Briana Sanders Design Portfolio

Design Portfolio of

Briana M. Sanders

Briana Sanders 10876 Tea Bark Rd Moreno Valley, Ca 92557 951.313.6062 tel briana_sanders21@yahoo.com brianasandersdesign.com

Career Objectives

Obtain a position on a design team where I can learn and grow as a designer and create strong marketable work.

Riverside Community College Education

Fall 2004- Winter 2006

A.A in Art Graduated with honors

California State University of San Bernardino

Spring 2007-Spring 2009

B.A. Art- Graphic Design & Marketing Graduated with honors

Corporate Identities: Felt Club/Chow King/SkyOx CSUSB Design Course

Related Experience

April 2008-June 2008 Sept. 2008-Dec. 2008

Developed organizations corporate identity Designed company logo and stationery suites Produced outdoor advertisements Designed promotional pieces that consisted of catalogs, clothing, & accessories Proposed completed campaign in Acrobat presentation

Riverside Transit Agency Advertising Campaign CSUSB Advertising Course

Sept. 2008-Dec. 2008

Conduct market research for target market Develop SWOT Preform surveys within target market Work with team to develop approach to execution of the ad campaign Design outdoor and print media for campaign

Packaging: VITA/Honolulu Chocolates/Simply T CSUSB Design Course

Develop functional and attractive package product line Design new company logo Build package and capture marketable images Present final product in Acrobat presentation

Skills

Adobe Creative Design Suite

Photoshop, Ilustrator, Indesign, Acrobat

Microsoft Office Suite

Word, Powerpoint, Excel, Outlook

January 2009-March 2009

CONTENTS

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Brand Identity

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Promotion & Advertising

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Packaging

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Web Layouts

Brand Identity

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Felt Club Sky Ox Chow King

Logo

Felt Club

Client: Felt Club Project: Corporate Identity

Business Card

Stationery Suite

Felt Club is a fair, web shop, and educational venue. As a company they provide their consumers with an outlet to showcase their arts and crafts and purchases crafts as well.

The design goal for Felt Club was to create a family friendly feel and at the same time have an elegance that set them apart from youth art day camps.

My design for Felt Club exhibits the company’s creativity, originality, and distinctiveness. The logo is functional and can be applied in many scales, all the while maintaining visibility.

Envelope

Client: Sky Ox Project: Corporate Identity Logo

SKYOX Sky Ox is a company that is motivated to provide an exceptional product that stands out from other aviation oxygen products.

They offer a product that is sleek and convenient unlike other brands that are bulky and inconvenient. Sky Ox’s goal is to set themselves apart from other oxygen products as the easiest aviation oxygen system. Their product should be viewed as fast easy and convenient. I chose to make the look of Sky Ox as a light feel with strong harmonious colors that reflect the dependability of their product. The logo also reflects the durability, stability, and strength that Sky Ox’s products provide.

The cobalt blue communicates the lightness and ease of using a Sky Ox oxygen system.

Stationery Suite

Client: Chow King Project: Corporate Identity Logo Chow King pioneered the quick-service Oriental restaurant concept in the Philippines which combines the best of West fast food service and the delicious taste of Chinese food in restaurants. This unique dining experience has captured the hearts of many customers in Chowking’s more than 300 plus establishments located in the Philippines. The design concept for Chow King was to combine American culture without losing the authenticity of the Asian culture.

Stationery Suite

The logo design unites both Chinese and English; America and Asia united. The bold red is shared in both countries flags further uniting the two worlds.

The simplicity of the design and color scheme connect with the fast food aspect of the restaurant.

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Outdoor Advertisement Print Media Promotional Items

Promotion & Advertising

Outdoor Advertisement

Chow King Subway Ad

The advertisements for both Sky Ox and Chow King were meant to reach the target market in the most efficient approach. Sky Ox ad’s would be placed in areas located near high air traffic such as airports and aviation schools. Chow King’s ads are placed in high traffic metro areas to reach its target market of fast paced individuals seeking a fast yet healthy meal. Both Sky Ox and Chow King’s ads contain their logo and tag lines. The repetition of the logo creates continuity and recall in the consumers mind.

Sky Ox Billboard

Sales Transportation

Chow King Bus Shelter Chow King Billboard

Flag Ad

Print Media

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Client: Felt Club Project: Corporate Identity

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DLE FE Instructo LTING r: Jamie Chan of Ever wo MaryJan nder how e’s Attic wool felt make giv is ma de? Felt en the rig is very ea ht circums sy to from shee tances. W p, is a ve ool, which ry strong comes you get ag and stretc itate and hy fiber. ad d W hen pressure, comes fel wool shrin t! In this class you ks and be balls, bead will be lea s, bracele rn to ma ts and fl ke felted a variety at objects! of colorfu You will l wools an be given these ob d shown jects with how to ma just your ke hands an d felting needles!

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CHARM JEWELRY 101

a variety of colorful wools and shown how to make these objects with just your hands and felting needles!

Client: Felt Club Project: Corporate Identity

Try It On!

The Felt Club Mini Catalog is your direct access to all the wonderful merchandise that we have to offer. This catalog has a little something for everybody. Ordering is simple and convenient.

With so many things to chose from you wont know where to stop! But with our wonderful selection and prices you wont have to! So why are you still reading, get to ordering!

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Here are some of the classes offered at Felt Club Events:

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NEEDLE FELTING

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Instructor: Jamie Chan of MaryJane’s Attic Ever wonder how wool felt is made? Felt is very easy to make given the right circumstances. Wool, which comes from sheep, is a very strong and stretchy fiber. When

56

you get agitate and add pressure, wool shrinks and becomes felt! In this class you will be learn to make felted balls, beads, bracelets and flat objects! You will be given

Education

Fair

Mini-Catalog Felt Club

of the ur pick for Take yo chains y e k t n ter. f a vibra r c the go y e the on k ch like The pou ate perfect cr e r chains rage fo ient sto conven ft items. $8 a r small c 774 Item #5

Instructor: Laura Stokes of Charcoal Designs Learn to use jump rings, metal or plastic chain,

Mini-Catalog

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lobster clasps and more to make one-of-a-kind, super-colorful jewelry (bracelets, earrings, etc.) using kitschy-cute handmade resin charms.

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FELT FLOWER BROOCH

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FELT FL OWER BROOC Instructo H r: Jamie Chan of Make a Mar yJan lovely wo e’s Attic ol felt flow dyed wo er from ha ol felt an nd d embelli felted wo sh with ol roving needle and yarn !

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Instructor: Jamie Chan of MaryJane’s Attic Make a lovely wool felt flower from hand dyed wool felt and embellish with needle felted wool roving and yarn!

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Instructo 101 r: Laura Stokes of Learn to Charcoa use jump l Design rings, me s lobster cla tal or pla sps and stic chain more to , super-colo make on e-of-a-kin rful jewelr y d, (bracelets, using kit earrings, schy-cute etc.) handma de resin charms.

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Apparel

Comfortable 100% cotton tee-shirt perfect for the toughest crafting projects to everyday wear. $25 SiZes XS-2XL Item #009899

front view back view

front views

Order @ feltclub.com

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Client: Print Magazine Project: Typographic Design

The cover design for this issue of Print Magazine focused on design. culture. youth. My cover relates design to youthfulness, showing that they thrive off of each other; design is youth, and youth is design. The design conveys the feeling of innocence and young, fresh vitality. In this design I am showing that the basics of design all began in childhood

Promotional Items

The promotional items for Sky Ox and Chow King were made to be functional for each companies target market. Items such as luggage are ideal for the airline industries that utilize Sky Ox products. The items help to reinforce brand loyalty with the use of the logo and signature cobalt blue.

Chow King’s promotional pieces fit the look and feel of their fast paced consumer market. Tee shirts and key chains are items that Chow King’s consumers will incorporate into their everyday lives, thus exposing the company with the use of the logo on the items.

3

Sec t

n o i

Vita Baked Goods Honolulu Chocolates Simply T

Packaging

V I TA

VITAMIN FORTIFIED BAKED GOODS

Logo Client: Vita Baked Goods Project: Packaging

Vita is a baked goods company who’s products are vitamin enriched, nutritional, and most importantly taste delicious. Their products provide maximum nutrition with minimum calories and maximum taste. Vita’s goal is to deliver goods that promote a healthy lifestyle . With products less than 100 calories, Vita supplies consumers with a healthy, vitamin enriched food with out sacrificing the succulent flavor of baked goods. The goal of this package design was to create continuity throughout the muffin product line. The dye-cut muffin shape attracts customers attention to inquire about the contents of the package. The bold color palette also sets the product apart from similar products but still creates a fresh and health look and feel.

Muffin Mix & Tops Packages

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Client: Honolulu Chocolates Project: Packaging

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Compan

Logo

Experience the wonderful journey of gourmet chocolate. Honolulu Chocolate company offers consumers a product that will tantalize their taste buds and make them crave more. The product emulates the journey one takes when eating gourmet chocolate. Honolulu chocolate takes consumers on a special journey that is hidden and with each bite the consumer has a new discovery.

The purpose of this packaging was to create the feel of a journey. All the elements, including the design of the logo, have a sense of adventure and travel. The bold use of red evokes a sense of danger and caution that begs consumers look to inside at the treasures awaiting them.

View: Descriptive story to set

the feeling of a journey

Truffle Gift Baskets allow consumers to customize the type of gifts that they give.

With the wide varieties of truffles offered, customers have a multitude of options to create the perfect basket.

Chocolate Truffles Gift Set

Simply Client: Simply T Project: Packaging

Logo

Simply Tea is a tea company who gives consumers fresh, revitalizing hot tea flavors. Simply Tea wants to give consumers modern flavors of ice tea in a hot version. The design of the packaging makes use of harmonious colors to complement the soothing refreshing flavors. The color palette also creates excitement and revitalized feelings. The shape of the package references the origin of tea and creates a visual interest without compromising the simplicity of the design. Simply stated, Simply T makes hot tea cool!

Client: Simply T Project: Packaging

Web Layouts

Felt Club Magic Coach Limo

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on i t ec

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Chow King

Client: Felt Club Project: Corporate Identity

Felt Club

Home Eve nts Vendors F reebies

Fair

Education

A twice-yea rly indie cr aft fair feat and bright uring the be est st shows high of the SoCal craft sc ene. light a wide variety of ha Our goods, inclu ndmade ding handba gs and jew gifts and pa elry, baby per prod housewares ucts, clothing and , plushies an d original artwork.

Site Map

Us

Terms an d

Felt Club

Condition

s

Felt Club

View Car

News Sho ppe t

Shop

From time to time, Fe lt Club mem workshops bers teach that teach different te and projec chinques ts for the ev eryday craf classes are ter. These offer including W ed in a variety of loca tions hole Foods and Handm , ade Galleries.

Contact

Search

A variety of fun collecti bles are avail web shop. able via ou r purchase cra Later this year you’ll be fting kits an d pattern bo able to oks. Physica store front coming 20 l 08.

2008

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Client: Magic Coach Limo Project: Advertising Campaign

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Briana Sanders