VIS U ALGU IDE
LI NES
55DSL / FW13 MAIN
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THE INSPIRATION They said go west, and thats exactly where 55DSL went this season. Caught in a crazy dust-up of cowboys and girls, lawless bandits ans bad-ass spaghetti westerns, this collection tells the tale of wandering heroes and street-smart vagabonds.
ITS TIME FOR A SHOWDOWN
Guys will channel thier inner John Wayne with Western detailing and camouflage patterns in a muted palette of earthy tones with pops of orange and yellow. The girls collection boasts subtle western detailing, dip bleach treatments and peek-a-boo transparency on jersey, lace, mixed wool and recycled cotton denim. Just think of this season as a good ol’showdown. We draw at dawn and dress all winter long.
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CONTENT AKA NO ONE WILL EVER READ THIS PAGE
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Fall Winter 2013 Main Collection 06
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The inspiration Guys wall bay 08 Guys inspiring looks
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Guys graphic print Guys 10.55 Girls wall bay Girls inspiring looks
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Girls graphic print
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Girls 10.55 tee
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YES YOU DID! Quantities
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GUYS Small to Large Stores
OVERALL Make your space work hard. Layer up front facings and side hangings, ensure the overall wall bay has the right mixture of short and long sleeves to be seasonally appropriate. vm message Merchandise hanging product by outfit & folded product by category. Fold heavy knits to avoid stretching out of shape. 10.55 tees are always merchandised together.
10.55
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GUYS Inspiring looks for wallbay outfitting
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GRAPHIC PRINTS Highlight
GRAPHIC PRINTS Integral to the voice of 55DSL. Use them as layering pieces under front facings folded on shelving or on tables. If using a graphic tee as layering on a front facing, ensure stock is also represented hanging or folded.
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10.55 LIMITED EDITION
The 10.55 Limited edition tees Must be grouped together, either hung or folded onto shelving or a table leading into the 55DSL destination.
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GIIIRLS Small to Large Stores
OVERALL Create a colour balance, ensure the yellow is evenly merchandised. Layer up front facings and side hangings, make your space work hard. Use a mixture of fabric weights and sleeves lengths to be commercially and seasonally appropriate.
vm message Merchandise hanging product by outfitting and folded product by category. Fold heavy knits to avoid stretching out of shape. Group 10.55 tees together.
10.55
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GIRLS Inspiring looks for wallbay outfitting
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GRAPHIC PRINTS Highlight
GRAPHIC PRINTS Integral to the voice of 55DSL. Use them as layering pieces under front facings folded on shelving or on tables. If using a graphic tee as layering on a front facing, ensure stock is also represented hanging or folded.
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10.55 LIMITED EDITION
The 10.55 Limited edition tees Must be grouped together, either hung or folded onto shelving or a table leading into the 55DSL destination.
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SURE YOU DID, RIGHT?
F w 1 3 ma i n e d i t i o n g u i d e t o a v o i d mistakes
OH no you don’t! DONT mix DIESEL products into the 55DSL destination. DONT use DIESEL hangers to hang 55DSL. DONT create long or too wide folding. DONT intergrate pop or props inside the 55 destination, unless instructed by HQ. DONT use mannequins. Its that simple.
YES YOU DO! DO use the wallbays in this manual as a guide for layout options. DO hang 55DSL product using 55DSL hangers. DO merchandise wallbays by outfit, with the option of creating mini destinations within the wallbays for a mini category focus. DO create a colour balance in your wall bay. DO make sure if you have a wallbay with a 50/50 divide, there is a clear divsion between guys and girls DO re-inforce 55DSL’S identity by prioritising key pieces, colours and grapics. DO always replenish and rotate stock.
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QUANTITIES
GIRLS
BOYS
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a shopping experience production d i e s e l i n d u s t ry b r eg a n z e - i ta ly 16