Female-centric Marketing Proposal Blair Toombs
In keeping with theming already in place, the color scheme chosen is a palette comprised of red, black, and varying shades of grey, with most text done in white. Also, textures were used in an effort to maintain brand identity and to provide a cohesive theme between the gender-neutral marketing already being used and the female-centric marketing proposed in this briefing; these textures are original and of the “grunge� style and are typically more colorful than those seen on current RedFox web prescences in an effort to appeal to the demographic of females between the ages of 30-50. The main effort of this proposal is to clearly appeal to our target demographic while seamlessly integrating into the existing RedFox brand.
Grunge texture with motion blur
Grunge watercolour texture
Promo Card I Front Promo Card II Front
Promotional Materials These 5x7 promotional cards are meant to showcase the many uses of the RedFox EDGE Headset. The logo is featured prominently in the bottom right corner as well as subliminally in the background against a texture meant to suggest speed, both in the sporting arena and in general, everyday life. Coloring is consistent with existing branding while managing to differentiate and hone in on the suggested demographic.
Promo Card Reverse Side
Online Presence: Banners Facebook banners communicate the female-centric marketing on an accessible, shareable scale and are simple enough to convey the message of “for women also� with minimal time spent on the consumer’s part. As an alternative, a lighter texture has also been used.
Discount Promo Card Front Side Discount Promo Card Reverse Side
Print Materials: Discount Cards As a call to action piece, discount cards are a tool for brand ambassadors to have on hand when talking with fellow athletes, racers, friends, and family about the product. Easier than writing down information, these 5x3.5 cards serve as a powerful selling tool. Each card is customized to the specific ambassador and his or her promo code.