Editorial Dear Reader As you know, Orlando Real Estate BrazilUSA is committed to bringing you the latest financial market news in the greater Orlando region. Our mission is to provide you with the information you need to further enrich your knowledge of our local market. In this edition, we will be discussing an excellent and widely popular investment strategy: the famous FOREX. Milton Eliseu, an internet businessman specializing in the implementation of platforms and payment technology systems and currently serving as one of the controllers of the multimillion dollar payroll processing company PAGGA GROUP, explains why and how investors may diversify investments in this large market. As we look forward to the next issue, we invite you to share your suggestions and ideas for future editions. We know our readers are always seeking more and more information and knowledge of Orlando’s financial industry and we are honored to be the source to do it. Don’t forget to visit our Facebook, Instagram and share our online edition with your family and friends! Have a great read!
@orlandorealestatebrazilusa @orlandorealestatemagazine
04 BrazilUSA - Orlando Real Estate
“If thou shalt think anything, it shall be well with thee, and the light shall shine in thy ways.” (Job 22:28)
22
DIVERSIFYING INVESTMENTS IN FOREX MARKET
06 08
WHY ORLANDO IS A GOOD REFERENCE FOR THE AMERICAN REAL ESTATE FOUR REASONS TO CONSIDER BUYING A HOME TODAY INSTEAD OF WAITING
10 12 14 16 18 20 21
HERE ARE THE BEST 10 REAL ESTATE AGENCIES WE HONORED ELECTED IN 2018. COLOR DECOR! FORMULA TO BECOME A SUCCESSFUL INVESTOR IN FLORIDA HOW CAN A PROPERTY MANAGEMENT OFFER A SERVICE OF EXCELLENCE? THE U.S REAL ESTATE MARKET OUTLOOK HOW IMPORTANT ARE PROFESSIONAL PHOTOS FOR YOUR RENTAL PROPERTY? A NEW ERA OF CREATIVE DESIGN STARTS NOW!
ORLANDO
real estate Graphic design BrazilUsa Media Group Photos Renata Miranda Advertising (407) 680-9804 realestateorlando@brazilusamagazine.com The opinions expressed in articles signed by the contributing writers are the responsibility of the authors and do not necessarily reflect the views of the Magazine. Commercials are the total responsibility of advertisers.
BRAZILUSA MAGAZINE ® www.brazilusamagazine.com Published by ZB Media Group LLC. BrazilUsa - Orlando Real Estate
05
WHY ORLANDO IS A GOOD REFERENCE
T
oday, the wonderful city of Orlando, known by many as a dream city because the the tourist attractions like Disney and Universal which bring happiness and excite our imagination, is, without a doubt, one of the most popular tourist destinations in the world. In fact, Orlando has more than 65 million visitors per year, with an impressive 5% growth year over year. It is no doubt that with this growth, Orlando will one day be the number one tourist destination in the world. However, Orlando is not only a tourist city that enchants its visitors, it is also a reference point for the American real estate market. Today, Orlando’s booming real estate market attracts both national and international investors searching for the safety and good income for their investments. Some years ago, the real estate market was primarily taken care of by the locals, americans coming from other regions, and retirees who settled in Orlando. As Orlando grew into a premier family vacation destination, many homeowners, mainly canadians and americans, began to purchase their vacation homes here. However, they would only spend a few weeks a year on vacation, leaving the houses unoccupied the rest of the year. In order to prevent the houses from being empty for long periods, the short-term rental market (rental of holiday houses for tourists) began to emerge, not only as a way to avoid maintenance costs when the owners were not occupying, but also as an investment opportunity. Nowadays, Orlando is one of the best reference
06 BrazilUSA - Orlando Real Estate
points for the American real estate market. Each year Orlando continues to produce results which entice new investment in the area. The Orlando real estate market is growing exponentially today, and despite the countless number of real estate developments that flourish everywhere in Orlando and the surrounding area, there is no shortage of buyers for new properties. In addition to the purchase of new properties, many people also choose to invest in older properties which may be more diverse in both style and construction. The real estate market in Orlando is as large and diversified, as is the profile of its buyers. There are many types of buyers which can be found in Orlando’s real estate market. For example, there are residents or people from other regions of the United States who come to Orlando to reside and acquire a property to live in. In addition to american citizen buyers, there are also foreigners from many different parts of the world who come here to live, work, and acquire a property for their dwelling. In some cases, americans or foreigners may acquire a second home as a vacation home, used for their own vacation and then to rented out to tourists when the property is vacant. There are also buyers who are looking for a quick return on investment, buying real estate with some problems or deterioration can be an opportunity to make a quick buck by completing reservations and then selling the property. Lastly, entrepreneurs are frequently in the market looking to buy commercial real estate and start new businesses or expand existing ones. All of these buyers have one thing in common: they are enchanted
POINT FOR AMERICAN REAL ESTATE by the return of investment and appreciation of real estate in this region. Therefore with these circumstances we affirm that the Orlando Real Estate Market is a remarkable location not only on a national level, but also on an international one. So, we invite you to come and be part of this wonderful market and enjoy all that
Orlando has to offer. Armando Soares Licensed Real Estate Broker My Estate Connection, Corp armandocolaco@aol.com 321 217 4221
SALE AND RENTAL
BrazilUsa - Orlando Real Estate
xx
FOUR REASONS TO CONSIDER BUYING A HOME TODAY INSTEAD OF WAITING payment. A year from now, your housing expense will increase if a mortgage is necessary to buy your next home.
1. Prices will continue to rise. CoreLogic’s latest Home Price Insights report reveals that home prices have appreciated by 6.2% over the last 12 months. The same report predicts that prices will continue to increase at a rate of 5.1% over the next year. Home values will continue to appreciate for years, so waiting longer makes no sense. 2. Mortgage interest rates are projected to increase. Freddie Mac’s Primary Mortgage Market Survey shows that interest rates for a 30-year mortgage have already increased by half of a percentage point, to around 4.5% in 2018. Most experts predict that rates will rise over the next 12 months. The Mortgage Bankers Association, Fannie Mae, Freddie Mac and the National Association of Realtors are in agreement, projecting that rates will increase by half a percentage point to around 5.1% by this time next year. An increase in rates will impact your monthly mortgage
3. Either way, you are paying a mortgage. There are some renters who have not yet purchased homes because they are uncomfortable taking on the obligation of a mortgage. Everyone should realize that unless you are living with your parents rent-free, you are paying a mortgage – either yours or your landlord’s. As an owner, your mortgage payment is a form of ‘forced savings’ that allows you to build equity in your home which you can then tap into later in life. As a renter, you guarantee your landlord is the person building that equity. Are you ready to put your housing cost to work for you? 4. It’s time to move on with your life. The ‘cost’ of a home is determined by two major components: the price of the home and the current mortgage rate. It appears that both are on the rise. But what if they weren’t? Would you wait? Look at the actual reason you are buying and decide if it is worth waiting. Whether you want to have a great place for your children to grow up, you want your family to be safer, or you just want to have control over renovations, maybe now is the time to buy. If the right thing for you and your family is to purchase a home this year, buying sooner rather than later could lead to substantial savings.
nome descrição
08 BrazilUSA - Orlando Real Estate
SPECIALIZED ACCOUNTING FOR INTERNATIONAL REAL ESTATE INVESTORS TAX PLANNING (OPEN A BUSINESS) TAX ID 1040NR (TAXES) FIRPTA & MORE
1.407.370.3686 f rontdesk@larsonacc.com www.larsonacc.com
@LarsonAcc
Decoração
Color Decor! W
hen we think of decoration, it soon comes to our mind several aspects that can be integrated to complement the room that will be decorated. Undoubtedly, one of the most important aspects of the decor is the color scheme. Colors are responsible for the way the room feels for the people inside it. Colors can also express personality, emotions and feelings. Furniture, accessories, walls and even the small details need to be thought of to create harmony between the space and the decor. The use of colors is a procedure that embellishes and harmonizes spaces. Each style attracts a different energy, depending on how they are chosen and used. In addition, colors also alter the perceptions of spaces. For instance, the same object or environment can feel larger or smaller when painted with different colors. For example, in a room with light colors, the impression you have is that the space is bigger than it really is. This is because light colors extend the space. However, light colors also have a tendency to have a lesser impact on the observer, consequently visually reducing the space. For example, if you have a long and narrow hallway and you’d like it to feel shorter, you can achieve this by painting it a lighter color. The lighter color will change the observer’s perception and the corridor will seem shorter. In contrast, a room with dark colors gives an the impression that the space is smaller than it actually is. This is because there is less light between the color and the observer. Yet, in some cases the lack of light can be used strategically to produce the opposite effect: expansion. Take for example an entrance hall with a back
12 BrazilUSA - Orlando Real Estate
wall very close to the door. This type of space typically feels narrow and small. In this case, painting the back wall with a dark color will actually expand the hallway. Just look at the sky at night, the dark blue gives us the sense of amplitude, infinite. Colors are not only used to expand a space, but can also be used to create sensations. The concept of color temperature establishes that the warm colors are those that have association with the fire. Red, orange and yellow are considered warm, since they transmit sensation of warmth and excitement. On the other hand, cool colors are those that have association with
the water. Violet, blue and green are the cool colors, conveying a sense of calm and tranquility. Colors can truly be used in a variety ways. Being aware of color’s impact on a space makes it much easier to make an appropriate choice of colors according to each room, without leaving aside our style and personality.
Milena Castilhos Designer - Florida Prime Design www.jcloss.com
BrazilUsa - Orlando Real Estate
xx
UNLOCK THE FUTURE You’ve Always Envisioned
Real Estate Company
Property Management
407.574.2636 305.767.0606
Businesses & Franchises
Events & Seminars
FloridaConnexion.com 5411 International Dr, Orlando, FL 32819
info@floridaconnexion.com
How Can a Property Management Company Commit to Excellence? Currently, the number of companies focused on property management has been substantially rising. We, as an accounting and consulting firm that has a close relationship with our clients, have seen great discontent with many of these companies. Often times, these property management companies are suffering from a lack of professionalism as they manage their properties. Additionally, many people complain of the low income generated by the rents, even though their properties have been successfully rented. On top of that, there are exaggerated maintenance charges and the cost of housing repairs that are never actually completed. In the end, the homeowner is the one who loses. With all of these struggles in mind, it is easy to see why opportunities for new property management companies are growing every day. At the same time, new companies sometimes struggle at following a solid business plan that leads to both profits and a differentiated commitment to excellence. First, here are some important facts: • Forbes reports that 60 million people visited the Orlando area in 2015, making it the most visited tourist destination in the country. • Rents grew 3.4% in the last 12 months, above national and state levels, according to Moody’s. Foreclosure laws have helped keep house prices significantly below their last peak, but rates are rising. Source: Real Wealth Network With continuous growth in this segment in the greater Kissimmee area, authorities are focusing more and more on ensuring that business is being carried out according to the requirements of the city, county, and state regulations. Consequently, in order to avoid multiple fines, loss of cus-
tomers and guests, and to maintain the quality and morale of the business, it is essential that property management companies and its rental properties are properly regulated. At Dominium, we offer complete consultancy from the formation of the company to the acquisition of operating licenses, contracts and much more for those who wish to start their property management business. We also offer accounting services, sales tax, tourism tax and estimated tax filing for management companies that are already in the market, but are seeking to improve the quality of their services. At Dominium, we can take care of ANYTHING else a businesses might need, so that the property management company can specifically focus on its internal management. Paying attention to what matters the most, the management of their business, will allow the company to avoid common, yet serious mistakes that result in the loss of clients.
The U.S Real Estate Market Outlook The United States’ economy is the largest economy when it comes to the nominal gross domestic product, or GDP. In the case of purchasing power parity, the American economy is the second largest in the world. The American economy is not also impressively large, but experiencing impressive growth. For example, in the second quarter of 2018 the United States’ economy had an exceptional performance . According to an estimate released by the Bureau of Economic Analysis, the economy grew at an annual rate of 4.2%. In fact, this was the highest growth rate recorded by the US economy since the third quarter of 2014. The American real estate industry has been a major contributor to the country’s impressive economic growth, generating billions of dollars in revenue annually. This also gives investors ample scope to earn higher profits. In 2017, about 210,000 real estate brokers, who were operating within the residential administration field, together contributed about $ 200 billion in revenue. The above figures clearly indicate that the American real estate market is continually growing and constantly maturing. In fact, the North American real estate market experienced major market transformations in 2017. In 2017, about 5.51 million existing homes were sold in the United States. For 2018, it is forecasted that existing home sales will reach 5.5 million. The growth is expected to continue into 2019 with an expected increase of 5.67 million sales. Evidence of this impressive growth can be found here in Orlando, Florida. Real estate experts predict that the Orlando real estate market will increase from a forecasted 28% by 2020 to 35% by 2021. Growth in this sector is not solely limited to home sales; recently released trends suggest there is also a high demand for rental apartments in the Orlando region. In conclusion, there will always be a demand for new homes, offices, and other properties in the United States. Today, however, forecasts are suggesting the American real estate market will continue to grow and mature at an exceptional rate in the coming years.
André Lazzuri (407) 969-5968 www.arlinvest.com
18 BrazilUSA - Orlando Real Estate