CITIES, PEOPLE, AND THE TECHNOLOGIES THAT CONNECT THEM
an academic and professional portfolio of selective works from 2011-2016
breanna faye www.breannafaye.com
design strategy Cross-disciplinary team projects involving user research, strategy, and organizational structuring.
product design Examples of works completed through MIT’s Media Lab that are object-based with an industrial design focus.
systems mapping Projects focused on diagramming complex flows, systems, and processes with graphics that visually clarify complex relationships. urban / architecture / spatial A series of urban and architectural design works, from the conceptual design and mapping analyses phases to the final proposal phase. *Sole author of all drawings/materials unless otherwise stated. ux / ui A collection of interface and graphic design works containing examples completed for both professional clientele and educational degree requirements.
CITY 2020
HATLAS
COMPOSITE-HOUSE ECONOMY OF ECOLOGY
DIRT URBANISM NOMADE
MARCO POLO FIDARE PANJIA
about I focus on user-experience through a design-oriented lens at intersections of design, cities, and technology. I help organizations understand people in more nuanced ways and develop human-centered design solutions that impact the livelihoods of individuals and the communities and cities they reside in. I have a passion for innovation and creating for a greater good, and my projects often focus on using technology as a tool for design and linkage between cities and people. I’m an artist-turned-architect, designer across scales, spatial thinker, and professional maker-of-things with a passion for defining problems and designing solutions appropriate for the digital era.
w w w. b r e a n n a f a y e . c o m w w w. l i n k e d i n . c o m / i n / b r e a n n a f a y e @itinerantarchitect bfr@alum.mit.edu
CITY 2020 Imagining Human Experience in the Future of Cities September 2015
CONFIDENTIAL
City 2020 is an Innovation By Design (IXD) project that provides a future vision of city life and defines what it will mean to be a “smart city” in the year 2020 and beyond. The project’s main challenge was to create a future vision considering a variety of perspectives and to define the future human experience in cities across multiple touch points on both macro and micro levels. By grasping a solid understanding of on-going trends, emerging technologies and changing human behaviors, we were able to imagine a city tailored for humans and envision how big cities can be designed to support meaningful experiences. Through a rigorous research innovation process, the IXD team conducted highly immersive studies across 10 vertical categories in order to draw insights and identify business opportunities in each area, using an in-depth extrapolation process to gather key findings and project these into narrative-based futurist scenarios. This process allowed the team to forecast where the future of technology is heading towards, and to identify emerging cutting edge technologies to design a city rich in social experiences and cultural values. Contributions: Led expert interviews and user research, lead strategist, graphics and visualizations, design mapping, interview preparation and production, script writing, video editing, report documentation and production, creating personas, identifying relevant leading technologies, concept development, wireframing, and assisting with designing graphics, maps, and illustrating scenarios.
*IXD, Innovation by Design, is a transdisciplinary think-tank, a design research and innovation startup composed of designers and MIT faculty and researchers. IXD partners with the world’s most innovative companies to provide unique perspectives and implementable visions to imagine, design, and prototype a better future. Based in Cambridge, Massachusetts, the office is just steps away from MIT and heavily embedded into the high-tech startup landscape. With additional offices located in Sao Paolo, Seoul, and Milan, the IXD team is able to offer a range of multicultural perspectives and diverse expertise to help big businesses discover new ideas and untapped creative opportunities.
CONFIDENTIAL
As products in the digital world
Sylvia’s connected objects both in
are defined by high degrees of
and outside of her smarthome
personalization, Martin craves the
can come together to create
In City 2020, this posse of personal objects will converge in an object family that is always connected and works together towards the same goals. These objects will relay information, intelligently distribute tasks and appear as a defined cohort in interactions.
specific experiences for her.
same in his physical products. By
In this case, Sylvia activates the
signing up for behavioral fit, his posse of products evolve over time with
“productive work from home”
preferred characteristics and features.
environment which activates her surroundings and personal objects to work together to create the perfect mood for her.
In City 2020, identity becomes an individual’s means to interact with the world. Experiences are unique to the individual and distinct in time and context. Advanced personal data drives a real-time, detailed understanding of self and its needs.
The growing body of personal objects - that help us run, cook or sleep better,
In a post-demographic consumer society, individuals appear as unique
operate discretely even as they work towards the same goal of making lives
entities and although they can frequently be categorized as “types”,
simpler, healthier and better. The IoT promise of a world where objects talk to
the nature of the type itself permutates unpredictably. Dominant
each other without a human interpreter is slowly unfolding in the smart home
trends like personalized manufacturing, bespoke experiences, the
space. Passively connected objects synchronize various chores and tasks.
millennial appeal for sampling and a general approach to personalized services speak to the importance of the careful creation of self identity
Incorporate ideas of at-home therapy within smart home concepts.
and the carefully crafted articulation of that identity.
Allow services to assess a user’s core values before providing recommendations or curation capabilities.
In City 2020, this access is further mediated by a keen knowledge of self and the ability to find a local, contextual equivalence for individual preferences. Access also extends to a carefully curated, summonable history of experiences, both personal and collective.
PERSONAL OBJECTS FAMILY
As global access and convenience become default expectations, individuals are placing high premiums on what is original or authentic. This search for the “original” is manifested in themes of travel where individuals, especially millennials, approve and actively seek the local through AirBnB or Eatwith. Authenticity is sought as connection to and validation through peers or local experts.
“Posse of personal connected objects”
Provide new experiences in collecting media, and hybrid digital/physical opportunities for remixing.
ar lend ’s Ca da an Am
6 201 uary Jan e t u
n su
mo
27
24
23
22 28
29
30
IDENTITY EXPRESSION
“hunger for unmediated authenticity”
18
17
16
15
11
10
9
8
21
20 26
4
3
1
14
13 19
rs
2
7
6 12
thu
d
n
5
:
sfer TranTED Life TIVA AC - 23 n 14 Ja
we
25
EXPERIENCE MAP 1.2
31
Millennials like Amanda like to feel
Hyper geo-local, individual experiences
like locals no matter where they
are packaged as objects that can be
are. She gains “native efficiency”
shared, remixed and cached for a
in City 2020 through extensive
community of users. Individuals
life-logging that can be transferred
can replay their own experiences
into sample local equivalences.
or access someone else’s.
SELF SUFFICIENT EFFICIENCY
LEGEND description
In City 2020, a posse of personal technologies surrounds each individual “supporting” and “guiding” in times of stress. Always present, this support system intimately cares and looks out for the individual. Support in mobility, language, communication and local knowledge are especially important. A posse of personal devices, just-in-time services and easy access to information motivates a strong desire to be self reliant and always in control. This expectation is largely unmet in health and travel. As retail-esque notions of on-demand convenience permeate other industries, individuals are increasingly seeking active guidance,
important to her and shares them with her trusted friends. Her friends can
ACCESS TO ORIGINAL
sat fri
Sylvia records experiences that are
This map takes the key experiential values discussed in Exp Map1.1 and illustrates them through snapshots from scenarios across the five opportunity areas. The scenarios provide an example of how these values might be expressed in City 2020. An in-context recap of business recommendations supports some of the product concepts expressed in the scenarios.
experience.
she plans to use. In this way, Amanda’s her travel experiences
“the reflection of “me” in “my” products & experiences”
Camille’s city is context aware at all
Javier takes care of his elderly parents
times. City services, thus, respond to
who live in another city through
context specific needs. The city bus
a number of smart home-care
knows that Camille will need support
technologies that support passive
climbing on to the bus and so prepares
monitoring and active reporting so
for it as it pulls up to the curb.
as to “surveille” less and “care” more.
NON INVASIVE SUPPORT “non-interruptive, context aware, mindful of individual routines”
“always in control through timely support & guidance”
In City 2020, invisible technologies will follow and support ndividuals. Special emphasis will be laid on supporting natural seeming experiences where technologies appear as and when you need them.
LONG TERM MEANING “meaningful relationships built over time”
As products and services become more capable of contributing significantly to our lives, the traditional relationship with technology begins to change. As this fundamentally transactional relationship changes into one where the
Design conversational services with a nuanced and subtle tone to respect the complex social imperatives of a user.
individual begins to trust and rely on their personal posse of technologies, careful strategies to communicate choices and providing just enough, just-in-time will become important.
In City 2020, personal communication will be encouraged through multiple non-conventional platforms that still remain secondary to personal communication devices but tangibly significant. Interpersonal relationships will be aided through technology and new co-creative, collaborative models that foster deep meaningful relationships.
experience vision
download, remix and re-share this
her identity based data with the services preferences will be maintained through
information and routines to better meet their expectations.
high level experience + description
As Amanda prepares to travel, she syncs
Design elder-specific services where less attention is given to a surveilling caregiver.
Constant connectivity encourages frequent but shallow interactions, especially in cases where relationships are based on economic or
business recommendations
business transactions. Personalization based on demographics or individual profiles add a purely economic benefit to such interactions. On the other hand, products and services that are designed to evolve
scenario relevance
CONFIDENTIAL
City 2020 Innovation by Design
Throughout her travels, Amanda’s
In Greg’s smart home, objects focus
posse of connected objects and
on “care” and “support” in addition
services make sure that she has access
to “efficiency.” In-built health
to the right information or service at
considerations make objects and
the right time.
environments respond to and
Garrett and his generation (younger
in parallel with individual’s needs are redefining these transactional
Stephane and Esmeralda, like many
millennials) are tired of ad-hoc
relationships into something more meaningful, and long-term.
long-distance couples, struggle to
transactional relationships. They are
share their everyday lives with each
investing in a new model of consumption
other. With Shazaam’s ecosystem of
that is based on micro-communities that
From single user vs. multi-user (product) to a focus on the micro-community.
experience capture, replay and
collectively own products and leverage
remix, they are able to share their
their community identity to participate
lives with each other.
in co-creative product processes.
support daily activities.
Cities today are changing at an astounding pace. By 2020, close to 60% of the world’s population will live in urban settings. Cities not only need to prepare for expanding population but also for a number of diverse impact factors that will continue to dramatically change how we experience cities. How might we make sense of these divergent factors and predict their true impact on cities of the future? The City 2020 project focuses on the challenge of making meaning of a number of trends - social, political, technological and economic and projecting a vision of the city in the year 2020. Our approach was to paint a picture of the city of 2020, of which technology is only one part. The scope of the research covered statistical data, social, political, and economic trends, products and service examples, influential technologies and inspirations drawn from science fiction and pop-culture. Combining research with direct input from Millennials and Active Seniors from three different Megacities - New York, Paris and Singapore - and experts across 12 different industries we were able to form a unique glimpse into the future of cities. These parallel modes of inquiry offer a map of intersecting innovations and opportunities, driven by agents of change encompassing technological innovation, market innovation, economic growth and policies,human needs, desires and vision for the future - an exhaustive playground for envisioning City 2020.
emotional data on clothing
“1 click bespoke”
“upcycle my data”
23 & me
“body as heritage”
Personalized And Meaningful Goods
mood ball
“mood referee”
tool library
“community purchasing” Committed Sampling
LEGEND version + description soundhound
chromecast playlist
high level experiences
Identity Expression And Mood Regulation
ACCESS TO ORIGINAL
EXPERIENCE MAP 1.1
My City Beyond Borders “interoperable routines”
At Home Anywhere
“keyword”
VERTICAL LEGEND
eat with air bnb
MONEY
“local fit”
“verified authenticity”
PERSONAL MEDIA
HEALTHCARE
EDUCATION
BMW AR Car Fix App
“on demand DIY”
“total wellness”
Wellness Of Body And Mind
“symbiotic relationships”
Activate Contribution To Society
Personalized Care Profile Matching “skill partnership”
Curated Solutions For Assisted Care
dutch student housing
LONG TERM MEANING
Facilitating Movement
hello talk
ginger io
“predictive prevention”
Lifelong Learning
MANUFACTURING
HOSPITALITY
“narrative filter”
philips connect to healthy @ SXSW
NON INVASIVE SUPPORT
SELF SUFFICIENT EFFICIENCY
industry example
Enhanced Memory And Storytelling
This map provides an overview of key experiences and values captured across opportunity areas and concepts in City 2020. Vertical associations and present day examples highlight the ways in which these values are emerging today and set the direction for new products and services.
google now
“transfer my tastes”
neurocam
IDENTITY EXPRESSION
apple pay value descriptors
Identity Expression And Health Profiling
ALIGNED OBJECT FAMILY
Access And Collect
“environment “multiple scraping” commanders”
phillips hue
“feeling finder”
Optimizing Resources At Community Levels
blabla car
“extract full capacity value”
AUTOMOTIVE
WORK SMART HOME autonomous cars RETAIL
City 2020 Innovation by Design
“take me there”
ok cupid
“value matching”
CONFIDENTIAL
3D avatar of self for personalized manufacturing
CONFIDENTIAL
The vision for City 2020 was developed through three distinct phases - the research phase, the analysis phase and finally the hypothesis phase. The research phase was informed by meta questions like “What is the smart city in 2020 and who is it for?” “What are the values in this city and how can we build towards them?” Research was conducted to map trends and projections for ten verticals including smart home, automotive, manufacturing, education, work, money, healthcare, personal media & entertainment, retail and hospitality. Supported by ethnographic interviews in NYC, Paris and Singapore - the three projected megacities of the future, and expert interviews with thirteen subject experts across the ten verticals, the research phase laid the foundation for the project. In the analysis phase, over a thousand research cards were synthesized from the research. Vertical specific research was further modeled vis a vis core frameworks of the vertical. Several strong experiential themes emerged from this exercise. Data from the ethnographic interviews was used to model city-specific personas. Finally, the efforts of the first two phases were combined in the hypothesis phase where five high level opportunity areas were developed for city 2020. Several concepts and frameworks emerged within these opportunity areas that cover multiple verticals, themes and experiences. Mobilizing design tools such as user scenarios, concept maps and ecosystem maps, these opportunity areas were further developed. The hypotheses for City 2020 is contained in these five opportunity areas. Scenarios are used to illustrate this vision through user stories told from the perspective of city-specific personas. Strategic recommendations provide directional insight for Samsung. Key experiential values for City 2020 are discussed in experience maps.
CONFIDENTIAL
Examples of experts interviewed for the study (left), where results were cross-compared with interviews from city inhabitants in order to create personas. Personas were later categorized according to their personality types and professions (right).
CONFIDENTIAL
A map combining each opportunity area, the corresponding personas, and the enabling technologies relevant for each category (top) as well as the seed concept scenarios that break down the orginal concept sketches that were later developed into more detailed scenarios for the five opportunity areas (bottom).
CONFIDENTIAL
Summaries of scenario sketches to represent each opportunity area.
CONFIDENTIAL
A diagram of the “ecosystem map� that breaks down each segment of the opportunity area (top) and the concept maps that show the organizational structure of each, including features, expansion opportunities, and user values (bottom).
CONFIDENTIAL
The scenario sketches and analysis that use existing personas (created from user research in various megacities around the world) to express the narrative of each opportunity area and to bring the concept maps to life.
HATLAS GPS-Enabled Hands-Free Smart Helmet for Urban Navigation Published with Mobile Experiences Lab November 2013
Smartphone navigation apps and paper maps are designed for pedestrians and motor vehicles, where you can easily view and interact with the screen while being in motion. Cyclists however, do not have this luxury. Hatlas is a device that combines exteroceptive sensory interaction with GPS navigation in order to rethink traditional urban cycling. It helps cyclists navigate the city safely and without the distraction of accessing directions while riding. The device connects GPS signals through a smartphone using existing map applications, and transmits the data to the helmet in real-time via small vibrating sensors that alert users of upcoming turns, allowing cyclists to access directions handsfree while safely cycling. There are eight output devices built into the interior of the helmet that subtly vibrate when a turn is approaching, giving the cyclist enough time to signal and follow the route. The motors inside the helmet directionally correspond to the GPS directions, and create a transition of vibration sensors that allow cyclists to easily navigate their itinerary while riding, without having to stop and check their phone or try to ride and look at the directions with one hand. Each route can also be logged into the helmet and transferred back to the cyclist’s smartphone, and saved as a regular destination. These destinations can also be shared with other cyclists to clarify navigation and directions, build a database of safe cycling routes, and create a community and social platform between cyclists to enhance safety and communication. Contributions: Led product design and ideation, branding, market research, user research, sole graphic and visual designer on the team, storyteller, narrative and script writer, video production and editing, interface design and assisted with fabrication and breadboard design.
Smartphone navigation apps and paper maps are designed for pedestrians and motor vehicles, where you can easily view and interact with the screen while being in motion. Cyclists however, do not have this luxury. Hatlas is a device that combines exteroceptive sensory interaction with GPS navigation in order to rethink traditional urban cycling. It helps cyclists navigate the city safely and without the distraction of accessing directions while riding. The device connects GPS signals through a smartphone using existing map applications, and transmits the data to the helmet in real-time via small vibrating sensors that alert users of upcoming turns, allowing cyclists to access directions hands-free while safely cycling. There are eight output devices built into the interior of the helmet that subtly vibrate when a turn is approaching, giving the cyclist enough time to signal and follow the route. The motors inside the helmet directionally correspond to the GPS directions, and create a transition of vibration sensors that allow cyclists to easily navigate their itinerary while riding, without having to stop and check their phone or try to ride and look at the directions with one hand. Each route can also be logged into the helmet and transferred back to the cyclist’s smartphone, and saved as a regular destination. These destinations can also be shared with other cyclists to clarify navigation and directions, build a database of safe cycling routes, and create a community and social platform between cyclists to enhance safety and communication.
Images showing the design of the user interface of the GPS navigation, along with the corresponding sensors that are activated when approaching a nearby turn for the cyclist
HATLAS is not just a GPS unit. It is a technology and platform made for cyclists by cyclists. It creates a community for cyclists to connect with each other and share, from sharing your location and cycling routes with friends to finding the most cycle-friendly routes nearby. May any route and store locations in the app so you can send them to friends. Whether cyclists are going for a 40 minutes ride or just need to find directions to a Friday night concert - HATLAS is here to help, hands-free and allowing you to safely navigate for any urban condition.
This demo video compilation explains the way Hatlas works, and serves as a way to see the prototype in action as well as the incorporation of the smartphone app and social media aspects of the product.
This video shows the Hatlas prototype demonstration in action. As the user moves the dot on the smartphone screen, the app sends a signal to the helmet, actuating the motors sending small vibration pulses which informs the user which direction to navigate.
http://www.breannafaye.com/hatlas/2014/8/19/hatlas-marketing-video-demo
http://www.breannafaye.com/hatlas/2014/8/19/hatlas-prototype-demonstration
COMPOSE-IT HOUSE Mapping the Lifecycle of Chile’s Mining Camps: A Comparison Study for Robotic Manufacturing of Mining Camps Client: La Corporacion Nacional del Cobre de Chile (CODELCO) November 2014 Working with the support of MIT’s MISTI Chile Program and CODELCO under Alexandris Tsamis (Director MD, UAI), I led the systems mapping and design for the Life Cycle analysis of Chile’s mining camp industry. The initial research and mapping served as the inspiration for a one week workshop in June 2015 on the sustainable future of the Chilean mining camp. The workshop - Entitled Matter Logi(sti)cs - defined effective overall strategies in order for the industry to cope with the increasing demand for housing in the next decades. How can the ecological footprint of such massive production of housing be minimized; and how can the whole process of design, fabrication, transportation, assembly and dis-assembly become more adaptable to the current, pressing demand for higher quality mining camps? As part of a complete life-cycle analysis, the workshop took into account three major factors: The efficiency of the mining camp installation, the flexibility of the mining camp design and the legacy that leaves behind the mining camp to the local communities. Compose_it House put to the test the total production: transportation, assembly and disassembly phase of a mining camp in terms of its cost, its energy efficiency and its quantitative and qualitative performance characteristics. The process includeed designing and testing working prototypes of a construction system using CNC technologies in order to suggest a radical alternative to current design/built methods. The project aims to prove that robotic manufacturing of prefabricated, hi-performance, lightweight thermoplastic panels can: - Increase the production rate of housing units, thus responding to the increasing demand for housing of mining companies in Chile. - Decrease the total cost of installing a new camp. - Decrease the total environmental footprint of fabrication, assembly and disassembly relative to existing construction methods and materials. - Allow lightweight panel housing units to be assembled manually by un-skilled labor on site. Contributions: Led market and environmental research, sole designer for all 2D mapping graphics and visualizations, data compiler, led design mapping and research phase for existing mining camp data.
The Compose_it House project analyzed current building construction methods of prefabricated houses for the mining industry, as well as mapped the entire lifecycle of standard mining camp housing - from manufacturing to end-of-life. With robotic technologies of fabrication, improved, energy efficient methods of construction and the use of advanced plastic materials, Compose_it House aims to significantly increase the production rate of prefabricated building units, reduce the total amount of embodied energy in construction and at the same time provide better living conditions in the mining camps.
ECONOMY OF ECOLOGY Seasonal Economic and Migration Patterns of Birding: A Visual Impact of the Salton Sea, California Client: Center for Advanced Urbanism April 2013
Information analysis map about the seasonal and economical migration patterns of birding and wildlife watching in the Salton Sea, California. This map was completed for a workshop in the MIT Center for Advanced Urbanism, advocating for the preservation of the shrinking Salton Sea due to its necessity as an important ecological habitat for hundreds of different bird species. The research and mapping targets not only the importance of the habitat ecologically, but the evidence suggests economic benefits by tracking many birding festivals and their economic impact on regions throughout the year. The research also provided information that links wildlife watching to a demographic, which would aid in the marketing process for gathering support for the preservation of the important wildlife habitat and setting the foundation for future development and reconstruction in the Salton Sea region. Contributions: Led user research, market and environmental research, sole designer for all graphics and visualizations, data compiler, and design mapping and research
14%
14%
24% 24% 27% 27%
23% 26%
24% 26% 28%
21% 18% 21% 21% 22% 20%
19%
SUMMER
9% 17%
24%
JULY
AUGUST
Southwest Wings Birding Festival, Arizona (August) ANNUAL HUMMER/BIRD CELEBRATION, TEXAS
BREVARD COUNTY FESTIVAL, FLORIDA Hummingbird Celebration, Rockport, Texas (September) Florida Keys Birding and Wildlife Festival (September) Monterey Bay Birding Festival, California(September) Midwest Birding Symposium, Ohio (September)
Feather Fest in Galveston (April)
AUTUMN
POINT PELEE NATIONAL PARK, CANADA
HIGH ISLAND, TEXAS
GR MI
WINTER
BIRD-WATCHING, ECOTOURISM, AND ECONOMIC DEVELOPMENT: A REVIEW OF THE EVIDENCE Sheri L. Glowinski
NOVEMBER
:P AY LY W
R
IM
BIRDS RECOVERED OR ENCOUNTERED AT SALTON SEA (Source: Mapping by University of Redlands Salton Sea Database Program) 1-100
101-300
301-600
601-3601
PACIFIC FLYWAY
CENTRAL FLYWAY
SEPTEMBER
$929,870 (5 day event) Nonresidents spent $532 each (three times amount by residents), and generated an economic impact of $825 per person in the county, impact of festival generated equivalent of 13.4 jobs
OCTOBER
CF NTI ATLA
(Source: http://www.birdzilla.com/birding-festivals.html)
N ER
Morro Bay Winter Bird Festival, California (January) Space Coast Birding Festival, east coast of Florida (January)
$2.5 million (4 day event) 4500 attendees were $1.27 million with nonresidents contributing over 80 percent of that total. The overall economic impact was estimated at $2.5 million resulting in the creation of 73 local jobs
$85,218 of local economic impact and 1.4 year-long jobs
MISSISSPPI FLYWAY
ATLANTIC FLYWAY
AR
YM
IG RA TIO NP AT TER N
Source: Applied Research in Economic Development, vol. 5, issue 3, December 2008
T AT NP
DECEMBER
IO AT
FEBRUARY
GULF, FRANKLIN, BAY COUNTIES, FLORIDA
PRIMARY MIGRATION PAT T ERN LYWAY: IPPI F SISS MIS
RY MA PRI AY: LYW CF
San Diego Birding Festival , California (March) DELAWARE BAY, NEW JERSEY
JANUARY
ERN N PAT T RATIO Y MIG RIMAR AY: P YW L FL TR A CEN
FI PACI
MARCH
JUNE
33%
SPRING
Source: U.S. Fish & Wildlife Service 2011 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation National Overview Issued August 2012
Less than $10,000 $10,000 to $19,000
Birders’ Participation Rate by Income U.S. Average: 22%
$20,000 to $24,000 $25,000 to $29,000 $30,000 to $34,000 $35,000 to $39,000 $40,000 to $49,000 $50,000 to $74,000 $75,000 to $99,000 $100,000 or more
Birders’ Participation Rate by Education 11 years or less 12 years 1-3 years college 4 years college 5 or more years college
Birders’ Participation Rate by Age U.S. Average: 22% 16-17 18-24 25-34 35-44 45-54 55-64 65+
APRIL
Population of Birders in the United States: 2011 (Source: 2011 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation: National Overview) Total Birder Observers 46.7 million Around-the-house 41.3 million Away-from-home
SOUTHEASTERN ARIZONA
Wildlife Watchers: 2001-2011
Horicon Marsh Bird Festival, Wisconsin, (May) Grays Harbor Shorebird Festival, Washington state (late April or early May)
65 million 72 million 73 million Non-consumptive wildlife recreation (observing, feeding, and photographing wildlife) is popular nationwide. According to the U.S. Fish and Wildlife Service's 2001 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation, wildlife watchers age 16 or older spent more than $38.4 billion in 2001 on trips, equipment, and other items related to watching wildlife (Source: USDI 2001).
PLATTE RIVER VALLEY, NEBRASKA
24% 22%
HAWK MOUNTAIN SANCTUARY, PENNSYLVANIA
9%
MAY
CAMPING 111%
6% 6% 7%
$15 million (spring) nonresidents had average expenditures of $335 per birding trip, of which 71 percent was spent locally.
BACKPACKING 182%
U.S. Fish & Wildlife Service Birding in theUnitedStates: ADemographicand EconomicAnalysis Addendum to the 2001National Survey of Fishing, Hunting and Wildlife-Associated Recreation Report 2001-1
$1.5 million more than one-half of local businesses derived up to 25 percent of their revenues from Hawk Mountain visitors
DAY HIKING 193%
Participation by Race and Ethnicity Hispanic Caucasian Native American Asian African American Other
FASTEST GROWING ACTIVITIES : INCREASE SINCE 1982
Wildlife viewing increased 231.4% since the 1982-1983 NSRE study, growing from an estimated 22 million participants to nearly 73 million participants 12 and older by 2001 (Cordell, 2004)
WILDLIFE WATCHING 231%
DIRT URBANISM Soil Sterilization and Geothermal Recreation in the Ecologically Unstable Salton Sea Client: Developer Black Emerald LLC, Torres-Martinez Desert Cahuilla Indians April 2013
The southern periphery is the most contaminated area surrounding the Salton Sea. The inflow from Alamo River alone contains half of the harmful pollutants that research studies have found to have direct detrimental effects on the healthiness of the avian and fish populations in the Imperial Valley. With the production of agriculture increasing in the region, Salton Sea will become increasingly susceptible to higher levels of contaminants that make the locations near the sea not currently suitable for development. The introduction of a soil sterilization system at the estuary of the Alamo River, as well as the additional two inflows from the New and Whitewater rivers, controls the contamination levels to produce an environment that is ecologically healthy and economically stable. Sprawled along the San Andreas Fault line, the southeast region of the sea is particularly vibrant with prospective tourist attractions as a result of its close proximity to five geothermal power plants and active landforms as a result of naturally occurring geothermal activity. The process of filtering contaminates from the Salton Sea is achieved through sterilization of the silt and sediment that inflows to the sea from three main rivers: the Alamo River, the New River and the Whitewater River. The main site for the soil sterilization plant is the Alamo River due to its close proximity to five local geothermal power plants and the fact that the Alamo River comprises the most pollutants that drains into the Salton Sea. Sampling of the river inflows has shown that the Alamo River accounts for 50% of the contamination from the harmful pesticides, the majority of which derives as a result of runoff from the vast agricultural industry on the southern and northern edges of the sea. Sterilization of the soil will ensure elimination of pollutants and pathogens, increasing the potential for high-yielding crops and healthy soil. Steaming is an organic and environmentally friendly way of sterilizing soil. Methods range from sheet steaming, vacuum steaming, hood steaming and is a sterilization technique that rids contaminates, bacteria, fungi, and viruses with an extremely hot steam. Not only does this method help in getting rid of pests and diseases, but also unleashes nutritional substances in the soil that were previously trapped. Steaming sterilization is the most effective alternative to the chemical methyl bromide which is very harmful to the environment. Sterilizing the soil not only filters contaminates during the peak inflow from agricultural runoff, but it results in a fertile product desirable in the construction of new development around the sea. Once processed the soil can be a profitable venture for sustaining the sterilization. The sterilized soil then endures a composting process and is directly distributed to various sites around the sea, providing hygienic bird habitats and a natural fertilizer for date farming. Once a foundation for filtered inflow and decontaminated soil is established, health concerns are eliminated allowing future development to occur.
WINTER
WINTER
SUMMER
SPRING
SUMMER
SPRING
AUTUMN
AUTUMN
Seasonal map (above) of the proposed Temporal Urbanism developments, each highlighting a particular industry, economy, and preservation focus depending on the related season that corresponds to the wildlife, the agricultural crops, or the tourism industry. The southern periphery map is highlighted with diagrams (below) showing the changing shoreline and the movement and buildup of silt over time due to the naturally decreasing level of water and the accumulation of pollution from agricultural runoff.
Final site plans of the regional (left) and zoomed-in (right) urban design proposal for Salton Sea. The undulating curves represent a winding road that separates the city and sterilization towers from the polluted sea and silt. Geothermal-centered recreational programs line the border, with a focus on revitalizing tourism in the region.
NOMADE Construyendo un Espacio Gratis: Reinventing Malls as a Place for Discovery, Relaxation, and Research Client: Intercorp Peru, Real Plaza March 2015
Nomade is a comfortable, inspiring “Espacio Gratis� (free space) that aims to break the notion of the shopping center typology and create a new type of place for people to relax and spend their time. Mall guests are invited to work, study, rest, participate in workshops, utilize available technologies, and discover new products and innovations in Real Plaza of Peru. A place offering relaxation and an escape from the normal loud and busy mall, Nomade offers Wi-Fi, cellphone charging stations, a working station, lounge area, books, magazines, and laptop rentals, all as a gratuitous service for Real Plaza visitors. Nomade is composed of a large common area, shared desks and an amphitheater with comfortable cushions, so that customers can enjoy their company and escape the busyness of the retail-driven shopping center atmosphere.
CONFIDENTIAL
Nomad was developed for Real Plaza after a thorough investigation and trend-mapping research that produced the Marco Polo database by the laboratory of innovation at Intercorp Group: La Victoria Lab, and was designed as a way to break the notion of the shopping center typology and transform it into a place for meeting, socializing, and learning.
Contributions: User Research, UI, wireframing, research database, team management, prototyping, graphic design, operations, conducting interviews, obtaining user feedback, supporting pitch deck, visualization design, interior design contributer.
CONFIDENTIAL
CONFIDENTIAL
Publications announcing the premiere of Nomade in the news. The pilot prototype attracted over 500 visitors daily, and the first official Nomade in Plaza Vea Primavera hosts nearly 1,000 visitors daily. Real Plaza has planned to replicate Nomade in 17 different locations across Peru by the end of 2016.
CONFIDENTIAL
Photos documenting the Nomad prototype design and trial installation in a Real Plaza location in Lima, Peru, documenting over 500 daily visitors and recording a large amount of positive user feedback from guests who visited during the trial.
MARCO POLO Innovative Trends Research Database and Exhibition Prototype Client: Intercorp Peru, Oeschle, Real Plaza, Plaza Vea March 2015
CONFIDENTIAL
Marco Polo is pinterest-style exploratory website, hosting a collection of over 300 trends and inspirations from over 30 countries around the world. I lead the scope of the project, which included leading the research and design to create a searchable database of retail innovation design and trends, a system for organizing the trends, as well as a presentation deck with the finalization of the website. With a team of 6 La Victoria Lab members and interns, the research, design, and management of the web development team was completed in a 12-week period in coordination with two other prototypes. The culmination of research also contributed to a business deck of retail innovation design and trends which later lead to the development and design of two prototypes, Real Plaza’s Nomade and Oeschle’s Daniela’s Closet, and a “Future Of...” trends exhibition presented to the CEOs of three Intercorp companies: Real Plaza, Plaza Vea, and Oeschle The database evolved into an item repository where each “trend” can be categorized and tagged in order to make easier for users to apply different search criteria. The users can find items by applying a search criteria based on categories and tags, and select items from the wall to access more detailed information, including location, URL, item category and tags, along with additional photos loaded for it. The application was developed using HTML, CSS3 and Javascript for frontend aspects of application, and Ruby on Rails for backend functionality development.
Contributions: Data mining/analysis, UX/UI design, digital media, campaign management, project management, human-centered design prototyping, pitch deck contributer, branding and identity design, user and market research
CONFIDENTIAL
C O N F I D E N T I A L
CONFIDENTIAL
Images capturing the functionalities and aesthetics of the final Marco Polo database designs
CONFIDENTIAL
Exmaples of the Marco Polo database hosting the collection of over 300 inspirations, organized by categories such as “Make the Ordinary Extraordinary” and “Subscribe My Life”.
CONFIDENTIAL
Examples of the retail industry trends highlighted in the Marco Polo database.
CONFIDENTIAL
Images setting up the installation of the Marco Polo Exhibition, where all the CEOs and executives of Intercorp companies were invited to participate in a workshop showcasing the findings of the research and prototypes.
FIDARE Optimized Portfolio Platform for Career-Focused Investors Client: Instrument Capital February 2016
Fidare is a personalized investment platform based on artificial intelligence and deep learning across high-dimensional market data. In order to help investors optimize diversification, Fidare models individual exposure to systemic risks and returns, including personal consideration of financial and human capital. Fidare’s goal is to build an elegant and engaging platform that will position it to become the best service for intelligent customization of personal investment portfolios. Fidare’s long-term vision for the platform is to enable a virtuous cycle of intelligent personalized investment. The minimum viable product is a website enabling users to input data about their existing portfolio, professional occupation, risk tolerance and target returns, in order to get portfolio allocation recommendations, including a homepage explaining the main features and converting visitors into new users, the Input Personal Data pages to ​identify assets and holdings, employment, risk and return preferences, and the Portfolio Dashboard which recommends investment allocations and provides interactive analytics. Contributions: Lead UX/UI Design and frontend development (using HTML 5, CSS, and Javascript), visual design, prototyping, led user and market research and user testing.
The dashboard is the “war room� through which investors can actively manage their portfolio. The long-term vision is for the user to be able to buy and sell, including from curated funds managed by Fidare Capital. The main focus for the MVP dashboard is interacting with recommendations of investment allocations, and providing the ability for near-real-time recommendation responses to changes in parameters like risk tolerance and target returns.
The user sign up sequence is a series of pages where users enter details about their existing finances and professions in order for the Fidare models to calculate the best method of future investment.
PANJIA Consolidated Educational Search Engine for Lifelong Learning
Panjia is an search engine that consolidates educational content: videos, articles, online courses, and other tools to provide users with the ability to track past learning behavior and produce search results in a visual way that is meaningful and conducive to an explorative environment. The platform centers on contextualized education and learning, and provides an immersive search expe- rience that facilitates the understanding of educational contexts surrounding the search query. These contexts are organized in “knowledge nodes� that link to external sites, such as Wikipedia, TED, Coursera, Udacity, Khan Academy, where data is organized and filtered to generate personalized and optimized learning paths. Couched in a 3D user interface, Panjia uses LDA algorithms to intelligently provide users with accessible content and consolidate it within one interactive platform that allows users to visual- ize and navigate a virtual world of what they knew in the past, what they know now, and what they want to know for the future: a tool for lifelong learning. Panjia allows for a completely customizable education: anyone can clearly convert their interests into logged hours and concrete skillsets that are needed to then use in the modern day job market. Panjia provides an integrated learning environment that channels and nurtures inspiration, equips individuals with the building blocks that they need fulfill their professional and intellectual goals, and launches them into the real world ready and able to apply their knowledge and skills. Contributions: Lead UX/UI design, branding and company identity, prototyping, front-end development, user and market research, led visual and graphic design, strategy.
SEARCH Panjia user interface designs showing a 2D representation of the visual knowledge catalog and recommendations for future exploration, built upon previous “leanrings� and interests
LEARN
EXPLORE Panjia allows for embedded videos and organized search history that allows users to recount their browsing history, revisit selected topics, and streamed content pulled from outside sources to view all educational content under one easily manageable database.
Series of “knowledge node� prototypes and model compositions testing the 3D user interface and interactions.
Render of the 3D visual knowledge database that stores information from linked online learning platforms