Contents
00.
This presentation will show what I have learned through my internship, my personal branding and my final projects created for my portfolio.
industry practice
brenda lee
brendalee.design
INTERNSHIP Dos Ombre OUTCOMES Assessment 1 BRANDING Logo, Resume, Business Card PROJECTS Compilation of works
Internship
02.
Dos OmbrÊ is an interiors and homewares company founded on the simple premise that an individual’s creativity is often best expressed through their personal spaces.
Found this opportunity through the QCA Facebook Group. Was successful and started working at Dos Ombre from 26th February to 22nd April.
www.dosombre.com
I loved everything Dos Ombre sold online, so it was a great match. Everything aligned with my style and what I was interested in.
dos-ombre.tumblr.com
Learnt a lot from coding, to product shots. Some days were very hands on, such as putting together countless swing tags together for hours.
industry practice
brenda lee
brendalee.design
Tumblr Layout Pinterest Excel Spreadsheets Website Upkeep Styling Assistant Production Shots Social Media
Swing Tags Labels Stamping Cutting Hole-punching
Currumbin Photo Shoot Moving furniture & products from Mermaid Beach to Currumbin. Helped with arrangment and styling of the set (pillows, dishware, plants). Other assistant duties.
Outcomes
03.
I decided to change some of my outcomes as I thought the work I did in the past didn’t reflect my interests and what I like designing. So I decided to come up with my own briefs and projects. All my projects showcase my strengths, which are branding, magazine layout, using colours and patterns. They are mostly to do with food, fashion and modern design.
industry practice
brenda lee
brendalee.design
final assessment first assessment
SELF-BRANDING Business card, Resume, Website, Social Media EBOOK Healthy Recipes, Travel, Adventure CAFE BRANDING Logo, Menu, Packaging TEA Logo, Packaging REFINE PREVIOUS WORKS MSP Project, Other University Assessments
SELF-BRANDING Business card, Resume, Website, Social Media EBOOK Healthy Recipes, Travel, Adventure GREEN EDGE CAFE BRANDING Logo, Menu, Packaging SEASHORE TEA Logo, Packaging NOT THE STANDARD Branding & Collateral SPONTO Magazine Layout
Branding
04.
When I was brainstorming ideas of my logo and
After creating a pinterest board of styles, prints,
the colour palette, I really wanted it to reflect my
textuers and images of what I like to do, my
style, personality and the kind of designer I am.
lifestyle and what I like designing for, I was set on floral prints.
I went through various stages, spent hours and days, concepts after concepts, but finally came to
From there I weaved the turquoise and peach
the turquoise and peach colour palette.
colours through the floral illustrations I designed and carried that through the rest of the stationary.
industry practice
brenda lee
brendalee.design
B R E N D A
L E E
www.brendalee.design
Projects
04.
Website I have chosen a responsive theme “Amari�, created by Ariel Beninca to showcase my projects on my website. Amari integrates your Behance feed for easy portfolio maintenance. When you click on a project on my website, it will open up a new tab connecting it to your Behance portfolio.I love how easy it is to use and you only have to upload your work to one place. My projects can be viewed at: www.brendalee.design
industry practice
brenda lee
brendalee.design
Not The Standard
4.1
Branding Identity & Collateral Not your average after-school tutoring class. Not The Standard specilisies in teaching Math, Science and English. A fun and innovative environment to learn and thrive in. Our branding screams bright, cool and energetic, reflecting the way we teach.
industry practice
brenda lee
brendalee.design
Green Edge
4.2
Branding Identity & Website The Green Edge is a family owned business. We are dedicated to providing the means for people to make more ethical choices in their daily lives. We hope that we can provide a professional retail environment that enables those who make thoughtful choices to not have to compromise. We are confident that we can dispel the misnomer that being vegan is too difficult. We will attempt to continually expand our product range and in store experience to help to make being vegan easy and enjoyable.
industry practice
brenda lee
brendalee.design
Summer Craze
4.3
Cooking, Styling, Photography, Editing, Graphic Design. A book about nourishing your mind, body & soul. Jam-packed with plant-based recipes, recommendations of restaurants, beaches & outdoor adventures in Brisbane & Gold Coast. Perfect for the ultimate foodie and explorer. This book combines trendy, hipster go-to places, inspiration for your summer travels, including tips & tricks to staying healthy & happy.
industry practice
brenda lee
brendalee.design
Sponto
4.4
Magazine Layout Short for “Spontaneous�. This magazine features street art, graffiti, illustrations and photography shown in a two tone colour arrangement.
industry practice
brenda lee
brendalee.design
Seashore
4.5
Tea Packaging Organically grown, Seashore tea is sure to make your taste buds dance, whether having it warm or cold. Packed full of powerful catechin antioxdants and plant polyphenols, providing you with a wide range of vitamins, minerals, flavours and aromas.
industry practice
brenda lee
brendalee.design