a brand exploration
SEE IT
TO BELIEVE IT.
OUR VISION IS CLEAR
we aim to eliminate the lack of access to visual healthcare in underserved populations by providing comprehensive eye exams with corresponding treatments. Our mission is to protect sight by increasing community awareness, uniting eye care professionals, and acting as a center for hands-on education for students interested in eye care.
TAKE A LOOK
THE FREE EYE CLINIC IS UNIQUE IN MANY ASPECTS
in that it offers the full gamut of vision services going beyond a standard vision screening and therefore offers more value to an individual. Our ties with Truman Medical Center and the Eye Foundation allow uninsured and homeless patients to have, for example, free cataract removal surgeries among other follow up procedures. A clinic service runs every second Sunday of the month except for holiday weekends and typically sees between 20-25 patients on two lanes. Since October 2010, the Clinic has provided service for over 250 patients every year in our standard clinic as well those through initiatives around the metropolitan area. These outreach efforts are targeted at schools and heavily underinsured areas. Glasses are made right in Kansas City offering the quickest turnaround time for patients. This service is provided at no charge by Sabates Eye Centers and their opticians that provide volunteer service by producing the lenses over the weekend. The first of its kind locally, the Eye Clinic is a nexus between concerned health professionals, organizers, and patients in the community.
Executive Director
BIRJU SOLANKI
CREDIBLE
PROGRESSIVE
APPROACHABLE
WE ARE KANSAS CITY The Kansas City Free Eye Clinic goes beyond the standard in eye screening, helping the homeless and uninsured in ways that no other organization does. Where most free eye clinics around the nation provide free eye exams, they have stipulations for any further aid or treatment. The Kansas City Free Eye Clinic is unique in that it goes above and beyond to provide patients with free prescription eye glasses and surgeries. With this in mind, The Kansas City Free Eye Clinic is not only unique in what it accomplishes but it is also unique to Kansas City, there is nothing else to even compare it to in the KC area. From this point forward we will be referring to The Free Eye Clinic, dropping Kansas City from the title. We are here and we are Kansas City.
TAKE A LOOK
the brand elements
MORE THAN MEETS
Colors and Meaning the color pallet is clean and clinical
with a pop of color that provides a friendly approachability. The three colors, black, white, and blue drew inspiration from different parts of the eye.
THE EYE. IRIS RGB: 68,166,196 CMYK: 69,17,16,0 HEX# 44A6C4
SCLERA RGB: 255,255,255 CMYK: 0,0,0,0 HEX# FFFFFF
PUPIL RGB: 35,31,32 CMYK: 0,0,0,100 HEX# 231F20
GOTHAM FAMILY // BOLD / MEDIUM / BOOK / LIGHT
ABCDE FG HIJ KLM NOPQRSTU V W X Y Z ABCDEFG H I J K L M NO
ab
YOU HAVE AN EYE FOR THESE TYPES OF THINGS.
U OP
b cd e fghi jkln o p q r georgia italic
THE LOGOTYPE
x x x
x The logotype is clean and clear in all capital letters, reminicent of the letters you read off of the eye chart.
THE LOGOMARK
x x x
x x
The logomark is comprised of a variety of eyeglasses to signify the different members of the Kansas City community and the unique approach The Free Eye Clinic has.
THE SIGNATURE
x x
x x
The signature introduces the voice of the clinic. A voice that gives character and approachability to the clinic.
SEE
FOR YOURSELF
the touchpoints
TH E FRE E EYE CLINIC
December 14th, 2014
Dear Calvert,
Calvert Guthrie 4035 Aberdene St. Kansas City, MO 64111
The KC Free Eye Clinic has been in operation since 2008 and operated at the Grand Avenue Temple United Methodist Church from October 2010 to May 2012. In such a short period of time, the Clinic was the recipient of many accolades and recognition including grants and funding from the Clinton Foundation, Pat Tilman Foundation, and the Health Care Foundation of Greater Kansas City. In 2012 the Clinic began its transition to a new space furnished inside the larger Hope Faith Ministries building. The Clinic is unique in many aspects in that it offers the full gamut of vision services going beyond a standard vision screening and therefore offers more value to an individual. Our ties with Truman Medical Center and the Eye Foundation allow uninsured and homeless patients to have, for example, free cataract removal surgeries among other follow up procedures. A clinic service runs every second Sunday of the month except for holiday weekends from 11:00 am to 2:00 pm and typically sees between 20 and25 patients on two lanes. Since October 2010, the Clinic has provided service for over 250 patients every year in our standard clinic as well those through initiatives around the metropolitan area. These outreach efforts are targeted at schools and heavily underinsured areas. Our biggest screening project this year was the Convoy of Hope where we evaluated 615 patients! Many homeless and sheltered patients don't have reliable living circumstances that can change frequently so it's imperative that their eyeglasses are made quickly. Glasses are made right in Kansas City offering the quickest turnaround time for patients. This service is provided at no charge by Sabates Eye Centers and their opticians that provide volunteer service by producing the lenses over the weekend. Most patients need glasses; therefore between 250 - 300 pairs of glasses are dispensed in a year.
Thank you for your continued support,
Birju Solanki Executive Director
I 904.945.0758 路 birju@kcfreeeyeclinic.org 路 705 Virginia Avenue Kansas City, MO