David Roth

BrandZ™ Top 100 Ranking Strong brands have the power to create business value. They impact much more than revenues and profit margins. Strong brands create competitive advantages by commanding a price premium and decrease the cost of entry into new markets and categories. They reduce business risk and help attract and retain talented staff. Millward Brown Optimor created the BrandZ Top 100, a ranking that identifies the world's most valuable brands measured by their dollar value. Our brand ranking provides key insights and actionable information for finance, marketing and business professionals on how to manage and grow their brand assets. To find out more about this report, go to: www.brandz.com Twitter: http://twitter.com/Optimor