Pills + Potions Apothecary Branding Guide

Page 1

c o l o r s

cream

teal

marsala

slate

255/245/234 rgb

73/95/99 rgb

106/83/88 rgb

65/64/66 rgb

0/3/7/0 cmyk

73/51/51/24 cmyk

53/63/52/28 cmyk

0/0/0/90 cmyk

#fff5e9 hex

#485f62 hex

#6a5357 hex

#404041 hex

fo nt s A a K k

B b L l

C c

D d

Ee

Ff

Gg

Hh

Ii

Mm

Nn

O o

Pp

Qq

Rr

S s

Ww

Xx

Yy

Z z

Uu

l o go

+

Vv

J j T t

A a Kk

B b

Cc

Dd

L l

M m

Tt

Uu

E e

N n Vv

Ff

G g

I i

P p

Q q

R r

Ww

X x

Yy

Z z

123 45678 90

123 4 5 6 78 9 0

Superclarendon Light

Superclarendon Bold

a l t e r n at ive s

H h

O o

J j S s


p r o du c t

m o c k u p s


t r o ub l e s h o o t i ng

A NOTE ABOUT FILE TYPES

.PNG

used when you would like for the background to be transparent; suitable for web use

.JPG

suitable for web use when the background doesn’t have to be transparent

.EPS

design file suitable for printing

INCLUDED IN YOUR PACKAGE

• Design Files

• Finished files (.png and .jpg)

• Branding guide with troubleshooting

• Mockups

• Font used (Superclarendon)

FOR FURTHER ASSISTANCE

Please contact Blair at blair@ripleyfox.com or 770.584.2335


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