entrepreneur Hilary Devey has had success in the traditionally male industry of transport. In the 1990s, Hilary started Pall-Ex, which is now a global logistics company. While Hilary was working for a transport company, she had an idea for a new kind of business. She knew that after small transport companies made a delivery, they often had to travel back home with an empty truck. She had to sell her house to start her business.

Today, the company makes about £100 million every year.

It was not easy for any of these women entrepreneurs to find success. But their stories show how with the right mentality, ability and hard work, women can be as good as men at creating multi-million pound businesses.

The Leading Corporate & Youth Magazine of Pakistan

HOW TO IMPRESS YOUR BOSS?

By: Yumna Tirmizi When you join a company, the first thing every new employee should do apart from indulging with other employees is to impress their boss. Why? Because your boss is the person with the greatest potential to improve your work life, since he or she has the most direct control over your day-to-day activities.

Here are six ways to impress your Boss: COMPLETE THE TASK THAT EVERYONE FORGETS There are little things in every workplace that everybody forgets, from specific work processes that get overlooked to maintenance issues like turning the fans on in the morning.

We're not saying you should do that every day or clean other stuff but you can pitch in and take some pride in your work area because consider your work place as your second home.

If you keep your home clean so there’s no shame in cleaning the place where you work. It won't take long for this type of etiquette to be noticed.

KEEP A CLEAN WORK SPACE This is one of a balancing act. Basically, you want your space to look worked in: not too messy, but not totally plain. If you have no paper on your desk, it doesn't look like you're working. But if you have no desk visible under all that paper, it doesn't look like you're working either. If the stuff you have on your desk is that much important, it's worth having it organized and usable. Put your filing cabinet to work or, if it's really bad, get yourself a document scanner and digitizing your files. Lastly, when you leave work for the day, take 60 seconds to clean up your area.

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COME IN EARLY AND LEAVE LATE It's not about how much time you put in at work, it's about the quality of work you do! Quality is more important than quantity. As long as the quality's there, the quantity helps too.

Nobody's asking you to stay an extra four hours. In fact, don't

do that as it can actually make it look like you're falling behind or not managing your time correctly. Instead, look at it from your boss' perspective: Two employees are due in at 9 a.m.

One arrives at 8:40, the other slides in like clockwork at 8:59.

The second employee is at work because he “has to be.” He is following the rule, true, but the boss may well assume that if the rule wasn't there he'd be late every day. The first employee, on the other hand, gives the impression that he's excited to be at work and is there to tackle his goals. So try to come in early.

DRESS UP! Dress for the job you want, not for the job you have. Dress up properly even if you're not trying to get promoted, but just want to expand the job you have, dressing well and grooming properly is a nice way to do it. You want to give the impression you're pleased to be at work and take it seriously. If you're clean-shaven, shave daily. If you have facial hair, keep it groomed and shower before coming.

SAVE THE COMPANY MONEY A company can have more money in two ways: 1) Earning more; and 2) Spending less. While you can contribute to the company's profits in many ways, you have direct control over cutting expenses. Keep an eye unwrapped for ways the company can spend less, and share your ideas early and often. The day may come when the company passes the savings on to you in the form of a larger paycheck.

COME PREPARED If you're showing up to work prepared to work, you are on the right track. You should show up prepared and you should stay on top of your work throughout the day. You should be prepared with all the information you need for each meeting or project.

The Leading Corporate & Youth Magazine of Pakistan

MICHAEL JOHN READMAN CHAIRMAN

Mike Readman is a 25 years expert in the universal media agency business. He established the development of Universal McCann in CEE in the mid 90’s, spending time on clients’ side with CPW/Nestle. He then undertook the leadership of Publicis Groupe in the MENA and then the CEE region. Mike has a vast knowledge and profound indulgence of media buying requirements in the upcoming and emergent markets, alongside client expectations. He has set up new operations in evolving markets, made relationships with existing operations and supervised the structure of local teams, practices and structures to build effective business representing global media agencies. He has now taken a new step partnering with Raihan Merchant with yet another initiative by the name of Z2C, a venture capital firm soon to operate in Pakistan.

“I THINK THIS AGENCY IS AS GOOD AS ANY STARCOM IN THE WORLD.” BM: Tell us about your professional journey. How did you become a part of Starcom MediaVest Group?

MJ: That is the business I set-up on my own, however in the years before that I have been working with Starcom MediaVest Group & had played the role of VCC in the Middle East and North Africa, where I even helped grow an entity by the name of Vivaki. That is where and how I actually met Raihan Merchant, head of Starcom MediaVest Group, for the very first time. There upon mutual agreements we signed an official affiliation between Starcom and Brainchild back in 2010, when I was the head of Starcom MENA and he being the head of Brainchild in Pakistan.

sal McCann over the past years, to roll that experience into a cylinder and put it into these emerging markets; we’re hoping we will be very successful, becoming one of the biggest names.

BM: Brief about ID COMMS. What was the initiative behind its origin?

MJ: I have spent the last three years working in Dubai as a Media Consultant, at ID COMMS. I was working as an advisor and consultant with clients as to acknowledging them how to get the best out of their media agencies. Further, ID COMMS allows me to live and work out of Dubai, hence giving me the freedom to move. The reason behind the initiative was to get a broader experience, to work more closely with clients and basically to own a personal business. I just wanted to do something different after working for 25 years at media agencies, and so I felt it was a good option to do something different.

Personally, I thought Dubai would be a good place to launch BM: What management style do you follow? the firm with a new plenty of people and clients.

MJ: There was a good phrase put together, “They get the right people and put them in the right seats.” So once you get the BM: Brief us about the new initiative by the name to Z2C. right talent and you got that right talent in the right job, nothMJ: Raihan Merchant with Brainchild is looking to expand his ing’s going to get in your way. So don’t put a planner in a business into more markets than just Pakistan. He is looking to buyer’s world or a buyer in a planner’s world; or a digital start in Myanmar, Bangladesh and other countries. One of the person in a TV planet. Then let them just get on with it. I always things that was highly required was some capital, which has tend to employ better individuals than me in areas that I am undoubtedly reverted back in a positive way. So with initiating weak on. Hence, some would say I am weaker in planning than Z2C, I have been called in not as a venture capitalist but as a I am on buying, and that’s probably true. So I have always representative of that, to look at the media agency itself – made sure to have an excellent strategic planner in the what we can do to enhance operations in Pakistan and what agency, someone better at that, than me. the agency needs to be doing better. What it’s doing well, what the media seems, how the media seems and how it So make sure you got the right talent on board. Make sure you would develop in the next couple of years? Hence, setting the train them, award that talent as it’s not always about money, path for optimizing the operations of the group. Further, I and then just let them flourish. I have always given people, would also help in the markets that Raihan wants to work in. working with me, the freedom to think for them and so they do what they feel is right and true. I always tell people that it is BM: You have worked in various media buying houses. Has it always better to seek forgiveness than permission. Hence, helped out in craving your path towards the positive outcome giving them a chance to make mistakes and learn from them. of ID COMMS and now initiating Z2C? MJ: Having a long 25 years’ experience from media buying BM: What message would you like to give to the emerging houses before involving myself in ID COMMS, I believe it has agencies and talent in the world of media buying? given me an intelligent perspective of what clients expect MJ: The media industry is full of young people - Young people from media agencies. It has also given me an interesting with ambition, education, and social knowledge. It’s a fantasperspective of how media agencies are presenting themselves tic business to build a career over the time being. If someone to clients, and it gives me a perspective of what I think is like me can spend a time period of 30 years in this media important for media agencies to be doing for their clients, industry then I believe that many can, as well. There will be set now and in the future. So it’s been a different and huge experi- backs along the way and late nights, but it’s all worth it. You ence, although it is fun in running your own company, not all always get to meet fantastic people in this business, so it can together positive, it’s just pure bureaucracy. be a lot of fun.

BM: Since your tenure as CEO, what initiatives have you planned to take regarding the competitive market of media buying, globally?

MJ: We are trying to take into these markets something that’s going to win. Media agencies are a competitive business in the company and the clients’ business, and I think we want to take forward the formula that has brought success in Pakistan and roll that out to other markets. This success is driven out by research, training, integrity and all sorts of values which may help in emerging markets that are cluttered and disorganized, so I believe that if we take the best of what we have here, we may become one of the greatest agencies soon enough. I have had the best experience with Starcom MediaVest and Univer-

WE HAVE TO UNDERSTAND THAT THE STRATEGIES WE HAD MADE FOR MEDIA BUYING IN THE PAST ARE MORE STRATEGIC THEN THEY WERE BEFORE. RIGHT PERSON, RIGHT TIME, RIGHT PLACE, THAT’S WHAT MEDIA STRATEGY IS, HOWEVER, IT’S NEVER BEEN TRUE!”

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BM: Digital has brought about a massive change in the world of marketing. How do you think it will affect the market shareholdings in Pakistan?

MJ: Digital will transform the media scene in this country as it has done in every other country. It will change the perspective of marketing because digital can measure the new matrix. We used to be able to measure frequencies when it came to the buying of television, now you can measure consumer engagement, as well. You can now actually measure an impression notifying the fact whether someone has actually watched your Ad. This way you can have a two way dialogue with your consumer, and build communities. I don’t necessarily think that television will not be in business, but print will not stay, however we will certainly switch their transition platforms, by having their company’s own web portal. Ultimately, I think digital is a delivery system, where it fundamentally changes the industry because it allows the consumer to say, “I want this and I want it now,” this way you are in charge of the consumption of that content, and that’s transformation.

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The Leading Corporate & Youth Magazine of Pakistan

The 15th year of any annual event is a milestone and when leading stars from Pakistan's Fashion, Film, Music and Television industries gathered for the "Geo presents 15th LUX Style Awards," it was a momentous occasion for all who have been a part of this entertaining 15 year journey. It was a big night for Film and Music with performances by Ali Zafar, Sohai Ali Abro and leading lady Mahirah Khan. With Moor as Best Film, Diyar e Dil for HumTV as Best TV Play and Ali Zafar's Rockstar as Song of the Year. It was a big night for Mahirah Khan who won Best TV Actress for Sadqay Tumharay and Best Film Actress for Bin Roye. Faisal Qureishi bagged Best Actor for Rang Laga on ARY and Humayun Saeed was Best Film Actor for Jawani Phir Nahin Aani. Nabila bagged her 10th LUX Style Award. It was a double triumph for Faraz Mannan who bagged Best Bridal and Best Lawn while Abdullah Harris was Best Photographer. Fouzia Aman bagged the award for Best Female Model while Hasnain Lehri got Best Male Model.

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SELF TRUST By: Isra Shams

will sap you of your growing will-power and faith in yourself, and thus must be avoided at all costs.

STOP COMPARING YOURSELF WITH THE WHOLE WORLD

Self-trust is the ability and the strength to believe in our own AND JUST BE YOURSELF ... existence, no matter what the odds. This belief is developed and regenerated in those who are assured about their potential and footing. You have to stop comparing yourself with others who to give up, to hold on, and to move on, after a setback has occurred. We steel ourselves, and assure ourselves that things will get better, because we will make them better for ourselves.

Self-trust is this very act, which enables us to take chances and what makes us feel equal to the people around us.

WAYS OF ENHANCING SELF-TRUST TRUST SOMEONE TO TRUST YOURSELF BETTER. TALK YOUR TROUBLES OUT ...

It is often said that help comes to those who ask for it, which is why you must give vent to your pent-up insecurities. You will need to open up and talk about your troubles. You will need to speak about your insecurities to a trusted few, who you're sure would not judge you, or demean you in any way. If you are close to your family or friends, then it would be nice to talk to someone you consider wise, and seek advice about your inner turmoil. You may speak to a therapist if you wish to keep your personal information under wraps and private. Your lack self-trust may be related to a myriad of other personal issues,

yourself over your shortcomings, and work on your weaknesses to make yourself better. You must learn to respect other individuals, as well as yourself and the person you are. Everyone has their own set of talents and drawbacks, which is what makes them the people they are. You too have your own set of qualities, which sets you apart from the rest. Stop allowing stereotypical ideologies and trends to make you feel inadequate or insigburdened by other people's expectations.

UNDERSTAND AND ACCEPT YOURSELF FOR WHO YOU ARE AND WHO YOU WERE TRULY MEANT TO BE ...

Understand who you really are, and where your priorities lie. You must know what your life's principles are, and how you wish to lead your life based on those very principles. This knowledge of your conscience will help you feel contentment and peace. You will trust yourself to make the right choices in life, choices which learn from your own mistakes, and teach you to learn from the mistakes of others. You will gradually begin to understand more about yourself, and the things you desire and need out of your existence.

BELIEVE IN YOURSELF AND ONLY THEN WILL OTHERS FIND YOUR REAL POTENTIAL WITHIN YOURSELF AND BELIEVE IN YOU ...

YOU'LL FIND A BETTER YOU ...

In order to be able to trust yourself, you will need to believe in Once you begin to develop a stronger self-esteem, you will your worth as a human being. You will need to face your fears gradually unravel the innate qualities of your personality. You - will understand the things you are capable of and can achieve, This is easier said than done, and is a task that will require believe

that

you can accomplish it. However, for this

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you can muster from within.

Do not allow anyone to tell you that you are not good enough for something.

You alone should be the judge of whether you are suitable or unsuitable for accomplishing a particular task. Seek inspiration by reading about people who have surpassed similar hurdles in their lives, and have stepped dent and successful individuals. Your role models must be individuals who you can look up to, people who give you motivation, and not

before. For instance, John never believed in himself, and always thought he was not smart enough, or educated enough. This is the reason why he spent most of his life working as a low paid worker.

Then after a few years he began to believe that he could be more and achieve more, and that his life had a lot of good things to dent and began to take on greater responsibility at work. His reputation grew and soon he was promoted. Therefore, progress is in our hands, and we are the ones to decide if we are ready and adequately prepared to take on challenges as and when they present themselves to us.

Every failure is a stepping stone to success, and we keep learning along the way. We will be wiser tomorrow than we think we are today, simply because we observe and learn from our past experiences.

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EVERLASTING M E D I A By: Isra Shams

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Print media will not and cannot die. This is not my argument physical media. Some people just like the feel of an actual magazine and newspaper in their hands. Similarly, some are expertise to make this declaration but every person has his not comfortable with e-book technology while others have right to share his opinion. Much has been said and written in been collecting physical print media all their lives and have no recent times about the future of traditional print media. These plans to stop. days, some commentators seem to think that online publications will replace printed newspapers and magazines Times have changed. There are Galaxy Notes, iPads and all altogether. kinds of smartphones which provide similar information, all without printed material or a price. And the reality is that subscriptions to printed material have been on the decline as may make a clear statement announcing the death of print they are in a game of survival and many are undergoing media as a whole. Although I realize the fact that the digital restructuring, basically trying to cut costs to cover the losses in world will become the major force in communications, I still subscription revenues and reinvent the content. believe that print media will never die, but instead maintain an What has happened is that all areas of the media have transimportant role in publishing. formed drastically since the introduction of the digital media, This is not to say that mass circulation of daily newspapers will all survive. It is obvious that they are now the bloated, costly news reporting, editorials and featured articles has grown expenses of the media world. Despite the intention to survive noticeably in the print arena while online coverage tends to by charging for access to content, the future for the big newspapers remains bleak. However, if the quality of the content and layout are set to the mark then, there is nothing that can We now live in an age when the functions of the magazines demolish the popularity and serving of that publication have been replicated and in some cases exceeded by online house. Quality will always be the best way to straighten the resources. Although the world of digital media is emerging, printing press. As far as I'm concerned, I think the printing we can never deny the fact that print media will ever die. press won't disappear in its entirety. Taking in consideration Eventhough, the selection and production of online magasome meaningful behaviors like the smell of the newspapers zines continues to expand, similarly with the rise in the quality and the touch of the magazine, they are evocative for me and of content and layout, revolutionizing publication houses will a lot of other people as well. There is this fortress which means never fall down. If digital media is now the next big thing then, quality and will survive. Sure, some printings will decrease why did the digital channel of LIFE not stand withholding the because new generations are keen of new technologies, this standards of its printed magazine? The major reason of can't be neglected; yet believe in some magazines and news- existence in the world of today is by revolutionizing yourself papers to keep going on their printing format. and your brand, and if you neglect that fact then whether it’s print, electronic or digital media, you will never be able to set Even though more people are reading e-books, and purchas- the benchmark. ing devices on which to read them, they are also still buying

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TRUE FACES OF PAKISTAN a Jinnah

Quaid E Azam Muhammad Ali Jin

Miss Fatim

nah

You are free; you are free to go to your temples, you are free to go to your mosques or to any other place or worship in this State of Pakistan. You may belong to any religion or caste or creed - that has nothing to do with the business of the State.

There is a magic power in your own hands. Take your vital decisions-they may be grave and momentous and far-reaching in their consequences. Think a hundred times before you take any decision, but once a decision is taken; stand by it as one man.

Liaquat Ali K

al Allama Iqb

In welcoming me within these walls and giving me an opportunity of addressing this august assembly, you have bestowed upon me high prerogative and honour for which I am deeply grateful to you.

The heart is like a mirror. Do not prevent it from being broken. Its breakage is dearer in the sight of its maker [Allah], than its safety. Almighty Allah being indeed the Maker.

Maulana Moh

ed Khan

ammad Ali Jo

har

It is for the sake of peace, friendship, and freedom that we have come here, and I hope we shall go back with all that; if we do not, we go back into the ranks of fighters where we were ten years before.

m Sir Syed Ah

It’s the first and foremost duty of all the well-wishers of the country to strive for the welfare of all people irrespective of any consideration of caste or religion.

hi Abdul Sattar Ed ucation.

mal ed I do not have any for when we do What use is education beings? My n ma hu me co not be Humanity, of re school is the welfa

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han

General Rahe

el Sharif

I can say with certainty that today we are stronger than before and the nation is more hopeful than before.

Obaid Sharmeen

Chinoy

By bringing the voices of the ordinary people faced with extraordinary challenges to television screens around the world, I hope to affect change in one community at a time.

Amir Khan

arraf

h Pervez Mus

The journey that I have undertaken, meeting people from all walks of life and learning from them, has been my biggest achievement.

Remember that mindsets cannot be changed through force and coercion. No idea can ever be forcibly thrust upon anyone.

eer Abdul Qad

Muniba Maza

ri

People teach their children not to be selfish and not to say ‘I’ and ‘Me’. We all need others to survive-not just in our personal relationships, but in all our relationships. Think of ‘We’ not ‘Me’

Khan

Hatred, tolerance, poor hygienic conditions and violence all have roots in illiteracy, so we are trying to help the poor and the needy.

Anwar Maqsood

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I write about the power of trying, because I want to be okay with failing. I write about generosity because I battle selfishness. I write about joy because I know sorrow. I write about faith because I almost lost mine, and I know what it is to be broken and in need of redemption. I write about gratitude because I am thankful – for all of it.

The Leading Corporate & Youth Magazine of Pakistan

An Exclusive Interview with

MURTAZA ZAFAR Head of Marketing & Brand

Jubilee Life Insurance Company Limited

Murtaza is associated with the brand for over a decade.

In this span of time, he has worked on developing several comprehensive marketing and strategic plans for Jubilee Life. He has played a vital role in the global re-branding of the brand, formulating brand communication strategies in view of business objectives. He played an instrumental role in referral based Bancassurance model.

He talks to Brands Magazine about the role of branding and marketing in Insurance industry and how Jubilee Life has been leading that front.

“JUBILEE LIFE INTENDS TO PAVE WAY KEEPING ITS LEADING POSITION IN THE INSURANCE MARKET INTACT.�

“AS A COMPANY WE BELIEVE IT IS EXTREMELY IMPORTANT TO SPREAD LITERACY, GENERALLY & SPECIALLY ABOUT INSURANCE AS WELL.” BM: Please give us a brief overview of the industry. clearly portrayed in the Shukriya Pakistan theme sung by MZ: Pakistan’s insurance market faces the lowest penetration Rahat Fateh Ali Khan. The whole campaign resonated with our in this particular region with hardly 3% of the total population being insured. Having said this, life insurance penetration has customers. The campaign aimed at highlighting the love of our country through a number of planned activities such as happened primarily because of the advent of various alternate distribution channels and strategies. Furthermore, the indus- ment and collaboration with organizations to work towards try is overall working very hard to boost the penetration levels. the positive image building of our country. We had also There is a huge untapped market. It is also one of the reasons specially planned an Azaadi celebration event for employees why the growth of the industry has been steady. Primarily, Bancassurance has played a major role in this growth and now and concert. The Facebook activity comprised of employees we feel that the Window Takaful operations will be the next taking pictures with theme based cut out frames, similarly, we important distribution channel leading to increased levels of have also run a 30 second video segment contest live of Facepenetration. book where fans are urged to record their Azaadi messages and share them with us for a chance to becoming our proud winner.

as we thrive to bring freedom to our customers, which is through reduction of out-of pocket payments for health expenditures. We are focusing towards improving access to independence, we joined hands with a mainstream private TV health services by the poorest population groups in the network in bringing the “Shukriya Pakistan” campaign. The motto behind the campaign was to show gratitude and appre- and the strengthening of the quality of health service proviciation to which millions of lives are associated with, which is sion.

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BM: Jubilee life insurance is celebrating its 20th year in the needs. Our insurance solutions are carefully prepared keeping industry. What new projects and ventures have you planned in order to take the company to the next level? backed by prudent fund management to ensure healthy MZ: Jubilee Life intends to pave way keeping its leading returns. Jubilee Life’s insurance solutions are not only the best position in the insurance market intact. We aim at increasing option for long term investment but in case of any eventuality our distribution through an awareness building strategy, ones of the life assured. Jubilee Life has been penetrating the ble service standards. Our marketing team deserves the due market through various services including bancassurance, credit for creating the understanding pertaining to insurance - products and this is an on-going process where our campaigns revolve around the need of insurance for a family/individual rather than just selling our products. Thereas retirement, children’s marriage expenses, higher education fore, we will be aggressively working on the development of fees or critical illness bills. Similarly, the group term life and health insurance for corporate clients’ further ads up to the couple of years. Similarly, the new avenues being created not portfolio. only draw a favourable picture for us as insurance providers but also look promising in terms of creating employment BM: What has been the impact of technology on the industry? opportunities of the emerging young talent.

MZ: With the advent of 3G and 4G in the country, technology has become a major part of how business is conducted in BM: Apart from marketing, what other initiatives is Jubilee Life Pakistan. Smart phones have become accessible to a much working on? bigger chunk of the population now than ever before. So we MZ: As a Company we believe it is extremely important to as a brand are also digitizing our assets and ensuring our avail- spread literacy, generally and specially about insurance as ability where the customer is. We have a highly responsive website that is easy to browse through on any smart phone / ance literacy but this year among other initiatives we collabotablet. We have also developed an app through which both rated with Charter for Compassion’s project, ‘Collaborative new and existing customers can reach out to us with their Libraries’. The purpose of which is to inculcate the habit of queries on the go. reading in our future generations by developing libraries in the underprivileged areas of Karachi. We want to promote Along with this, we have developed a two way SMS portal, reading amongst children and not have them deprived of which is quick and responsive, to address all our customer associating themselves with good literature simply because queries. We are also working on integrating e-commerce as a they don’t have the means to. distribution channel. In this high-speed, technological era, response time is the key for customer retention and now our Therefore, through this project, 15 libraries have been estabfocus has been not only to engage our consumers consistently lished in schools within Korangi, Lyari, and Shireen Jinnah but also with shorter lead time. Similarly, in recent years, we Colony that will impact over 5,000 students. Other than that, have increased our presence on social media for enhanced Jubilee Life has been working closely with the government of consumer engagement. This decision has proved to be fruitful Gilgit-Baltistan on a joint venture of Aga Khan Foundation, for us because in the same time duration our overall Top of Aga Khan Health Services, Aga Khan Rural Support Programme, and Jubilee Life to provide micro health insuropposed to the biggest life insurance provider in the overall ance to the residents of Gilgit. The micro health insurance sector. scheme will enable the people of the region to have improved access to quality health care services. It will cover requireBM: You recently came up with an Independence Day ments for hospitalisation including child birth; common campaign. What was the motto behind the campaign? diseases of childhood; injuries and accidents; common surgerMZ: At Jubilee Life, we actively support the spirit of Indepen- ies and medical ailments requiring hospitalisation. The goal of the programme is to improve the health status of the popula-

The Leading Corporate & Youth Magazine of Pakistan

OUR VOICES ARE LOST IN A TIDE OF SEEKING JUSTICE

By: Fareeha Imdad Have you received what’s fair? Have you been able to take advantage of all your rights? We know the answer, now let’s understand why?

Everybody wants justice but not everyone seeks it. There are

group or you would not be seeking justice for others but for yourself. This distinction between those who have status to seek justice for others and those for whom they seek it makes the activity seeking justice morally ambiguous. We must distinguish ourselves from those we aim to help. We have 1. No law attends to your need: What law can make your power, wealth, and status, and they don’t. Hence our compashusband leave his lover? sion for the victim can easily transform into relief that we are 2. You don’t know your rights: Laws give you rights but people not victims, not poor, not powerless. A root of distain is given don’t know them all. life.

3. The price of justice is high: Paying for a good lawyer, waiting for the court, all these expenses and still no guarantee.

4. You don’t believe in justice: Being mugged or wronged but of these things can be terrifying and leave you a bit vulnerable still decided not to report the police because it would not yourself. It’s OK to be imperfect; it’s OK to make mistakes. Don’t amount to anything because you believe justice won’t be let that hold you back from trying. We serve a gracious God who can turn our mess into something beautiful, and He’s not served.

5. You think God’s justice is automatic: How many times have afraid to do so. Seeking justice for yourself is not a noble or virtuous act. It’s normal and spontaneous indeed. Who feels that life treats them with perfect fairness? Does anyone feel hands? like they get enough recognition or are paid enough for their So what can we do? How can we get involved? How can we work? Who is happy with a B+ when you know you deserve an really do as we are called and seek justice, love, and mercy and A? Every 6-year old child says, “No fair” at least 5 times a day. walk humbly?

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It’s easy for us to engage in charity, throwing money at a group of people or a cause, while missing the true call for justice. We instead choose to educate ourselves just enough to get by, to appease our guilt and give us a conversation starter at our next social gathering. You cannot be powerless and oppressed yourself. You have to possess power or you cannot help those without it. And you cannot be a member of the oppressed

How can we claim to seek justice for others when we don’t do justice ourselves? And how can we seek true justice for ourselves when we turn a blind eye to the injustice we do to others? Perhaps, if we will concentrate our hearts on doing justice in all our acts, we will be better able to seek justice for others. And if we focus on doing justice we might not be so insistent on seeking justice for ourselves.

THE FRESH NEW LOOK OF SUBWAY “The new logo is a reflection of the colorful array of fresh vegetables and other ingredients” at a Subway shop said the subway spokeswoman.

Well change is good. There are a lot of people who still liked the old logo, while there are others who like the new one. But at the end of the day it’s all about taste and fresh ingredients. Subway has marked its place among a lot of people. What matters is the quality of product that should remain the same because that’s the only thing that is making it different from other brands.

FACEBOOK OPENS HARDWARE LAB Facebook has built its fortune on the internet, known as the giant of social media. But deep inside its Silicon Valley headquarters, engineers have carried out a new lab with computerized gadget – lathes, industrial mills and tools for making physical goods. Facebook’s new research facility determines that in its Silicon Valley, where it leads tech companies which is hardly satisfied to keep on doing the same thing. “When you think about connecting the world, you have to build different types of hardware to help people connect,” said Jay Parikh, Facebook’s head of engineering and infrastructure.

iPHONE 7 – A GIANT LEAP OF FEATURES WORTH WAITING FOR! iPhone’s next generation iPhone 7 is soon to be in the market, flashing a new design and series, the next generation is way too worthy to be introduced with fresh and new features with an upgraded and value added graphical camera and a processor. Here is the itemization coming soon.

NO Headphone jack Blue tooth AirPods by Beats Water resistant Slim device Wireless head phone jack Wireless charging

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BRANDS BULLETIN

NESTLE’ TO INVEST MORE IN MANGO JUICE SUPPLY CHAIN The world’s food and beverage giant, Nestle’ seems to have grown a keen eye on to investing in Creating Shared Value (CSV) programs in Pakistan, which will progressively aid in various communities to incorporate the best global practices in their future business. Hence, apart from milk, the juices segment is now observing a massive growth in the past recent years. Unfortunately, majority of the orchard farms in Pakistan are not being able to produce the quality fruit pulps as it should, which is why farmers and producers are still relying on old farm practices.

TELENOR NOW AMONG THE 4G COMPETITORS! 850 MHz license of 4G access to Mr. Michal Foley, CEO – Telenor Pakistan.

Also present at the event was newly assigned CEO, Mr. Irfan Wahab. The newly awarded license will enable Telenor Pakistan to launch 4G Services in Pakistan and would become the third 4G operator in the country. Anusha Rahman continued saying that when she became Minister, the broadband dispersion was less than 3% but within a short span of time, the Mobile Broadband has now grown upto more than 19% and is targeted to cross 38% by 2020, by the grace of God. The new license to Telenor will further permit taking high speed connectivity and the associated socio-economic

been developed for catering to the needs of `aspiring professionals’ and Titanium credit card in collaboration with MasterCard caters customer’s lifestyle and security needs. The Faysal Bank World credit card is the next step in providing highest net worth, it enable excess to over 500 international airports also customers can redeem their points easily at a wide range of partners’ outlet.

JS BANK TO INVEST IN TELECOM AND TECH SECTORS Rs. 4 billion in the telecommunication, technology and media sectors in Pakistan. The investment has been made in the subordinate JS Infocom which focuses on the business and operations of the group in the three said sectors in Pakistan and overseas.

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has approved an investment on the long run, in its completely owned subsidiary JS Infocom Limited in telecommunication, technology and media sectors.

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FAYSAL BANK LAUNCHED TITANIUM CREDIT CARD

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The Leading Corporate & Youth Magazine of Pakistan

SAMSUNG UNVEILS THE NEW GALAXY NOTE7 THE INTELLIGENT SMARTPHONE THAT THINKS BIG KOREA Samsung Electronics continues to drive the smartphone market with the Galaxy Note 7 by building on the company’s manship, premium materials and a unique, symmetrical edge design, the Galaxy Note 7 features include: • A water resistant body and S Pen (IP68)* • Top-of-the-line security that combines Samsung Knox with biometric authentication including a new iris scanning feature • Immersive entertainment capabilities with HDR video streaming capabilities.

“The Galaxy Note 7 combines productivity and entertainment, and strong security features. Powering a robust ecosystem, it is the ideal device for those who want to achieve more in life,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “Life moves faster than ever now so we created the Galaxy Note 7 to move with users – helping them get things done more easily wherever, whenever.”

GALAXY FOUNDATION WITH REFINED CRAFTSMANSHIP

GALAXY NOTE7 S PEN: QUICKLY AND EASILY BRING Every edge, surface and detail of the device’s design has been IDEAS TO LIFE The enhanced Galaxy Note7 S Pen is more than just a writing operation, while remaining durable with Corning® Gorilla® Glass 5. The Galaxy Note 7 is equipped with the advanced accurately. The new S Pen writes with ease and precision. The camera introduced on the Galaxy S 7 and Galaxy S 7 edge. In smaller 0.7 mm tip and improved pressure sensitivity provides addition to 64 GB of internal memory, the Galaxy Note 7 offers a real pen-like experience. With the peace of mind that IP68 expandable storage and micro SD support up to 256 GB. The water resistant provides, the Galaxy Note 7 S Pen lets users jot Galaxy Note 7 is equipped with a 3,500 mAh battery, easy down their thoughts without interruption, even when the Power Management UX through Smart Manager, and charges quickly using the new USB-C port. Refresh the Galaxy Note 7 screen gets wet.

Advanced Security: Now in the Blink of an Eye The Galaxy Note 7 provides heightened security and privacy, with highly advanced bio-metric authentication, including

Fast Charge Wireless Pads.

CREATING A PHONE+ ECOSYSTEM OF CONNECTED EXPERIENCES

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recognition technology will also be used to authenticate The Galaxy Note 7 is more than just a smartphone; it’s a secure purchases people make with Samsung Pay. The Galaxy connection point to Samsung’s ecosystem of devices, software Note 7 will also support Samsung Pass, bringing authenticaGear Fit 2 or Gear Icon X and track their data through S Health 5.0.

Furthermore, with the Galaxy Note 7, consumers can use apps and services. the iris scanner to access value-added Samsung services like Samsung Pay for quick and easy mobile payments. The Smart BEST-IN-CLASS ENTERTAINMENT Switch feature has been enhanced further with Samsung The Galaxy Note7 features a gorgeous, curved 5.7-inch QHD Cloud, which supports a seamless device experience by Super AMOLED screen delivering a bold and immersive providing continuous backup and easy transfer of content picture on a smartphone. It is ready to stream HDR video, including data, apps, settings and layouts between devices. enabling a cinema-like experience including brighter colors Galaxy Note7 users will be able to use up to 15GB of free space and a deeper black, which ensure users get the full experience to store and restore information on Samsung Cloud. The Galaxy Note7 will be available starting on August 19, and will the new Gear VR powered by Oculus, users can experience be offered in Blue Coral, Gold Platinum, Silver Titanium and premium virtual reality almost anywhere.

Black Onyx.

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If you’re a working man or woman then you will agree with me that sometimes it gets very hard to actually look interesting in a boring meeting. Not all meetings are interesting. Adopting an appropriate facial look for a meeting is a talent worth mastering.

To go through meetings looking frustrated but balanced is what we should all be seeking for. It is superior, powerful but not dishonest. It is a bit frightening but it is just perfect.

This question of how to assemble your face when you are sitting round a table at work listening to other people talk is important. The average executive or manager spends about four hours a day in meetings, most of which is spent in silence half-listening to the person talking while studying the faces of the people who are not. This suggests we have got it all wrong.

We worry about the intuition we make when we speak, but pay no time worrying about how we look when we are silent.

Observe people while sitting in a meeting. You will come across two people looking away from the person talking while

those not talking in boredom, which is never a good look. The empty slump creates an air of amorphousness, while the relaxed physique makes you look exhausted. Being so bored fatal, nodding in general can be excellent. There are times when you see people for hours just nodding.

under discussion, the more a medium speed nod makes you look clever, while a slower nod can also come in handy. The expressions in general. Smiling on the other hand is usually a good plan as it makes other people feel better, in meetings it is to be avoided, unless someone has made a joke, as it can make

It involves that you are thinking deeply and can distance you from whatever decisions are being taken. You could do it better yourself.

eyes popping in astonishment and a slight grin around the mouth and only one will get it right. That person had For now if you’re one of the people who just sit quietly in a composed his face into a mask of polite yet unconvinced inter- meeting and just nod, then you better gear yourself up and try to have a healthy communication like asking questions and create themselves. The most common look in meetings is of giving suggestions. But try to ask relevant questions. And in this way you won’t be getting bored and even if you’re bored just follow the steps so that you don’t look bored.

YOU COULD SAY THAT WE ARE STUCK WITH THE EXPRESSIONS WE WERE BORN WITH. BUT THAT'S NOT TRUE By: Yumna Tirmizi

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HOW TO LOOK INTERESTED IN A BORING MEETING

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