WTM 2019 WORLD TRAVEL AWARDS HEADED TO OMAN FOR GRAND FINAL 2019
Royal Opera House Muscat set to welcome elite of the global hospitality industry as World Travel Awards signs off Grand Tour 2019 in style Muscat, capital of the Sultanate of Oman, has been selected to host the prestigious World Travel Awards Grand Final 2019, with as many as 300 global leaders expected to attend. The event will take place at the gleaming Royal Opera House on November 28th, and follows a year-long search for the very best hotels, airlines and tourism organisations from around the globe. Gala Ceremonies were held in Jamaica, Abu Dhabi
(United Arab Emirates), Bolivia, Vietnam, Mauritius and Madeira (Portugal) throughout the year, with winners from the regional events now set to take their bow in the global stage. World Travel Awards found, Graham Cooke, said: “It has been a long-held ambition of mine to take the World Travel Awards to the Sultanate of Oman, and to have the opportunity to host our Grand Final in the Royal Opera House Muscat marks a new mile-
stone for our organisation. I look forward to welcoming the leaders of global hospitality to our event later this month and wish them every success as they compete to be recognised by our voters as the best in the world.� Partners for the upcoming ceremony include Oman Airports, Vietravel, Vietnam Airlines and Cendyn, while TV5 Monde once again assumes the role of International Broadcast Partner.
MORE INFORMATION World Travel Awards was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the World Travel Awards brand is recognised globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Find out more on the official website at www.worldtravelawards.com.
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WORLD TRAVEL MARKET – LONDON FLOOR 2, BERKELEY SQUARE HOUSE, BERKELEY SQUARE, LONDON, W1J 6BD, UNITED KINGDOM Tel +44 (0) 20 7925 0000 www.breakingtravelnews.com To subscribe to the free daily newsletter subscribe@breakingtravelnews.com or sign up via the website EDITOR (editorial) Christopher O’Toole editor@breakingtravelnews.com ADVERTISING advertising@breakingtravelnews.com CHAIRMAN, CEO Graham Cooke EXECUTIVE VICE PRESIDENT Chris Frost GLOBAL BUSINESS DIRECTORS Sion Rapson Mike Sawicki Kevin Rolfe INTERNATIONAL EDITOR-AT-LARGE Benjamin P. Roberts GLOBAL SOCIAL MEDIA TACTICIAN Sid Thaker HEAD OF PHOTOGRAPHY Mark Hakansson DESIGN / LAYOUT / ART DIRECTION one2love agency FOLLOW US IN A READER RSS FEEDS breakingtravelnews.com/feeds/ FOLLOW US ON TWITTER twitter.com/btn_news BTN YOUTUBE CHANNEL youtube.com/breakingtravelnews
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As the biggest travel trade show in the UK gets underway at Excel, we here take a look at some of the latest news from the conference floor Sri Lankan Tourism has been selected as the Premier Partner at World Travel Market London this year as the island’s tourism industry continues its recovery. The high-profile partnership will ensure global coverage for the Indian Ocean destination, which has also teamed with legendary cricketer Kumar Sangakkara to help tourism bounce back. As a spokesman for Sri Lanka Tourism and the first non-British player to be elected to the presidency of Marylebone Cricket Club, Sangakkara will promote the destination’s key tourist attractions which are being marketed under the new brand ‘So Sri Lanka’. The Premier Partnership deal with World Travel Market London will mean thousands of international travel trade professionals and buyers will see the new ‘So Sri Lanka’ branding, and hundreds of journalists and influencers will hear about the country’s culture, scenery and heritage. The Sri Lanka Tourism Promotion Bureau will share its exhibition space at on Stand AS200 with 67 travel trade partners, including hotels, travel agencies, resorts and operators – all united in their mission to help the country rebuild its tourism trade.
NEWS
Tourist arrivals in 2018 had reached a record 2.3 million – worth almost $4.4 billion – and numbers still look set to top two million in 2019.
MIDDLE EAST – EXPO 2020
With Expo 2020 on the horizon and the Middle East continuing to represent high growth potential for the travel industry, delegates from the region are heading to World Travel Market in London looking to achieve an even greater share of the multi-billion-dollar international travel market. According to research from Colliers International, the UK is predicted to retain its position as one of the
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top European destinations for GCC nationals to visit – accounting for 890,000 trips by 2023. Simon Press, senior director, World Travel Market London, said: “While part of this growth can be attributed to the Middle East - and in particular the UAE and Saudi Arabia’s large expatriate populations - residents from the MENA region are no strangers to destinations within the UK, their culture and history – as well as their retail and luxury hospitality offerings. “And, in addition, the relaxation of tourist visa requirements combined with Brexit weakening the British Pound have provided an additional incentive for Middle Eastern tourists.”
Press added: “Over the last decade the tourism industry in the Middle East has grown ten-fold. The developments have been incredible with the tallest buildings and tallest hotels; revolutionary transport infrastructure; theme parks and leisure attractions that are the envy of the rest of the world.” Expo 2020, which is now just 12 months away, will be the largest event ever staged in the Arab World. Taking place from October 2020 to April 2021, 192 pavilions from countries around the world will be showcased, with over 25 million visitors – 145,000 visits for every one of the 173 days the site is open, expected.
Adding to this, the direct contribution of travel and tourism to the Middle East’s GDP is predicted to rise by 4.2 per cent per annum to US $133.6 billion by 2028, according to data from the World Travel & Tourism Council. This year, WTM London, the leading global event for the travel industry, turns 40 and 50,000 participants as well as 5,000 exhibitors from over 180 countries are expected to join in the celebrations with organisers predicting a record year for 2019, boosted by a strong contingent of exhibitors from the Middle East region.
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LONDON
4–6 November 2019
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NEWS
ETIHAD SIGNS WITH AIR ARABIA FOR NEW LOW-COST CARRIER Etihad Aviation Group has signed a partnership deal with Air Arabia to launch Air Arabia Abu Dhabi, a new low-cost carrier
Etihad and Air Arabia will establish an independent joint venture company that will operate as a low-cost passenger airline with its hub in Abu Dhabi International Airport. The new carrier will complement Etihad Airways’ services from Abu Dhabi and will cater to the growing low-cost travel market segment in the region. Tony Douglas, group chief executive officer, Etihad Aviation Group, said: “Abu Dhabi is a thriving cultural hub with a clear economic vision built on sustainability and diversification.
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With the emirate’s diverse attractions and hospitality offerings, travel and tourism play a vital role in the economic growth of the capital and the UAE. By partnering with Air Arabia and launching Abu Dhabi’s first low-cost carrier, we are serving this long-term vision.” He added: “This exciting partnership supports our transformation programme and will offer our guests a new option for low-cost travel to and from Abu Dhabi, supplementing our own services. We look forward to the
launch of the new airline in due course”. Etihad is the flag-carrier of the United Arab Emirates, while Air Arabia was the Middle East’s first lowcost carrier. Adel Al Ali, group chief executive officer, Air Arabia, said: “We are thrilled to partner with Etihad to establish Air Arabia Abu Dhabi that will further serve the growing lowcost travel segment locally and regionally while capitalising on the expertise that Air Arabia and Etihad will be providing.”
He added: “This step demonstrates the strength of the UAE aviation sector and serves the vision driving its growth. We look forward to a successful partnership and the launch of the new carrier.” Based in Abu Dhabi, the new company will adopt the low-cost business model. Its board of directors, consisting of members nominated by Etihad and Air Arabia, will steer the company’s independent strategy and business mandate.
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SAUDI ARABIA TO ISSUE TOURISM VISAS FOR FIRST TIME Saudi Arabia is opening its doors to international visitors
The conservative Middle Eastern kingdom has unveiled plans for a new visa regime for 49 countries, while also relaxing strict dress codes for female visitors. The plans were unveiled at a gala event at Ad-Diriyah, a UNESCO World Heritage Site in Riyadh. Saudi tourism minister, Ahmad al-Khateeb, described it as a “historic moment” for the country. Visas have until now largely been restricted to pilgrims, business travellers and expatriate workers. It is part of a wider move by the country to reduce its dependence on oil under the Vision 2030 banner. Officials in Saudi Arabia said the country wants tourism to rise from three to ten per cent of gross domestic product by 2030.
“Visitors will be surprised by the treasures we have to share - five UNESCO World Heritage Sites, a vibrant local culture and breathtakingly natural beauty,” al-Khateeb added. Attractions include Madain Saleh in Al-Ula, the
largest conserved site of the Nabataean civilisation, the At-Turaif District in Ad-Diriyah, the first capital of the Saudi state, and historic Jeddah. Also on offer is the rock art in the Hail Region, which depicts 10,000-year old inscriptions of human and animal figures, and the Al-Ahsa Oasis, the largest oasis in the world. There are also a number of industry leading properties on offer, including the Al Faisaliah Hotel, recognised as the Middle East’s Leading Luxury Suites Hotel by voters at the World Travel Awards, and the Ritz-Carlton, Jeddah, acknowledged as Saudi Arabia’s Leading Conference Hotel.
Under the new rules, foreign female visitors will not be required to wear the body-covering abaya robe required to be worn in public by Saudi women. They must, however, still maintain modest dress. There will also be no restrictions on unaccompanied women visiting the country. “We believe our friends and our guests will respect the culture, but definitely it is modest, and it will be very clear,” al-Khateeb added. Non-Muslims will still not be allowed to visit the holy cities of Mecca and Medina and the ban on alcohol will be maintained.
Tourism minister, Ahmad al-Khateeb, is seeking to lead a transformation of the sector in Saudi Arabia
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NEWS
DUBAI PREPARES FOR LAUNCH OF EXPO 2020
With under a year to go until the debut of Expo 2020 plans are beginning to take shape. Find out more below How much would you pay for a once-in-a-lifetime experience? Expo 2020 has announced great value tickets and extensive concessions for the next World Expo, set to attract millions of people from around the globe for six months of entertainment, innovation, discovering and, crucially, fun. A single-day adult ticket (aged-18-and-over) will cost AED120 (US$33) and give access to 60 live daily shows, future-shaping technologies, performances by world-famous artists, parades, cutting-edge innovations and architecture, special celebrations and more than 200 food and beverage outlets serving more than 50 cuisines. It is unlikely that one visit will be enough. A three-day pass – which costs AED260 (US$71) and can be used on any three days of the 173-day event – lets visitors discover Expo 2020’s 4.38 square kilometre site, including the Opportunity, Mobility and Sustainability districts and the 192 country pavilions. The great value ticketing also grants complimentary access for people of
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determination, while their carers enter for half price. Children aged five and below enter for free, as do seniors aged 65 and over, while youngsters aged six to 17 and students of all ages will get a 50 per cent discount.
and season passes directly from Expo at the end of this year. Single-day and three-day tickets are now being offered to international travellers in bundled packages to be sold by authorised ticket resellers.
Tickets will go on sale to the general public in April 2020, although visitors will be able to buy monthly
The United Nations will have its own dedicated pavilion at Expo 2020, providing the organisation
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UNITED NATIONS
with a unique platform to highlight to millions of visitors the value of working together to tackle global challenges and build a peaceful, sustainable and just future for all. Under the theme “We the Peoples: Shaping Our Future Together”, the UN Pavilion will be curated to inspire many new advocates to connect more closely with its work – revealing
and shining a light on an organisation that is open and accessible. Building on Expo 2020’s theme of ‘Connecting Minds, Creating the Future’, it will be organised around a central, programmable space for events, presentations, discussions and meetings. Surrounding exhibits will also tell the stories and achievements
NEWS
of the UN – including its agencies, funds and programmes – and above all the people who benefit from its work. Both Expo 2020 and the UN share many of the same aims, not least a desire to engage and inspire all visitors – governments, civil society, the private sector and academia, as well as millions of individuals – to
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seek solutions to the issues we all face, including poverty and climate change, and to build the future we all want and deserve. “We are very grateful to the Government and people of the United Arab Emirates, and the organisers, for the opportunity to be part of Expo 2020 and for the generous support provided,” said Maher Nasser, commissioner general of
the United Nations at Expo 2020 Dubai. The UN’s participation at Expo follows an announcement by Antonio Guterres, United Nations secretary-general, who said the UN would commemorate the year 2020 with worldwide youth-driven conversations on the role of global cooperation in building the future the world wants, and
deserves. Its dedicated pavilion also forms part of its 75th anniversary celebrations, with UN Day - held annually on October 24th - next year to focus on commemorating 75 years since the adoption of the UN Charter in 1945.
MORE INFORMATION
Find out more about Expo 2020 at www.expo2020dubai.com.
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JEWEL SHINES FOR SINGAPORE CHANGI AIRPORT With the opening of Jewel, Changi has gone from the best airport in the world to a destination in its own right – here we take a look at the top experiences on offer at this one-of-a-kind lifestyle destination
The eagerly-awaited Canopy Park has opened on the top level of Jewel and includes two mazes - the Mirror Maze and the Hedge Maze. Covering 500 square metres combined, both were created by British designer Adrian Fisher and feature
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look-out platforms. The park also contains the 250 metre-long, suspended Sky Nets which allow visitors to bounce their way through Jewel’s canopy level. Close by, the Discovery Slides – an art sculpture,
playscape and a viewing gallery simultaneously – will wow guests, while the Canopy Bridge is another star attraction. With its glass panel flooring suspended 23 metres above ground, the structure provides visitors with close up views of both the Rain
Vortex and Forest Valley. The wonderful sights are interspersed between interactive garden spaces like the Foggy Bowls, a playing area enveloped in cloud, Topiary Walk, where visitors can come face to face with a herd of topiary
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animals, and Petal Garden, a 220 square metre seasonal floral display. Visitors can also visit the Changi Experience Studio, an aviation-themed attraction offering digital experiences on level four of Jewel. The facility uses a seemingly simple cardboard travel guide, which possesses state-of-the-art infrared and radio technol-
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ogy, to guide children and adults through interactive games, projection storytelling, immersive shows and gallery exhibits. Managed by the Changi Airport Group, the showcase explores the airport’s rich history and reveals the more exciting aspects of its operations. The opening of Jewel further increases the airport’s
wide range of shopping, dining and accommodation offerings. Changi Airport’s existing terminals house 400 retailers and 140 food and beverage outlets. With Jewel, another 280 shops and eateries are added, bringing the total number of shopping and dining offerings to 820. As for accommodation offerings, there are currently a total of 780
rooms in the transit hotels and Crowne Plaza Hotel combined. With YotelAir opening within the Jewel complex, a further 130 rooms are now available, bringing the total number of rooms to 910.
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For more on Changi Airport, head over to www. changiairport.com
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EUROPCAR EXPANDS COMMERCIAL FLEET IN UK
Europcar has added 750 Mercedes-Benz Sprinters to its fleet of commercial vehicles, providing businesses around the UK with access to the latest motoring technology at a competitive rate, without the commitment of a long-term leasing deal
The business has already seen significant demand for the model, providing six vehicles to nationwide surveying firm Oracle Asbestos Solutions. Founded in 2008, Oracle Asbestos Solutions provides commercial asbestos surveys to firms around the country as well as removal and
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training services. Oracle’s award-winning services give peace of mind to businesses whose premises do or may contain asbestos. Based in Kettering, Northamptonshire, the business relies heavily on its fleet of commercial vehicles to provide a service
that is truly UK-wide. The firm covers the Midlands, the east, west and south out of its Kettering office. This is as well as reaching firms across the north of the country, Wales and Scotland, all from its office in Warrington. The company signed an agreement for Europcar
Mobility Group UK to supply six Mercedes Sprinters earlier this year, all liveried with the Oracle Asbestos Solutions brand. The highly specified Sprinter was perfect for a firm aiming to look after its employees who spend a lot of their time on the road.
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Oracle needed a transport solution that gave its drivers access to the very best vehicle technology, without having to tie up vital capital on depreciating assets. Europcar Mobility Group UK’s longterm van rental proposition – Advantage for Vans – was the perfect fit. Long term rental enabled the business to free up cash flow to not only support its growth ambitions but also the day-to-day running of the business. The Sprinter’s cab combines unprecedented levels of quality and comfort, with 4G wi-fi connectivity,
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and an industry-leading armoury of active and passive safety features. . These technologies ensure that Oracle’s drivers are safe on the road. Deborah Cook, head of central services, Oracle Asbestos Solutions, explains: “As a nationwide business our employees spend a lot of time on the road. Their vans are their workplaces, so it made sense for us to invest in the latest and best technology. And AdVANtage for Vans from Europcar meant we could provide our employees with this technology, without hav-
ing to tie up significant funds on purchasing them outright. “Maintenance is also included in our fixed monthly bill so if there is ever an issue with one of the vehicles that’s another cost that we’ve removed from the balance sheet.”
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Europcar Mobility Group is a major player in mobility markets and listed on Euronext Paris.
The mission of the company is to be the preferred mobility service company by offering alternative attractive solutions to vehicle ownership, with a wide range of mobility-related services: vehicle-rental, chauffeur services, car-sharing and scooter-sharing. Customers’ satisfaction is at the heart of the group’s mission and all of its employees and this commitment fuels
the continuous development of new services. Europcar Mobility Group operates through multi brands meeting every customer specific needs; its four major brands being: Europcar - the European leader in vehicle rental services; Goldcar - the most important lowcost car-rental company in Europe; InterRent - ‘mid-tier’ brand focused on leisure; and Ubeeqo - one of the European leaders in car-sharing. Europcar Mobility Group delivers its mobility solutions worldwide through an extensive network in more than 140 countries and is considered the World’s Leading Green Transport Solution Company by the World Travel Awards. Find out more at www. europcar.com.
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SAUDI ARABIA BECOMES MOST EXCITING NEW MARKET IN GOLF TOURISM Saudi Arabia is on a mission to become the fastest growing golf destination in the world and Golf Saudi is the central driving force behind the development of the game in the kingdom
A wholly owned subsidiary of the Saudi Golf Federation, Golf Saudi is backing its vision with a capital investment of almost US$1 billion to cover wide-ranging infrastructural developments, including the building of up to 13 golf courses. “After an extensive period of evaluation and dialogue with the industry, we now have a robust strategy for golf’s evolution in Saudi Arabia,” said Yasir Bin Othman Al-Rumayyan, chairman of the Saudi Golf Federation. “Our development programme will see an initial investment
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of up to US$1 billion in building a number of new golf courses with varied characteristics nationwide. Within this we have committed to urban-based entertainment focused golf developments, with a healthy portion to nurturing participation via modern consumer engagement techniques.” Despite its relative youth, Golf Saudi is already commanding significant interest from the global golf community thanks to a string of high-profile hires and partnerships, including with the Golf Environment Organisation,
STRI (a leading sports turf consultancy) and Troon. The organisation also recently took its place as Presenting Partner with the World Golf Awards, which hosted its 2019 event in Abu Dhabi. Its fundamental pillars are founded on consumer access and understanding modern consumption habits, allowing golf to find a voice among a youthful audience – 59 per cent of Saudi Arabia’s population is under 30. Taking the game to high footfall areas and providing opportunities to try the sport in
the context of entertainment, rather than sport, will be central to this. “We are in the fortunate position of being able to evaluate modern trends and, as such, we are creating an offer which marries the internal social changes happening in Saudi Arabia with those of the wider golfing world,” continued Yasir Bin Othman Al-Rumayyan. “Our focus is to create a first impression that lasts and set new players on a journey to get to know and hopefully fall in love with the sport.”
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tournament courses that can stage professional events, championship and resort developments to rival the best in the world and accessible ‘municipal’ style courses that promote access and enjoyment, which in turn leads to and encourages a strong population of Saudi golf industry professionals.”
As ambitious as its infrastructural ambitions are, Saudi’s objective is to become a serious and respected player in the global golf picture – as proven by the Golf Saudi Summit. This specialist trade event will bring together captains of industry to explore new solutions to set and reach higher benchmarks for golf’s future. “We have seen a stagnation in traditional uptake regionally, while interna-
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tional growth in socially competitive, entertainment-driven golf has flourished,” said Majed Al Sorour, chief executive of the Saudi Golf Federation. “Our analysis leads us to conclude there is a clear necessity to include broader access points to the game within our model to create a healthy ecosystem that can sustain high participation rates. As such, we have also planned a blend of course types. High profile
Saudi Araba’s golf project is expected to create some 3,500 jobs, with designs on the establishment of a national golf and hospitality skill set in the mid to long term. A comprehensive school program will also set out to embed golf into the sporting curriculum, giving youngsters their first experiences of the game and impart the fundamentals behind what makes it so great. Golf Saudi’s incredibly ambitious programme plans to irreversibly
change the fortunes of the game for the future and, in the process, become the fastest growing golf destination in the world.
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Golf Saudi has been conceived to drive participation in Saudi Arabian golf through the delivery of world-class facilities, operational excellence and the implementation of best practices. Partnering with industry leaders from around the world, Golf Saudi will take advantage of the wider commercial opportunities the sport provides to champion the game within the Kingdom, harness the talent of its people and create a thriving programme that establishes Saudi Arabia as a leader on the global stage. For more information visit www.golfsaudi.com.
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AMERICAN CRUISE LINES REVEALS AMBITIOUS FLEET EXPANSION PLANS
American Cruise Lines continues to accelerate its new-build program across its diverse fleet – here we find out more
The largest coastal and river cruise operator in the United States has revealed plans to add new ships to its new modern riverboat series as well as its fleet of coastal ships and Victorian-style paddlewheelers. The aggressive building program has expanded exponentially in the past two years, with American introducing a new ship in 2017 and two new ships in 2018. The line has no plans to slow down, with its latest new ship going into service this summer, and two more new builds
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set to debut in 2020 and 2021. In August, American Harmony, the second of five ships in American’s modern riverboat series, began service on the Mississippi, bringing the fleet of United States-built ships to 11. By 2021, American’s fleet will have increased to 15 ships. American Song, the first modern riverboat in the United States, began cruising in October last year and is already sailing out west on the Columbia and Snake Rivers. The
third modern riverboat, named American Melody, will be completed in 2020 and is already well under construction at Chesapeake Shipbuilding in Salisbury, Maryland, where all American Cruise Lines’ ships are designed and built. American Cruise Lines is the only United States brand offering three distinct ship styles and all the company’s ships are considered more advanced and environmentally friendly than anything else
on rivers in North America. American builds only new ships and each of their vessels possess the newest safety technology and showcases stunning interior design. American’s series of five modern riverboats, in particular, meet the highest new emissions standards and have the smallest carbon footprints in the industry. The modern riverboats showcase soaring multi-story atriums and have more glass throughout than other United States
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riverboats – thus ensuring spectacular views from everywhere on the ship. The ships have huge standard cabins (at over 350 square feet), all of which are outward facing, with full sliding glass doors and private furnished balconies. Each new ship in the series possesses the unique opening bow and retractable gangway, which enables these riverboats to make bow landings wherever necessary. In addition to numerous comfortable lounges and gorgeous sundecks, the modern riverboats also feature casual cafes. While every ship in the modern riverboat series shares the underlying design premise, each new
ship is unique and will be slightly different to the one that came before it. The first ship, American Song, has five decks and showcases enormous 900 square foot Grand Suites with wrap-around private balconies. The second ship, American
Harmony, has six decks and features a fifth deck exclusively housing ten huge Veranda Suites. The third modern riverboat, American Melody, will be slightly larger than the first and second, but all the modern riverboats are under 200 passengers. American Song, American Harmony and American Melody, as well as the upcoming fourth and fifth, ships in the modern riverboat series, are the very first ships of their kind available in the United States. As a result, American Song has been tremendous hit as guests are delighted by the new style. In the past few years, the company has enjoyed record sales across its diverse fleet and continues to grow - adding new exceptionally designed, American-built ships year after year.
rian paddlewheelers in the United States, as well as the only modern riverboats. All ships are between 100-200 passengers and are built, crewed and registered in the USA. With over 35 itineraries to 25 states, including many themed and holiday cruises, American cruises along the rivers, as well as the coastal and inland waterways of New England, Alaska, the Pacific northwest, the Mississippi River system and the south-east. American Cruise Lines is considered the World’s Leading River Cruise Company by voters at the World Travel Awards. Find out more at www. americancruiselines.com.
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American Cruise Lines operates the largest and newest fleet of coastal cruise ships and Victo-
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COX & KINGS BOOST ACCESSIBILITY IN INDIA WITH ENABLE TRAVEL Being India’s first accessible holiday specialist, Enable Travel is addressing the needs of the inbound and domestic wheelchair bound, vision and speech impaired and deaf traveller, something that has not been done before at such a scale. Here Breaking Travel News discovers more
Enable Travel is creating a segment for people with disabilities to promote independent living and participation in all aspects of life in an inclusive society. Curated by the disabled, for the disabled,
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what makes the itineraries unique is that it a consolidation of the knowledge, experiences, challenges and the determination of the disabled people who have developed this framework.
While travel has become a way of life for most Indians, the need to explore the travel interests and aspirations of those with disabilities has often been neglected. Various disabling barriers discourage
disabled people from realising their travel dreams and leave them with very few travel opportunities. In light of this, Enable Travel was conceived to enable people with disabilities across mobility (wheel-
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travel. To initiate conversations and connect with the target audience, Enable Travel used various online and offline mediums to motivate disabled people to break barriers and travel. #CanDo which is the core messaging of the product was conceived to bring about a positive impact among the target audience.
chairs), hearing, speech and vision impairment, embrace both, their disabilities and abilities, and live with the same freedom, choice, and dignity as able-bodied people. The core idea has been to create a seamless travel experience for people with disabilities, at the same time changing people’s perception towards the idea of disability.
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To do so, Enable Travel introduced the concept of #CanDo to instil a positive attitude that everything in life is possible, if you only believe and tell yourself you can do. The CanDo spirit has been advocated strongly by industry experts, social media influencers, media and Enable Travel expert panel to inspire and encourage people with disabilities to
Apart from changing mind-sets, Enable Travel is working with various partners across different states in India to make the available infrastructure accessible. With an aim to make Goa a fully accessible destination and address different mobility issues of tourists, Enable Travel recently partnered with Ezy Mov, India’s first wheelchair taxi service, to provide accessible guided tours in the city. To encourage more disabled people to attend and celebrate one of the country’s biggest annual festivals, the four-day Goa Carnival has been made accessible to all for the first time this year. Enable Travel, along with Ezy Mov, and DRAG (Disability Rights Association of Goa), have come together to improve the level of accessibility and inclusion in the festivities. For the first time, an accessible float, comprising of disabled people and mobility-restricted elderly dressed in innovative costumes and placards championing the cause of inclusivity will be part of the festivities.
Enable Travel has specially crafted accessible packages for the festival to cater to the wheel chair bound. Starting with 14 destinations in 2017, the brand is today present across 220 or more destinations across domestic and international locations.
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Cox & Kings, longest established travel company in the world, has seen a remarkable journey since its inception by Richard Cox, colonel of the First Foot Guards (Grenadier Guards), in May 1758, unfolding the unexplored treasures of the Indian subcontinent. From taking cautious steps in unknown terrain to becoming the subcontinent’s one-stop travel solutions provider, Cox & Kings has witnessed astonishing stories of enterprise and numerous creative associations. Driven by its undying spirit of adventure, the visionary genius of its ingenious people and the eagerness to be the trendsetter make Cox & Kings a unique and unrivalled travel enterprise as it celebrates 260 glorious years. The company was last year recognised as Asia’s Leading Luxury Tour Operator by voters at the World Travel Awards. Find out more at www.coxandkingsinbound.com.
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