Lanier Bridal Media Kit February 2017 Bridal Expo

© LAURA WATSON PHOTOGRAPHY

MEDIA KIT

© LAURA WATSON PHOTOGRAPHY

ABOUT LANIER BRIDAL Lanier Bridal is a husband and wife team dedicated to producing both large and intimate events to support local area wedding vendors by providing innovative networking, educational opportunities, vendor collaborations, quality leads, and continue to grow professional wedding vendor reputations in North Atlanta.

While other expos and bridal companies travel the entire Atlanta area or exist solely inside the perimeter, Lanier Bridal is focused on the booming North Metro Atlanta region. Lanier Bridal is committed to growing the wedding industry north of the city through events, featuring vendors on their website and social media channels, and providing professional marketing and advertising through print, radio, and social media ads.

With a semi-annual bridal magazine and expo, the North Atlanta Wedding Association, and exclusive vendor events year round, Lanier Bridal brings so much more to their vendors than just an expo. Their participating wedding vendors have access to quality leads, exclusive co-marketing opportunities, and even deeper vendor relationships.

WHERE YOU CAN FIND US  LanierBridal.com  info@LanierBridal.com  470.395.3696 @ LanierBridal

TABLE OF CONTENTS

Meet the Lanier Bridal Team............ 3

Regional Wedding Demographic Info.............................. 4

North Atlanta Wedding Association......................... 5

Lanier Bridal Magazine Info.............. 6

Magazine Ad Sizes & Prices............. 8

February 2017 Expo.......................... 9

Expo Marketing Campaign............................................. 10 Sponsorship Opportunities...................................... 11

Sponsor Package Pricing & Details................................. 12

Vendor Pricing & Perks...................... 13

Expo & Magazine Deadlines.............................................. 14

Expo Booth Layout............................ 15

Expo/Magazine Registration Form............................... 16

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MEET THE LANIER BRIDAL TEAM We are Jonathan & Maria Scott! We moved to the Johns Creek/Cumming area from Indiana in 2015 and absolutely fell in love with North Atlanta. We knew right away that this is where we wanted to settle down and grow our family!

We bring a unique and exciting perspective to the wedding industry as a husband and wife team! We come from different industries & backgrounds, but combined, we have over 18 years of event planning and project management experience. Maria has 10+ years of event experience in corporate, social, trade show, and weddings, as well as a growing event planning company called Maria Scott Events. Jonathan is an Auburn grad - War Eagle! He’s also a mechanical

engineer who works as a Project Manager supervising and managing multi-million dollar contracts, budgets, and projects all across the country. He is also one of the top wedding producers for Maria Scott Events!

Throughout our years together, our joy of the wedding industry, as well as helping others, has really blossomed into us wanting to do it more in our community and doing it with each other. Diving into the wedding industry together made perfect sense to both of us and we couldn’t see us doing anything else!

When we’re not planning events, we are both InsideOut High School youth leaders at North Point Community Church in Alpharetta, GA.

JONATHAN & MARIA SCOTT OWNERS OF LANIER BRIDAL, LLC.

WHY WE DO WHAT WE DO One of the most frustrating things we’ve noticed about living in North Atlanta is the amount of amazing wedding vendors and venues being over looked because of where we live (in Canada, as most of our friends call it). Having been in the wedding industry for years and the love we have for our community, we are now dedicated to helping bring our North Atlanta wedding community together, help grow their

businesses through a series of events throughout the year that spotlight our growing North Atlanta area.

Our main focuses are to support, provide platforms for networking, advocate for wedding vendors in North Atlanta, and bring quality couples to our preferred vendors. We’re here to help YOU! Your success is our success!

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REGIONAL WEDDING DEMOGRAPHIC INFO WEDDING BUDGETS ARE ON THE RISE National Average $26,645

The average wedding budget continues to rise nationwide for the fifth straight year, hitting an all-time high of $26,645.

More couples are adding personal touches, providing custom experiences for their guests and investing in higher quality services and vendors. These couples are more financially secure, with the average age for brides at 27 and grooms at 29.

Georgia $26,305

NORTH FULTON & FORSYTH COUNTY LEADS METRO ATLANTA WEDDING BUDGETS Georgia is just below the national average of $26,645 with an average wedding cost of $26,305. The Atlanta metro area, however, is significantly higher with an average wedding budget of $30,394.

Weddings in the northern Metro Atlanta counties of Forsyth and Cherokee as well as Northern Fulton and Gwinnett counties have significantly higher average wedding budgets than the southern Metro Atlanta counties.

With an average wedding budget of over $35,000, the North Atlanta region that Lanier Bridal Expo caters to is the perfect place to focus on marketing efforts for area wedding vendors.

Cherokee $32,108 Forsyth $36,847 North Fulton $37,582

ď‚Ť

North Gwinnett $33,984

Cobb $32,352 South Fulton $20,469

South Gwinnett

ď‚Ť

$26,442 Dekalb $29,106 Metro Atlanta $30,394

Sources: http://abcnews.go.com/WNT/story?id=130884&page=1 https://www.theknot.com/content/average-wedding-cost-2015 http://www.theweddingreport.com

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© LINDSEY LARUE PHOTOGRAPHY

N A W

ON TI

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ASSOCIA

ATLAN H T T

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WEDDIN

Our industry is built on vendor collaboration and business networking. We offer a membership-based affiliation of like-minded professionals to help grow and enhance your business. We want to foster an environment for North Atlanta vendors to come together in a social atmosphere to meet, develop working and personal relationships, stay current with wedding industry trends, and grow your businesses together using each others differing experiences.

NO R

AS A MEMBER, YOU HAVE THE EXCLUSIVE OPPORTUNITY TO GROW YOUR BUSINESS, NETWORK, AND BE FEATURED THROUGHOUT ALL OF OUR OUTLETS, EVENTS AND MAGAZINE!

MEMBERSHIP BENEFITS • Discount on magazine ad based on size • Discount expo booth for Lanier Bridal Expo • Priority on expo booth location • Social Media Posting (current promotions/work/information) • Feature blog posts on LanierBridal.com • Blog sidebar ad on LanierBridal.com • Vendor badge for company website

• Company & logo listed in Member directory on LanierBridal.com • Complimentary kick butt networking & educational events (min 6 per year) • Two multi-spread vendor collaborative styled shoots for Lanier Bridal Magazine (Spring/Summer Edition & Fall/Winter Edition)

INTRODUCTORY SPECIAL • Free membership this first year if you book a booth at our February 2017 expo • Free membership this year if you pay for a half or full page ad in Lanier Bridal Magazine

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THE MAGAZINE

© LINDSEY LARUE PHOTOGRAPHY

LANIER BRIDAL MAGAZINE Lanier Bridal Magazine is a semi-annual modern publication, highlighting the North Atlanta area as a world class, fourseason, romantic wedding destination. Lanier Bridal is the perfect place to say “I Do!” With true love stories, features on local weddings, savvy planning tips, a groom’s style guide, fashion trends, and plenty of beautiful photographs showcasing our area’s exceptional bridal professionals.

Lanier Bridal engages its readers while simultaneously showcasing local North Atlanta vendors!

This 50+ page, full color, glossy publication is handed out at the door to all who attend the Lanier Bridal Expo and will be distributed to over 50 locations across the North Atlanta area and up to the Georgia Foothills. Lanier Bridal is also distributed digitally, with active hyperlinks on each ad, and will be available in a mobile, tablet and desktop version.

Lanier Bridal Magazine serves as a keepsake guide for all LB brides & grooms!

Reach over 3000 readers with your ad, which includes complimentary professional design.

Put your business front and center to the people planning North Atlanta weddings by advertising in the Lanier Bridal Magazine. Don’t miss your chance to share your business with potential clients.

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MAGAZINE AD PRICING LANIER BRIDAL MAGAZINE PRICING OUTSIDE BACK COVER:

INSIDE COVER:

DOUBLE PAGE:

$xxx

$xxx

$xxx

front cover

FULL PAGE AD

½ HORIZONTAL AD

$xxx

$xxx

⅓ VERTICAL AD

¼ HORIZONTAL AD

$xxx

$xxx

HORIZONTAL AD

$xxx

LANIER BRIDAL MAGAZINE & EXPO COMBO BOOTH + FULL PAGE AD

BOOTH + ½ HORIZONTAL AD

BOOTH + ¼ HORIZONTAL AD

HORIZONTAL AD

$xxx

$xxx

$xxx

(25% off)

(20% off)

(15% off)

$xxx

BOOTH +

(10% off)

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FEBRUARY 18, 2017 Forsyth Conference Center, Cumming, GA Exclusive VIP Hour & Area | 3 Fashion Shows Sponsor Speakers | Live Music | Giveaways

© LAURA WATSON PHOTOGRAPHY

BRIDAL EXPO MARKETING CAMPAIGN RADIO PARTNER

• Will air 42 spots on Star 94.1 starting a week out from the expo. Reaching over 89,000 listeners during prime listening spots. “People who hear a radio ad with a digital call to action are six times more likely to visit a brand’s website.”

• There are 46,276 WSTR/Star 94.1 listeners that are 18+ that plan on getting married in the next 12 months.

• 57% of Star 94.1 listeners are women and between the ages of 24 and 44. This equates to the majority of their listeners being in the perfect age range for marriage.

• 50.3% of their listeners have an Household Income of $75k+

AD PLACEMENTS

• Google.com • The Perfect Wedding Guide (PWG) • Here Comes The Guide • Local event websites

POSTER DISTRIBUTION

• To 50 businesses in the North Atlanta area

SOCIAL MEDIA

• Digital advertising through Star 94.1 posting to over 70,000 followers on Facebook, 9,000+ followers on Twitter, and 7,000+ Instagram followers.

• Lanier Bridal will also promote the show through sponsored social media advertisements

FORSYTH CONFERENCE CENTER

• Forsyth Conference Center will promote the show with our website, flyers, email blasts, direct mail, social media, and through postings on various local online event calendars.

GRAND PRIZE TRIP & OTHER ADDED-VALUE SHOW PROMOTIONS LANIERBRIDAL.COM | 10

© LAURA WATSON PHOTOGRAPHY

EXCLUSIVE SPONSORSHIP OPPORTUNITIES VIP LOUNGE SPONSORS

FASHION SHOWCASE SPONSORS (3 AVAILABLE)

GIVEAWAY SPONSORS PROVIDE A GIVEAWAY OR GRAND PRIZE GIVEAWAY TO PROMOTE YOUR BUSINESS TO COUPLES-TO-BE

PARTNERSHIPS LANIER BRIDAL IS NOW ACCEPTING PARTNERSHIPS WITH BUSINESSES, ORGANIZATIONS AND MEDIA WISHING TO PARTICIPATE AND HELP SUPPORT LANIER BRIDAL EXPO, IN RETURN FOR EXPOSURE TO NORTH ATLANTA’S PREMIER ENGAGED COUPLES.

Please contact Jonathan & Maria Scott at info@LanierBridal.com if you are interested in sponsoring the February 2017 Lanier Bridal Expo, or partnering with Lanier Bridal throughout the year.

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SPONSOR PACKAGE PRICING & DETAILS PLATINUM SPONSOR – $xxx (2 AVAILABLE) • Double Page Magazine Ad • 10x20 Double Booth • Sponsor Recognition during all 30 second radio commercials - Star 94.1 • Banner/Signage inclusion at the front of the Bridal Expo, at sign in (provided by client) • Opportunity to provide three promotional items in every bride swag bag (500 bags) • Individual Air time on Star 94.1 in our on-air Advertising Schedule • 10 minute on-stage promotional time

GOLD SPONSOR – $xxx

• 15 regular admission tickets ($180 value) • 4 VIP Admission tickets ($200 value) • Sponsorship recognition and Logo inclusion on all Lanier Bridal Expo print materials, and electronic save the dates and invitations - distributed to more than 1000 individuals • Logo recognition on the Lanier Bridal website • Opportunity to provide one VIP item in exclusive gift bags at VIP check-in - (50 bags) • Logo listing on all Facebook links.

BRONZE SPONSOR – $xxx

(4 AVAILABLE)

(10 AVAILABLE)

• Full Page Magazine Ad • 10x20 Double Booth • Sponsor Recognition during 30 second radio commercials - Star 94.1 • Banner/Signage inclusion at the Bridal Expo (provided by client) • Opportunity to provide two promotional items in every bride swag bag (500 bags) • 5 minute on-stage promotional time • 10 regular admission tickets ($120 value) • 2 VIP Admission tickets ($100 Value) • Sponsorship recognition and Logo inclusion on all • Lanier Bridal Expo print materials, and electronic save the dates and invitations - distributed to more than 1000 individuals • Logo recognition on the Lanier Bridal website • Logo listing on all Facebook links

• Half Page Magazine Ad • 10x10 Booth • Banner/Signage inclusion at the Bridal Expo (provided by client) • Opportunity to provide two promotional items in every bride swag bag (500 bags) • 5 minute on-stage promotional time • 5 regular admission tickets ($60 value)

FEBRUARY 2017 BRIDAL EXPO CONTACT: info@LanierBridal.com - OR REGISTER ONLINE: LanierBridal.com/ExpoRegistration

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© LINDSEY LARUE PHOTOGRAPHY

VENDOR PRICING AND PERKS LANIER BRIDAL EXPO BOOTH – $xxx Every booth includes the following: • Professional pipe and drape • 6’ display table & 2 chairs • Company booth sign

Can be requested at no additional cost: • Electrical - must bring own extension cord • Black Table Linen • WiFi

VENDOR PERKS

SPONSOR PERKS

• 2 Complimentary Lunch Vouchers - (more can be purchased at a discounted price) • All vendors will receive a Bride Lead List (which will include email addresses) 72 hours after the show. The list can be used for follow-up purposes. This list will even indicate what services the bride is still interested in to allow you to target your marketing efforts.

• Company information on LanierBridal.com • Networking opportunities with other North Atlanta wedding industry professionals.

• Face time with hundreds of potential clients!

• Invite Only- Lanier Bridal Vendor Appreciation/ Magazine Launch Party - Jan. 2017

• All Vendor Perks • Prime booth locations • Complimentary continental breakfast & coffee before the expo • Promotions on all Lanier Bridal Social Media • Sponsor Recognition during radio commercials on Star 94.1 • Logo included on all print, email, and online advertising • Advertising on the Lanier Bridal website • Company signage prominently displayed during expo • Opportunity to put your company’s promotional items in 500 Bride Swag Bags

FEBRUARY 2017 BRIDAL EXPO REGISTRATION: LanierBridal.com/ExpoRegistration

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EXPO & MAGAZINE DEADLINES EXPO DEADLINES BOOTH DEPOSIT......................................................... $100 (NON-REFUNDABLE) BOOTH SIGN-UP.......................................................... 01/06/2017 FINAL BOOTH PAYMENT DUE....................... 02/03/2017

EXPO WEEKEND EXPO VENDOR LOAD-IN..................................... 02/17/2017 | 4–8pm EXPO ADMISSION ..................................................... 02/18/2017 | 10am–6pm

 VIP ADMISSION ONLY................................... 10am–11am  REGULAR ADMISSION.................................. 11am–6pm

EXPO VENDOR TEAR DOWN......................... 02/18/2017 | 6pm–8pm

MAGAZINE KEY DATES 10/28/2016 11/04/2016 11/11/2016 12/02/2016

Ad space deposit due (50% of ad fee) Lanier Bridal Magazine cover contest due date Deadline to submit ad info/pictures for design Final payment due

BONUS EVENT! JANUARY 2017 – LANIER BRIDAL VENDOR APPRECIATION / MAGAZINE LAUNCH PARTY

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© LAURA WATSON PHOTOGRAPHY

EXPO BOOTH LAYOUT

The Best February 2017 Bridal Expo Booth Locations Will Go Fast!

Register Online Today to Reserve Your Preferred Both: LanierBridal.com/ExpoRegistration

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THANK YOU

© LAURA WATSON PHOTOGRAPHY