Industrial Design Portfolio
2007 - 2009
innovate
mantics ergonomics
ideate
arket research
3D sketch mock-up tyson brazille
Industrial Designer / Concept Artist
usability
Phase 1 1
village: 200 people
research
_The Human Source Project_ Day: lack of electricity, succeptable to daily blackouts
children: education ages 5-11 only
village: 200 people
35.4% India/to World...without electricity Day: lack of electricity, succeptable to daily blackouts
CO2 gasses pr children: education ages 5-11 only
ufficient source of electricity
village: 200 people
Day: lack of electricity, succeptable to daily blackouts
advancing technology... advancing “global warming�
..without electricity.
Laptops: need sufficient source of ele
CO2 gasses produced...gas po
ctricity
village: 200 pe
oduced...gas powered generators
To design a universal merry-go round that will generate electricity from kinetic energy, to power led lights and assist charging XO laptops owned by children attending school in Khairat village, India.
s powered generators
ages 5-11 only
35.4% India/compared to World...are without electricity.
Laptops: need sufficient source of ele
For
Design
india
Sustain
ability.
Phase 1 2 2
In 2007...
Night Lighting...
The village was nominated by the One Laptop Per Child project.
research
problem_
Seasonal time frames limit the amount of day-light.
econo mi a This affects the children’s study time, since most g n i
mdo not have lighting at their homes. o c e b f . . . o s e m g Crime rates flourish in unlit areas, therefore r e l e b v o e r lighting brings arg sense of security for the village as h p o t . t p o n u t o p b . . s . i.la awwhole. i k i n a i o i t . s a Ind s n e Current method(lanterns) are harmful to user/ and has c d e o r p p o l e e (-)neg impact on environment. h v t e n d w o d g n i w slo
Due to frequent black outs called “rolling blackouts”, villagers deal with an insufficient source of electricity needed to power/charge the XO laptops.
Country
f ig 1.1
“It is the developing countries that are the worst affected by climate change.” --India’s Prime Minister Manmohan Singh
Populatio nw India to electric /out access % of world to it y (Million Banglade ) tal 579.10 sh Per capita Indonesia electricity 104.40 35.44 consump ti Nigeria o n (kWh) 98.00 6.39 393 Pakistan 76.15 6.00 102 Ethiopia 65.00 4.66 390 Myanma 61.28 3.98 r 85 Tanzania 45.30 3.75 374 Kenya 30.16 2.77 24 Nepal 27.71 1.85 74 DPR of Ko 1 9 .5 1.70 0 rea 55 Mozamb 17.80 1.19 ique 107 World To 1 6 .4 1 2 ta .0 l 9 Shows that India is leading nations. 61 Nick Negroponte 1634.20 1.00 1288 The population of people living without access to electricity 100.00 chairman of “one 47 urcto e: IEwhy continues to be a stable reasonSoas are prematurally laptop per child” A, 20they 02 2343
How can I bring electricity for the other 90%. The energy should be pollution free, easily produced, and accessible at all times. Analysis Results: The need for clean free energy is now!
fig 1.1
developing as a nation.
India has many social reasons as to why there is a need for design. Many reasons revolve around the 230 sectors of India’s economy outlined by prof. M P Ranjan at National Institute of Design Ahmedabad, India.
education power source environment
Phase 1 3 3 research
Market
evaluation_ A
CO pro ne 2
tic po e n
r we
ki
Hand crank
Other
A devic e functio ni by:comb ng ined technol ogies
-gas pow ered gen erator
D
B
X Pedal powe r
X
ineffec ti geograp ve hy
-wind powered turbine C
Cost efficient| Clean energy| Locally manufactured| Revenue producing| Educational| Fun/Safe. Innovation in the market is already beginning to show promise. Most innovative these days in the midst of the economic downturn are coming from tinkerers within their own lab most notably none as their garage or tool shacks out back in their backyards.
X
Current Working Technology
The location: India’s environment for conditions such as the ability to hoist windmills is not idea. The same is true with solar power and thermal heat induced energy, with solar power proving the most effective yet not ideal because of the cost and loss of daylight during seasonal change.
ineffec ti geograp ve hy
X
$ expens ive
d r powere a l o s One very intriguing idea was to combine the three technologies so that when one was not effective the other would kick into action so that there is always energy being produced. PROVED TOO COSTLY $$$
Phase 2 4 4 Exploration also looked at how to get all the children involved with making ele ctricity. This would result in a product that wo uld be central to the village. Later on this idea pro ved important.
concept development
ideation_
he eas. T ould d i f o c ession s children r g o r ay a ap show different w action into s l e d mo red dal These ideas explo pull, or pe r h, earlie imple pus s turn a g action. in spinn
o be had t nd t n e ea pm evelo ple to mak to d e h end t s sim s had In the ct that wa e the part plentiful s s du becau of that wa a pro e v i s en ce inexp om a sour ls. r f ia come led mater c y c in re
idea +
=
kinetic energy
playground equipment
powered alternator
free
available
electric
Explora tion of t he s designs that allo pinning action wed chil led to m concept dren to any s had to f e t e ry and h my prov l safe. Th ide any e harmf ese moving ul to the p children arts tha t .
...design ideation developed from wind turbine spinning action/ the nature of the merry-go-round is able to harness energy. This also proved to be the most promising design. Its already apart of the playground and the simple nature is ideal.
education power source environment
Phase 3 5 5
Interface_
solution
U S ER
Start run, 1 Children rotating the bike wheel 21”
center axle attached to a belt, which turns the first wheel...
...the first wheel then turns the other 2 wheels turning the alternator.
10 mph
power conversion
96” dia. = 8’
dia./central base kid speed rpm
2
1700 rpms will yield 10Amps, enough to charge 10XOs. bike wheel rpm
10 X 10 = 100
1 100 X (3”/21”)= 700 st
2 700 X (3”/21”)= 4,900
Wire is ran from the alternator. The produced electricity runs through a current regulator.
AC current alternator
regulator The Reg ulator, B at connect ing them tery and Wire would b undergr e ound to a station run outside protecte elemen ts. d from
nd
Materials
Electric
3 4,900 X (3”/21”)= 34,300
Location: Mumbai,India
ReUse Nearest Scrapyard
Ratio: will produce enough rpms to charge battery.
Power from battery powers led lantern!
total rpms
Battery Store energy 12 volt deep cycle
Parts Available:
Corrugated roofing Alternator Auto/Belt Battery Auto/H spindle Bike wheel L-beam piping Auto/Hub Handrail piping
Power from battery powers the XO!
end
rd
Phase 4 6 6 finalization
Power max: 45 watts Rpm: 4,900
mph: 8
prototype: PR_1.2
.Fun is power! The key to this project was two-fold:
1. Design a product that would work just as well, yet somehow be able to have a significant lesser impact on the environment.
2. Get familiar with the bloody market competition. Then analyze and create a Blue Ocean opportunity for the product in order to position the product from the rest.
Phase 1 7
redesign
reduce impact
Broadcast Spreader Target Market:Couple age 23-54 Salary: $43k-$68k per. Hobbies/Interest: Bicycling, Baking, Ski, tapestry, Football, Landscaping
Problem Statement To introduce a hopperless walk-behind broadcast spreader by minimizing material and to improve product life cycle, allowing for optimized lifetime.
Valuated Design
research
problem_
Phase 1 8 research
Market
evaluation_ Blue Ocean Strategy
fig 1.2 Market analysis
Four Actions Framework fig 1.1 elliminate handle adjst.
reduce
price parts/raw material
fig 1.4 S trategy c
anvas
raise
Which of the factors that the industry takes for granted should be eliminated?
value
Which factors should be reduced well below the industry’s standards? well above the Which factors should be raised create industry’s standards? hopperless Which factors should be sprinkler created that the industry has never offered?
Sequence Flow Chart
fig 1.3
Features
criteria
built-in sprinkler- product substitution hopperless- reduction of material collapsable- more storage space and less packaging material
Applying fig
1.1 grid helped to create the tag line: valuated design Market curve used to locate opportunity fig 1.2 List of competitors and the criteria they compete on within the Red Ocean fig
1.3 Strategy canvas helps visualize how product will set itself from the competition fig 1.4
The sequence flow chart helped to locate significant design opportunities. Most opportunities the user was involved in such interaction as pouring seeds into the hopper, watering the grass, storage, and the end-life stage.
Explora tion of t he hand shaped. le y It reduc ed mate eild a handle th made o rial but ut of str would n at is “Z” onger m structur eed to b a terial in al streng e order to th. keep its
The green side release buckle strapes hold the bag on securly so that the bag takes the place of where the hopper was in the “old” design. The hopper is dramatically produced.
Hopper designed eventually downsized into a small compact hopper that resembled the head of a snake. It now accepts fewer grain. The horns on top of the hopper help secure the bag in place
Move! ! Blue Ocean a e Id r a ll e p Sprinkler/Im e of what the id ts u o e v o m nd To advance a uld offer! co competition
This idea reduced the size of the hopper and was designed so that the fertilizer bag could be placed on the slip sheet, which attaches to newly manufactured bags with special flaps.
Down sizing the hopper generated ideas such as this one/ which is attempting to disribute seeds to the side for for better seed dispersal on lawn...
The development process was very intense and minor prototyping helped to define the best solution.
Blue Ocean feature | -built in
design cues |
concept development
ideation_
Phase 2 9
Phase 3 1 0 solutiOn
U S ER
Interface_
The user interface consist of 5 simple steps to get broadcast spreader and fertilizer in proper positioning for use.
The design calls for the user to attach the bag and secure it with straps made from nylon material. This nylon material is easily manufactured and can be easily replaced or substituted if the strapes happen to break during life cycle.
Various size bags fit can be mounted to the cross bars. From 10lbs. to 40lbs. bags
Phase 4 1 1 finalization
Valuated Design
Grain enter hopper through opening...
Bag Resting Area
Tie-down strapes
Faucet connectivity
Down sized hopper is drastically reduced... Sifter inside turns using previous principle... Polypropalene, injection mold
The key to this project was two-fold: 1. Design a product that would work just as well, yet somehow be able to have a significant lesser impact on the environment.
2. Get familiar with the bloody market competition. Then analyze and create a Blue Ocean opportunity for the product in order to position the product from the rest.
Phase 1 1 2
To design a tea kettle for restaurants and consumers that creates excitement through serving and uses Thermoelectricity to keep cups warm after pouring.
Tea is the most consumed beverage next to water. Tea offers great health benefits by adding the amount of antioxidants into the blood stream. These antioxidants help reduce diseases. Green tea is the healthiest of the teas because it offers more antioxidant per cup. Today, tea drinking is becoming more popular, specifically amongst young people.
Tea-Of f Competition
Green Tea Leaf (genus name)
Criteria: Promote healthy drinking
Keep tea in the cup hot & toasty longer
Promote conversations amongst friends
Innovate
Create an experience around serving
research
-serv mo-
evaluation_
Target Market Age: 18-27 Waiters/Waitresses
ideation_ These antique traditional tea kettles allowed me to focus on eliminating the accoutraments that come with tea parties...
College Students Hobbies: Ultimate Frisby, Chess, Archery, Star Gazing, Embroidery, PHotography, Baking, short story writing Young People!
The fold out le gs needed to sit flush with the body.
Recently, tea has not been marketed toward young people. Studying the market revealed that young people ages 18-27 make up a huge market. Opportunity: When looking at restuarants within the market, waiters/waitresses also prove to be potential targets for the tea kettle.
e nd that th u fo I e r u t t na e Looking a s that wer e u c g n li y t frog had s al. n io inspirat
serving “Thermotech nology� using nanote chnology.
Waiter/Waitress!
Study also revealed that young people spend more leisure time together. Thus I began to formulate an experience around this time spent that involved drinking tea.
During the Ideation phase, I stumbled upon an idea that the tea kettle should also become a serving tray. This was an opportunity to capitalize on creating the experience of serving.
Sketch Models |
market/development
Market
Phase 2/3 1 3
Phase 4
U S ER
solution/finalization
Style development
Interface_
example: restuarant (Ihop� breakfast) 1. Fill
As water Boils the heat is absorbed through the process of Thermo. storing power to a small mechanism that will be used to warm the cups... 2. boil
#3. Ad d Te a
Example: Young consumer style
Using the kettle resembles competitor standards. The difference lies within the Tea Kettles ability to keep the tea warm, through a concept called Thermoelectricity.
Target market = unique cultural backgrounds
14
Since the target market consist of a diverse group of people many types of designs needed to be explored.
Phase 4 1 5 Aluminum Brushed Aluminum -recyclable -good heat conductor
Elastomer -EVa/PE blend strong and grippable rubber -polypropylene
Stainless Steel (chrome plated) -Die-cut from strip & Welded. -recyclable -resist corrosion
glass Aluminum
Cups Fit Here... Serving Tray
-Thermoelectric Technology, able to absorb the heat from boiling
The key to this project: 1. Design a product that innovates and brings a new experience to a diverse young target audience.
2. Design using materials either or glass, ceramics, or metals.
finalization
Ready to Serve...
concept 1 6
Final design took design cues from, tubular shapes, wood, gemoetric shapes, metallics, and abstract graphics.
time clock
Design and build a functioning clock that imitates styling cues derived from the Memphis Art Movement.
Development
Ideation process helped to expose the many concepts that either steered left, or hit on too many design cues within one idea.
concept 1 7 Development
Development 3D Models
napkin holder Decorate the table, also functional!
Form Project: choose kitchen product and apply design cues from nature. I chose to begin this Form Project by lookng at the way water spashes. The sketching went from representative of water to very minimal as instructed by professor Final model was made using Polyurethane or Yellow foam.
Here you can see me working with fine grit sandpaper. This is the phase were I began to smooth out the imperfections using Bondo Spot N Glaze putty. Soon after I began to apply the Spray Primer.
concept 1 8 Development
Sketch Development
Fits standard card sizes: 2 in. X 3.5 in.
chrome eyes: magnets for clips
desktop card holder
Vacuum Forming: home office, simple and inexpensive design The final design was modeled, based on cad dimensions. The model was used to make a plaster buck, which was used to form the shape. At the end of the process paint was applied.
Phase 1 1 9 research
3D project
Notable Improved braking system Advantages The forces act at the CGM point. The design of floating peripheral ring brakes opens up the possibility of producing multiple disc brakes in the near future. An empty wheel that offers ventilation possibilities.
Accurate steering The connecting points of the steering components are located peripherally for steering precision.
Reduced forces and structural stress The forces in action at the point of contact between tire and ground no longer pass through the midwheel but are transmitted directly to the suspended elements.
Shark inspired
The model was developed using principles of other patented models. They helped provide a good framework and insight into how the mechanics meshed together..
The shark was chosen because of its aggressiveness and how it cuts through the water. The shark also has some interesting features. For instance, its fins echo the shape of its body. It was really important to make this not look like a “shark themed bike� so I kept design cues as minimal as possible.
The hand pedal/brake, were redesigned...when the brake is squee zed, it retracts through hydraulic pressure. Better accuracy at notifying the computer system and creates for a smoother stop.
Concepts went from conventional type motorbikes to more of a futuristic approach.
During design ideation I wanted to find a correlation between nature and speed. Since the technology is closely related to science fiction it was only right for the bike to be electric powred.
It was most important that I got my orthographic views down right so that the modeling phase would be less difficult.
Then as I began modeling I gained a better understanding of the form that I wanted to represent. Thus I managed a more accurate sketch of the model pictured directly above. After, I began to focus more on the details that help define the bike.
Concept Development
ideation_
Phase2 2 0
Phase 3 2 1 /road h the tire it w , r e n t. It is n u ential par s circular r s e e h t the being focus on o t l interface a ic g est to e only lo ner, clos n therefor u r e h t ). rt of nd Mobile u o r G lowest pa t c a oint (Cont the CGM p
hydraulic sensored handles l.e.ds
Electric motors
An empty wheel Taht is Free of Midwheel Structural Constraints.
Modeled in Solid Works 2008
Principle:
A bearing with a thin section and large diameter (about 300 mm). The rotating part: a tyre, a centre-free rim and a brake ring all integral with the rotating outer ring of the bearing. The fixed part: the non-rotating inner ring of the bearing on which the vehicle’s steering system is directly attached.
Finalization
Develop a stylish f uturistic cruiser bik e that uses Osmos te chnology.
research
Furniture design: E nd table/Work des k/ Single TV Dinner T able
Phase 1 22
Dude, it looks like it might fall...
Orthographic o Slight 15 Angle-Back side Poplar
Wood types
Cord port.
I initially wanted to design this end table that had a noticeable Indus trial fell to it. I started with some models that later translated into a static , simple, and slim look. From this sketch I had to figure out how to join the pieces together...Tough it was!
Red Oak 45 o angle Side Desk 3 in. Fillet
End Table
ble ing: End Ta k r o w d o Wo
Furniture_
Side view
Design was based on “The Sketch” as seen above during my first Furniture class as a student. When I showed my Furniture instructor the response was “Cool, go for it, but It won’t be easy!
Paint: White Laquer
Layered
Structuaral support: 8� bolts
Mock-up models he lped to get this angle just right/ as it was a combinati on of table top length , leg length, and angle degree.
After the sketch I began putting together a building plan.
Phase 2 23 Development
k that m the loo o r f l l u p s to lmost Design cue uturistic...a f l ia r t s u ind resemble sci-fi like.
Phase 3 24
e lleg o C ime Age: l- T e job l u f im n: , atio art - t p aying u l c P p / Oc ard e, ent s, C nc ie Stud v , Da ictional Mo r : e d F cc un . , So encing, Gro s k e c ennis a m F T a B , , G ess iking rd Boa ball, B e-up, Ch k t , Ma ising Foo g in t c Writ s, Exer ie Mov
18-25
Market
Foot Rest
Storage: Under Table
Eat -
Special Feature: Cord Port
d Study/Rea
“The Special Feature Cord Port� aids in keeping cords away and hidden from entanglement.
-
Designed for students who live in small one-bedroom, studio apartments, and or dorm living. Thus, it was important to keep the table small in size because of spacial specifications.
Market/Finalization
Do Work target
concept 25 Development
Group Project: I was
designing the Store
The Art Bar is a mix between a Gallery showcase and a wine and dine. It transforms from a lounge & bar into a gallery showcasing the latest featured Artist. The name paper derived from the idea of paper being the widest used medium for art.
responsible for Front Sign.
Thus the name “Paper� is a very unique name for a business of this sort. There was a contract and Bill of materials required, and the budget for this project totaled $4 million.
concept 26 Development This Ad/Graph project focus was to promote sylvania light bulbs through the important fact that they are better for the environment. The creative brief in the center displays information about the target market and the ideal magazines fit for the ad.
Phase 1 27
ad e tire/ro h t h it w is , unner l part. It ia t n e s circular r s e on the being the to focus l interface a ic g o o l e only closest t , r e n n therefor u r e). rt of the und Mobil o r G lowest pa t c a t oint (Con the CGM p
research/Ideation
Bulge out more
air intake
ength 3 wheel l
This f o aspec rm study t oo t or cub of spreadin k the es ov er the g polygon form.
Form Study: Autom otive Class: 3D illustratio n 08’
3D model_
I wanted to take a crack at an automotive form study, because it has always been something I was intrigued about. This was a difficult project because I wasn’t sure how to go about it. So everything I ended up doing was a lot of trial and error. Great learning experience!
Photoshoot scale 1:16
top
The process includ ed shaping the form first, using Po lyurethane or yellow foam and th en Bondo to mend the car toget her.
Then packing a laye r of medium hard red cl ay over the body.
Lastly the most dif ficult: I baked the hard clay and p oured it on a pan so that it wo uld take the form of a sheet.Th en I cut the cubes out guided b y yellow tape, thus I painstakingly pasted each cube on the car bo dy.
side
back
front
Very happy with the results! The form even helped me visualize new ideas away from the 2D sketch.
Build/Finalization
ar sign this c e d o t e d e : I want g with som in y a l p r the design e ft at legs. so a his idea th t n o p that had u t e m gles I ca to collec e g l u b t a profile an th car uses ngine. maybe the r driven-E a e r e h t or cool air f
Phase 2 $ 3 28