South Africa • Lesotho • Malawi
CREATIVE ENTREPRENEURS
FROM SOUTH AFRICA,
LESOTHO & MALAWI
Southern Africa is on the brink of a pivotal moment, where creativity and entrepreneurial spirit are the driving forces behind economic growth and social transformation.
The Création Africa programme is a vital initiative in this movement, fostering innovative minds and empowering entrepreneurs from South Africa, Malawi, and Lesotho. As we celebrate the success of the twelve entrepreneurs who have emerged from this programme, we recognise their role in shaping the future of the region’s cultural industries.
These individuals are more than business owners, they are visionaries who embody the potential of Southern Africa’s creative economy. Their enterprises, rooted in rich cultural heritage, offer both economic value and social cohesion. The impact of their work extends beyond borders, showcasing the ability of Southern African entrepreneurs to compete and thrive in global markets.
Through Création Africa, these entrepreneurs have been equipped with the necessary tools, networks, and knowledge to elevate their ventures.
The support France has offered to this programme demonstrates our commitment to nurturing entrepreneurship in Southern Africa. However, this support goes beyond providing resources; it is about forging sustainable partnerships that promote innovation, resilience, and shared prosperity.
The creative economy, with its vast potential, is an engine for inclusive growth. By supporting these entrepreneurs, we are investing in the long-term success of the region. France remains a steadfast partner in this journey, committed to ensuring that the cultural industries of Southern Africa continue to flourish and that their stories and innovations gain the recognition they deserve on the global stage. This is the future we envision - a future shaped by creativity, collaboration, and sustainable development.
His Excellency David Martinon Ambassador of France to South Africa, Lesotho, and Malawi
Création Africa: Vision and Objectives
Création Africa is a pioneering initiative launched by the French Ministry of Europe and Foreign Affairs.
The Création Africa programme aims to support creative entrepreneurship in Africa, specifically in South Africa, Lesotho, and Malawi. It focuses on the Cultural and Creative Industries (CCIs), including sectors such as fashion, design, film, music, and gaming.
This ambitious programme aims to nurture and empower cultural and creative entrepreneurs, and to stimulate innovation and sustainable growth within the CCIs. By fostering entrepreneurship and enhancing skills, Création Africa seeks to build a dynamic ecosystem where creativity can thrive, and these industries can fulfil their potential as economic drivers. The programme seeks to champion growth and sustainability, equipping entrepreneurs with critical business strategy, marketing, and financial management skills to enhance their sustainability and scalability.
Using international collaboration to foster partnerships between local cultural and creative entrepreneurs and their international counterparts, Création Africa hopes to promote knowledge-sharing and create collaborative opportunities with France.
Market integration and access to funding and investment opportunities open doors for entrepreneurs to international markets, helping entrepreneurs connect with global investors, participate in international forums, and explore new business opportunities.
Job creation and social empowerment are crucial to social and economic empowerment. Nurturing creative enterprises that contribute to cultural preservation and economic resilience is central to the programme’s mission. Additionally, by providing long-term support, Création Africa hopes to build a lasting network of creative entrepreneurs who can continue to collaborate, innovate, and grow beyond the programme’s parameters.
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The Création Africa process, from identifying potential incubators to developing a custom incubation and immersion programme.
Call for incubators and incubator selection (September – November 2023)
Call for entrepreneurs and short-list selection (December 2023 – February 2024)
Mentorship programme and selection of top 12 (March – April 2024)
Incubation programme and grant allocation (May – September 2024)
Final event, graduation and connection with international investors (September – November 2024)
Immersion programme in France and post-incubation programme (October 2024 – March 2025)
THE TOP 40
AD8K STUDIOS
Founder: Anelissa Nkanyuza
Category: Animation Location: South Africa
Africa Games Week
Founders: Alexandra Pattison & Nicholas Hall
Category: Gaming, Location: South Africa
Ananta Design Studio
Founder: Viveka & Rucita Vassen
Category: Design Location: South Africa
Azania Rises
Founder: Farayi Chinyanga
Category: Animation Location: South Africa
Bridge Books
Founder: Natasha France
Category: Design & Publishing
Location: South Africa
BTG Productions
Founders: Stephen Nagel & Dean Ravell
Category: Film Location: South Africa
Chap Studio
Founder: Thandazani Nofingxana
Category: Fashion Location: South Africa
Chargeos
Leatherware and Accessories
Founder: Terrence Fumba
Category: Fashion
Location: South Africa
EBK Studios
Founder: Elu Eboka
Category: Music Location: South Africa
Frankie Pappas
International
Founder: Ant Vervoort
Category: Architecture, Location: South Africa
FUATA MOYO
Founder: Fuata Moyo
Category: Design & Fashion Location: South Africa
GIYA
Founders: Giyani Mashimbye & Cassandra Twala
Category: Design Location: South Africa
ITTHYNK
Gaming Solutions
Founder: Khumo Moerane
Category: Gaming Location: South Africa
Koranges Art
Founder: Kganya Mogashoa
Category: Visual Arts, Location: Malawi
Kwacha Creative Studios
Founder: Chimwemwe Mkwezalamba Category: Film Location: Malawi
Lincoln Green Media
Founder: Kudi Maradzika Category: Film Location: South Africa
LSJ Clothing and Merchandising
Founder: Julian Kubel Category: Fashion Location: South Africa
Minenhle Luthuli
Narratives
Founder: Minenhle Luthuli Category: Film Location: South Africa
Mma Kagisho Consulting
Founder: Raymond Lichaba Category: Fashion Location: South Africa
Moodswing
Founder: Jimmy Muteba
Category: Music & Media Location: South Africa
Musha Furniture
Founder: Shanell Musachi Category: Design Location: South Africa
Na Aap Productions
Founder: Deidre Jantjies
Category: Film Location: South Africa
Old Fashioned Youngin
Founder: Lwazi Msipha
Category: Animation Location: France / South Africa
Palamang Animation
Founder: Bokang Koatja
Category: Animation Location: South Africa
Pineapple on Pizza Studios
Founder: Kushal Jeethendra Sithlu
Category: Gaming Location: South Africa
Project4 Digital Design
Founder: Austin Madinga
Category: Design
Location: Malawi
Renaissance Design
Founder: Glorinah
Khutso Mabaso
Category: Design
Location: South Africa
Sign Comedy Superstars
Founder: Tats Nkonzo
Category: Performing Arts Location: South Africa
Skitz Films
Founder: Lamar Bonhomme
Category: Film
Location: South Africa
Slimgosa Media
Founder: Smilo Gosa
Category: Gaming Location: South Africa
SourceCode Motion Pictures
Founder: Katleho Monyako
Category: Audiovisual Location: Lesotho
SpaceSalad Studios
Founder: Thabo Tsolo
Category: Gaming
Location: South Africa
Tendalo Trading
Founder: Xolile Mabuza
Category: Fashion
Location: South Africa
Terry Made Designs
Founder: Terrence Thobani Ngulube
Category: Fashion Location: Malawi
Thebe Magugu
Founder: Thebe Magugu
Category: Fashion
Location: South Africa
The Shack
Theatre Innovation
Founder: Mandisi Sindo
Category: Visual Arts, Music
Location: South Africa
Vetkoek Studios
Founder: Mamello Raboroko
Category: Gaming
Location: South Africa
VNTU
Founder: Amanda Trom
Category: Fashion Location: South Africa
ZURI and IMANI
Founder: Joy Ezeka
Category: Fashion
Location: South Africa
A WORD FROM our mentors
Emilie Gambade (Johannesburg, South Africa) – Multimedia journalist | Editor Maverick
Life at Daily Maverick: One key highlight from my mentorship of Julian Kubel has been witnessing the remarkable breadth of his creative thinking. Our sessions have evolved into dynamic, collaborative exchanges where ideas flow freely, sparking new perspectives (often for both of us!)
Sandrine Fanchette (Cape Town, South Africa) – General Manager/Co-owner at Roche Bobois
The Ananta Design Studio worked a lot during this period. I think they realised that they need to diversify their sources of income with various lines of products but also to work on their strengths.
Loïc Manglou (Saint-Denis, Réunion Island) - Président Blue Ramen Studios, Co-Founder of Rubika Réunion, Co-Founder of Collectif Bouftang
Kushal is part of this new wave of young leaders, proud of their heritage and culture, who are dynamically shaping the future of the video game industry in their region. Working as a mentor with Kushal has been a true pleasure and an honour.
Alexia Walker (Johannesburg, South Africa) – Founder of Walker Art and Independent Art Advisor
It was a pleasure to mentor such a multi-talented, young entrepreneur in the luxury fashion industry. Thebe Magugu has achieved recognition and success among the international fashion establishment with a truly African brand.
Empowering creative industry entrepreneurs: Highlights from Création Africa Days
The Création Africa Days event, hosted by the French Embassy of South Africa and the French Institute of South Africa in partnership with UVU Africa, took place on 17 September at the French Residence in Pretoria and 18 September at Keyes Art Mile in Johannesburg.
This two-day event brought together twelve finalists from South Africa, Lesotho, and Malawi, marking the end of an intensive mentorship and incubation programme. The finalists, who received grants ranging from €30,000 to €50,000, showcased the significant strides made in scaling their creative ventures. Their work, spanning industries such as fashion, design, gaming, audiovisual production, and music, was the event’s highlight.
Day one at the French Residence in Pretoria saw the entrepreneurs pitching their ventures to an audience of investors, venture capitalists, business leaders, and representatives from banks and business development agencies. A networking session followed, where guests could engage with the finalists at their exhibition stands and foster potential partnerships and collaborations. The day concluded with a celebratory event, with South African actress, writer, and poet Lebogang Mashile as the master of ceremonies. The keynote address, delivered by Lesley Donna Williams, highlighted the challenges within South Africa’s creative industries. The evening culminated with the Ambassador of France to South Africa, Lesotho and Malawi, HE David Martinon and Lara Rosmarin, Head of UVU Accelerate, presenting the twelve finalists with a certificate of completion.
On 18 September, the focus shifted to Johannesburg, where the entrepreneurs participated in networking sessions with programme partners and key players in the local cultural and creative industries. A roundtable discussion and cocktail reception at Keyes Art Mile, moderated by
journalist Michelle Constant, concluded the event, offering further opportunities for collaboration and media engagement.
Création Africa Days celebrated the vibrant entrepreneurial spirit and creative potential of Southern Africa, providing a vital platform for emerging innovators to connect with influential investors, partners, and the media, positioning them for future growth and international success.
A tailored programme: Shaping the future of cultural entrepreneurs
The incubation programme for the twelve selected entrepreneurs from Création Africa was designed to support their entrepreneurial journey in the cultural and creative industries (CCI). The programme integrates various components to enhance their business knowledge, financial skills, and sector-specific expertise. It includes the following key elements:
The incubation programme sought to enhance participants’ business and financial knowledge by providing targeted training and personalised support to improve the entrepreneurs understanding of business fundamentals and financial management skills.
Furthermore, the programme sought to help entrepreneurs develop their market strategy by teaching them to define their target market, position their product or service, and establish a robust strategy for market entry. One of the main goals of the
programme was to help participants identify opportunities to improve sales strategies, allowing them to implement tactics to boost sales and profitability, ensuring sustainable business growth. Additionally, the incubation programme aimed to foster a culture of experimentation and calculated risk-taking, encouraging entrepreneurs to innovate and find creative solutions to business challenges.
As part of the Création Africa programme, eight open masterclasses were hosted during the incubation period to boost (CCI)
in the region. These sessions were essential in providing the twelve selected entrepreneurs with targeted knowledge and expertise in key areas of business and the CCI sector. Led by industry experts from South Africa and France, the masterclasses covered sector-specific topics and equipped entrepreneurs with the necessary skills to scale their businesses and navigate the challenges of their respective industries.
These experts included Avril Joffe (UNESCO Chair in Cultural Entrepreneurship and Policy at Wits School of Arts), Juliet Kavishe (Vice President of the International Council of Design), Dr Erica de Greef (Co-Founder of the African Fashion Research Institute (AFRI)), Alexia Walker (Founder of Walker Art and Independent Art Advisor), Nadine Gonzales (Director of Casa 93 & Founder of ModaFusion Association), Thierry Cassuto (Founder & Executive Producer at Both Worlds Pictures), Emilie Gambade (Head of Multimedia & Editor at Maverick Life) and Loïc Manglou (CEO of Blue Ramen & Co-Founder of Rubika Réunion).
Not only were these valuable sessions accessible to the twelve projects, they are also available to the broader region, focusing on entrepreneurs in the CCI sector. The masterclasses are accessible via a live stream on the IQOQO platform and remain available for viewing.
Gender representation: Geographic distribution:
• Female-led projects: 4 (33%)
• Male-led projects: 8 (67%)
• Malawi: 2 projects (17%)
• Lesotho: 1 projects (8%)
• South Africa: 9 projects (75%)
Ananta Design Studio takes Africa’s stories to the world
Ananta Design Studio partners with local craftspeople to develop distinctively African products that nable job creation, empower communities, and put local design on the global stage.
Inspired by the craftsmanship of Cape Town’s local artisans, sisters Viveka and Rucita Vassen founded Ananta Design Studio – a design and décor business that reimagines traditional African handiwork. Their creations blend elegance with authenticity, offering beautifully crafted pieces tailored for modern living with a distinctively African touch.
community that has inspired them. This thoughtful approach has helped secure their design house a place amongst the Création Africa laureate businesses that graduated from mentorship to full incubation in the French programme. “We are thrilled to have been selected for Création Africa,” says Viveka.
The Vassen sisters collaborate with non-profit organisations and craft communities to meet the high demand for their beautiful pieces, creating partnerships that show a dedication to the
“We launched our studio two years ago and are so grateful for the growth and opportunities this incubation programme will bring. Being a women-owned business, it makes our work all the more meaningful to be able to empower
Création Africa has been a remarkable experience for us – learning about the fundamental building blocks of entrepreneurship is useful almost beyond words. We’re off to a brilliant start, and we’re taking hundreds of Cape Town’s crafters with us on this journey. We are telling Africa’s stories, and the world is listening.”
– Viveka & Rucita Vassen
women crafters and create a platform for their skills to shine and their livelihoods to thrive.” Viveka adds that Ananta Design Studio has a very clear goal: to empower and uplift communities by creating jobs for crafters.
This is evident in the company tagline:
“Creativity to uplift humanity.” The sisters are determined to grow demand for their products and become leaders in the emerging international market for African crafts.
“We love that our business allows us the freedom to explore our creativity and bring our ideas to life, while uplifting our local craft communities and making a sustainable social impact,” says Rucita. “Everything we create is filled with colour, pattern, joy, celebration and, most importantly, community!
“Création Africa has been a phenomenal experience for us,” says Viveka. “Learning about the fundamental building blocks of entrepreneurship has given us the skills and knowledge to build a sustainable impact business. We are just getting started and are excited to share Africa’s vibrant colours, craftsmanship, and culture with the world.”
Website: www.studio-ananta.com
Email: viveka@studio-ananta.com
LinkedIn: /ananta-design-studio
Facebook: @StudioAnanta.SA
Instagram: @studioananta_
TikTok: @studioananta_
Find out more about Ananta Design Studio at:
GIYA: Showcasing a rich African cultural heritage
Johannesburg-based luxury furniture brand GIYA blends African heritage with modern design, creating sustainable, timeless pieces that celebrate creativity, culture, and craftsmanship.
“The creative and cultural sectors of our economy matter because they invest in the very essence of what makes us human: our ability to create, dream, and tell unique stories. A set of distinctive qualities that creative and cultural businesses channel to build a heritage and foster growth.”
So say co-founders Giyani Mashimbye and Cassandra Twala, whose luxury furniture brand, GIYA, is nestled at the intersection between traditional African design and contemporary aesthetics. This results in timeless products that infuse modern comfort with a rich history.
The immediate goal of these Johannesburg-based entrepreneurs is to establish GIYA as an inspiring and sustainable brand in South Africa. In time, they aspire to take GIYA to international markets to promote African design and craftsmanship globally. “The Création Africa experience has been invaluable in refining our brand strategy to position us to thrive,” says Mashimbye.
DESIGN | JOHANNESBURG, SOUTH AFRICA
“African design has an exciting story to tell the world, and furniture is a wonderful medium to sustainably create timeless heirlooms that represent who we are as Africans: our design talent, our stories, and our relationship with nature and the environment. We’re out to close the gap between heritage and modern luxury through exquisitely crafted and culturally rich pieces,” Twala adds.
Twala and Mashimbye are passionate about working in a field that enables them to create a space for tangible opportunities to enable other craftspeople and entrepreneurs. This passion is also reflected in their creations, as seen in the furniture pieces that emerge from their design table and studio.
Sustainability is at the heart of the GIYA ethos, seamlessly integrating their creations with nature and guiding their operational practices. GIYA is poised to make a significant impact through strategic partnerships with established manufacturers and distributors. This summer, the brand will debut its inaugural collection in Johannesburg, showcasing three
uniquely designed chairs that embody their commitment to craftsmanship and environmental consciousness.
“This is not just furniture – it celebrates creativity, cultural heritage, and sustainability; it creates jobs and a future for many; and it tells Africa’s story.
“It’s about a lasting legacy and taking African design to the world,” Twala concludes.
Website: www.giya.africa
Email: rgm@giya.group
Instagram: @giya.home
Follow GIYA’s journey online at:
The Création Africa programme has been invaluable for learning, gaining insights into the cultural and creative industries, networking and refining our brand strategy to position us to thrive.”
– Giyani Mashimbye and Cassandra Twala
Kwacha Creative Studios: Serving the film industry and the communit y
Malawi-based Kwacha Creative Studios has overcome significant challenges to establish a diverse portfolio of offerings – all in the hopes of decreasing youth employment in the country.
Chimwemwe
Mkwezalamba and Rafik
Seleman, the resilient and dynamic duo behind Kwacha Creative Studios, have been steadfastly tackling youth unemployment in Malawi through the power of filmmaking for over four years.
Inspired by the success of the global film industry, this film production and distribution company ambitiously showcases Malawi’s unique and diverse stories and brands. Kwacha produces feature films, TV series, documentaries, and creative advertising campaigns. The studio further diversifies its offering by providing equipment and crew hire services for international film productions in Malawi. “We noticed the gap in the market for highproduction-value content coming from Malawi and wanted to fill that gap whilst providing positive impacts for our local communities,” says Seleman. “This is what inspired us to establish our company with a three-pronged approach: produce high-quality content, showcase our culture and local brands on a global scale, and create jobs and trade opportunities.”
Within the growing African film and television industry, Kwacha Creative Studios specialises in production services, producing content for streaming channels, nature and wildlife organisations, corporate/ philanthropic clients, and other production houses.
Despite these challenges, Mkwezalamba and Seleman have remained focused on expanding the studio and sharing captivating Malawian content with a wider audience. Their efforts have not gone unnoticed, with the studio winning the Best Emerging Director award at the Silicon Valley African Film Festival for their short film, The Designer.
Filmmaking is Mkwezalamba’s calling. She understands its power as a means of communication and for igniting positive social and economic change, especially amongst the youth of Malawi. She believes that the cultural and creative industries are vital to the socio-economics of her country, celebrating diversity and promoting cultural exchange, driving tourism and employment in a way unlike any other sector in the country. Mkwezalamba and Seleman’s vision
for the studio is for it to achieve commercial success while simultaneously propelling Malawi’s economic growth and establishing the country’s cultural and creative industries as formidable forces to be recognised on the global stage. Reflecting on their journey thus far with the Création Africa programme, Mkwezalamba shares:
“The Création Africa experience has been transformative, providing invaluable knowledge, encouragement and insights that have elevated our business. We’ve gained a deeper understanding of the cultural and creative industries, and have established a network of like-minded entrepreneurs.”
Website: www.kwachacreativestudio.com
Email: chimwemwemkwezalamba@gmail.com
LinkedIn: /kwacha-creative-studios
Facebook: /kwachacreative
Follow Kwacha Creative Studios on their journey to develop the Malawian film industry and tackle youth unemployment at:
The Création Africa experience has been transformative, providing invaluable knowledge, encouragement and insights that have elevated our business. We’ve gained a deeper understanding of the cultural and creative industries and have established a network of like-minded entrepreneurs.”
– Chimwemwe Mkwezalamba and Rafik Seleman
LSJ Clothing & Merchandising: From rubber to riches
Rising fashion brand Butan is running with its recent successes in the streetwear world and hopes to enter the sustainable footwear market.
LSJ Clothing & Merchandising is the product of the pursuit of one’s passions. Co-founder Julian Kubel isn’t just another name in the fashion industry. This South African engineer boldly decided to follow his heart and pursue his love for fashion, launching his clothing label, Butan, in the dynamic world of streetwear.
“I completed my degree in Mechanical Engineering, yet creatively, I felt uninspired by the field,” he says.
“Instead, I found myself gravitating towards streetwear and street culture as a whole. This passion fuelled my desire to start my own clothing line, incorporating my love for African cultural heritage, which has since become a core part of our business identity.”
Butan crafts high-quality garments that embrace African heritage and embody the stories of 21st-century Africa by blending bold graphics with reimagined traditional patterns.
The programme is offering a great overview of the various aspects of running a successful enterprise. The mentors are equipping us with practical tools and hacks that stem from their own experiences. The interactive nature of the workshops offers another layer of peer learning and co-mentorship.”
– Julian Kubel
The brand has piqued cultural interest, winning five Hip-Hop Awards and collaborating with local South African football club Kaizer Chiefs, Afro-soul duo Inkabi Zezwe, and visual artist Samurai Farai.
Butan hopes to expand its reach deeper into the cultural zeitgeist. Kubel and his team have set their sights on expanding their cultural influence into sustainable footwear, releasing a collection incorporating recycled materials. This includes using locally sourced fabric, recycled plastic bottles, and rubber from discarded car tyres to make brand-new slides, sandals, and sneakers with Afrocentric contemporary designs, manufactured in South Africa.
Kubel recognises the value of the Création Africa programme in developing his business acumen, which will allow Butan to thrive in this competitive and fast-changing fashion landscape.
“Création Africa is offering a great overview of the various aspects of running a successful enterprise,” he says. “The mentors are equipping us with practical tools and hacks that stem from their own experiences. The interactive nature of the workshops offers another layer of peer learning and co-mentorship that further enriches our experience of the programme.”
Follow Butan on their journey at
Website: butan.co.za
Email: julian@butan.co.za
Instagram: @butan_official
Facebook: Butan Official
Moodswing: The future of elevated interpersonal connection
Using Artificial Intelligence technologies, Moodswing aims to revolutionise how we connect by intuitively enhancing our conversations with music.
Fuelled by a lifelong passion for music, Jimmy Muteba created Moodswing. This novel platform uses AI to turn ordinary conversations into dynamic experiences by curating a soundtrack dedicated to matching the tone of the interaction. When words don’t do enough, Moodswing elevates the discourse.
Muteba recognises music’s role as a powerful language
of emotion that encourages expression beyond the limits of words. He thrives on his love of blending technology with creativity to enhance people’s communication with friends, family, or even clients.
“Users can personalise their communication experience in a number of ways,” says Muteba.
“Our platform allows you to do some really cool things, like adding a birthday song to well-wishing voice notes, making
video calls cosier with the right tune, or setting a background party anthem to elevate the energy of a message you send to friends when inviting them out.”
Muteba’s passion for music is evident in his career, which includes collaborating with top South African musicians, contributing to awardwinning music innovations, and even sharing the stage with Grammy Award winners like Akon and Wyclef Jean.
He believes that platforms like Moodswing can empower artists and producers by expanding their audiences. He aims to create job opportunities for talented individuals passionate about music. Muteba has been eager to acquire the practical tools and insights that Création Africa offers. He aims to secure funding that will accelerate Moodswing’s growth and expand his professional network for potential collaborations.
“Création Africa has been a transformative experience, accelerating our innovative vision. The programme has provided invaluable insights and support, and has taught us entrepreneurial discipline. It’s like training for the Paris Olympics of entrepreneurship. We are excited about the future and the endless possibilities that Moodswing can offer to enrich everyday interactions, make life more enjoyable, and make the world a better place,” says Muteba.
Search for Moodswing on any app store or find out more at
Website: www.moodswing.io
Email: jimmy@moodswing.io
LinkedIn: Moodswing
Facebook, X, Instagram & TikTok: @moodswingchat
Création Africa has been a worthwhile opportunity to grow and be empowered as a leader. Securing funding is a key focus in our company, and the programme will equip us with the knowledge to accelerate our growth and have a bigger impact on the market.”
– Jimmy Muteba
Pineapple on Pizza Studios: Levelling up in the gaming industry
Kushal Jeethendra Sithlu is determined to make Pineapple on Pizza Studios a prominent player in the indie and mobile gaming industries.
Johannesburg-based Pineapple on Pizza Studios is dedicated to producing high-quality, Africaninfluenced content for local and international audiences. Pineapple on Pizza Studios was born out of Kushal Jeethendra Sithlu and Imraan Arenz’s dream of creating a dynamic
environment in the gaming industry to develop the talents of South Africa’s up-andcoming young creatives.
“We founded Pineapple on Pizza Studios to create opportunities for our young creatives who are often driven away from the gaming industry by the lack of opportunities,” says Sithlu.
“We want to uplift and support creatives doing what they love in a sustainable and profitable fashion that contributes to the growth and betterment of the local and international gaming industries.”
As an entrepreneur, Sithlu is not just here to play – he is committed to becoming successful at creating games that are memorable and enjoyable and continuously producing new and innovative content.
The studio’s notable achievements include winning Best Technical Game at the Johannesburg Campus Game Jam 2022, exhibiting at gaming conventions such as Comic Con Africa and Playtopia, being named a rising star by Games
GAMING | JOHANNESBURG,
Industry Africa in 2023, and earning the Rising Star Award for their game Null Factor in 2023 at the Wits University Fak’ugesi Festival; Africa’s biggest creative digital innovation festival, are a testament to their capabilities and dedication.
Currently, the studio is developing two flagship projects: first, the mobile title Braai Guy, a casual hybrid game centred around a local culinary practice known as ‘braai’ – similar to an American barbeque but with a unique cultural connection to South African community building and cultural identity.
The entrepreneurial training at Création Africa goes beyond just the creative aspects. They also recognise the importance of equipping entrepreneurs with knowledge in managing finances and cultivating leadership skills, which are fundamental to growth.”
– Kushal Jeethendra Sithlu
Secondly, Moya is a 2D narrative adventure set in a mystical postapocalyptic African setting inspired by various African cultures, designs and storytelling techniques, promising a unique and culturally enriching gaming experience.
Through these projects and other mobile games in the studio’s pipeline, Sithlu and his team hope to establish a stable revenue stream that will allow the business to expand, nurture more young talent, collaborate with other emerging companies, and raise South Africa’s profile in the gaming industry.
Sithlu’s participation in Création Africa is essential to becoming a notable player in local and international gaming scenes. He emphasises the programme’s value: “The entrepreneurial training at Création Africa goes beyond just the creative aspects.
The programme also recognises the importance of equipping entrepreneurs with knowledge in managing finances and cultivating leadership skills, which are fundamental to growth.”
Website: www.popstudiosza.com
Email: gamesbykush@gmail.com
Linktree: www.linktr.ee/popstudiosza
LinkedIn: /popstudiosza/
Instagram: @popstudiosza
Follow Pineapple on Pizza Studios on any of the following online spaces:
Renaissance Design: A mouthpiece to the ancient world
Designer and entrepreneur Glorinah Mabaso’s Rennaissance Design uses modern design practices to preserve and propagate the cultural heritage of African design in South Africa.
DESIGN
Glorinah Mabaso defines Renaissance Design as a purpose-driven brand born purely from a sense of duty to preserve the heritage and indigenous knowledge of ancient Africa, its kingdoms and civilisations.
“This was my inspiration,” says Mabaso, the Tshwanebased business owner. “Now that I am a confirmed entrepreneur, I am fully and deeply invested in managing the convergence of my two greatest passions: African history and design. I see myself as a mouthpiece to the ancient world: a city girl with a rural heart.”
Renaissance Design is a pan-African, multidisciplinary creative agency specialising in pattern design inspired by the essence of ancient Africa.
Mabaso creates bespoke and beautiful pieces for modern living by applying her pattern design skills to various disciplines. She extends her business services to interior, fashion, product design, and custom design for corporate and hospitality brands.
During Renaissance Design’s first five years in the market, Mabaso has won several prizes and engaged in successful collaborations. The team has created patterns for South African-born Nando’s restaurants, a capsule collection for clothing and lifestyle brand Trenery, and a custom print for Flame Studios, a music recording studio based at Constitution Hill – a cultural hub in Johannesburg and home to South Africa’s constitution.
Mabaso says she has thoroughly enjoyed her Création Africa experience and is especially excited about scaling up her business and connecting with a global network and community of creatives.
“My Création Africa experience has been enlightening and is opening doors for me and all twelve laureates,” she says.
“It has allowed me to share, absorb and exchange insights and experiences with a dynamic group of experts and entrepreneurs across various cultural and creative sectors.”
Discover more from Renaissance Design at:
Website: renaissancedesign.co.za
Email: info@renaissancedesign.co.za
Facebook: Renaissance-Design
Instagram: @Renaissance_design01
My Création Africa experience has been enlightening. It has allowed me to share, absorb and exchange insight and experiences with a dynamic group of creative experts and entrepreneurs.
– Glorinah Khutso Mabaso
SourceCode Motion Pictures brings movie magic to Lesotho
SourceCode Motion Pictures brings authentic African stories to life across various mediums through their innovative 3D animations and visual effects.
In the heart of Lesotho’s emerging creative scene, young entrepreneur Katleho Monyako is making a bold impression, setting himself apart as a rising talent to watch. Monyako founded SourceCode Motion Pictures, a visual effects company based in Maseru, Lesotho.
He has made it his mission to preserve and promote African culture by leveraging the power of 3D animation and visual effects (VFX) to tell compelling and immersive stories about life on the continent. The company focuses on film production,
web series, TV shows, and ad campaigns. Monyako’s passion for innovative visual storytelling was sparked at a young age and is driven by his deep fascination with global productions. “I’ve always been fascinated by Hollywood movie magic,” he says.
“It was amazing to see how impossible worlds and actions were brought to life using technology like 3D animation and VFX. I started learning to create my visual effects at 14 and fell in love with the art.”
Monyako founded SourceCode Motion Pictures to address the shortage of high-quality visual effects in Lesotho’s movies and television shows while promoting original African content with rich cultural narratives. However, building the business hasn’t been easy – Monyako has had to overcome obstacles such as limited access to cutting-edge technology, a scarcity of skilled talent, and inadequate infrastructure.
What I’ve found most useful about the Création Africa experience so far is all the valuable information and business insights about the creative industry. I’ve also enjoyed interacting with other founders who are building their businesses and learning from them, as well as seeing the different businesses within the creative industry and how they work together.”
– Katleho Monyako
“I believe in the power of the creative and cultural sectors to create jobs, drive innovation and foster a strong sense of cultural identity. Yet it can be quite difficult to navigate the industry successfully and compete at the highest level,” he says.
Through his participation in the Création Africa programme, Monyako aims to scale up his business, gain access to new markets, and improve the company’s sustainability practices.
“What I’ve found most valuable about the Création Africa experience so far is the wealth of information and business insights about the creative industry. I also enjoy learning from other cultural entrepreneurs and seeing how different businesses within the creative industries can work together,” he says about his journey in the programme.
craignerd96@gmail.com LinkedIn: /sourcecode-motion-pictures
/scmotionpictures
SpaceSalad Studios:
Bringing their ‘A’ game to South Africa’s gaming industry
This proudly South African, awardwinning studio strives to use gaming as a vehicle for education, improving the lives of players and their communities.
Thabo Tsolo’s love for gaming wasn’t the only inspiration behind the creation of SpaceSalad Studios. The game designer and 3D animator has always wanted to harness the energy and time that players invest into making a positive impact. The result was an independent and award-winning game development studio based in Johannesburg, South Africa.
SpaceSalad Studios’ core mission is to create fun and educational games that impact players’ lives and create value in the community.
“We want to impact gamers beyond just entertainment; we would like to offer them games that blend information with entertainment – so players can engage with social topics and have that political awareness,” says Tsolo.
Central to their mission is making the gaming industry accessible to young Black children, inspiring the next generation of game developers. Initially conducting workshops in local neighbourhoods and townships, they introduced children to game development and industry possibilities. Although workshop frequency has slowed, they maintain community engagement through social media, showcasing their achievements and exemplifying Black excellence in gaming.
Over SpaceSalad Studios’ five years in the industry, Tsolo and his team have developed a portfolio that boasts eight award-winning games and a remarkable collaboration with renowned South African satirist Zapiro. Their journey hasn’t been without challenges. Limited access to funding, resources, and opportunities crucial for growth and innovation in the gaming industry have driven Space Salad Studios to become resourceful in their path to success.
“What I’ve found especially useful is the networking opportunities with my peers – fostering a strong sense of community,” says Tsolo of his Création Africa experience thus far. “Dedicated sessions with mentors have also been invaluable, providing insights and guidance shaping my professional journey.”
Follow Space Salad Studios online at:
Website: www.spacesaladstudios.com
Email: thabo@spacesaladstudios.com
What I’ve found especially useful about my Création Africa experience is the networking opportunities with my peers –meeting other creatives. It’s been amazing getting to know them and sharing stories. The mentor sessions have been invaluable, providing guidance that is very helpful in shaping my professional journey.”
– Thabo Tsolo
Upcycling with purpose: Tendalo Trading’s innovative approach to fashion and sustainability
Xolile Mabuza is the epitome of resilient, creative entrepreneurship. A resident of Mbombela in South Africa’s Mpumalanaga Province, Mabuza founded Tendalo Trading to repurpose old rubber tubes from car, truck, and tractor tyres into eco-friendly, durable, and stylish bags.
Mabuza began her journey in business through a personal connection to her work, finding catharsis in the recycling process by honouring her late grandmother, who was a talented seamstress.
“I love being in this business because recycling and upcycling rubber tubes is healing to me. Washing rubber tubes feels like cleansing my soul, and sewing them together feels like sewing all the broken pieces in me back together,” she says.
Through her work, Mabuza also finds joy in her contribution to a bigger purpose – promoting responsible consumption and encouraging climate consciousness. She takes great pride in providing training and creating job opportunities for the youth, particularly young women in her community. She believes in the power of cultural and creative industries to showcase creativity and explore culture, all while supporting those around her.
Her journey through entrepreneurship hasn’t been easy. Setting up the business, acquiring the correct equipment and securing her initial sales were some of the challenges Mabuza faced as a new business owner.
“Through the Création Africa programme, I got to learn the fundamentals about running a successful business. I’m excited about the opportunity to grow my brand visibility, collaborate and upscale my business,” she says.
Support Tendalo Trading’s mission of renewable fashion by following them online at:
Facebook: Tendalo Bags
Instagram: @Tendalo_Bags
Through the Création Africa programme, I hope to get the opportunity to grow my brand visibility, collaborate and tap into the international market. I want to learn how to set impactful marketing strategies in place that will help upscale my business.”
– Xolile Mabuza
Terry Made Designs:
Redefining luxury and sustainable fashion in Malawi
Blantyre-based designer Terrence Thobani Ngulube is redefining luxury fashion with Terry Made Designs, blending sustainability and style while championing creative entrepreneurship through his innovative clothing brand.
Hailing from Blantyre, Malawi, Terrence Thobani Ngulube is passionate about redefining luxury fashion through his contemporary clothing brand; Terry Made Designs. The brand specialises in ready-to-wear garments, custom clothes, accessories, and professional styling services.
Ngulube’s motivation for bringing life to new design ideas is his desire to create long-lasting memories through garments and to play a significant role in people’s lives through style. However, his business is about more than expressing personal style – it hopes to impact society by repurposing second-hand clothes to minimise the material waste affecting our environment.
Ngulube believes there have been numerous rewards for his efforts. The brand has been showcased at significant local fashion events, such as the Zomba City Festival, and featured in various publications. Nugulube says, “Seeing people’s faces light up when they come for their final fitting makes all the hard work worthwhile.”
Interacting with experts and fellow cultural entrepreneurs in the Création Africa programme has been very helpful in improving the running of my business. I am grateful for the exposure to so many resources to grow at a larger scale.”
– Terrence Thobani Ngulube
Like many creative entrepreneurs, Ngulube faces challenges in business, particularly in financing and administration. As the sole operator, he finds himself wearing two hats: that of a designer and that of a business manager. But his passion for craftsmanship and the broader societal impact of his brand through sustainable fashion keep him driven.
Being a Création Africa finalist has been a game-changer for Ngulube, providing him with the resources and mentorship needed to help elevate his brand. “Interacting with experts and fellow cultural entrepreneurs in the Création Africa programme has been very helpful in improving the running of my business,” he says.
“I am grateful for the exposure to so many resources to grow at a larger scale.”
Beyond his own success, Ngulube sees the broader potential of the creative and cultural sectors. He believes they hold a significant opportunity for job creation, offering young people valuable skills that can provide a decent living while contributing to sustainability and economic growth in their communities.
Email: terrymade6@gmail.com
LinkedIn: Terrence Ngulube
Facebook: TerryMadeD
Terry Made
Thebe Magugu: Using fashion to preserve African narratives
Thebe Magugu, South Africa’s rising fashion visionary, is redefining luxury by weaving African narratives into global fashion, blending artistry with a mission to preserve and honour his culture.
South African fashion designer
Thebe Magugu will soon be a household name. His eponymous luxury fashion brand has garnered the industry’s attention for its ready-towear collections grounded in a duty to educate wearers and admirers alike. Magugu’s work continues to explore parallel concepts of preservation and appreciation for African narratives through multidisciplinary capsule projects.
At its core, Thebe Magugu is driven by a mission to preserve African history and culture by relaying African stories and exhibiting African craftsmanship to the world. This commitment is reflected in the naming of each collection after an educational discipline, such as ‘Alchemy’, ‘African Studies’ or ‘Home Economics’.
“I started my business in 2017 as an afro-encyclopaedic look at key events, people, histories and culture that run the risk of being forgotten but could be immortalised through the power of cloth,” says Magugu. “Our story as Africans has historically been told by other
people, and we wanted to create a brand that authentically tells those stories.”
Over the years, the South African designer has made an impressionable mark on the fashion scene globally. Thebe Magugu won the Louis Vuitton Moët Hennessy (LVMH) Prize in 2019, engaged in memorable collaborations with Christian Dior, Adidas, and Valentino, and produced several shows at recent Paris Fashion Weeks. As a result, the young creative entrepreneur has been empowered to create jobs, exercise positive change within his own team, and impact the entire fashion value chain.
Now, Magugu’s vision is to continue expanding the brand internationally and further develop his concept, Magugu House: a multifaceted campus in Johannesburg that aims to include artist residencies, workshops, a café, a library, and event hosting – in
addition to his showroom and bespoke art galleries. Recognising its cultural impact, Magugu House was recently named one of TIME Magazine’s World’s Greatest Places of 2024.
For Magugu, the Création Africa incubator programme represents a crucial stepping stone in the brand’s growth. He values the mentorship from industry leaders, financial support and assistance with his business growth. “Strengthening the business side of my cultural and creative enterprise through Création Africa has been incredible,” Magugu notes. “The varied levels of mentorship led me to powerful paradigm shifts and helped me make better decisions about my business to upscale and grow.”
Bringing his creative vision to life is a driving passion for Thebe Magugu. With the support of Création Africa, he is set to continue on his journey of elevating African narratives through fashion, ensuring the continent’s stories and cultures are authentically and beautifully represented.
Website: www.thebemagugu.com
Facebook: thebemagugu/ Instagram: @Thebemagu
Follow Thebe Magugu’s growth into an industry powerhouse at:
Strengthening the business side of my cultural and creative enterprise through Création Africa has been incredible. The varied levels of mentorship led me to powerful paradigm shifts and helped me make smarter decisions about my business to upscale and grow.”
– Thebe Magugu
The Création Africa programme has been making headlines across Africa!
Local entrepreneurs set to showcase their work in Paris
“Twelve creative industry entrepreneurs from South Africa, Malawi and Lesotho took centre stage at the French Residence in Pretoria on Tuesday to showcase their innovative businesses to potential investors.”
Top 12 creative businesses from Création Africa’s R24m initiative
“These groundbreaking cultural enterprises represent the present and future of Africa’s creative industries, spanning fashion, design, video games, audiovisual, and music.”
SA, Malawi, Lesotho entrepreneurs to showcase their work in Paris
“The programme aims to equip local talent with the skills, mentorship and seed funding needed to scale their businesses and connect with international investors.”
Malawian entrepreneurs to showcase innovations in Paris
“Two creative industry entrepreneurs from Malawi are set to present their groundbreaking work to global investors in Paris following their participation in the prestigious Création Africa Days event.”
Notable publications across the continent have been eager to document the development of the entrepreneurs in this year’s Création Africa incubation programme.
Top 5 Proudly South African Products To Shop For This Heritage Month [Studio Ananta]
“Ananta and their beaded creations are magnificent – something that will definitely add some proudly South African flair to your home.”
Award Winning designer Thebe Magugu is redefining African fashion
“With the support of Création Africa, he [Magugu] is well-positioned to amplify African narratives on a global stage, ensuring that the continent’s stories, traditions, and cultures are not only preserved but celebrated.”
Upcycling with purpose: Tendalo Trading’s innovative approach to fashion and sustainability
“Through the Création Africa programme, Mabuza got to learn the fundamentals about running a successful business.”
“Pineapple
on Pizza Studios: Levelling up in the gaming industry”
“Sithlu’s participation in the French programme is an important step towards becoming a notable playerin both the local and international gaming scenes.”
Key partners of the Création Africa programme:
UVU Africa:
UVU Africa is a non-profit organisation dedicated to building future-fit, inclusive societies across Africa powered by technology and innovation.
UVU Africa shares the vision of a united continent embracing innovation for positive, sustainable transformation.
UVU Accelerate, the entrepreneurial development and incubation arm of UVU Africa, serves as a catalyst for African entrepreneurial success.
Through tailored incubation programmes, UVU Accelerate offers unparalleled training and support, including tech enablement, interactive workshops, industry-specific mentorship, access to online learning platforms and networking opportunities. The vision at UVU Accelerate is to support business growth, job creation and stimulate economies across the continent.
Bpifrance:
Partnering with entrepreneurs, the French public investment bank (Bpifrance) supports companies from t heir inception to their listing on the stock exchange with credit, guarantees, and equity capital. Through decisive action, Bpifrance promotes target companies’ innovation, development and internationalisation by contributing to their financing through loans, innovation aid and equity capital.
Bpifrance has been active in Africa for over twenty years with the objective of contributing to the development of African innovation economies, creating bridges between African and European business ecosystems. Bpifrance’s engagement in the regions includes events such as Inspire & Connect conferences in African cities, support for local female entrepreneurs, and export finance aid. The bank’s involvement also extends to equity investment in African funds, technical assistance for SMEs, and geographical presence through offices in Abidjan, Nairobi, Casablanca and Dakar.
Création Africa is an initiative of the French Ministry of Europe and Foreign Affairs, the Embassy of France in South Africa, Lesotho and Malawi, the French Institute of South Africa, Team France, implemented in partnership with UVU Africa, Bpifrance, Breinstorm Brand Architects and Flow Communications.
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