KODAK STUDIO
Shaping a brand new creative space gives us a chance to put Kodak at the center of New York’s artistic community. Let’s help SoHo create concepts, form collaborations, discover the magic of new technologies, all while rediscovering the magic of film. Let’s make things happen. Ramón J. Goni Executive Creative Director Swoon New York
HANG OUT WITH KODAK
THE VISION We believe that there are brilliant ideas in Manhattan. We want Kodak to be a space where they happen. The path for artistic creation is experimentation. We’re creating a forum to break the rules and rediscover celluloid as a creative choice. Kodak has experience as producer, patron, and curator for a wide array of creators and we need to reclaim that space, from the ground up, at the epicenter of NYC’s arts and fashion scenes. By creating opportunities for artists, Kodak will generate content and amplify it through multiple channels. This crowd-sourced content will advance careers, shape Kodak’s image as a collaborator, and draw the eye of creators and influencers across a wide array of disciplines. Technology pushes the art and art pushes technology. And Kodak will be part of that equation again.
THE MISSION We’re not “going back” to film or resuscitating the format. Profit and sales, while important, are not the primary goal at this stage. Authenticity is. Our mission is to preserve and revitalize a legacy that makes people come together and tell stories in a very tangible and soulful way. We want to rediscover a storytelling tool that creates a different kind of value, making people come closer to the art of filmmaking and photography. Kodak’s celluloid has a different kind of value. It actually requires time, effort and patience but it’s also limited edition. Each take counts. Experimenting with Kodak is more tactile, mechanical, it make us think in a different way, approaching digital in a more creative way. The artist must sit back and think before pressing the button. If we put film in the hands of people who’ve never experienced it before, and allow them to experiment with it, we’ll also create new value to their digital practices and artistic endeavors. And Kodak will have a place in them when releasing new products.
KEY OBJECTIVES Overall Objective – We don’t want to bring film back. We want the film legacy to be a starting point for a new Kodak, based on experimentation and content creation, no matter the support. We’ll connect and invigorate the artistic community that creates and thrives in New York City to make this happen. Brand Awareness & Sales – Build brand awareness in advance of new products launch. The experience will bring visitors from around the world, and generate high level press coverage. We also want to keep a focus on the products and services that Kodak already offers. Let’s get your name back out there, stronger then ever. Product – You guys have the best product in the world...film. Let’s remind every single person we can about that by fostering a uniquely creative environment that is instagrammable and open for events and the show of new products. Real Estate – Become a key-player in a very special neighborhood and a very particular old-fashion NYC street. We have three different ideas for spaces, and countless properties lined up. At this point, its just seeing what you like best. Creative Class – Develop artistic caché and show that we are committed to unique artistic brand experiences. We have membership opportunities, that reward the creative members active in the Kodak community, while still including and mixing amateurs, experts, and artists. Training – Provide an office space for a more permanent NY team after the pop-up closes, so the content and the community keep going. The space will become a training ground for people to learn, grow, and thrive off Kodak products and services. We want to teach people why film is so great, and how to shoot with it.
CELEBRATE THE EXTRAORDINARY
PLAN TO COLLIDE
Let’s showcase science + art. Grainy textures, shutter errors, wrong exposures. Moments of chance. Championing the skill to master the process. Providing the tools to experiment and make.
Energy is born from collaboration. We’ll encourage creative collisions by hosting a space that makes people want to engage, explore and discover a world of imaging with each other.
What it feels like: Exploration, magic & behind the scenes. What it does: Explore analogue blended with digital. Bridge between digital and physical. Accessible and playful. What it does NOT: Technical and confusing.
&
What it feels like: A hive of creative inspiration and activity. A place to learn, break rules and make new ones. What it does: It empowers creative confidence. What it does NOT: Kodak will not ‘over manage the party’.
USE YOUR PICTURES. TELL YOUR STORY. Images are important to every individual. Everyone is a photographer. Everyone is a publisher. Everyone is an artist. Let’s teach, learn from, but more importantly display the work of photographers that range in expertise and skill set. Let’s share the stories of the photographers that we host.
"My marketing team and I once developed an international advertising campaign entirely from crowdsourced imagery. The campaign was all about noticing the amazing, strange, and beautiful things that can happen in everyday life and sharing them through pictures. We believed that by collecting spontaneous images taken by amateur photographers and ordinary people (though is anyone really ordinary?) who were simply documenting in their everyday, unscripted lives, by collecting their everyday amazing experiences, we'd generate a conversation"
We’ll continue to see the world through a new Steven Overman, camera, a new lens, and a new point of view. The Conscience Economy
A LITTLE GIVE
A LITTLE TAKE
MEMBERS CAN ENGAGE IN
IN RETURN, THEY MAY RECEIVE
Community development work
Film and stock
Editing
Digital and film services
Exhibitions Classes
&
Coffee Performances
Presentations
Exhibitions
Refer friends to space
Workshops
Monthly Subscription
Festivals Panels Discounts on select Kodak products Artistic community to call your own
Structured as a co-op, the KODAK STUDIO will become a trendy hangout spot and creative crossroads by fostering relationships with artists on a tiered membership model.
KODAK STUDIO
provides artists with an incubator-style studio, equipment, networking opportunities, and an exhibition space in SoHo, one of New York’s trendiest creative neighborhoods.
CO-OP STRUCTURE For the larger public, the KODAK STUDIO is a cultural hub, hosting exhibitions, festivals, and workshops, as well as exposure to a vibrant artistic circle.
ARTISTS
provide content, organize events, work to develop the community, and make themselves available for collaborative projects.
GOALS & DELIVERABLES COMMUNITY.
CONTENT.
CREATE.
Kodak’s studio is a coffee shop and a gallery where to work, hang and do your meetings by day.
Monthly deliverables goal and content strategy 4-6 gallery curator projects sponsored by Kodak
Exhibit major projects in events at Kodak Studio space.
It turns into a speakeasy bar/gallery/events and fine dining space by night.
10 community projects with young photographers/ filmmakers with online social media reach (supplies and facilities) 5 partnerships with up-and-coming bloggers utilizing professional photography. 4-6 neighborhood motion portraits / month Weekly series of 15-second Kodak-archive and Super-8 Instagram montages.
Publish monthly newsletter featuring major projects, community projects, and blogger photography. Make Kodak archive available for use in Kodak Studio projects. Build a photo and film archive shot in the neighborhood.
MARKETING INITIATIVES
TARGET AUDIENCE Connect with Creative Class & Influencers Stylist & Blogger initiatives to showcase Kodak in their own style Emerging blogger engagement for future blogger weekends Fit and Design Circle of Influence as a neighborhood co-op Cultivate relationships with networkers and curators. The neighborhood is filled with them. They are who we hang with. ROI : Taking curators from the back seat to brand arbiter. This allows us to build our relationships to be a dominant force in the film and photography accessories retail market.
E V E RYO N E I S
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Each membership tier has different benefits. Members can achieve different tiers through community involvement and level of expertise. This will not be based off how much money they spend at the pop-up store, but instead serves as a way to motivate people to become involved in Kodak Studio projects and the network they create.
Y OT
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PR
In this ever-growing community, people can contribute as much as they want. They can grab a cup of coffee and check out some amazing art. Or they can completely immerse themselves in the world of film, learning from great photographers and established artists. The more involved people become, the more they will be able to get back.
HINK OF T N A C
ROI + Studio Shop for sales prior to bricks and mortar opening of Flagship Soho Shop + Impact on min. 250 members of Creative Class + Brand Awareness to US Market + PR Agency to place targeted stories in publications focusing on high growth business, technology and style + Invitation only events to connect to luxury consumer to drive Kodak’s business goals + Blogger relationships for weekends, fashion events and ongoing social media posts + Hyper local relationships with artists and trades for future Shop Openings + Direct feedback on fit and design as well as styles for US Market with locals and influencers + Valuable connections with editors and journalists for story and product placement without Ad buys
THE SPACE
THE EXPERIENCE First we need to choose a space that allows the Kodak Studio to succeed and thrive. Here are three concepts, each with a unique layout, feel, and style. Pick a direction, and we will make it happen. NEIGHBORHOOD CAFÉ OR CORNER STORE OR SPEAKEASY
NEIGHBORHOOD COFFEE SHOP By moving in to a café storefront, we could create a hybrid space with daytime workshops, café culture, and collaboration, and nighttime exhibitions, and intimate screenings. We could expedite our opening if café equipment is builtin, and a backyard space would be great for networking events.
[thriving]
CORNER STORE With a larger storefront space, we could really scale up our events to include art fairs, film festivals, and panels with well-known guests. More space would also allow for an edit suite, dark room, and standing exhibitions in addition to the cafĂŠ space.
[bustling]
SPEAKEASY If we want to make headlines, we could open the Kodak Studio in a speakeasy-style space that relies on word of mouth, press, and lasting impressions to keep people coming back. Visitors could enter through an unrelated storefront designed by our team to feel like a film, heighten suspense, and create a cinematic moment of discovery when they find the Kodak Studio door. [fun]
NEIGHBORHOOD COFFEE SHOP
CORNER STORE
SPEAKEASY
WHAT WE NEED TO MAKE THIS HAPPEN
WE CAME IN PEACE We Came In Peace is a collaborative studio of makers, thinkers and artists who design and build immersive environments. Our team shares a passion for interior design, brand strategy, event production and hospitality, and works tirelessly to transform ordinary spaces into curious new worlds where audiences can connect. From temporal happenings to permanent places planet-wide, we deliver unforgettable experiences in every market and industry we operate. We have offices in New York and Los Angeles and production teams across the country. Let us make some magic for you.
POP STORE Pop Store is an award winning, multi-disciplined creative environments agency, based in the UK. Working with many internationally renowned companies, Pop Store specializes in retail and commercial design and build, hospitality environments and pop up stores. Our goal is to deliver excellent creative ideas with commercial results that drive our client’s revenues, whilst delivering engaging consumer experiences. The proof is in the pudding and our clients keep coming back for more! Our creative expertise also include branding, graphic design & out of the box campaign ideas, to name but a few.
STYLE ELEMENTS
EQUIPMENT + Scanners + 10 Still Cameras + 5 Super8 Cameras + Lenses + Darkroom with sinks, ventilation, safelights + Tripods + Boom kits + Field Recorders + Studio Track Lights + Projectors + Cold Film Storage + Film Stock + Processing chemicals for in-house development + Photographic Paper
THE PEOPLE WITH THE CAMERAS
Jason Bell (Fashion + Portrait Photography) is an English portrait and fashion photographer, who has worked for Vanity Fair, British and American Vogue, Time and Newsweek amongst others. He has photographed many celebrities such as David Beckham, Scarlett Johansson, Johnny Depp, Nicole Kidman, Mickey Rourke, and John Malkovich.
Clark Bockelman (Cinematographer) is an editor, cinematographer, and an all around jack of all trades producer. He now works closely with the founder and managing director Ramon J. GoĂąi, expanding interests in all fields and assisting on new and exciting projects.
Petra Collins (Fashion Photographer) is a 23-year-old photographer from Toronto, currently living and working in New York. She has been featured and publicized by Rookie Magazine, Vice Magazine, Vogue Italia, Urban Outfitters, American Apparel, MTV, CTV, and The National Post.
Austin Sandhaus (Photographer) basically knows everyone. After working in SoHo at The Smile To Go, she has built relationships with everyone in the community. Want to make friends? She’s your girl. She also has killer photography skills.
RC Cone (Adventure Cinematographer) moved from the flatlands to the big sky country when he was 18. Graduating from the University of Montana with degrees in Environmental Studies and Photojournalism profoundly shaped his world-view and sense of aesthetic. He has traveled around the western United States, Europe and Asia and dreams everyday of new adventures.
Jake Price (Photography + Multi-Media Events) has worked as a free-lance producer for the BBC for over 15 years producing multi-media pieces for BBC In Pictures. His immersive media and photography appears in The New York Times, TIME, The New Yorker, Rolling Stone, Orion Magazine, Newsweek, Le Monde II and others.
Ramon J. Goni (Director + Cinematographer) After many years of intensive work with the BBC, he felt the need to leap into a visual and more universal language: film. He often takes inspiration from the intensity and subjectivity of human emotions, avoiding absolutes of any kind.
Manfred Reiff (Fashion + Portrait Photography) is a director of photographer and still photographer specializing in fashion content and portraits. His recent work includes projects for Ralph Lauren, Nikon, Mercedes, Verizon, Mastercard, Samsung and Vidal Sassoon. His work has been nominated for advertising awards and won the prestigious Cannes Lion award.
YOUR NETWORKERS
Chris Barley (Art Relations) is the founder of Consortia - a design office, think-tank, and creative agency, that acts as designers, producers, and consultants. The design firm specializes in working with academic and cultural institutions on institutional projects as well as brands on digital strategy and design innovation.
Molly Saito (Art Direction) is an art and fashion enthusiast. She has worked as a stylist for VICE Media Inc. and Nisinonian Studio, as well as worked on countless projects with Swoon as an art director.
Susan Locht (Art Direction) is a creative director with years of experience producing fashion and beauty content, as well as brand strategy and concept development. Susan served as the Editor-in-Chief for Block Magazine for four years, directing editorial and advertising sponsorship collaborations with brands such as CHANEL and Marc Jacobs.
Lance LeBreche (Fashion Relations) has worked in all aspects of the fashion industry. He is currently a New York City-based photographer who came to the occupation after having spent nearly three decades in the model and artist management business. His has a strong emphasis in architecture, design, portrait & travel photography.
EXPERTS IN CONTENT PRODUCTION
Brandon Litman (Film + Institution Relations) is the co-founder of One Day on Earth and the producer of the first three One Day on Earth films. Under Brandon’s leadership, One Day on Earth forged over 100 production partnerships, including a partnership with United Nations, allowing for unprecedented global reach.
Daniel Graf (Film Production) is a producer, writer, and editor. He’s also Swoon New York’s studio manager. As a Los Angeles native, Daniel moved to Brooklyn to continue his career as a producer for branded and narrative content.
Carolyn Jao (Tech Relations) is an efficient, execution-oriented UX designer who creates delightful designs and interactions that are grounded in research. She has experience working with the web, mobile, film, print, and 3D animation platforms.
Albert Salas (Director of Photography + Film Developing Expert) was born in Barcelona and is currently based in New York working as a Director of Photography. He has contributed to projects by esteemed brands such as Aveda, Lacoste, Kiehl’s, Infiniti, and Bershka. He also was camera operator for the last two feature films of BAFTA awarded director Shane Meadows.
Nolan Funk (Interactive Film) is a director, editor, and interactive creative. After graduating from NYU Abu Dhabi, he moved to New York to collaborate with filmmakers, programmers, and writers interested in advancing the boundaries of media.
PARTNERSHIPS
GLAMOUR / Genevieve Roth is a women’s magazine published by Condé Nast Publications. Founded in 1939 in the United States, it was originally called Glamour of Hollywood. Each year for the last 56 years, the magazine has been selecting a top ten list of outstanding college women across the country.
CINEMATIQUE is the work of forward-thinking filmmakers, technologists, creative directors, and engineers focused on pushing the boundaries of video. It was considered one of the Worlds Top 10 Most Innovative Companies of 2015 in Video. They have great reverence for the art of storytelling and its emerging relationship with technology and commerce.
INDUSTRIE Magazine is the first and only media title dedicated to presenting an independent, in-depth look at the fashion industry, going behind the scenes to chronicle the personalities, stories and defining moments in the world of fashion.
ACRIA envisions a world where all people with HIV receive the treatment, care, and support they need to lead healthy, productive lives and where new transmissions of the virus have been eliminated. Today, ACRIA also studies the lives and needs of people with or at risk for HIV through its Behavioral Research Program; They have partnerships with industry leaders such as ELLE Decor, InStyle, Calvin Klein Inc., the Herb Ritts Foundation, Vanity Fair, and Vogue, among many others.
GAWKER is an American blog founded by Nick Denton and Elizabeth Spiers and based in New York City. It promotes itself as “the source for daily Manhattan media news and gossip.” It focuses on celebrities and the media industry.
THE STANDARD EAST VILLAGE HOTEL formerly the Cooper Square Hotel, is a 21-story high-rise luxury hotel located at 25 Cooper Square in lower Manhattan, New York City. The hip and modern Manhattan hotel offers a variety of hotel rooms, event venues, and restaurants.
PR + MEDIA TBD TBD is a strategic hub to develop neutral TTL thinking, strategies and creative from brief to implementation guide to evaluation. Working closely with their cultural network of fixers across the communications spectrum, TBD specializes in full implementation of digital and traditional PR/communications in a wide range of areas, including journalism, art, design, fashion, music, celebrity and sport.
ACTIVITIES OVERVIEW CREATIVE CLASS
PR/MEDIA
OPERATIONS
Kodak Studio creative class focuses on drawing in and feeding the creative fire of our most active, productive members.
Launch and Wrap Parties – VIP & Media presence in partnership with TBD
Real Estate tours and appointments with Landlords
Fashion Editor appointments with luxury magazine editors – Vogue, Elle, Harpers, Tatler
Recruitment
Artist in residence in weekly rotation Portfolio review sessions Dine with Kodak weekly dinner events Blogger styling event Creative Class open call for The Wall submissions
High growth business & tech journalist luncheon (two distinct conversations – ideally Dany would be in town for this) Press Days in partnership with John Doe – targeted days focused on film and photography relevant topics Kodak Movie Nights hosted by invited celebrities and artists
Training of all Kodak future retail and studio directors, Junior Shop Directors & Shop Specialists On-boarding sessions Kodak Studio
A LOOK FORWARD FIRST STEPS (PRESENT - OCTOBER)
BEFORE OPENING (OCTOBER - DECEMBER)
AFTER OPENING (DECEMBER )
FINDING A SPACE There’s a couple of available spaces on our street! We’ll inquire about them this week.
EVENTS PROGRAMMING We want video installations, art exhibits, professional talks, and more. This will be the new go-to place to learn the latest on something nobody talks about anymore which is as important as the latest innovation... which nobody is talking about yet!
CONTINUITY We need to brainstorm what we would like to happen after the KODAK x SWOON New York experience. Does it become a permanent space? Do we relocate to a busier area with more traffic and institutional partnerships like the New Museum and the International Center of Photography on Bowery St?
SWOON NEW YORK PARTNERSHIPS Come and meet the family we have on Crosby Street. Let’s partner up with our neighbors and local businesses. You want coffee? How about Smile To Go! They need additional sitting across the street! We’ll plant the Kodak seeds with PeopleofCrosby.com and the Kodak hub in our office, wait for a little and see them grow. (We’ll also serve tea)
SCANNING We will be printing photo albums and books, all while you hang out and enjoy yourself. BUDGET + POP-UP STORE BUILDER http://www.wecameinpeace.org/entertainment/
STAFF This will be dependent on the scale and partnerships that we have. Either way we know we will have the best film+photo experts and the friendliest baristas in town (right underneath our current office space. They do smile). CURATORS Boy, do we have the team for you.
SEPTEMBER 2015
OCTOBER 2015
HERE’S YOUR INSPIRATION
Fair Folks & A Goat changes my commute every morning. The membership model has me stopping by for my daily esspresso, their shop is beautiful and well curated, and membership to a design community is priceless. We want to take their idea a step further, offering not just coffee but artistic tools and networks, exhibition spaces, and first dibs on event seats.
We love the way Red Bull gives back to the community with their Red Bull Music Academy. They sponsor master classes with industry icons from Brian Eno to the Wu Tang Clan, sponsor international concerts, and jump start the careers of a handful of music professionals who are accepted into their yearly program. Like Red Bull, we want to become a cultural hub and create content. Updating their strategy, we will invite the whole community, not just a select few.
Spread House is a hybrid space: uniquely designed café in front, and film production company through the whimsical wooden doors. We want to shape a multipurpose space to encourage a kind of cross-pollination between creatives and café-goers, while expanding on Spread House’s concept to welcome everyone to get involved.
Microsoft has created an apartment to showcase innovative products with workshops hosted by industry professionals. It turns out consumers weren’t impressed by products which weren’t especially innovative, and didn’t connect with the corporate-style representation. But like Microsoft, we want to showcase Kodak innovations and involve “influencers” with broad network reach to encourage crossplatform collaboration and spread the word far and wide.
WORTH WAITING FOR
IF YOU WAIT The process of photography and cinematography have radically changed in the last few years. What was once an art of balance and patience is now in everyone’s pocket. But neither cloud storage, nor auto-focus make art. In this short music clip we’ll showcase the process of making film stock as an art in itself; a choreography of craftsmanship and history represented by dancers curiously wandering through Kodak’s factory in Rochester, NY. IF YOU WAIT allows a dichotomy to unfold before our eyes through two dancers; one slow and methodical, the other wild and impulsive. Their movements join to embody Kodak film creation process, honoring time-tested craft while embracing a modernizing force.
DANCERS
Ashley Robicheaux is a slow, methodical, ethereal force embodying the patience of Kodak film. She wanders through Kodak’s factory, weaving between rooms, machinery, and the very people who craft film stock inside the old building. Vinny Balbo has the raw energy that only film can capture. His uncalculated, wild movements stand in contrast to Ashley’s. His expressive style represents Kodak’s innovative force.
CINEMATOGRAPHY With smooth Steadicam shots, the factory could be conveyed in a powerful way by consistently landing on Kubrick-style one-point perspective shots of symmetrically balanced spaces.
Tasteful double exposure in some shots would allow our dancers to interact through their unique styles to create new forms. Colored archival film footage could be projected to achieve a flickering, cinematic lighting style.
STYLE
Altelier’s wardrobe is a fantastic example of what we want to do: high style in motion. I love the film stock look. Not a big fan of weapons but the process of building a shotgun couldn’t be more beautifully filmed. The blend of tradition with modern factory machinery is masterfully done and is a good example of how we’ll show the two sides of Kodak in the factory space as well as the dancers.
MUSIC
London Grammar has an emotive quality that would bring the Kodak factory to life. The ghostly, airy introduction would build to match the story as the two dancers meet in the middle of the factory.
If You Wait’s more gradual, patient build allows more room to develop a dialogue between our dancers and the factory space. I also love the relation of the lyrics to our themes.
DELIVERABLES Product Integration throughout entire project, all determined in pre-production. • 1 x 3 minute final cut. Delivered 1080 full resolution. • 2 x 30 second trailers. 1080 for streaming services and full resolution delivery. • 4 x 15 second Instagram cuts. Delivered optimized for Instagram. • 20 x selected stills • Hard drive containing ALL content delivered. • Viewership insight metrics and flexible data modeling. • Interactive video option educating the viewer through the process of making film.
LET’S HAVE A PARTY
EVENTS + EXHIBITS Let’s create a space where we can host exhibitions, parties, talks, discussions, and celebrations. Let’s bring the community in. We would like to present a series of events that we have designed and developed specifically for the Kodak Studio in SoHo.
POP-UP CINEMA To utilize our space in innovative an inviting ways, we could create an intimate screening space with programming celebrating cinema and Kodak. Programming would include films about living a lift of your own design and creation, films that Kodak is inspired by as a company or collaborated on, and films that feature the work of celebrity guests, who would join in a Q&A after the screening. Models representing Kodak will host each event wearing Kodak + OC apparel, and a Kodak Studio reel featuring ambient archival footage will kick off each film. A cinema space would help us build a great culture around the Kodak Studio, while supporting in-house projects. Visitors and artists would be able to exhibit their work in recurring community screenings.
KODAK PRESENTS
LIVE MUSIC Our stories aren’t complete without a soundtrack. A Kodak Studio concert series would allow us to introduce our visitors to top musicians, DJs, and film composers. Artists would perform in front of a constantly changing backdrop featuring work from a local filmmaker or Kodak Studio project. No performance would look, sound, or feel the same. By programming live music every Friday and Saturday night, we could tap in to the thriving New York and London nightlife and connect with a wider circle of artists.
KODAK PRESENTS
MASTER CLASS SERIES Let’s start a conversation. We would curate a weekly lecture series with influential figures and experts working in areas that may or may not be related to celluloid. Anyone is invited to learn from and engage in conversations with top industry professionals, from NYU Professors to startup CEOs.
FIND NEW INSPIRATION
KODAK WALL Help us focus our message of who we design for and why. Th Kodak Wall is an exhibition space designated to display the work of a rotating weekly artist chosen by Kodak. Creative Class events would be set against this backdrop of ever-changing work. The Kodak Wall would allow us to set the “tone� of the space and bring local artists into the space. Partnered gallery curators and photo editors would work with the featured artist and the Creative Class to curate, display, and exhibit the work. At the end of the week, the featured artist would hold a discussion in the Kodak Studio about the work that has been featured for the past week. Participating artists are invited to submit their work to be considered for display on the Kodak Wall in future permanent locations.
DISTILL OUR MUSES
DINE WITH KODAK Kodak Studio is the new Downtown Manhattan hidden dinner destination (in collaboration with dinner group xxx). Engaging emerging chefs, foodies, and mixologists provide luxury and creative dining experiences to invited guests. Tailored guest lists, menus, and music make each private event unique. Guests are brought together based on their complementary skills and accomplishments.
BE OUR GUEST
JUST SOME MORE IDEAS
1001 ROLLS “If a picture is worth a thousand words, then a thousand pictures is worth a show.” If Kodak provided us with 500 or 1,000 short rolls of film, or even disposable cameras that we could give away as part of our pop-up, we could provide our visitors with both a means to take photographs and a space to exhibit their work. Participants could return to the Kodak Studio to develop their film, or mail it back in a specially branded envelope. From there, we would edit the photos down to 1,000 of the best images and mount a gallery show with all of the “winners” photos at the opening of the permanent Kodak lounge. Could possibly double as a Grand-opening/ Gallery party….I’m thinking invite the press, fashion and art types, and of course various People of Crosby Street. The place would already be packed with the winners and their friends and family.
10 01 C H A N C E S TO AMAZE
CREATIVE DECISIONS
Kodak’s wide range of film stocks allow filmmakers to convey exactly the look they envision. Do you see your story in the sharp contrasts and shadowy gradients of B&W? Or do you welcome the extra complications, hues, and moods of Color? We want visitors to begin making creative decisions the moment they walk through the door.
Visitors choose between B&W and Color when they enter the studio. Like a film production, their choice of stock will affect everything that follows: the networks they are connected to, the projects they view, and the items they are served at the cafĂŠ.
B&W // COLOR
DUAL CAMERA Who says you have to shoot on film or digital? We are in an age where digital rules the world. People like to shoot digital for cost and connivance. Opposing these people, we have steadfast artists who refuse to shoot on anything other than film. Why not give people the option of both in one camera? Let’s focus our studies on ways to develop a camera that shoots on film, but automatically processes and creates a digital version of that image as well. Filmmakers could block a shot, review the digital footage, and make sure everything is perfect before they roll film.
PACKAGE REDSIGN
It’s time to reinvent the traditional Kodak vintage packaging and make it sexier using a few graphic design ambassadors. Let’s use fashion designers, celebrities, and design professionals now, and then crowdsource it later ! ex. www.pepsichallenge.com
DESIGN PLANS
CURATORS PROJECT Great ideas need teams. The Curators Project is an opportunity to direct a team of 5 artists for 3 weeks. We would put together a supergroup of a few of NYC’s best independent filmmakers, designers, and producers. Then, we would hold an open pitch session in the Kodak Studio. The winning pitch receives the allegiance of our team and unlimited film for a three week production. At wrap, we invite everyone back to view the completed work.
MAKE YOUR IDEA HAPPEN
Let’s combine visitors’ Instagram galleries with Kodak’s superior printing technologies.
INSTA-PRINT
Anyone who tags a shot on Instagram with #KodakStudio will have a chance to recieve a high quality print of their work, available for pickup at the Kodak Studio.
Select prints could be used to create an insta-exhibition, complete with likes, comments, and credit listed as the photographer’s username. Photographers whose work is selected would be invited to attend the exhibition, as well as invited to view a clickable, likeable, commentable online exhibition.
#KODAKSTUDIO
CROSBY STREET PORTRAITS Lets showcase the movers, makers, doers and shakers that contribute to the vibrant community of SoHo. Lets not only share videos about who they are and what they do, but lets take portraits that can turn into interactive maps, full size galleries, and invigorate an online network of artists.
SOCIAL EXPERIMENT
MADE WITH KODAK
Made with the Kodak stamp of approval. Why not have a logo and platform to support all filmmakers and photographers who work outside the digital realm. They are producing content so genuine and so real. They are fighting the extinction by arming the revival of film with pictures and videos , with scratches and grain. Let’s give them one more piece of armor.
The “Made in NY” initiative represents New York’s effort to support media creators, to celebrate new developments in technology, and to celebrate excellence in the film and television industry. A Film Worthy stamp of approval would not only recognize artists for their film work, but also connect the Kodak community. It gives everyone something to unify art from around the globe, London to San Fransisco, New York to Tokyo.
ARCHIVE SUPERCUTS Let’s get creative by throwing back to some old classics. We want to invite Kodak Studio visitors to explore your absolutely insane film archive. Let’s find 70’s commercials, 80’s dance sequences, grimy westerns, mob-movies, cheesy horror films, shark movies, pirate movies, love movies, love movies that are too stupid to watch, love movies that make you cry, comedies that make you cry, slapstick, black humor, black and white, vintage color, Wizard of Oz, movies with magic. Let’s make people scream and giggle, cry and smile. Let’s bring back the oldies in a new way. Let’ s something that looks ridiculous and dress it with a modern twist. Let’s breakup some new footage with some throwbacks. Do something stupid. Do something great. Get creative. Now get going.
MAKE IT NEW
PHOTO BOOTH
We could install a photo booth in the space and others around the city. Using the prints, let’s create walls of murals. Friends can take pictures together, print them out, and see them larger then life.
KEEP IT FOREVER
THE SEVEN ISLANDS JOURNEY Using islands as an example for alternative living models, experimentation and decentralization. As individuals living simultaneously in both an online and an offline society we’ve got the capacity to build our own digital, insular republic and connect it or isolate it as much as we want. Whereas offline connections are mostly centralized and local, digital ones are broad and global. But is this brave new bipolar society making us lonely and isolated or sociable and hyper-connected? Every piece of land on Earth is surrounded by water. There are also ‘thousand of islands, big and small. So what exactly qualify as one of our “seven islands”. Islands are wondrous but they can also be treacherous. They can connect us to ourselves, nature and others but also terribly isolate us from civilization and put our lives at risk. This fascinating dichotomy makes islands a symbol of utopian possibility and dystopian despair for our project. It’s up to us to define what they are through our journey. https://vimeo.com/swoonnyc/sevenislands
THE INVISIBLE SEASON JAKE PRICE We are building a vast network for Kodak and the entire film community to use. We are getting to know people San Fransisco, London, and even around our own city. Why not continue to extend this reach to other cities across the globe? Let’s use our resources and expand on old connections we have with photographers and production companies in Tokyo!
THERE’S EVEN MORE Student Fellowship Let’s engage new filmmakers across the country through a student fellowship program. We would provide film equipment to 5 universities across the country and challenge students to create something authentic. Top talent would be named Kodak Fellows and invited to participate in a Mini Festival screening our favorite projects. Curators Project Great ideas need teams. The Curators Project is an opportunity to direct a team of 5 artists for 3 weeks. We would put together a supergroup of a few of NYC’s best independent filmmakers, designers, and producers. Then, we would hold an open pitch session in the Kodak Studio. The winning pitch receives the allegiance of our team and unlimited film for a three week production. At wrap, we invite everyone back to view the completed work. Master Class Series We would curate a weekly lecture series with influential figures and experts working in areas that may or may not be related to celluloid. Anyone is invited to learn from and engage in conversations with top industry professionals, from NYU Professors to startup CEOs. Scenic Route To create shareable moments and pictures around New York City, let’s map out a cinematic scavenger hunt around New York City. We release a list of locations of famous movie scenes, and contestants would race to recreate them on Super 8. Mobile Pop-up To cover more ground and reach out to a broader community, we could create a mobile Kodak pop-up truck. It would serve Kodak themed coffee and cupcakes, and of course, invite people to the Studio. Inertia Project We can help you get your idea started. By creating a network database of collaborators and artists, all tagged according to their their unique ideas, interests, and talents, we can help make connections between like minds and get projects moving.
ABOUT SWOON NEW YORK SWOON NEW YORK is a one-stop creative agency and film production house specializing in developing innovative and striking digital advertising content. As interactive film producers, SWOON NEW YORK will bring your brand to life on the small screen, whether it’s a powerful interactive film or a compelling returnable series.
WWW.SWOONNYC.COM