Food business is one of the most high-profit and high-growth sectors in India, which requires low investment and ensure constant source of income. This is why most of the people are now opting for coffee cafe business. But, starting a new business is a big decision especially when you don't have any experience in the industry. Just because you love your morning coffee and sitting with friends group in a coffee shop doesn't mean you can open and run your own coffee business. It requires lots of experience, planning and finance. If you thing you are financially sound to open your own coffee cafĂŠ franchise in Delhi then, you can step forward for this plan. But, whether to open your independent shop or buying a coffee shop franchise is a big decision. The pros and cons of independent coffee business or buying franchise makes it tough decision for the proprietor to make. If you are too confuse that which business plan you should choose then, for this you need to ask some important questions to yourself. The answer of these questions will help you to get the answer that which business plan will be right for you. Experience and Knowledge
When you are starting a business for the first time then, it is obvious that you don't have any experience. But, if you don't even have any knowledge or idea about the business you are planning to start then, it can be really challenging for you to establish your business. Having knowledge of the industry will help you to set up and run your business successful as you will be knowing what challenges you might face while opening or running your business. And if you don't have any idea about your business like what are legal procedure you need to follow to open the shop, marketing strategies to follow to make your business a great success then, you should choose franchise over an independent coffee business.
Branding and Marketing Plans Marketing is an important factors for the success for any business. By understanding how marketing should be used to get a profitable business and build a significant image, the business owners or proprietors can generate suitable strategies to achieve their business goals. Traditional and modern marketing strategies are now important for the growth and success of a business. And if you don't have proper branding or marketing strategies for your coffee shop then, you can put your business in a big trouble and will face loss.
Buying a coffee shop franchise allows you to benefit from corporate branding and marketing. However, you will have to pay franchise fees for these benefits but, you can make your business a great success. Of course, you won't have any control over the brand name or logo, drinks you will serve, layout of your shop or location of the business, etc. but you will get the benefits of the marketing and branding. If you think you don't have proper knowledge of running a coffee shop in Delhi or you cannot develop branding and marketing plans for future growth and success of your business then, buying coffee shop franchise from a renowned and established brand would be much better for you. There are actually many advantages of buying coffee shop franchise. Here are the pros of a coffee shop franchise and why you should opt for buying franchise instead of having independent coffee shop: ď‚• Brand Name Recognition One of the major benefits of buying coffee shop franchise in Delhi is the brand name recognition. The one which is already an established brand means you don't need to put efforts on develop the right marketing strategies and planning. You will just operate the coffee shop as a part of an existing chain.
It will also garner the trust of the consumer, they will think they will get the quality products as you are associated with the brand name they know. ď‚• Training and Support As you are starting a new business then, it simply means you don't have any experience and you actually need training and support from a professional and this is what exactly you get when you buy franchise.
Professionals give you proper training and support in establishing and managing your coffee shop. They will help you in choosing the right location along with hiring the professional staff or employees. They will also give proper training to the employees to make coffee and snacks what they serve in their coffee shop. Franchisers also provide support which is helpful if you have any questions during the start-up process or in early days. Even in future they are ever ready to support you in case any problems arise. ď‚• Capital Intensive Investment Opening a business is a pricey investment. Initially the set-up cost may include the cost of leasing a retail space, necessary equipment, furniture, coffee machine, sinks, drink cups, etc. Franchise fee may not include some of these components but may offer you some discounts when you will purchase the equipments in bulk or you can even negotiate the price. Apart from the advantages of buying franchise there are cons of franchise too. So, when you are deciding between choosing independent busines plan or franchise then, you must consider the pros and cons of both the business plans. But, in overall and experience of many coffee shop owners buying franchise is much better than having your independent coffee shop. If you want to have successful business without facing loss then, you should opt for buying franchise