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For People In Pursuit of the weekend.
an mfa thesis
year
instructor
2013
Tom Mcnulty
course
c at e g o r y
Packaging Two
branding / package design / editorial / silkscreen
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For People In Pursuit of the weekend.
objective
In this Group Project, of Katie Tonkavich, Zack Simons and myself, we were given a simple prompt. Reinvision a product, or service in a way that looks to the future and acts responsibly towards our envirnment and society solution
We had comon ground in that we all enjoyed bicycles, and rode them daily. We looked back to iconic brand that needed help and found schwinn reaching out from the depths of walmart store shelves.
an mfa thesis
Reimagined as a membership bike service, we sought to get more people on bikes, and reducing the waste that is present in any manufacturing and retail business.
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T
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Share Gear. Make Stories. Spread Stoke.
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TOPO Leverages the growing sharing economy in the Bay Area to both inspire and equip people to spend more time outdoors, while reducing the need to consume and own goods that may not fit an urban lifestyle.
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For Those in Pursuit of the weekend.
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Welcome
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are you giving or taking?
Together we can Disrupt economies and building sustainable habits PAGE 003
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whats your weekend look like like?
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browse around, find your style
When do you need it>
deli
book it!
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