IMC Playbook - 5 Things College Students Love To Wear

Branding Playbook 5 THINGS COLLEGE STUDENTS LOVE TO WEAR

IMC

Imprint Marketing Concepts

YOUR BRAND. YOUR STORY. OUR SOLUTIONS.

branding playbook NFL playbooks are known for being incredibly detailed. They outline everything, from blocking packages for every type of defensive alignment imaginable to executing an endaround or draw play.

Keeping all of the moving parts running smoothly is only possible if you have a plan in place. That's where we come in. When working on your projects, we provide that extensive playbook to ensure that everything goes as planned...that's the Branding Playbook!

5 THINGS COLLEGE STUDENTS LOVE TO WEAR College is a time for education, growth, and discovery, in all areas of life - from earning a degree to crafting a signature style.

Research by Deloitte revealed college students and their parents planned to spend $4.2 billion on clothing and accessories in their back-to-school shopping last year, with an average per student spend of $279.

So, what are college students actually wearing these days, and how can your brand cater to the market?

The go-to pieces in any college student’s wardrobe are comfortable enough for a threehour lecture, on-trend with the latest popular fashions and don’t mean the difference between sacrificing textbook or clothing funds.

College is a balancing act, and multi-tasking is a must. As a result, the styles seen worn across many campuses are both creative and practical, with plenty of room for personalization.

1. THE SCHOOL SPIRIT TEE Attending college is a huge accomplishment, and rockin’ the school logo, mascot or colors is the perfect way for students to rep their community (be honest, we all still have at least one college tee shoved somewhere in our closets). But no student wants to wear a plain boxy tee.

2. THE HOODIE Hoodies never go out of style, and they make the perfect “go-to” for any student on or off campus. Not only can they keep you feeling comfortable all day, when you choose the right one, they can make for a quick and easy fashion statement.

3. THE GREEK LIFE CUSTOMS If there’s one thing students in Greek life love, it’s a custom shirt. Jersey style t-shirts and long sleeves are particularly popular to embroider, emboss or print with custom Greek lettering.

4. THE CLASSIC CAP College students on the go, count on the classic baseball cap to save the day. When time is of the essence and there’s a million things to do, the classic cap pulls together even the most rushed outfits. No bad hair days here!

5. THE ATHLEISURE STAPLE Pants that go from the gym to naptime to Instagram-ready streetwear are always a win.

Joggers are a stylish, unisex, athleisure must for any multi-tasking college kid.

A GREAT BRAND IS A GREAT STORY.

TELL YOUR STORY! Branded Merchandise generates more impressions than other forms of advertising because they work harder.

They provide multi-sensory experience that connects your brand to everyday life.

They create memorable and lasting connections between people and your brand.

They fit into all marketing strategies while driving exposure, engagement, trust and your overall business.

IMPRINT MARKETING CONCEPTS, INC. 145 North Franklin Turnpike Ramsey, New Jersey 07446 (201)934-6868 imprintmarketing.com steve@imprintmarketing.com