Co a s ta l Co mm u ni t y EN GAGEM ENT
PR O GR A M
GRAPHIC DESIGN 2
C O A S TA L C O M M U N I T Y E N G AG E M E N T P R O G R A M Brenda Lee
LO G O D E S I G N
The logo is inspired by the coastal flora that is localised along the foredunes and rocky outcrops of Queensland. The colours blue and orange has been specifically chosen to ar ticulate the vibrancy of the Gold Cold. The orange represents the sun, beach and sand along the coast. The blue represents the ocean. The colour palette conveys a bright, fun and inviting feel to the program.
Co a s ta l Co mm u ni t y EN GAGEM ENT
PR O GR A M
Co a s ta l Co mm u ni t y EN GAGEM ENT
PR O GR A M
V E C TO R I L L U S T R AT I O N S Hand drawn sketches were transferred onto Illustrator and traced using the pen tool. These four icons are used throughout in the branding, promotional materials and merchandise.
T Y P E FA C E
Main Logo GeosansLight Regular Tracking // 188 // 411 CoastEd & BeachCare Logo GeosansLight Regular Tracking // 241
G e o s a n s Li g h t R e g u l a r ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
BRANDING
The main Coastal Community Engagement Program logo is used throughout the branding. The colours orange and blue are incorporated to create an energetic, community-like appeal.
Co a s ta l Co mm u ni t y EN GAGEM ENT
PR O GR A M
LOREM I PSU M DOLOR SI T AM E T Lorem ipsum ad his scripta blandit partiendo, eum fastidii accumsan euripidis in, eum liber hendrerit an.
BROCHURE
Introduction to the Coastal Communit y Engagement Program About the CoastEd Progam Session Topics & Duration & Cost Available Resources Contact Information Social Media
D L F LY E R
Sustainable Management Of Urban Environments In Coastal Areas Introduction to the Coastal Communit y Engagement Program Exper tise in specialised areas Contact Information Social Media
LOR E M I P S U M DOLO R S I T AM E T
LO R E M I P S U M D O LO R S I T AM E T
Lorem ipsum ad his scripta blandit partiendo, eum fastidii accumsan euripidis in, eum liber hendrerit an.
Lorem ipsum ad his scripta blandit partiendo, eum fastidii accumsan euripidis in, eum liber hendrerit an.
ENHANCING OUR COASTAL LIFESTYLE The sustainable management of urban evironments in coastal areas is the focus of the Centre’s research.
COMMUNITY CoastEd CoastEd is a community and school based coastal education program that provides the opportunity for Gold Coast community groups, schools and kindergartens to learn aout the coastal zone.
BeachCare BeachCare is a program that promotes environmental stewardship within the Gold Coast community by providign them with an opportunity to give something back and become involved in caring for their coastal environment.
Coastal Knowledge Hub The CKH project is being undertaken by GCCM on behalf of CGCC to record and preserve in one location the state of knowledge on coastal processes and management that have gained over the last 60 years of human invention on Gold Coast beaches.
ABOUT US The Coastal Community Engagement Program is a partnership initiative with the City of Gold Coast. Devloped to maximise community understanding of natural coastal processes and management strategies for the local beaches, foreshores and dunes. By bridging the gap between research, management and community, the program builds community awareness, provides education and coastal community action opportunities for community members to be involved. CoastEd and BeachCare are 2 separate programs that are part of the coastal community engagement program. In 2015 the Coastal Community Engagement program won the national coastal award for that sector. Both programs have been in operation for the past 15 years and have built up a trustworthy repution within the community.
GRIFFITH CENTRE FOR COASTAL MANAGEMENT, ROOM 0.03, GT2. GRIFFITH UNIVERSITY, GOLD COAST CAMPUS, QUEENSLAND 4222
TEL
+61 7 5552 8506 | FAX
+61 7 5552 8722
GGCM@GRIFFITH.EDU.AU
A 4 I N F O R M A T I O N A L F LY E R
Enchancing Our Coastal Lifestyle About Us Introduction to CoastEd, BeachCare and the Coastal Knowledge Hub Contact Information Social Media
A 4 P H O T O G R A P H Y C O M P E T I T I O N F LY E R
Photography Competition Date of Submission Contact Information Social Media
LO R E M I P S U M D O LO R S I T A M E T Lorem ipsum ad his scripta blandit partiendo, eum fastidii accumsan euripidis in, eum liber hendrerit an.
LO R E M I P S U M D O LO R S I T A M E T Lorem ipsum ad his scripta blandit partiendo, eum fastidii accumsan euripidis in, eum liber hendrerit an.
A2 BEACHCARE POSTER
Upcoming BeachCare Event Time and Date Introduction to BeachCare Contact Information Social Media
WEBSITE The colours orange and blue is carried onto the Coastal Community Engagement Program website. With the added grey, black and white, it gives a modern, fresh, clean look. The orange and turquoise pop from the screen and aid in bringing the Gold Coast images to life. The website is divided into six categories; Home, About, CoastEd, BeachCare, Clean beaches and Contact. An orange bar appears as you hover over each categor y. Under the About tab, five sub categories appear; Staff, Recent Publications, Student Oppor tunities, Collaborations and Contact.
PAC K AG I N G
Coastal Community Engagement Program Informational Box Promotional Materials Stationar y Clothing
BRENDA LEE DIGITAL PRESENTATION ISSUU.COM/BRENDALEE1996