Simetra Style Guide

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Branding Style Guide 2014

Main Logo on black_

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Identity typeface main_

Identity typeface secondary_ Yanone Kaffeesatz_

Adihaus_

Aa

Aa

ABCDEFGHIJKLM NOPQRSTUVWYZ abcdefghijklm nopqrstuvwyz

ABCDEFGHIJKLM NOPQRSTUVWYZ abcdefghijklm nopqrstuvwyz

0123456789

0123456789

!@#$%^&*(,.:’?)

!@#$%^&*(,.:’?)

Color pallete primary_

Color pallete secondary_ Dramatic_

R-84 G-146 B-78

C-80% M-20% Y-100% K-6%

Pantone 7740 Hex 368f3f

R-37 G-39 B-41

C-73% M-66% Y-62% K-67%

Pantone 426 Hex 3d3834

R-201 G-200 B-199

C-21% M-17% Y-17% K-0%

Subdued_

R-72 G-118 B-58

Pantone 420 Hex c9c8c7

C-74% M-32% Y-96% K-19%

Pantone 7742 Hex 48763a

Color pallete primary_

R-37 G-39 B-41

C-73% M-66% Y-62% K-67%

Pantone 418 Hex 525249

R-146 G-146 B-135

C-45% M-36% Y-44% K-3%

Pantone 415 Hex 929287

Color pallete secondary_ Dramatic_

Subdued_

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Logo Variations_

Logo Variations_ Simetra Expanded_

Icon & Website_

Logo Variations_ Logo no tagline & URL_

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Subgraphics_

Subgraphics_ Diamond pattern_

Medical aid icon_

Business Cards_

Adriaan van der Wart Co-Founder / Medical Director Simetra Medical Ltd. p: +1 778 410 5144 c: +1 250 580 6396 f: +1.778.410.5001

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e: riaan@simetra.ca skype: simetradoc1

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Packaging & Product samples_ Dry & Oil based products_

Packaging & Product samples_ Snack based products_

Print based advertisment_ Poster designs_

Print based advertisment_ Billboard design_

Print based advertisment_ Billboard design_

Print based advertisment_ Billboard design_

Online marketing content_ Billboard design_

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