Selected works of Brett Newman

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look away

selected works of brett newman, MFA


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table of contents

what lies ahead

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001

002

003

b oys deli

bang bang

s o f t ta i l birdhouse

10–25

26–51

52–73

004

005

006

the club

schwinn union

museum of acoustics

74–97

98–111

112–127

007

008

009

p l at / form

poster design

topo: a n m fa t h es i s

128–141

142–153

154–181


foreword

Our actions are defined by reflexes, or reactions. The way we react to a stimulus says about as much about you as as a strand of DNA. My design is a culmination of everything I have ever learned, and my reaction to a problem using those tools. In that way, there are infinite solutions to a given problem with our reflexes are evolving every minute. A reaction from our audience is ultimately what a designer strives for, and to me is as important as any principle of design. React.

Lookaway

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now you can look

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look

away

selected

works

of

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its like a hot dog with no mustard mustard.

deli package design

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brett

newman,

mfa

spring

2014


selection

boys

deli

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look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2013

Tom Mcnulty

course

c a t eg o r y

Packaging two

branding / package design / silkscreen

001/009

its like a hot dog with no mustard mustard.

objective

I was asked Select a deli, that is in need of or has the potential for growth with a re brand and expansion of their product line.

solution

After examining the location and market of Boys Deli in San Francisco, I took inspiration from the sport and hip hop culture, the boys of the deli subscribed to, which lead to a vastly different looking deli product than the crafty etsy style that is saturating the market.

deli package design

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2014


selection

boys

deli

boys deli

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look

away

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selected

works

of

brett

newman,

mfa

spring

2014


selection

boys

deli

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look

away

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selected

works

of

brett

newman,

mfa

spring

2014


selection

boys

deli

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selected

works

of

brett

newman,

mfa

spring

2014


selection

boys

deli

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selected

works

of

brett

newman,

mfa

spring

2014


selection

boys

deli

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selected

works

of

brett

newman,

mfa

spring

2014

B PAGE 022

O

B

OY

S

DE

look


OY

S

B

S DE

LI

OY L D B I E S OY L DE S I LI B DE OY L B OY S I S B DE B DE OY LI OY L S S I B DE O LI D B Y OY EL S DE S I LI B DE OY L S I B DE OY L S I

B

OY selection boys deli

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selected

works

of

brett

newman,

mfa

spring

2014


selection

boys

deli

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works

of

brett

newman,

002/009

Faster, pussy cat.

a festival of sex and violence

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mfa

spring

2014


selection

bang

bang

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look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2012

Hunter Himmer Christopher Morlan

course

Integrated Communications

2014

c a t eg o r y

branding / package design / silkscreen /editorial

003/009

Faster, pussy cat.

objective

Pick a film director, alive or dead. Capture the ethos and aesthetic of their films, and translate that into an integrated design system, that lives as a film festival in honor of that director

solution

I chose Russ Meyer, an often over looked and misunderstood influence to many of todays great filmmakers, and even genres.

a festival of sex and violence

PAGE 028

Meyer was an auteur, insisting on doing or having a say in every aspect of the films. I took this to heart, and chose to manually print every piece that would allow, and translate Meyers obsession for sex and violence into double dose of fun and sometimes skin


selection

bang

bang

Bang Bang

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look

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selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

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look

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selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

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look

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selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

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look

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selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

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look

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selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

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selected

works

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brett

newman,

mfa

spring

2014


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bang

bang

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selected

works

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brett

newman,

mfa

spring

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bang

bang

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selected

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brett

newman,

mfa

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bang

bang

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selected

works

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brett

newman,

mfa

spring

2014


selection

bang

bang

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selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

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look

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selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

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look

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selected

works

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god is in the machine.

sustainable construction

PAGE 052

of

brett

newman,

mfa

spring

2014


selection

softtail

birdhouse

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look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2013

Tom Mcnulty

course

c a t eg o r y

Packaging two

branding / package design / editorial / silkscreen

003/009

god is in the machine.

objective

Search for a brand that has the opportunity to manufacture a sustainably built birdhouse. Develop build and brand the product.

solution

sustainable construction

PAGE 054

I chose Deus Ex Machina, a custom motorcycle and surfboard manufacture to produce this birdhouse. Their ethos of enjoying the outdoors and life as we see it fit perfectly, and a custom build approach depending on the shop location means local materials and construction. The main ingredients of sustainable manufacturing.

2014


selection

softtail

birdhouse

softail birdhouse

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selected

works

of

brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

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selected

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brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

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selected

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brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

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selected

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of

brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

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selected

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of

brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

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selected

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brett

newman,

mfa

spring

2014


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softtail

birdhouse

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selected

works

of

brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

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PAGE 07 00 3

selected

works

of

brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

PAGE 07 01 3


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selected

works

of

brett

newman,

mfa

spring

2014


selection

softtail

birdhouse

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newman,

004/009

We can destroy what we have written, but we cannot unwrite it.

a brand rebirth

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mfa

spring

2014


selection

the

club

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look

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selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2013

Hunter Wimmer

course

course

Nature of Identity

branding / editorial

004/009

We can destroy what we have written, but we cannot unwrite it.

objective

Simple. Find a brand that needs help. A fresh image, a re invention.

solution

Club Med. The excited vacation spot of yesteryear. I decided to flip Club Med on its head, and begin to bring the vacation to the customer. To a club that’s’ members can do be or feel anyway they wish. Leave their bodies, minds and lives for a while. The ultimate staycation.

a brand rebirth

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2014


selection

the

club

the club

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selected

works

of

brett

newman,

mfa

spring

2014


selection

the

club

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works

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newman,

mfa

spring

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the

club

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newman,

mfa

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the

club

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selected

works

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brett

newman,

mfa

spring

2014


selection

the

club

6x

4x

mark

3x

x

logo

logotype

x

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works

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brett

newman,

mfa

spring

2014


selection

the

club

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newman,

mfa

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the

club

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newman,

mfa

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the

club

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newman,

mfa

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the

club

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works

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newman,

mfa

spring

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the

club

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selected

works

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newman,

mfa

spring

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the

club

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Everyone remembers their first Schwinn.

a sustainable approach

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of

brett

newman,

mfa

spring

2014


selection

schwinn

union

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look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2013

Phil Hamlett

course

c a t eg o r y

Sustainability

branding / editorial / web / mobile

002/009

Everyone remembers their first Schwinn.

objective

In this Group Project, of Katie Tonkavich, Zack Simons and myself, we were given a simple prompt. Re-invision a product, or service in a way that looks to the future and acts responsibly towards our environment and society

solution

We had common ground in that we all enjoyed bicycles, and rode them daily. We looked back to iconic brand that needed help and found schwinn reaching out from the depths of Walmart store shelves.

a sustainable approach

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Re imagined as a membership bike service, we sought to get more people on bikes, and reducing the waste that is present in any manufacturing and retail business.

2014


selection

schwinn

union

schwinn union

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selected

works

of

brett

newman,

mfa

fall

2012


selection

schwinn

union

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look

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selected

works

of

brett

newman,

mfa

fall

2012


selection

schwinn

union

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look

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selected

works

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brett

newman,

mfa

fall

2012


selection

schwinn

union

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look

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selected

works

of

brett

newman,

mfa

fall

2012

SEA

PDX

SFO

LAX

ATX

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selection

schwinn

union

MSP CHI

NYC

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LOOK l o o k AWAY away

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SELECTED WORKS OF selec t eBRETT d w o rNEWMAN, k s o f b rMFA ett

newman,

mfa

fall

2012


selection

schwinn

union

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works

of

006/009

Listen closely, feel wholly.

museum of acoustics

PAGE 112

brett

newman,

mfa

spring

2014


selection

museum

of

acoustics

PAGE 113


look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2011

John Baretto

course

c a t eg o r y

Type Systems

branding / editorial / experience

006/009

Listen closely, feel wholly.

objective

We were tasked with creating a museum, showcasing a passion or interest. The goal was to create a cohesive experience, from the walls of the galleries, to the type on the bathroom signs

solution

museum of acoustics

PAGE 114

I chose to dig into my passion for music and decide what a universal principle in music was. Sound. Sound is present in all genres, an the way we receive that sound can be as complex as the arrangement of music. I was inspired by the simplicity of Dieter Rams’ product design and the shape and expression of analog equalizer.

2014


selection

museum

of

acoustics

museum of acoustics

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works

of

brett

newman,

mfa

spring

2014


selection

museum

of

acoustics

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newman,

mfa

spring

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museum

of

acoustics

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newman,

mfa

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museum

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acoustics

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newman,

mfa

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museum

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acoustics

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newman,

mfa

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museum

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acoustics

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newman,

mfa

spring

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museum

of

acoustics

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007/009

in dawn’s light, the train streaked across the great basin

the future of rail

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newman,

mfa

spring

2014


selection

platform

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look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2011

Phil Hamlet Hunter Wimmer

course

c a t eg o r y

Visual Communications Lab

branding / web / editorial

007/009

in dawn’s light, the train streaked across the great basin

objective

Develop a case study to examine how design can help shape the future of a chosen topic.

solution

As we slip further into a peak oil future, I chose to examine the impact that rail travel will have on our transportation and culture as a whole, in my mind aside from energy free travel such as cycling and walking, rail transport is the future of mass transit.

the future of rail

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platform

platform

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works

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brett

newman,

mfa

spring

2014


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platform

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platform

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platform

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platform

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E

TH

→ ELEMENTS OF IMPACT

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LS

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1.02

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1.10

4.03

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01

Which country will win the bid for major construction in the US

4.01

nvestment, but at a fraction at the cost of out

4.09 4.02

3.08

3.08

4.05

2.04

1.04

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4.01

2014 spring mfa newman, brett of works selected away look

f LA


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platform

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the suns not yellow. its chicken

poster design

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brett

newman,

mfa

spring

2014


selection

poster

design

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look

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selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2011-2014

n / a

course

c a t eg o r y

n / a

print / photography / silkscreen

008/009

the suns not yellow. its chicken

objective

n / a

solution

A collection of poster design selected from the past 3 years.

poster design

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poster

design

poster design

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newman,

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For People In Pursuit of the weekend.

an mfa thesis

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newman,

mfa

spring

2014


selection

topo:

and

mfa

thesis

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look

away

selected

works

of

brett

newman,

mfa

fall

y ea r

instructor

2013

Phil Hamlet

course

c a t eg o r y

Sustainability

branding / editorial / web / mobile

009/009

For People In Pursuit of the weekend.

objective

The culmination of our MFA we are free to define a problem and offer a communication based solution

solution

I chose to investigate the budding sharing economy, in order to promote more sustainable and less consumption based practices. I solve this through a community I call TOPO, a service for people in pursuit of the weekend. An opportunity for like minded users to share gear, stories and inspiration for the great outdoors.

an mfa thesis

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mfa

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an MFA thesis

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newman,

mfa

spring

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T

O

P

O

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mfa

spring

2014


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newman,

mfa

Share Gear. Make Stories. Spread Stoke.

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thesis

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TOPO Leverages the growing sharing economy in the Bay Area to both inspire and equip people to spend more time outdoors, while reducing the need to consume and own goods that do not fit an urban lifestyle.

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newman,

mfa

For Those in Pursuit of the weekend.

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spring

2014


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topo:

and

mfa

thesis

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Welcome

works

of

brett

newman,

mfa

are you giving or taking?

Together we can Disrupt economies and build sustainable habits PAGE 170

spring

whats your weekend look like?

2014


topo:

selection

browse around, find your style

When do you need it>

and

mfa

thesis

book it!

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Find yours @ gotopo.co PAGE 181


acknowledgements

PAGE 00182


All I know now, started with my parents, and I thank you Mom and Dad with everything I have, I wouldn’t be where I am now without your support. Thank you to my friends / roommates / coworkers, and classmates and everyone who I was fortunate enough to be surrounded by during this time, you were a constant source of inspiration and entertainment Thank you to Hunter Wimmer, Mary Scott, Phil Hamlett, Bob Slote, Carolina Debartolo and the rest of the instructors at AAU for sharing their expierence and knowledge with me over the years. And Lastly, thank you to my sisters, who always push me to be better, even from 3,000 miles away.

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selected

works

of

brett

http:// brettnewman.is

written

and

designed

Brett Newman brett

newman

www.brettnewman.is hello@brettnewman.is academy

of

art

university

79 New Montgomery st, San Francisco, CA 94105 USA p h o t o g r ap h y

Brett Newman Nich Barresi printing

/

binding

www.blurb.com pape r

Mohawk superfine eggshell ultra white software

Adobe Creative Cloud c o p y r i g h t Š 2014 by

brett

newman

all rights reserved

PAGE 00184

newman,

mfa

spring

2014


selection

boys

deli

PAGE 00185


look

away

PAGE 00186

selected

works

of

brett

newman,

mfa

spring

2014


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