BR Communications (MENA - PR and Marketing agency)

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The founder: Mr. Bahaa Fatairy

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About BR Communications 07 Who We Are 09 Our Goals 11 Team Expertise 12 Awards

15 Services

16 PR & Media

18 Online & Offline Advertising

20 Social Media Marketing

22 Branding & Design

24 Reputation Management 27

Sector Coverage

28

Client Coverage

BR Communications Company Profile, 2016

IT'S ALL ABOUT THE CONTENT

Contents:

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ABOUT THE FOUNDER: MR. BAHAA FATAIRY Bahaa Fatairy is a seasoned PR & Marketing Executive with over a decade of experience in the UAE and Regionally.

Bahaa founded BR Communications in December 2013 with a view towards providing simplified, streamlined PR and Communications services to clients throughout the MENA region.

He credits his success to working with clients as partners and understanding how to meet their needs in the capacity of a full-service consultancy firm. Working with unique client profiles is part and parcel of a crucial set of interpersonal skills, and a challenge that Bahaa, who is a self-professed risk-taker, enjoys.

Similarly, when it comes to managing the personalities of his employees, he takes an equally open-minded approach.

He prefers being a leader as opposed to a traditional boss, which motivates his team to take initiative and work in tandem to build the company. With an enviable client list and a tight-knit team, Bahaa’s long-term goal for BRCOMMS is the creation of regional and international hubs, firmly cementing the company’s position as a global success story.

Through a wide array of services including tailor-made business and brand management, advertising, marketing, PR and cutting-edge communications solutions, Bahaa and his team have managed to make BRCOMMS a unique platform for encouraging creativity and long-term business planning for its clients.

Life in itself is risky, so it is worthwhile to take the risk and follow your dreams regardless of what others tell you.

– Bahaa Fatairy: Founder & MD, BR Communications

BR Communications Company Profile, 2016

ESTABLISHING THE BOND BETWEEN COMPANY & CUSTOMER

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ABOUT BR COMMUNICATIONS

PEOPLE BETWEEN THE LINES BR Communications Company Profile, 2016

THE

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WHEN WORD

OF MOUTH

ISN’T ENOUGH WHO WE ARE BR Communications is a reputed Public Relations & Marketing Consultancy based in UAE, offering creative campaign solutions to its clients.

We take pride in providing our clients with sound advice and valuable return for their investment. Since our founding, we have worked tirelessly to leave our mark on the marketing industry across the GCC and MENA region.

Apart from a background in international media, PR, marketing and brand development, we achieved a feat in acquiring an award-winning multinational creative team, with an experience of several years in PR, digital marketing, advertising, brand development and media activities.

At BRCOMMS, our goal is to be one of the leading fully integrated marketing agencies in the UAE, GCC, and MENA regions. We aim to increase awareness and explore new ways of connecting with our existing clients and attainable target audience. By working closely with our connections and affiliated partners across the US, Europe and Asia, BRCOMMS can attend to your needs anywhere you are, globally.

BR Communications Company Profile, 2016

Building good relationships is what BRCOMMS aims to achieve through the right channel, prime PR and marketing solutions, the finest services and a team of highly qualified professional experts. We intent to benefit local, regional and international companies in their desired needs.

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WE STRIVE TO CREATE

BONDS OUR GOALS Creating bonding relations is what BR Communications aims to achieve through the right channel, the best consultancy solutions, the finest services and a of experts. We aim to assist local, regional and international companies in their communications needs.

BR Communications’ mission is to be one of the most rapidly growing public relations, marketing and communications consultancies in the region. We aim to increase awareness levels and explore new ways of connecting with our existing clients and potential target audience, including but not limited to government, semi-government, private and

BR Communications Company Profile, 2016

media based firms, and local community groups.

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WE ARE

JUST THAT

GOOD OUR EXPERTISE We can handle your PR and marketing campaigns from concept to delivery, thanks to the support of our highly qualified and professional team of copywriters, social media consultants, and PR marketing consultants.

BR Communications Company Profile, 2016

We work to blend creative ideas with interactive design and innovative technology so you stand out from the competition.

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AWARD WINNING AGENCY IN THE PRESS...

BR Communications FZE, a Dubai-based public relations, marketing and design consultancy, has been named the ‘Best New Business in 2014′ during the SME Stars of Business Awards held on November 30 at the Madinat Jumeirah in Dubai, UAE. Bahaa Fatairy, Managing Director of BR Communications FZE, said: “We are truly honoured to be recognised for this category. Since launching our business in December 2013, we have been striving to make a mark in the region’s highly competitive communications and media industry. This award definitely serves as motivation for us to continue doing our best in delivering valued-added service to our clients.”

The SME Stars of Business Awards is an annual event organised by CPI Media Group, recognising the most outstanding small and medium enterprises (SMEs) in the GCC region through 22 categories. The event highlights the significant role that SMEs play in helping grease the wheels of economic growth across the region.

In the UAE alone, the number of small and medium businesses is estimated to be around 327,000 with total revenue at USD234 billion.

“SMEs are undoubtedly the backbone of any nation’s economy. And platforms such as the SME Stars of Business Awards are ideal in celebrating the achievements of these businesses, while also emphasising their contributions to national and economic development,” said Fatairy.

Like many new startup ventures, BR Communications FZE is a young company with a dynamic and highly skilled team of media, design and communications professionals who have extensive knowledge of the GCC market. From its office in Dubai, the company serves several clients from a broad spectrum of industries including finance, information and communications technology, government services, as well as events management and exhibitions, among others.

Source: AME Info http://ameinfo.com/media-and-marketing/marketing/agencies/brcommunications-wins-best-new-business-2014-sme-stars-businessawards/

BR Communications Company Profile, 2016

BR Communications wins ‘Best New Business in 2014′ at SME Stars of Business Awards

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OUR SERVICES

PR & Media

Branding & Design

Online & Offline Advertising

Reputation Management

Social Media Marketing

BR Communications Company Profile, 2016

WHAT CAN WE DO FOR YOU? 15

GET YOUR MESSAGE ACROSS We crowd-source information and our skilled media

The right message needs the right channel. Our strong

relations experts think about media holistically – building

PR and media strategy includes developing your business’

great stories that resonate and reverberate beyond their

media plan, packaging your message and delivering it to our

initial publication.

strong network of multi-platform media partners across the Middle East and globally.

PR & Media Our PR and media groups around the world are made up of former journalists and passionate media relations experts from a wide variety of disciplines who can counsel clients.

consistently generate high-quality, highly relevant engaging

We work with you to understand your potentially targeted

content can be a powerful differentiation for brands and

audiences. Only after a clear case study of the demographics,

organizations. Memorable stories and shareable content

our PR and media solutions provides confidence in

provide the connective power that brings people together

positioning your brand as per your requirements, with

in this time of great change.

efficiency and high standards in mind.

Our team of PR Executives, editors and Media Relations in

We partner with clients to produce relevant content and

our creative newsroom aim to provide clients with an agile

real-time creative assets that support traditional, hybrid,

and integrated platform for storytelling, for both planned

social and owned strategies and align with longer-term

and real-time marketing.

brand and corporate narratives.

BR Communications Company Profile, 2016

We believe that great brand storytelling and the ability to

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YOUR BRAND ENVISIONED Our advertising experts are one of the proficient teams in providing services to its clients. As visual content is increasingly important for communicating in the digital age, advertising or data visualization tell stories through data using the medium of effective, intelligent and transparent graphic design.

Infographic advertising take complex ideas and statistics and distill them down into digestible, often beautiful and irresistible forms which can drive search results, encourage sharing and provoke deeper levels of engagement. Today’s taglines, pictures, banners and interactive video content.

We provide successful advertising solutions that satisfies the needs of the clients with utmost ease.

Basic techniques used in advertising remain the most frequently employed. Our most basic online and offline advertising techniques is simply showcasing your product, service or brand name in an attractive light.

BR Communications Company Profile, 2016

Online and Offline Advertising

stories are complex. We help tell them through words,

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REACH OUT TO YOUR CUSTOMER Social Media Marketing We take pride in creating social media campaigns and corporate videos for our clients. Social media and digital marketing has grown as an integral part of the marketing and advertising blend for businesses.

We are famous for our high standards and skill in producing creative social media campaigns. Our strategy, expertise and deep understanding of trends, gives the required brand mileage on this powerful platform.

tenets of a brand and desired consumer experience- we strive to make this a reality!

BR Communications Company Profile, 2016

Social media should be contextual and aligned with the

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Branding & Design At BRCOMMS we continuously follow and probe evolving trends in branding and design so that we have a deeper understanding of the subject.

We believe that every brand has a personality that gets the company recognition, we make that recognition reverberate.

Understanding the dynamics of a brand –what it stands for, what needs it speaks to, its stability, vulnerability and idle potential – is essential in a world of empowered consumers, rapidly evolving markets and increasing transparency.

Leveraging our deep expertise in branding and marketing strategy, we work with clients to understand and evolve their businesses at key transition points.

We satisfy our clients with campaigns that echo their brand voice and promote better customer engagement, helping them to eventually bring more innovative products and services to the marketplace. Branding is also a way of leveraging an important company asset.

environment. We can help you build, maintain or restore public trust in your brand with our branding and design ideas and strategies.

Our expertise in branding gives better ideas to our clients to envision their target. we conduct rigorous quantitative and qualitative research, optimization, brand audits and strategic positioning that offer insight into what clients can do to grow their businesses.

BR Communications Company Profile, 2016

SHOW WHAT YOUR BRAND STANDS FOR

Your brand is your corporate reputation in a cut throat

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Reputation Management Our crisis communications team provides clients with rapid and strategic responses through the life cycle of reputation risk.

Reputation management in the current environment requires companies to respond adeptly to a litany of focused on their long-term growth and market goals.

Elements of our strong strategic reputation management include: • Establishing proper strategic-driven recommendations that resonate with key stakeholders.

• Drafting compelling, rigorously-tested language that articulates this positioning.

• Creating message content to regulate leaders around consistent messaging.

• Executing communications programs which ensure that executive

positioning,

internal

communications,

stakeholder engagement and media relations all tell a consistent story.

BR Communications Company Profile, 2016

KEEP YOUR HEAD HELD HIGH

potentially dangerous issues and disruptions while staying

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WITH EXPERIENCE IN A WIDE RANGE OF SECTORS

Governmental

Semi-Governmental

I.T.

Consumer Electronics

Retail

Logistics

Cosmetics

Recreation

Automotive

Aviation

Real Estate

Marketing

E-commerce

Fashion

Art

BR Communications Company Profile, 2016

We have sufficient expereience in the following sectors:

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BR Communications Company Profile, 2016

CLIENT COVERAGE

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BR Communications FZE Tel: +971 44364240 Email: info@brcomms.com Office 2203, Concord Tower Dubai Media City, UAE PO Box: 634337 – Dubai | UAE linkedin.com/company/br-communications twitter.com/brcommsfze facebook.com/brcomms/

www.brcomms.com