Industrial Design Portfolio 07-10

Industrial Design Portfolio

2007 - 2009

innovate

mantics ergonomics

ideate

arket research

3D sketch mock-up tyson brazille

Industrial Designer / Concept Artist

usability

Phase 1 1

village: 200 people

research

_The Human Source Project_ Day: lack of electricity, succeptable to daily blackouts

children: education ages 5-11 only

village: 200 people

35.4% India/to World...without electricity Day: lack of electricity, succeptable to daily blackouts

CO2 gasses pr children: education ages 5-11 only

ufficient source of electricity

village: 200 people

Day: lack of electricity, succeptable to daily blackouts

advancing technology... advancing “global warming�

..without electricity.

Laptops: need sufficient source of ele

CO2 gasses produced...gas po

ctricity

village: 200 pe

oduced...gas powered generators

To design a universal merry-go round that will generate electricity from kinetic energy, to power led lights and assist charging XO laptops owned by children attending school in Khairat village, India.

s powered generators

ages 5-11 only

35.4% India/compared to World...are without electricity.

Laptops: need sufficient source of ele

For

Design

india

Sustain

ability.

Phase 1 2 2

In 2007...

Night Lighting...

The village was nominated by the One Laptop Per Child project.

research

problem_

Seasonal time frames limit the amount of day-light.

econo mi a This affects the children’s study time, since most g n i

mdo not have lighting at their homes. o c e b f . . . o s e m g Crime rates flourish in unlit areas, therefore r e l e b v o e r lighting brings arg sense of security for the village as h p o t . t p o n u t o p b . . s . i.la awwhole. i k i n a i o i t . s a Ind s n e Current method(lanterns) are harmful to user/ and has c d e o r p p o l e e (-)neg impact on environment. h v t e n d w o d g n i w slo

Due to frequent black outs called “rolling blackouts”, villagers deal with an insufficient source of electricity needed to power/charge the XO laptops.

Country

f ig 1.1

“It is the developing countries that are the worst affected by climate change.”

--India’s Prime Minister Manmohan Singh

Populatio nw India to electric /out access % of world to it y (Million Banglade ) tal 579.10 sh Per capita Indonesia electricity 104.40 35.44 consump ti Nigeria o n (kWh) 98.00 6.39 393 Pakistan 76.15 6.00 102 Ethiopia 65.00 4.66 390 Myanma 61.28 3.98 r 85 Tanzania 45.30 3.75 374 Kenya 30.16 2.77 24 Nepal 27.71 1.85 74 DPR of Ko 1 9 .5 1.70 0 rea 55 Mozamb 17.80 1.19 ique 107 World To 1 6 .4 1 2 ta .0 l 9 Shows that India is leading nations.

61 Nick Negroponte 1634.20 1.00 1288 The population of people living without access to electricity 100.00 chairman of “one 47 urcto e: IEwhy continues to be a stable reasonSoas are prematurally laptop per child” A, 20they 02 2343

How can I bring electricity for the other 90%. The energy should be pollution free, easily produced, and accessible at all times.

Analysis Results: The need for clean free energy is now!

fig 1.1

developing as a nation.

India has many social reasons as to why there is a need for design.

Many reasons revolve around the 230 sectors of India’s economy outlined by prof. M P Ranjan at National Institute of Design Ahmedabad, India.

education power source environment

Phase 1 3 3 research

Market

evaluation_ A

CO pro ne 2

tic po e n

r we

ki

Hand crank

Other

A devic e functio ni by:comb ng ined technol ogies

-gas pow ered gen erator

D

B

X Pedal powe r

X

ineffec ti geograp ve hy

-wind powered turbine C

Cost efficient| Clean energy| Locally manufactured| Revenue producing| Educational| Fun/Safe.

Innovation in the market is already beginning to show promise. Most innovative these days in the midst of the economic downturn are coming from tinkerers within their own lab most notably none as their garage or tool shacks out back in their backyards.

X

Current Working Technology

The location: India’s environment for conditions such as the ability to hoist windmills is not idea. The same is true with solar power and thermal heat induced energy, with solar power proving the most effective yet not ideal because of the cost and loss of daylight during seasonal change.

ineffec ti geograp ve hy

X

$ expens ive

d r powere a l o s One very intriguing idea was to combine the three technologies so that when one was not effective the other would kick into action so that there is always energy being produced. PROVED TOO COSTLY $$$

Phase 2 4 4 Exploration also looked at how to get all the children involved with making ele ctricity. This would result in a product that wo uld be central to the village. Later on this idea pro ved important.

concept development

ideation_

he eas. T ould d i f o c ession s children r g o r ay a ap show different w action into s l e d mo red dal These ideas explo pull, or pe r h, earlie imple pus s turn a g action. in spinn

o be had t nd t n e ea pm evelo ple to mak to d e h end t s sim s had In the ct that wa e the part plentiful s s du becau of that wa a pro e v i s en ce inexp om a sour ls. r f ia come led mater c y c in re

idea +

=

kinetic energy

playground equipment

powered alternator

free

available

electric

Explora tion of t he s designs that allo pinning action wed chil led to m concept dren to any s had to f e t e ry and h my prov l safe. Th ide any e harmf ese moving ul to the p children arts tha t .

...design ideation developed from wind turbine spinning action/ the nature of the merry-go-round is able to harness energy. This also proved to be the most promising design. Its already apart of the playground and the simple nature is ideal.

education power source environment

Phase 3 5 5

Interface_

solution

U S ER

Start run, 1 Children rotating the bike wheel 21”

center axle attached to a belt, which turns the first wheel...

...the first wheel then turns the other 2 wheels turning the alternator.

10 mph

power conversion

96” dia. = 8’

dia./central base kid speed rpm

2

1700 rpms will yield 10Amps, enough to charge 10XOs. bike wheel rpm

10 X 10 = 100

1 100 X (3”/21”)= 700 st

2 700 X (3”/21”)= 4,900

Wire is ran from the alternator. The produced electricity runs through a current regulator.

AC current alternator

regulator The Reg ulator, B at connect ing them tery and Wire would b undergr e ound to a station run outside protecte elemen ts. d from

nd

Materials

Electric

3 4,900 X (3”/21”)= 34,300

Location: Mumbai,India

ReUse Nearest Scrapyard

Ratio: will produce enough rpms to charge battery.

Power from battery powers led lantern!

total rpms

Battery Store energy 12 volt deep cycle

Parts Available:

Corrugated roofing Alternator Auto/Belt Battery Auto/H spindle Bike wheel L-beam piping Auto/Hub Handrail piping

Power from battery powers the XO!

end

rd

Phase 4 6 6 finalization

Power max: 45 watts Rpm: 4,900

mph: 8

prototype: PR_1.2

.Fun is power!

The key to this project was two-fold:

1. Design a product that would work just as well, yet somehow be able to have a significant lesser impact on the environment.

2. Get familiar with the bloody market competition. Then analyze and create a Blue Ocean opportunity for the product in order to position the product from the rest.

Phase 1 7

redesign

reduce impact

Broadcast Spreader Target Market:Couple age 23-54 Salary: $43k-$68k per.

Hobbies/Interest: Bicycling, Baking, Ski, tapestry, Football, Landscaping

Problem Statement To introduce a hopperless walk-behind broadcast spreader by minimizing material and to improve product life cycle, allowing for optimized lifetime.

Valuated Design

research

problem_

Phase 1 8 research

Market

evaluation_ Blue Ocean Strategy

fig 1.2 Market analysis

Four Actions Framework fig 1.1 elliminate handle adjst.

reduce

price parts/raw material

fig 1.4 S trategy c

anvas

raise

Which of the factors that the industry takes for granted should be eliminated?

value

Which factors should be reduced well below the industry’s standards? well above the Which factors should be raised create industry’s standards? hopperless Which factors should be sprinkler created that the industry has never offered?

Sequence Flow Chart

fig 1.3

Features

criteria

built-in sprinkler- product substitution hopperless- reduction of material collapsable- more storage space and less packaging material

Applying fig

1.1 grid helped to create the tag line: valuated design Market curve used to locate opportunity fig 1.2 List of competitors and the criteria they compete on within the Red Ocean fig

1.3 Strategy canvas helps visualize how product will set itself from the competition fig 1.4

The sequence flow chart helped to locate significant design opportunities. Most opportunities the user was involved in such interaction as pouring seeds into the hopper, watering the grass, storage, and the end-life stage.

Explora tion of t he hand shaped. le y It reduc ed mate eild a handle th made o rial but ut of str would n at is “Z” onger m structur eed to b a terial in al streng e order to th. keep its

The green side release buckle strapes hold the bag on securly so that the bag takes the place of where the hopper was in the “old” design. The hopper is dramatically produced.

Hopper designed eventually downsized into a small compact hopper that resembled the head of a snake. It now accepts fewer grain. The horns on top of the hopper help secure the bag in place

Move! ! Blue Ocean a e Id r a ll e p Sprinkler/Im e of what the id ts u o e v o m nd To advance a uld offer! co competition

This idea reduced the size of the hopper and was designed so that the fertilizer bag could be placed on the slip sheet, which attaches to newly manufactured bags with special flaps.

Down sizing the hopper generated ideas such as this one/ which is attempting to disribute seeds to the side for for better seed dispersal on lawn...

The development process was very intense and minor prototyping helped to define the best solution.

Blue Ocean feature | -built in

design cues |

concept development

ideation_

Phase 2 9

Phase 3 1 0 solutiOn

U S ER

Interface_

The user interface consist of 5 simple steps to get broadcast spreader and fertilizer in proper positioning for use.

The design calls for the user to attach the bag and secure it with straps made from nylon material. This nylon material is easily manufactured and can be easily replaced or substituted if the strapes happen to break during life cycle.

Various size bags fit can be mounted to the cross bars.

From 10lbs. to 40lbs. bags

Phase 4 1 1 finalization

Valuated Design

Grain enter hopper through opening...

Bag Resting Area

Tie-down strapes

Faucet connectivity

Down sized hopper is drastically reduced...

Sifter inside turns using previous principle...

Polypropalene, injection mold

The key to this project was two-fold: 1. Design a product that would work just as well, yet somehow be able to have a significant lesser impact on the environment.

2. Get familiar with the bloody market competition. Then analyze and create a Blue Ocean opportunity for the product in order to position the product from the rest.

Phase 1 1 2

To design a tea kettle for restaurants and consumers that creates excitement through serving and uses Thermoelectricity to keep cups warm after pouring.

Tea is the most consumed beverage next to water. Tea offers great health benefits by adding the amount of antioxidants into the blood stream. These antioxidants help reduce diseases. Green tea is the healthiest of the teas because it offers more antioxidant per cup. Today, tea drinking is becoming more popular, specifically amongst young people.

Tea-Of f Competition

Green Tea Leaf (genus name)

Criteria: Promote healthy drinking

Keep tea in the cup hot & toasty longer

Promote conversations amongst friends

Innovate

Create an experience around serving

research

-serv mo-

evaluation_

Target Market Age: 18-27 Waiters/Waitresses

ideation_ These antique traditional tea kettles allowed me to focus on eliminating the accoutraments that come with tea parties...

College Students Hobbies: Ultimate Frisby, Chess, Archery, Star Gazing, Embroidery, PHotography, Baking, short story writing Young People!

The fold out le gs needed to sit flush with the body.

Recently, tea has not been marketed toward young people. Studying the market revealed that young people ages 18-27 make up a huge market.

Opportunity: When looking at restuarants within the market, waiters/waitresses also prove to be potential targets for the tea kettle.

e nd that th u fo I e r u t t na e Looking a s that wer e u c g n li y t frog had s al. n io inspirat

serving “Thermotech nology� using nanote chnology.

Waiter/Waitress!

Study also revealed that young people spend more leisure time together. Thus I began to formulate an experience around this time spent that involved drinking tea.

During the Ideation phase, I stumbled upon an idea that the tea kettle should also become a serving tray. This was an opportunity to capitalize on creating the experience of serving.

Sketch Models |

market/development

Market

Phase 2/3 1 3

Phase 4

U S ER

solution/finalization

Style development

Interface_

example: restuarant (Ihop� breakfast) 1. Fill

As water Boils the heat is absorbed through the process of Thermo. storing power to a small mechanism that will be used to warm the cups...

2. boil

#3. Ad d Te a

Example: Young consumer style

Using the kettle resembles competitor standards.

The difference lies within the Tea Kettles ability to keep the tea warm, through a concept called Thermoelectricity.

Target market = unique cultural backgrounds

14

Since the target market consist of a diverse group of people many types of designs needed to be explored.

Phase 4 1 5 Aluminum Brushed Aluminum -recyclable -good heat conductor

Elastomer -EVa/PE blend strong and grippable rubber -polypropylene

Stainless Steel (chrome plated) -Die-cut from strip & Welded.

-recyclable -resist corrosion

glass Aluminum

Cups Fit Here...

Serving Tray

-Thermoelectric Technology, able to absorb the heat from boiling

The key to this project: 1. Design a product that innovates and brings a new experience to a diverse young target audience.

2. Design using materials either or glass, ceramics, or metals.

finalization

Ready to Serve...

concept 1 6

Final design took design cues from, tubular shapes, wood, gemoetric shapes, metallics, and abstract graphics.

time clock

Design and build a functioning clock that imitates styling cues derived from the Memphis Art Movement.

Development

Ideation process helped to expose the many concepts that either steered left, or hit on too many design cues within one idea.

concept 1 7 Development

Development 3D Models

napkin holder Decorate the table, also functional!

Form Project: choose kitchen product and apply design cues from nature.

I chose to begin this Form Project by lookng at the way water spashes.

The sketching went from representative of water to very minimal as instructed by professor Final model was made using Polyurethane or Yellow foam.

Here you can see me working with fine grit sandpaper. This is the phase were I began to smooth out the imperfections using Bondo Spot N Glaze putty. Soon after I began to apply the Spray Primer.

concept 1 8 Development

Sketch Development

Fits standard card sizes: 2 in. X 3.5 in.

chrome eyes: magnets for clips

desktop card holder

Vacuum Forming: home office, simple and inexpensive design The final design was modeled, based on cad dimensions.

The model was used to make a plaster buck, which was used to form the shape.

At the end of the process paint was applied.

Phase 1 1 9 research

3D project

Notable Improved braking system Advantages The forces act at the CGM point. The design of floating peripheral ring brakes opens up the possibility of producing multiple disc brakes in the near future. An empty wheel that offers ventilation possibilities.

Accurate steering The connecting points of the steering components are located peripherally for steering precision.

Reduced forces and structural stress The forces in action at the point of contact between tire and ground no longer pass through the midwheel but are transmitted directly to the suspended elements.

Shark inspired

The model was developed using principles of other patented models. They helped provide a good framework and insight into how the mechanics meshed together..

The shark was chosen because of its aggressiveness and how it cuts through the water. The shark also has some interesting features. For instance, its fins echo the shape of its body. It was really important to make this not look like a “shark themed bike� so I kept design cues as minimal as possible.

The hand pedal/brake, were redesigned...when the brake is squee zed, it retracts through hydraulic pressure. Better accuracy at notifying the computer system and creates for a smoother stop.

Concepts went from conventional type motorbikes to more of a futuristic approach.

During design ideation I wanted to find a correlation between nature and speed.

Since the technology is closely related to science fiction it was only right for the bike to be electric powred.

It was most important that I got my orthographic views down right so that the modeling phase would be less difficult.

Then as I began modeling I gained a better understanding of the form that I wanted to represent.

Thus I managed a more accurate sketch of the model pictured directly above. After, I began to focus more on the details that help define the bike.

Concept Development

ideation_

Phase2 2 0

Phase 3 2 1 /road h the tire it w , r e n t. It is n u ential par s circular r s e e h t the being focus on o t l interface a ic g est to e only lo ner, clos n therefor u r e h t ). rt of nd Mobile u o r G lowest pa t c a oint (Cont the CGM p

hydraulic sensored handles l.e.ds

Electric motors

An empty wheel Taht is Free of Midwheel Structural Constraints.

Modeled in Solid Works 2008

Principle:

A bearing with a thin section and large diameter (about 300 mm). The rotating part: a tyre, a centre-free rim and a brake ring all integral with the rotating outer ring of the bearing. The fixed part: the non-rotating inner ring of the bearing on which the vehicle’s steering system is directly attached.

Finalization

Develop a stylish f uturistic cruiser bik e that uses Osmos te chnology.

research

Furniture design: E nd table/Work des k/ Single TV Dinner T able

Phase 1 22

Dude, it looks like it might fall...

Orthographic o Slight 15 Angle-Back side Poplar

Wood types

Cord port.

I initially wanted to design this end table that had a noticeable Indus trial fell to it. I started with some models that later translated into a static , simple, and slim look. From this sketch I had to figure out how to join the pieces together...Tough it was!

Red Oak 45 o angle Side Desk 3 in. Fillet

End Table

ble ing: End Ta k r o w d o Wo

Furniture_

Side view

Design was based on “The Sketch” as seen above during my first Furniture class as a student. When I showed my Furniture instructor the response was “Cool, go for it, but It won’t be easy!

Paint: White Laquer

Layered

Structuaral support: 8� bolts

Mock-up models he lped to get this angle just right/ as it was a combinati on of table top length , leg length, and angle degree.

After the sketch I began putting together a building plan.

Phase 2 23 Development

k that m the loo o r f l l u p s to lmost Design cue uturistic...a f l ia r t s u ind resemble sci-fi like.

Phase 3 24

e lleg o C ime Age: l- T e job l u f im n: , atio art - t p aying u l c P p / Oc ard e, ent s, C nc ie Stud v , Da ictional Mo r : e d F cc un . , So encing, Gro s k e c ennis a m F T a B , , G ess iking rd Boa ball, B e-up, Ch k t , Ma ising Foo g in t c Writ s, Exer ie Mov

18-25

Market

Foot Rest

Storage: Under Table

Eat -

Special Feature: Cord Port

d Study/Rea

“The Special Feature Cord Port� aids in keeping cords away and hidden from entanglement.

-

Designed for students who live in small one-bedroom, studio apartments, and or dorm living. Thus, it was important to keep the table small in size because of spacial specifications.

Market/Finalization

Do Work target

concept 25 Development

Group Project: I was

designing the Store

The Art Bar is a mix between a Gallery showcase and a wine and dine. It transforms from a lounge & bar into a gallery showcasing the latest featured Artist. The name paper derived from the idea of paper being the widest used medium for art.

responsible for Front Sign.

Thus the name “Paper� is a very unique name for a business of this sort. There was a contract and Bill of materials required, and the budget for this project totaled $4 million.

concept 26 Development This Ad/Graph project focus was to promote sylvania light bulbs through the important fact that they are better for the environment. The creative brief in the center displays information about the target market and the ideal magazines fit for the ad.

Phase 1 27

ad e tire/ro h t h it w is , unner l part. It ia t n e s circular r s e on the being the to focus l interface a ic g o o l e only closest t , r e n n therefor u r e). rt of the und Mobil o r G lowest pa t c a t oint (Con the CGM p

research/Ideation

Bulge out more

air intake

ength 3 wheel l

This f o aspec rm study t oo t or cub of spreadin k the es ov er the g polygon form.

Form Study: Autom otive Class: 3D illustratio n 08’

3D model_

I wanted to take a crack at an automotive form study, because it has always been something I was intrigued about. This was a difficult project because I wasn’t sure how to go about it. So everything I ended up doing was a lot of trial and error.

Great learning experience!

Photoshoot scale 1:16

top

The process includ ed shaping the form first, using Po lyurethane or yellow foam and th en Bondo to mend the car toget her.

Then packing a laye r of medium hard red cl ay over the body.

Lastly the most dif ficult: I baked the hard clay and p oured it on a pan so that it wo uld take the form of a sheet.Th en I cut the cubes out guided b y yellow tape, thus I painstakingly pasted each cube on the car bo dy.

side

back

front

Very happy with the results! The form even helped me visualize new ideas away from the 2D sketch.

Build/Finalization

ar sign this c e d o t e d e : I want g with som in y a l p r the design e ft at legs. so a his idea th t n o p that had u t e m gles I ca to collec e g l u b t a profile an th car uses ngine. maybe the r driven-E a e r e h t or cool air f

Phase 2 $ 3 28