Lookaway Thesis test

Page 1

selection

boys

deli

PAGE 003


009/009

For People In Pursuit of the weekend.

an mfa thesis



year

instructor

2013

Tom Mcnulty

course

c at e g o r y

Packaging Two

branding / package design / editorial / silkscreen

009/009

For People In Pursuit of the weekend.

objective

In this Group Project, of Katie Tonkavich, Zack Simons and myself, we were given a simple prompt. Reinvision a product, or service in a way that looks to the future and acts responsibly towards our envirnment and society solution

We had comon ground in that we all enjoyed bicycles, and rode them daily. We looked back to iconic brand that needed help and found schwinn reaching out from the depths of walmart store shelves.

an mfa thesis

Reimagined as a membership bike service, we sought to get more people on bikes, and reducing the waste that is present in any manufacturing and retail business.



look

away

PAGE 003

selected

works

of

brett

newman,

mfa

fall

2012


selection

boys

deli

PAGE 003


look

away

selected

T

O

P

O

PAGE 003

works

of

brett

newman,

mfa

fall

2012


selection

boys

deli

PAGE 003


look

away

selected

works

of

brett

newman,

mfa

Share Gear. Make Stories. Spread Stoke.

PAGE 003

fall

2012


selection

boys

deli

PAGE 003


look

away

selected

works

of

brett

newman,

mfa

fall

2012

TOPO Leverages the growing sharing economy in the Bay Area to both inspire and equip people to spend more time outdoors, while reducing the need to consume and own goods that may not fit an urban lifestyle.

PAGE 003


selection

boys

deli

PAGE 003


look

away

selected

works

of

brett

newman,

mfa

For Those in Pursuit of the weekend.

PAGE 003

fall

2012


selection

boys

deli

PAGE 003


look

away

PAGE 003

selected

works

of

brett

newman,

mfa

fall

2012


selection

boys

deli

PAGE 003


look

away

PAGE 003

selected

works

of

brett

newman,

mfa

fall

2012


selection

boys

deli

PAGE 003


look

away

PAGE 003

selected

works

of

brett

newman,

mfa

fall

2012


selection

boys

deli

PAGE 003


look

away

selected

Welcome

works

of

brett

newman,

mfa

are you giving or taking?

Together we can Disrupt economies and building sustainable habits PAGE 003

fall

whats your weekend look like like?

2012


selection

boys

browse around, find your style

When do you need it>

deli

book it!

PAGE 003


look

away

PAGE 003

selected

works

of

brett

newman,

mfa

fall

2012


selection

boys

deli

PAGE 003


look

away

PAGE 003

selected

works

of

brett

newman,

mfa

fall

2012


selection

boys

deli

PAGE 003


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.