Brentwood Press 08.18.17

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YOUR HOMETOWN WEEKLY NEWSPAPER

Vol. 19, No. 33

WWW.THEPRESS.NET | NEWS YOU CAN TRUST!

Local graduate, farm stand featured in Toyota commercial

August 18, 2017

Living The Good Life

by Tony Kukulich Correspondent

Through the magic of television, the Farmer’s Daughter Produce and U-pick Farm is starring in an upcoming Toyota commercial. And for one of the actors involved, it’s something of a homecoming. Michael Becerra is an actor who was cast in the commercial. Though he now lives in San Francisco, Becerra grew up in Brentwood and graduated from Liberty High School. He still has family living in Knightsen and Bethel Island. Becerra said that being a Brentwood native didn’t have any influence on his getting cast in the commercial. “It was completely random,” he said. “When I booked it, they said it was going to be in Brentwood at the Farmer’s Daughter. I told everybody that I was from there and that I’ve been to the Farmer’s Daughter a million times. My mom goes there all the time. It was see Toyota page 30A

Experience the best life has to offer by staying fit, healthy and energetic after 50. Page 1B

Art, Wine & Jazz Returns

Photo by Tony Kukulich

Former Brentwood resident Michael Becerra, with Lyndsy Kail, during the filming of a commercial for Toyota at the Farmer’s Daughter last week.

Press founder, former publisher dies by Ruth Roberts Staff Writer

James ‘Jimmy’ Chamoures, 58, founder and publisher emeritus of the Brentwood Press & Publishing Company, passed away Saturday, Aug. 5, in his Rancho Mirage home. An energetic, upbeat and savvy individual, Chamoures built a publishing empire that began with the development of his Yellow Pages publications – first in Milpitas and later in East Contra Costa County. The Connecticut native attended the University of Arizona, where he took on his first phone-book project as a college assignment and later parlayed that success into a business that garnered him financial independence in his early 30s. But the publishing world would continue to call, and it was Milpitas where Chamoures landed to help reinvent the Milpitas Post in the 1990s under the guidance and partnership

PRESS FOUNDER JIMMY CHAMOURES of his friend and mentor Mort Levine. “I had been asked to revive the Milpitas paper that I had founded in 1955, and I

went back to Milpitas to have a look around, and someone said to me, ‘Hey, you should do something with the Yellow Pages guy; he’s a live wire,’” said Levine. “So I managed to get together with him, and within three months, the paper was thriving. He had a good sense of community and what made a project work. He had a magical touch.” Chamoures took that magic and went on to create East County’s local Yellow Pages in 1997, targeting advertisers in Brentwood, Oakley and Discovery Bay. But a meeting with a young newspaper columnist and reporter named Rick Lemyre led to the launch of the award-winning Press newspapers – first the Brentwood Press in 1999, followed by the Discovery Bay Press in 2000 and the Oakley Press in 2001. “Jimmy was already publishing the local Yellow Pages in 1999 when I contacted

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see Publisher page 30A

Soil Health

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State of California offers grants to farmers to help them improve overall soil health.

Local favorite Art, Wine & Jazz Festival returns to downtown Brentwood. Page 10A

Saving Lives On The Field

Freedom football players and coaches learn how to use AEDs to save lives. Page 21A Breaking News..................19A Calendar.............................32A Classifieds..........................27A Cop Logs.............................31A Entertainment..................11A Food.....................................10A Milestones.........................13A Opinion...............................20A Pets......................................15A Sports..................................21A

Animal Services

www.thepress.net/news/press_releases

Community rallies behind calls for county shelter to be audited and reformed.


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