ACTION RESEARCH 2 BRENDA LEE
brainstorm
C O O L TO LO O K AT MAKES PEOPLE HAPPY DIFFERENT MAKES PEOPLE LAUGH TRANSFORM A MUNDANE ENVIRONMENT R E L ATA B L E
concept
B AT H R O O M A RT.
WHERE WOULD BE THE BEST PLACE TO PUT THE DESIGN? THE BACK OF THE TOILET DOOR.
Where would you most likely look at a poster in a bathroom? Behind the cubicle door On the tiled walls Near the hand dryer/paper towels
What would you prefer to look at (poster)? Something funny Something pretty & artistic Educational Raise awareness of an important issue
Do you read/look at posters behind the bathroom stall? Yes Sometimes No
research question
How does colour & imagery association change the way we perceive products? How can colour bring life to a university mundane environment? How can colour bring positivity & make people think in a mundane environment?
How can humour be used to brighten a mundane environment?
“Fishing Anywhere” - Jennifer Renson
“Superhero Bathroom Time” - Martin Bruckner
“Namasté (Yoga 2.0)” - Lorenzo Milito
Bangkok Survival Guide: Peeing Like Iconic People Peeing in toilets around Bangkok can be boring and uncomfortable. I’ve come up with ways to help peeing more fun and interesting with different ways to use the bathroom influenced by iconic people including Bruce Lee, Michael Jackson, Marilyn Monroe, Psy, and Spiderman.
“Peeing Like Iconic People” - Mon Pisitkasem
“Toilet Tales” - Stella Raab & Valerie Sick
“ Res tro o ms are n o w a n i mp o r ta n t a spe ct o f a n y i n te r i o r d e si g n pro j e ct . S imilar ly, p ub lic w as h ro o ms are no lo n ge r j ust gre y co n crete b o x e s - m a n y a r ch i te cts a re n o w pro u d to ex er c is e t h eir s k ills o n t h es e b ijo u bu ild i n gs, i n cre asi n gl y fo un d i n pa r ks a n d o th e r o u t d o o r pu b l i c a re a s. � - J en n ifer H ud s o n , R es t ro o m: C onte mpo ra r y D e si gn . T he co l o r o ran ge rad i a te s wa r m th a n d h a ppi n e ss, co m b i n i n g th e ph y si c al en er gy an d s t imulat io n o f red w it h th e ch e e rful n e ss o f ye l l o w. T h e co l o r psy ch o l o g y o f o r a n g e i s o pt imis t ic an d up lif t in g, rejuv en at in g ou r spi ri t. O ra n ge a i d s i n th e a ssi m i l a ti o n o f n e w i d e a s a n d f re e s th e sp ir it o f it s limit at io n s , giv in g us t h e freed o m to b e o urse l ve s. - T h e C o l o r o f Ad ve n tu re a n d S o ci a l C o m m u nic at io n H u mo ur ca n b e use d a s a to o l to i n cre a se e f fe cti ve n e ss i n th e cl a ssro o m an d c h an ge p eo p le’s mo o d s . Wh en t eac h e rs use h umo ur th e y m a y re ce i ve m o re po si ti ve stu d e n t e va l u a ti o n s an d f in d t h at s t ud en t s are mo re w illin g to pa r ti ci pa te i n th e i r cl a sse s. Hu m o u r i s a ro u si n g wh i ch i s re l a t ed t o gain in g an d k eep in g s t ud en t s at t enti o n , wh i ch i s re l a te d to m e m o r y a n d i n tu r n i s re l a te d to l e a r n i n g o ut c o mes . - M elis s a Wan z ar, U s e o f H u mo ur i n th e Cl a ssro o m. Res e a rch fo un d th at th e a ve r a g e m a l e spe n d s u p to 40 se co n d s a t a u r in al, p ro v id in g an av er age o f 8 4 % c onsume r atte n ti o n rate , me a n i n g th a t 8 4 % re m e m b e re d d e ta i l s o f th e ad s . T h e res t ro o m is o n e o f t h e las t plac e s wh e re we are n o t d i str a cte d b y o th e r m e d i a o r co n ve r sa ti o n , w h ic h allo w s it t o b e an ex t remely effecti ve pl ace fo r pro mo t i o n a l a d ve r ti si n g . - i C a tch Ma r ke ti n g - R e stro o m A d v er t is in g: H o w t o Get t h e H ig he st Atte n ti o n Ra te i n th e Wo r l d o f Ma r ke ti n g .
Survey Brainstorm Bathroom Jokes Sketch with fine tip marker Image trace / Fix up on Illustrator
mood board