VIS U ALGU IDE
LI NES
DIESEL BLACK GOLD / FW13 MAIN
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FALL 2013 Product merchandising rules
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MENSWEAR Mens key looks Trunk merchandising
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Small store merchandising
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Medium – Large stores merchandising
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Category tables
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WOMENSWEAR Womens key looks
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Small store merchandising
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Medium store merchandising
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Large store merchandising
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Category tables
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TH█S GDLNS HV BN PRDCD█ T_NSR PRSNT DIESEL BLACK GOLD T TS HIGHEST STANDARD. THESE GUID█ELINES HAVE BEEN PRODUCED TO ENSURE YOU PR█ESENT DIESEL BLACK GOLD TO ITS HIGHEST STANDARD. THESE GUIDELI█NES HAVE BEEN PRODUCED TO ENSURE YOU PRESENT DIESEL B█LACK GOLD TO ITS HIGHEST STAN DARD. THESE GUIDELIN ES H AVE █ BEEN PRODUCED TO ENSU █ RE YOU PRESENT DIESEL BLACK GOLD TO ITS HIGH█ █ ES █T 6
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UCT
MERC
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QUANTITIES: P █roduct must be displayed at 2 x per CC
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MERCHANDISING: All product must be SIDE HANGING. Angle lighting onto the wall bays to highlight the product. OUTFITTING: Create a smooth colour merchandising flow, then create outfitting in the wall bats where possible. COLOUR STORIES: Follow the colour stories shown in this manual. LAYERING: The product must not be layered. Simple product presentation is a must. No turns ups on cuffs or hems rolled up. SHELVING: Merchandise only shoes on the shelving under the rails, a maximum of two pairs every three bays. Shoes must be presented facing towards the front all in the same direction. Additionally it is ideal to create a small dedicated area for shoes and bags where possible. ACCESSORIES: Accessories must be merchandised separately onto an adjacent table and not within the wall bays. TABLE: Your table must be dedicated to a category focus, specifically: denim (all colours), knitwear and bags. JEWELLERY: All Countries that hold the jewellery must displayed in the appropriate glass cabinet along with the HQ supplied POP. DENIM: Create an area table and or sample bar with all denim wash options to give customers an overview of the full DIESEL BLACK GOLD denim offer. Denim is always inserted into wall bay merchandising. MUST BUY LOOKS: Window and in store looks must be followed as per this guideline. These looks are mandatory. █ █████ ███████ ██ ██
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The wallbays in this manual are to be used as a guide to the overall colour palette and mood of each collection. Not everyone will have all of the product shown, however use as a guide made relevant to your store.
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MEN
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W13
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W13
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W13
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W13
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W13
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TRUN
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MERCH██
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ON██E
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MEN
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TRUN
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MERCH██
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SING
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SMAL
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LSTO
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VM MESSAGE Merchandise in quan█tities of 2. Merchandise into family groupings of colour, do not mix. 2/3 colours can be presented in each grouping.
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MERCH██
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SING
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MED
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LARGE
////Navy blue, burgendy, touch of black, touch of white
STOR█E
MERC
HANDISING:
ST█RY
VM MESSAGE Merchandise in quantities of 2. M█erchandise t shirts from FW13 pre fall into the collections where colour appropriate.
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///Red, black, white, hint of grey
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LARGE
STOR█E
MERC
VM MESSAGE Merchandise in quantities of 2 Red from pre fall can be merchandised into this wall█bay. Keep the two shades of red separated in the wall bay.
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HANDISING:
ST█RY
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MED
IUM
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////Shades of grey, oatmeal, cream, black
LARGE
STOR█E
MERC
HANDISING:
VM MESSAGE Merchandise in quantities of 2 Red from pre fall can also be merchandised into this wall bay. Ensure the red is placed into EITHER story 2 or 3, not both.
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ST█RY
3
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MED
IUM
///Green, denim, black, burnt orange
T█
LARGE
STOR█E
MERC
HANDISING:
VM MESSAGE Merchandise in quantities of 2 Tobacco col 226 from pre fall can be merchandised into this wall █bay.
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STORY
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CAT
█EGOR
Y
TABL█
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You can create a category focus table that is seasonaly appropriate, such as a knit wear table. This must look full yet feel premium. Group product of the same style in different colour ways together.
Create a denim table and a sample bar dedic█ated to denim. Both must show the full offer that is available. Hang on the sample bar in a premium way, ideally by using leather straps. Hand in the direction of your customer flow.
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MERCH██
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VM MESSAGE Merchandise in quantities of 2. If you have 8 cc’s or more in fall: merchandise the collection into your wall bay as shown on the following pages. If you have less than 8cc’s in fall: merchandise your fall pieces into your pre fall wall bays.
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SING
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LARGE
STOR█EMERC
VM MESSAGE Merchandise in quantities of 2 Create outfitting opti█ns where possible within the wall bay.
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HAND
ISIN
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VM M█SSAGE Merchandise in quantities of 2 Create outfitting options where possible within the wall bay.
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ME
RCH██AND█ISING
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CAT
EG█ORY
TA
DIESEL BLACK GOLD tables must be dedicated to one category focus (denim, knitwear, accessories). They must look full yet fell remain premium. Group familys of product showcasing the full colour options available. Shown on this page an example of how to merchandise a ta█ble dedicated to accessories.
Create a denim table and a sample bar dedicated to denim. Both must show the full offer available. Hang denim on the sample bar in a premium way, ideally by using leather straps. Hang in the direction of y█ur customer flow.
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BL█ES
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a shopping experience production d i e s e l i n d u s t ry b r eg a n z e - i ta ly 36