SIZE OF MARKET
HISTORY AND IDENTITY
SEGMENTED VIEW
MISSION AND VALUES SIZE AND SCOPE CUSTOMER BASE PRODUCTS AND CATEGORIES MARKETING STRATEGY SALES
COMPETITORS TRENDS
TA B L E O F C O N T E N T S
SWOT NEW DESIGNERS COLLABORATIONS NATIONAL PLAN + ASSORTMENT PRIVATE PLAN + ASSORTMENT
HISTORY + IDENTITY
IDENTIT Y
Opening Ceremony is a brand and US-based multi-label retail store; founded by Humberto Leon and Carol Lim in 2002. Opening Ceremony originated when the founders went traveling, which served to inspire the duo to create a space to share their findings from their travels, passion for art and fashion. The name is inspired by the modern Olympics, paying homage to the brand’s aim of curating pieces from all around the world.
H I S TO R Y 2002- Featured country: Hong Kong Founded Opened first store in SoHo 2003- Featured country: Brazil 2004- Featured country: Germany Collaboration with Nike and Vans 2005- Featured country: United Kingdom First retailer to sell Topshop 2006- Featured country: Sweden Opened first Acne store 2007- Featured country: USA Opens store in Los Angeles 2008- Featured country: Japan Collaboration with Chloe Sevingy
2009- Year of collaborations Brought global community online with e-commerce Collaboration with Spike Jones and Where the Wild Things Are 2010- Featured country: France Opens second NY store 2011- Featured country: Argentina Lim and Leon become creative directors for Kenzo Open store in Japan 2012- Featured country: Korea Lim and Leon release an Opening Ceremony book to mark 10 years 2013- Featured country: Belgium OC holds its first New York Fashion Week 2018- Collaboration with Disney Collaboration with Birkenstock, Columbia, Reebok
MISSION + VALUES
MISSION “ O p e n i n g C e r e m o ny a d o p t s a m u l t i na t i o na l a p p r o a c h t o r e t a i l . In a d d i t i o n t o s t o c k i n g b o t h i c o n i c a n d e m e r g i n g h o m e g r o wn d e s i g n e r s , e v e r y y e a r O C s h o wc a s e s t h e s p i r i t a n d m e r c ha n d i s e o f a v i s i t i n g c o u n t r y, t ra n s f o r m i n g e a c h s t o r e i n t o a marketplace for exotic souvenirs and i n t e r n a t i o n a l t a l e n t .” - C r e a t i v e D i r e c t o r s Hu m b e r t o L e o n & C a r o l L i m
VA LU E S “ W H E N W E F O U N D E D O P E N I N G C E R E M O N Y, W E W E R E I N S P I R E D B Y T H E O LY M P I C S A N D I T S A B I L I T Y TO F O S T E R C U LT U R A L E XC H A N G E .” - C r e a t i v e D i r e c t o r Hu m b e r t o L e o n
SIZE + SCOPE
SCOPE Opening Ceremony private label is sold at wholesale to the following selec t retailers:
Barneys Saks Fifth Ssense Nordstrom Shopbop Bergdorfs Farfetch Yoox Neiman Marcus Kith Otte Reservoir Stanley Korshak By George TNT The New Trend Net-a-Porter MyTheresa
O C N E W YO R K
35 Howard St New York, NY 10013
O C LO S A N G E L E S
451 North La Cienega Boulevard, Los Angeles, CA 90048
O C A C E H OT E L
1190-1192 Broadway New York, NY
OC JAPAN OMOTESANDO 6-7-1-B Jingumae, Shibuya-Ku, Tokyo 150-0001
CUSTOMER BASE
O p e n i n g C e r e m o ny ’s c u s t o m e r s a r e creatives who are looking for the nex t big thing. They like unusual fashion t ha t d o e s n' t a l way s f o l l o w c u r r e n t trends. They are looking for unique pieces and an immersive experience full of different designers.
Uptown Customer to products for the Downtown
CATEGORIES + PRODUCTS
C AT E G O R I E S A N D P R O D U C T S
OPENING CEREMONY
c o n s i s t s o f 24 6 designer labels. OC is a leading fashion voice i n t h e f a s h i o n i n d u s t r y. The largest portion of the company's assortment is OC's private label - mid -range price. The categories include: • OC COLLECTION – Mid range Clothing, Shoes, Bags, Accessories. • OC TORCH – Sportswear by OC. • OC COLLABS • EXCLUSIVELY AT OC
BRANDS A ACNE STUDIOS ADAM SELMAN ADAM SELMAN X LE SPECS ADIDAS ORIGINALS ADIDAS ORIGINALS BY ALEXANDER WANG ALESSANDRA RICH ALEXACHUNG ALEXANDER WANG ALIX ALPHA INDUSTRIES FOR OPENING CEREMONY ALYX AMI ANDY WOLF ANGELS IN AMERICA X OC X ANDREW GARFIELD ANNA SUI AREA ARIANA BOHLING ARTHUR AVELLANO ASHLEY WILLIAMS B BACK BAJA EAST BAO BAO BARRAGAN BEN DAVIS × OPENING CEREMONY BETONY VERNON & FRANCOIS BERTHOUD BIRKENSTOCK X OPENING CEREMONY BLACKEYEPATCH BLESS BLINDNESS BONNE SUITS BORN FROM ROCK BOTH BRITT BOLTON BY PARRA C CALLIPYGIAN CAREL CARNE BOLLENTE CARNE BOLLENTE FOR OPENING CEREMONY CARVIL CHIN MENS CLAIRE BARROW COACH COLUMBIA X OPENING CEREMONY COMME DES GARÇONS GIRL COMMON PROJECTS CONVERSE CORMIO COTTWEILER COURRÈGES CRAIG GREEN CRAIG GREEN X BJÖRN BORG D DADY BONES DAISY DARNER SOCKS DICKIES 1922 X OPENING CEREMONY DIMA LEU DISNEY® X OPENING CEREMONY DORATEYMUR DUST MAGAZINE E ECKHAUS LATTA EDUN EMMA HOPE FOR ANNA SUI ERIC SCHLÖSBERG ERIN CONSIDINE ESPRIT BY OPENING CEREMONY EYECANDY EYTYS F FAUSTINE STEINMETZ FELT FENTY PUMA BY RIHANNA FITFLOP FLEAMADONNA FLEUR DU MAL FROLOV FRUITS X OPENING CEREMONY FUCKING AWESOME G
GARRETT LEIGHT GEORGE KEBURIA GITMAN BROTHERS FOR OPENING CEREMONY GMBH GOEN.J GOSHA RUBCHINSKIY GROUP PARTNER G.V.G.V. H HABITAT X TWIN PEAKS HANNAH JEWETT HARDING LANE FOR OPENING CEREMONY HEIKKI SALONEN HELENAMANZANO HELMUT LANG HELMUT LANG RE-EDITION HOCKEY HOMME PLISSÉ ISSEY MIYAKE HOPP HUE X OPENING CEREMONY HVN I IFEOMA INTIMATE MOMENTS BY OPENING CEREMONY J JACQUEMUS JUSTINE CLENQUET JW ANDERSON JW ANDERSON X CONVERSE K KAPPA X OPENING CEREMONY KARA KELSEY FAIRHURST KENZO KENZO ICONS KENZO LA COLLECTION MEMENTO KID MADE MODERN KNOW WAVE KOMAKINO KOZABURO KREWE L LAERKE ANDERSEN LANDLORD LE GRAMME LEMAIRE LEO LEVI’S VINTAGE CLOTHING LOROD LYZ OLKO M M-16 MACKINTOSH 0001 MADEME MAISON MICHEL MANEMANE MANSUR GAVRIEL MANU ATELIER MARIEYAT MARINE SERRE MARQUES’ALMEIDA MARTINE ALI MARTINE ROSE
MARYAM NASSIR ZADEH MAXIMUM HENRY M ESSENTIAL MIAOU MICOL RAGNI MIMI WADE MM6 MAISON MARGIELA MN07 BY MAIDEN NOIR MUSTAEV MY ENEMY BY CHRISHABANA MYKITA M.Y.O.B N NAPPA BY MARTINE ROSE NEEDLES NEHERA NICOLE SALDAÑA NICOPANDA NICOPANDA X TOM OF FINLAND NORMA KAMALI NOTHIN’SPECIAL NOVEL STUDIOS O OFF SEASON OLDERBROTHER OPENING CEREMONY OPENING CEREMONY × GENTLE MONSTER OPENING CEREMONY × ISLAND SLIPPERS OPENING CEREMONY LOGO OPENING CEREMONY PRESS OPENING CEREMONY RE-EDITIONS OPENING CEREMONY VARSITY JACKETS OPENING CEREMONY X ALOHA BLOSSOM OUR LEGACY P PALOMO PARADIS3 PARIS 99 PATRIK ERVELL PEARLE KNITS PEET DULLAERT PLANET I PLEATS PLEASE ISSEY MIYAKE PORTER PRIAMO FOR OPENING CEREMONY PROENZA SCHOULER Q QUASI R RACHEL COMEY RAF SIMONS RAF SIMONS × ADIDAS
RAF SIMONS × FRED PERRY RE/DONE REEBOK REEBOK X COTTWEILER REEBOK X OPENING CEREMONY RICHARD QUINN RICHARDSON RICKY KING RIUDAVETS FOR OPENING CEREMONY ROBERT CLERGERIE X OC RE-EDITIONS OPENING CEREMONY COLLABORATIONS ALPHA INDUSTRIES FOR OPENING CEREMONY COLUMBIA X OPENING CEREMONY DICKIES X OPENING CEREMONY ESPRIT X OPENING CEREMONY GITMAN BROTHERS FOR OPENING CEREMONY HARDING-LANE FOR OPENING CEREMONY REEBOK X OPENING CEREMONY TIMBERLAND × OPENING CEREMONY VANS FOR OPENING CEREMONY BEN DAVIS X OPENING CEREMONY ANGELS IN AMERICAN X OC X ANDREW GARFIELD DISNEY X OPENING CEREMONY OPENING CEREMONY X ALOHA BLOSSOM S SANKUANZ SIMON MILLER SKINRX LAB SKODIA SON & PARK STEPHAN SCHNEIDER STRAY RATS SUB-AGE SUN BUDDIES SUNNEI SUPER YAYA T TABIO TAKESH EYEWEAR T BY ALEXANDER WANG TELFAR TIMBERLAND × OPENING CEREMONY TOGA ARCHIVES TOGA PULLA TOO COOL FOR SCHOOL TRES BIEN X POLAR SKATE TRINE TUXEN
TROPICAL ROB TRUSS TULESTE U UNDERCOVER V VANS VANS FOR OPENING CEREMONY VAQUERA VAULT BY VANS VAULT BY VANS X ALYX VAULT BY VANS X SPONGEBOB VENESSA ARIZAGA VETEMENTS × ALPHA INDUSTRIES VIER ANTWERP VIVIENNE WESTWOOD VIVIENNE WESTWOOD ANGLOMANIA VIVIEN RAMSAY W WALES BONNER X XANDER ZHOU X-GIRL X-GIRL X GIRL SKATEBOARDS Y YEEZY YI COLLECTION Y/PROJECT Y’S YVES SALOMON Z # 11+ FOR OPENING CEREMONY
*as of April 2018
“ 9 9. 9 % o f a l l t h e n e w b ra n d s we ’ v e f o u n d hav e n o w b e e n p i c k e d u p b y o t h e r t o p s p e c i a l t y s h o p s a n d ma j o r s .” O C C r e a t i v e D i r e c t o r Hu m b e r t o L e o n
MARKETING STRATEGY
M A R K E T I N G S T R AT E GY
ONLINE PRESENCE / VOICE I N S TA G R A M Private label editorials Collaborations New designers/brand offerings O C D I S C O V E R Y B LO G Serves to further establish OC’s authority as a voice in fashion & culture Private label & collaboration editorials Interviews with featured designers
“A trustworthy source for directional fashion.� -WWD
Social Media drives interest and sales H i g h l i g h t s c o l l a b o ra t i o n s S e a s o na l C a m p a i g n s Blog Discusses up-and-coming talent Pr i v a t e l a b e l
SALES
SALES TRENDS focus on growing new designers as opposed to sales hit first $1 million in sales after 2 years of operation brick-and-mortar annual revenue $10.5 million estimated total annual revenue $26.3 million
V O LU M E D R I V E R S / TO P S E L L E R S collaborations private label entry level products (accessories, chotchkis) known for end-of-season sample sales with price cuts up to 90% off retail
M EN SWE AR
AC CE S SO R I E S
WO M ENSWE A R
KEY TRENDS OC sets the trends usually being the first to carry certain brands and designers that later become mainstream in US fashion (ex: Havaianas, Topshop, Alexander Wang) set the standard for, but now benefits from, the high-end streetwear and designer collaboration trend
SIZE OF MARKET
Online sales of luxur y goods currently stands at $25 billion USD in t o t a l , o n l y a c c o u n t i n g f o r 8 % o f t h e t o t a l l u x u r y ma r k e t . M c K i n s e y p r o j e c t s t ha t t h i s n u m b e r w i l l t r i p l e b y 2 0 2 5 , r e a c h i n g $ 7 9 b i l l i o n U S D.
U S A P PA R E L M A R K E T Size of US apparel: 315 billion Sales of women’s apparel in US: 110,826 million Size of Global Luxury fashion market: 316 billion Size of US Luxury fashion market: 85 billion The luxury fashion & affordable luxury market grew 3.5-4.5% in 2017 reaching 85 billion USD With women’s luxury apparel dominating over half of the market share The luxury fashion market is expected to grow 4-5% in 2018 The affordable luxury market is expected to grow 3.5-4.5% in 2018 Value of the global apparel industry: 1.65 trillion Value of global luxury fashion: 420 billion Value of womenswear industry: 621 billion Value of the US luxury goods market: Around 94 billion (Euromonitor)
Designer apparel and footwear (ready-to-wear) was severely challenged during 2016-2017, partly due to weak demand from local luxury consumers, particularly young consumers, who are moving away from luxury apparel with obvious branding. Instead, they are looking for premium products, not necessarily luxury brands, that place more emphasis on sustainability and product quality. Apparel and footwear experienced slow retail volume and current value sales growth in 2017. The industry struggled to overcome headwinds, such as unseasonably warm weather, a rapidly changing retail landscape and a growing con sumer desire for experience. (Euromonitor) The women’s luxury apparel segment is currently dominating the global market, representing over half of the market share.
The industry has slowly been growing at around 4% each year. High-end streetwear helped boost global sales of luxury personal goods by 5% this year to an estimated 309 billion (Bain & Company)
SEGMENTED VIEW
AVERAGE ANNUAL AMOUNT SPENT PER UNIT OF WOMENS CLOTHING $64.71
Data based on survey of United States in 2016 (Statista)
$36.41
$158.54
$39.95 $47.55 $93.38 $61.35
omen's Tops
$11.82
Women's Pants + Shorts
Women's Skirts
omen's Dresses Women's Outerwear + Jackets Women's Sportswear Women's Women's + Shorts Women's omen's Undergarments Women's TopsTops Women's Accessories Women's PantsPants + Shorts Women's SkirtsSkirts Women's Dresses Women's Outerwear + Jackets Women's Sportswear Women's Dresses Women's Outerwear + Jackets Women's Sportswear
Women's Undergarments Women's Undergarments
Women's Accessories Women's Accessories
UNITED STATES LEADING SHOPPING CHANNELS 2016 (Statista)
Instore
Instore
Thirdparty Online
Thirdparty Online
Brand Website
Brand Website
No Purchase
No Purchase
LUXURY SALES GROWTH WORLDWIDE 2013 (Statista)
6.6% 2.9% 4.3% 5.4%
33.4%
9%
USA
11.1%
China/Hong Kong UKUKUK China/Hong China/Hong Kong Kong SwissSwiss Italy Swiss Italy Italy Spain SpainSpain
Other Other countries countries Other countries
United States United United States States France France France
COMPETITORS
SSENSE approximate annual revenue : $9.8M (under Groupe Atallah) their thing : music / film founded by : Rami Atallah, 2003 exclusively online, directional retailer of luxury brands 80% of consumer base is millennial (18-34) anti-fashion, outsider approach to retail produces editorial content with a cult-like following curation of brands the retailer believes in
SSENSE
S T R E N GT H S
OC
strong user interface
experiential store setup
popular editorial content
popular editorial content
popular wholesale assortment
private label margin
SSENSE
WEAKNESSES
exclusively online reliant on wholesale
OC
omni-channel maintenance
DOVER STREET MARKET approximate annual revenue : $23M their thing : art / innovation / design founded by : Rei Kawakubo, 2004 highly conceptual, gallery-like store layouts spontaneous, intuitive approach to retailing & assortment emphasizes egalitarianism & individuality partners with IDEA to produce limited edition photobooks Rose Bakery located in every store
DSM
S T R E N GT H S
OC
international brand recognition
social media voice & following
cult-like following
cult-like following
CDG
KENZO
DSM
WEAKNESSES
less popular online shopping semi-annual complete store closing
OC
smaller brick-and-mortar presence
KITH approximate annual revenue : $810,000 their thing : credibility / the experience founded by : Ronnie Fieg, 2011 started as exclusively shoes, expanded to wholesale & private label approach based off scarcity with limited editions & capsules keeps scale of the business small for exclusivity stores feature Kith Treats cereal bar
KITH
S T R E N GT H S
OC
high in-store sales
high online sales
large shoe selection
large selection of wholesale
popular private label
popular private label
hype : capsule collections
hype : collaborations
KITH
WEAKNESSES
small selection of wholesale no international brick-andmortar presence
OC
saturated assortment of collaborations & wholesale fewer brick-and-mortar stores
TRENDS
Throwing back to 80s and 90s workout gear. Mix-up of high fashion and the gym. Retro casual look. Athleisure reminiscent of Old School workout videos.
W O R KO U T N O S TA LG I A
Expenditure of Affluent Households in the United States on Women’s activewear during the past 12 months in 2017
5.7% of households with an annual income of $125,000 or more spent $500 to $999 women’s activewear. Activewear targeting niche market that OC caters to.
OC collection, OC collabs, & brands that OC carries including Fenty Puma, Alexa Chung, and several other sell athleisure and activewear. New silhouettes including bra tops, moto tops, surfer inspired prints and fits promise a growing market potential.
A R T I N F U S E D FA S H I O N
“We were inspired by the magical paintings of marine artist Christian Riese Lassen.� OC Creative Director Humberto Leon
ART IS WEARABLE New designers/Brand offerings
I D E A TO M A K E ART MORE A C C E S S I B L E TO WEAR
OC collection taking inspo from artists to grow their own brand. Emerging trend to stick around for 2-3 years.
Market for wearable art emerging in fashion industry. Brands like Coach, Comme De Garcons, Calvin Klein, and Dior have art in SS18 collections.
“The next great art you buy may just hang in your closet.� Artnet News
A R T C O L L A B O R AT I O N Opening Ceremony collaborated with Disney to develop clothing with Disney character art. Attracts attention and diversity of consumers in the market.
“Mickey inspires dreams to become reality, no matter how wacky, tender, or impractical.�
Humberto + Carol
OC carries t-shirt and minimal inventory from brands like B. Ă…kerlund x A.F. Vandevorst with art on them to cater to the growing market for art-infused fashion.
PL AID COMEBACK Sudden plaid infusion in tube tops, crop tops, and button down tops. In the market outside of OC, plaid is trending at Gucci, Versace, & Creatures of Comfort. Luxury fashion is obsessed with plaid at the moment. Estimated to be around for a couple seasons.
Head-to-toe Plaid & Tartan Plaid. Trending at brands that OC carries such as Adam Selman, Helmut Lang, AlexaChung, JW Anderson, Fenty Puma and many others. OC should add more varieties in plaid styles and buy more plaid products from the brands they carry.
OC carries ESPIRIT which is on board with the plaid trend.
SWOT
S T R E N GT H S Omni-channel retailer
Strong brand image
Many designers
Diversity & international interest
Features new emerging designers Many strong and innovative collaborations Bring art and fashion together Trend conscious Eclectic style
Caters to a wide customer base Wide variety of products Loyalty from designers and customers Appeal for unique and original designs
Rise of streetwear
Brick-and-mortar stores possess unique and immersive interiors that attract customers in
Wide range of price points
Department variety
Brand loyalty
Carry exclusive products
Good sales
WEAKNESSES Small number of brick-and-mortar stores in selective locations Limited quantities Lack of traditional advertising Not a strong level of interaction on social media Do not utilize traditional advertising methods
OPPORTUNITIES Open additional stores in the U.S. and internationally Increase digital innovation by developing a mobile app Utilize more traditional advertising methods Improve customer service
T H R E AT S Fast fashion & similar trends sold at those stores for a lower cost The risk that comes along with buying directional and innovative merchandise (that it won’t sell) Staying relevant in a constantly changing market Copycat designs and knock-offs High expectations from customers
NEW DESIGNERS
Nanushka Budapest-based. Clothing produced in Europe, show at NYFW. Contemporary casual house.
“Nanushka delivers a modern, versatile, day to night wardrobe for the modern human.�
Nanushka
15 Units $200
20 Units $325
“Clothing for everyone, that’s not limiting in any way.”
SCAD grad. Ready-to-wear launchedin 2013.. Featured in Vogue, W Magazine, Elle.
Omondi
Omondi
12 Units $320
10 Units $430
18 Units $160
LA Based
Staud
Stunning but Simple, contemporary aesthetic. No nonsense, high style.
“Accessible yet innovative pieces for the contemporary woman.�
Staud
12 Units $175
12 Units $200
15 Units $165
Outlaw Moscow-based. Experimental streetwear. Sportwear & athleisure touch.
“An unofficial community of the young creatives and talented professionals, united by the same values and love to freedom.�
Outlaw
20 Units $160
16 Units $240
15 Units $200
COLLABORATIONS
Dumbo x Tim Burton x OC Tim Burton is directing a new version of dumbo releasing 2019. Gothic Style extended to classic disney movies. A fresh, new take on classics is OC’s style. OC collaborates for an accessible line of t-shirts & medium range sweatshirts.
OC x Polly Nor Polly Noir is an artist focusing on themes of identity, female sexuality, and emotional turmoil in her work. She has a variety of clients including Magazines and brands like Dr Martens and Gucci. OC collborates to add on to their artist infused culture for chotskies and accessible t- shirts.
OC x Suboo
Suboo is a multifaceted brand with seasonal collections of swimwear both for spring/summer and resortwear. OC collaborates for sporty, versatile bra tops/swimwear to go from beach to brunch. Athleisure influenced.
FINANCIAL OVERVIEW
Based off of last year ’s brick-andmortar sales of $10,518,000 , we planned a 6% increase in sale for a projected total of $11,149,080 . Of this total, 24% will go into women’s tops for a budget of $2 ,675,7 79 . The total intial markup is planned at 55 % with planned reductions at 12 %.
TOTA L S T Y L E P R I VAT E Total Styles L A B E L V S . N AT I O N A L
O C N AT I O N A L O C P R I VAT E OC PRIVATE OC NATIONAL 69% - 70/225 31% - 155/225
THE NATIONAL PLAN + ASSORTMENT
Of the $2 ,675,7 79 tops budget , 10% will go into new, directional brands and 54% will go into existing national brands for a total of $1,7 12 ,499 . Of this, initial markup is planned at 41 % with planned reductions at 13 %.
The national assortment for tops is just over $2 ,000,000. Of that $1,220,700 goes to OC’s top performing store: Howard St in NYC. The assortment has a wide range of styles, but minimum sizes available. Since OC carries such a range of brands there will only be 1-2 units per size number. Since NYC can still be cold in the spring there is a large number of long sleeve styles. Just over $400,000 for the National Assortment goes to OC’s LA location. The LA location offers a smaller assortment of style, but has more units per style. There is a larger Focus on bra tops/ crop tops/ and tank tops over tees and long sleeves.
THE OC PRIVATE PLAN + ASSORTMENT
Of the $2 ,675,7 79 tops budget , 90% will go into existing brands and private label for $2 ,408,201 . The existing brands budget will be further split into national and private label brands. 40% of this will go into the OC label for a final budget of $963,281 . Of this, initial markup is planned at 80 % with planned reductions at 20 %.
The private label assortment budget for tops is just over $1,300,000. Of that $744,000 goes to OC’s top performing store: Howard St in NYC. The Assortment for the Howard location contains most of OC’s private label style and a variety of units per style. Again, the focus of the assortment was more long sleeve over other styles since the spring can be brisk. OC’s LA store will get a $253,000 budget for Private Label. There is much fewer style and a nice array of units per style. There is a bigger focus on bra tops, crop tops, and tanks than long sleeves and tees.
PART 2 SOURCES
PART 1 SOURCES ELLE REFINERY 29 VOGUE
OC - NOT OVER YOU OC - PAGEANT
NEW YORKER
MARKET OVERVIEW
SEGMENTED VIEW
BERKSHIRE PARTNERS
EUROMONITOR BIZVIBE
VIEW 1 - STATISTA
LUXURY SOCIETY
STATISTA
VIEW 2 - STATISTA
FEE
VIEW 3 - STATISTA
WWD
OC - WHITE HOT
Business of Fashion
OC COLUMBIA
TUMBLR
Who What Wear
MANTA
OC COLLECTION
Forbes
WWD
OC WOMENS FASHION LOVER
WWD The Fashion Law
W MAGAZINE LA TIMES AD WEEK
BERKSHIRE PARTNERS
BUSINESS OF FASHION STATISTA
FASHION UNITED BUSINESS INSIDER
COMPETITOR ANALYSIS
TRENDS
KERING
STATISTA
BUSINESS OF FASHION DAZE DIGITAL
THE GLOBE AND MAIL BUSINESS OF FASHION RACKED
ART NEWS HARPERS BAZAR
PART 3 SOURCES COLLABORATIONS METRO SUBOOUSA POLLYNOR
P O L LY N O R
NEW DESIGNERS NUNUSHKA OUTLAW STAUD
O U T L AW (All other imagery from Opening Ceremony)