MSP
W E E K LY A C T V I T I E S
BRENDA
LEE
01
PROJECT SCHEDULE
WORKING PERIOD DUE
MAJOR STUDIO PROJECT GANTT CHART – SEMESTER 1
Feb/Mar
Mar
29th – 4th
Task/Assessment Weekly Activity: Project Schedule - Gantt Chart Weekly Activity: Three-product Pitch and Market Research Research / Brainstorm Ideas / Mood Board Find Local Resources / Manufacturers Concept Sketches / Start Designs Weekly Activity: WOW Naming Exercise Name / Logo / Branding Weekly Activity: Business Model Canvas ASSESSMENT DUE: PRODUCTS Weekly Activity: Styling Mood Board Weekly Activity: Business Plan Weekly Activity: Venture Summary Weekly Activity: Integrated Media Marketing Strategy Weekly Activity: Press Release Weekly Activity: Testing Put Presentation Together ASSESSMENT DUE: BRANDING One-on-one Consultations ASSESSMENT DUE: MARKETING ASSESSMENT DUE: FINAL SUBMISSION
7th – 11th
1
14th – 18th
2
Apr 21st – 25th
3
4th – 8th
4
11th – 15th
5
May 18th – 22nd
6
25th – 29th
7
2nd – 6th
8
9th – 13th
9
June 16th – 20th
10
23rd – 27th
11
30th – 3rd
12
6th – 10th
Status
13
14
02
3 PRODUCT PITCH MARKET RESEARCH
HOME LASER
CUT
GOLD
DECOR HOME
LEAF
WARES
DESIGN
BEDSHEET SET Pillowcases Doona Cover STYLE Boho Beachy Tropical
TECHNIQUES Watercolour Illustration HOW Illustrator Digital Fabric Printing
HOME DECOR
HOMEWARES Candle Holders Table decoration Placemats Wall Art Coasters STYLE Modern Geometric
TECHNIQUES Illustrator Hand drawn HOW Laser cutting Spray painting
LASER CUT HOME WARES
STATIONARY Thank you notes Note pad Inspirational Quotes Envelopes Tags STYLE Modern Gold Lea Feminine
TECHNIQUES Illustrator Hand drawn HOW Printing Folding
GOLD LEAF DESIGN
HOW OLD ARE YOU 18-21 / 42.86% 22-25 / 50.00% 30-40 / 7.14% STYLE Modern Geometric / 64.29% Bohemian / 14.29% Floral / 14.29% Organic Shapes 7.14% MATERIAL Steel / 14.29% Wood / 78.57%
WHAT WOULD YOU BUY? Candle Holders / 14.29% Table Runner / 7.14% Wall Art / 57.14% Coasters / 21.43% COLOUR Wood / 50.00% Rose Gold / 21.43% Copper / 28.57%
MARKET RESEARCH
03
WOW NAMING EXERCISE
Zing Zola Zele Zela Zoolie Zooly Zools Zeekie Ziki Zanga Zellie
A funky name starting with “Z”. Short, memorable and unique. “Z” logo icon and word logo.
04
BUSINESS MODEL CAVAS
KEY PARTNERS
CHANNELS
REVENUE STREAMS
Squarespace, Fastprinting.com.au, Officeworks, Australia Post
Social Media (free): Facebook, Instagram, Pinterest, Tumblr
Paid through the website (Squarespace). PayPal/Mastercard, etc.
KEY ACTIVITIES
Websites: Ebay, Gumtree, Squarespace ($30 p/m)
Production: Print Shop, Packaging, Thank-You Note, Postage
Promote: Post on social media, markets, develop good SEO.
Revenue Streams: Ebay, Website, Gumtree
Delivery: Australia Post 2-4 days
There are fixed prices for the prints.
After sales: Thank-You Note in packaging, Email
Costs mostly come from the packaging and postage.
KEY RESOURCES Computer, Car, Adobe Softwares, Internet, Australia Post, Email, Squarespace Value Propositions Modern, Boho, Beachy, Expresses a lifestyle, Inspirational, Very Tumblr/Instagram, Black & White CUSTOMER RELATIONSHIPS Online Website, Email, Customer Service
CUSTOMR SEGMENTS Niche Market: Young female teenagers & Young Adults. Beachy, Boho, Modern, Stylish, into Interior Decorating and Shopping. COST STRUCTURE Squarespace: $30 p/mPostage, Envelope, Thank-You Card, Gas Money Packaging: Personable, Accomodating, Friendly, Thoughtful and modern.
Most revenue comes from the prints themselves.
05
STYLING MOOD BOARD
06
BUSINESS PLAN
THE BUSINESS Business Name: Zanga Creative Business Domain: www.zangacreative.com Business Structure: Sole Trader ABN: 78527583129 Business Location: Brisbane Date Established: 29 May 2016 Business Owner: Brenda Lee Relevant Owner Experience: Bachelor of Digital Media, Graphic Design. Freelance Graphic Designer. Products: High Quality Prints
THE MARKET Target Market Who are you selling to: Young Teenagers & Adults, Boho/ Beachy type individuals, Stylish, into Fashion, Makeup and Interior Decorating. Why would they buy your products: Modern, chic, very beachy, inspirational, travel related, uplifting and aesthetically pleasing to look at, makes you happy. Marketing Strategy How do you plan to enter the market: Through social media platforms (Facebook, Instagram, Tumblr, Pinterest) and generate interest through posting. How do you intend to attract customers: Sales, through packaging, a solid social media platform, collaborate with other designers and industries. How will this work: Trial and Error, testing, trying new methods and creating new content/designs.
THE FUTURE Vision Statement: Zanga Creative seeks to inspire individuals with its eyecatching and memorable high-quality prints. Featuring motivational quotes, it helps create a positive outlook to our everyday problems in a funky and stylish manner. Further designs such as stationary, home wares and clothing will be soon available for purchase. Goals/objectives: Short-term goals: Sell at least 5 prints a day. Reach a good amount of followers/interest in social media platforms. Plan for other designs on stationary, home wares and clothing. Long-term goals: Sell between 20-50 products a day. Have a few thousand followers on social media. Be active in the design and creative community. Collaborate with other designers/artists.
07
VENTURE SUMMARY
Z A N G A C R E AT I V E Public Disclosure Summary Zanga Creative seeks to inspire individuals with its eyecatching and memorable high-quality prints. Featuring motivational quotes, it helps create a positive outlook to our everyday problems in a funky and stylish manner. With building an extensive fan base on Facebook, Instagram, Pinterest and Tumblr, Zanga Creative ventures to open stores in Westfield shopping centers around Australia. Markets like Eat Street Brisbane, Miami Marketta, Night Quarter, Surfers Paradise markets, will not be forgotten. Connecting with customers face-to-face and providing top notch quality prints, will cause commotion about the new go-to stationary and home wares store. As Zanga Creative’s social presence increases, it will drive international interest and even opportunities to collaborate with.
Z A N G A C R E AT I V E Venture Summary At this stage, Zanga Creative sells modern, quality prints. Some problems that are intended to face are having trouble getting the word out, target audience finding the website, not enough sales to cover the production costs. Another variable would be figuring out a good postage plan. Travelling back and forth from the post office everyday would not be ideal and cost effective. Developing a solid posting and delivering plan would be beneficial to the business and saving costs. Although this has one down fall. Customers may receive their purchases later than intended due to scheduled postage and delivery dates. Other problems that are foreseen are competing with existing big companies such as Kikki K, Typo and Blacklist. All sell quality prints and because they are accomplished, they can afford to sell at very low prices as they have a lot of stock. Starting out as a small business, it will be very costly to start with, but if everything is planned out and using the trial and error method, it will soon start to catch revenue. Opportunities include being able to expose myself as a Graphic Designer and the business as social media platforms develop interest. Event and collaboration opportunities are always found through social media and can take a business to a whole new direction (positively). Clothing and home wares opportunities develop as the business starts to increase revenue.
Z A N G A C R E AT I V E Target Audience & Market Zanga Creative sells prints to young teens and adults aged 14-25. This unique group would be very stylish, boho, chic and appreciate modern and vintage art. They are socially active on Facebook, Instagram, Pinterest and Tumblr. They spend their time at the beach, exploring, travelling, have cute dates at cafÊ’s and restaurants that are very hip and of course shopping. Quotes and life experiences mean a lot to them and they take it to heart. They are conscious about their health, what they put in their body, likes cooking and working out. They will buy the products as they like to create an environment around them that is uplifting, pretty/beautiful and makes them happy. The prints Zanga Creative provides makes people smile and reminds them of a special place, a funny event, or gives motivation to someone that needs that extra push in their day. How do I know this? Because I am the ideal customer to Zanga Creative. I live and breathe this niche and know there are many more out there.
Z A N G A C R E AT I V E Resources At the moment, there is an active and functioning website running (zangacreative.com) where customers can purchase existing prints. The website was developed with Squarespace, which costs $30 p/m. Another resource that is needed to create the prints are the adobe softwares, which is $17 p/m. Printing costs are low, at 35 cents per A4 print on 250 gsm paper. Postage is where it costs the most at $1.96 for a sturdy cardboard envelope at Office Works and $2.10 for postage at Australia Post. The thank-you note and sticker that is intended to be included in the packaging, has not yet been calculated. Gas prices for transportation back and forth Australia Post and Print Shop has not been taken into consideration yet.
Z A N G A C R E AT I V E Development The next steps to continue the development of this plan, steps include constantly posting on social media platforms; Facebook, Instagram, Tumblr and Pinterest. Also like, post and follow relating businesses and accounts to get exposure. Even comment and reach out to other accounts as it has been statistically shown to create interest and followers. Study the times when it is best to post, and post enough times a day so that users constantly get reminded of it throughout the day. The next step would be trying to find a manufacturer that sells beautiful envelopes that are sturdy and cost effective. Buy in bulk for cheaper prices. Try to imagine myself as the customer opening up their purchase and what would they like? What would make them want to share their purchase with their friends and family and want to keep coming back for more?
08
I N T E G R AT E D M E D I A M A R K E T I N G S T R AT E G Y
CAUSES
ELEMENTS
Video
Positivity
Notebooks
Loving One’s Self
Stationary
Suicide
Bag
Depression
Tumblr
Sticker
Anxiety
Website Banner
Pin
Believing in one’s self
Blog Post
Fridge Magnet
Interior Decorating
Poster
Postcard
Beach Sustainability
Flyer
Brochure
Gold Coast Tourism
Billboard
Calendar
Cancer
T-Shirts
09
PRESS RELEASE
FO R I M M E D I AT E R E L E A S E : 3 0 M AY 2 0 1 6 BRENDA LEE Z A N G A C R E AT I V E 04 000 55 695 I N FO @ Z A N G AC R E AT I V E . C O M
TA K E C O N T R O L O F YO U R L I F E Don’t let Anxiet y, Depression, Fear take over. Zanga Creative and BeyondBlue are joining forces during the month of June to raise awareness for anxiety, depression and suicide. Anxiety, depression and suicide is a big issue in Australia and is not spoken about or dealt with as much as it should be. Zanga Creative and Beyond Blue aims to provide a safe environment for young teenagers and adults to speak up about their troubles and insecurities. Merchandise sponsored by Zanga Creative aims to provide uplifting and positive affirmations on merchandise to individuals who decide to participate at the free event. Do you ever feel nervous, scared and afraid of something that it has become to effect your goals, your actions and is taking over your life? Do you feel unsafe and have no one to talk to? Have you ever wanted to do something so badly, but something dark – insecurity, doubt and fear is stopping you? Come to our FREE one day conference at Pacific Fair, 9am – 3pm. There will be guest speakers, life coaching, testimonials and FREE food. Bring your friends, family, neighbour, everyone. This is a family event that aims to bring everyone together to discuss something that is swept under the rug and not talked about often. Come speak to our friendly councillors or even make new friends that might be going through the exact same thing you are. Take this big, but needed step to finding yourself again, overcoming your fears and taking control of your life. Zanga Creative seeks to inspire individuals with its eye-catching and memorable high-quality prints. Featuring motivational quotes, it helps create a positive outlook to our everyday problems in a funky and stylish manner.
10
TESTING
POSITIVES Prints Black and White Typography
NEEDS MORE IMPROVEMENT Coloured Prints More Designs
Images in the background
More work on cause-related marketing
Good Cause
More ideas Target a bigger audience