Brewing & Beverage Industries Business, issue 13, Summer 2019

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ISSN 2398-2489

The Products & Services Magazine for the UK Drinks Production Industry Summer 2019 Issue 13 June • July August

PREVIEW

BevExpo 2019

Pages 12-17

FOCUS

UK Distilling

Pages 34-48

SHOWCASE

Containers

Pages 59-73

SHOWCASE

Branding

Pages 74-79

Plus all the latest products & services news from the UK drinks industry’s supply chain

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The Products & Services Magazine for the UK Drinks Production Industry

WELCOME TO

ISSN 2398-2489

Summer 2019 Issue 13 June • July • August

Special features In This Issue...

PREVIEW

Pages 12-17

BevExpo 2019

l ‘Who’s Showing What’ at BevExpo, BFBi’s annual trade exhibition in COVENTRY

FOCUS

Pages 34-48

UK Distilling SHOWCASES

Containers Branding

l A look at the UK Distilling scene, featuring suppliers servicing that sector of the market

Tel: 0115 8 549 349 brewingbusiness.co.uk

Editor Chris Freer

Assistant editor Simon Butler

For editorial or advertising enquiries, call the editor on the office number or e-mail:

chris@brewingbusiness.co.uk

Pages 59-73

Pages 74-79

Published by freerbutler limited PO Box 9666 • Nottingham NG10 9BY United Kingdom

Cover Picture: Courtesy of Croxsons

Plus our regular columnists BFBi C.E.O. Ruth Evans MBE, former SIBA C.E.O. Julian Grocock, with award-winning beer writers Adrian Tierney-Jones and Stephen Beaumont

Brewing & Beverage Industries Business is a quarterly ‘Supply Chain’ magazine targeting the UK drinks production industry. If your company supplies products and services to brewers, distillers, cider makers, wine producers etc, then this is the platform for you.

Our print circulation is audited and certified

Brewing & Beverage Industries Business magazine is an independent publication delighted to be a MEDIA PARTNER to

Representing the entire value chain supplying the Brewing, Food & Beverage Industry

Subscription is free and printed copies are mailed out throughout Great Britain and Northern Ireland. If you are one of the very few UK brewers, distillers, or other beverage manufacturer, not receiving a regular copy, then please contact us today.

All rights reserved. No part of this publication may be stored in a retrieval system or transmitted in any form or by any other means, electronic or mechanical, photocopying, recording or otherwise, without the prior permission of freerbutler limited.

Whilst every effort is made to ensure that the information in this publication is accurate and up-to-date, freerbutler limited does not take any responsibility for errors or omissions. Opinions expressed in editorial contributions to this publication are those of their respective authors and not necessarily shared by freerbutler limited.

© freerbutler limited 2019

freerbutler limited is a Bronze Supplier Associate member of

BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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WORD FROM THE BFBi

Showcasing the best of British Ruth Evans MBE

How can it be nearly half way through the year already? Like the rest of you, I am constantly busy, juggling all the balls, trying to stay on top of things.

When I do take five minutes to think, to look at a longer term view, I realise I should do this more often.

tradeshow and seminar programme, aimed at the wider beverage industry. BevExpo is organised by BFBi members for the industry, on a not-for-profit basis. With the uncertainty of Brexit, we feel an opportunity to showcase the best of what we have to offer the British beverage industry is needed.

BFBi organises a wide range of tours, seminars, export opportunities during the year. The newest and largest of these is BevExpo, a

We look forward to seeing you there!

As a trade association, BFBi believes in the value of face-to-face networking. Indeed, any of you that take the time to read my column will have read me saying the same thing many times. I do not apologise for this – meeting colleagues, suppliers, customers, competitors brings benefits, if only to learn what is going on in our challenging industry.

You will see information relating to BevExpo in this issue so I will not expand further, other than to say – take the opportunity to leave your desk, place of work and attend BevExpo, either as an exhibitor or visitor. You WILL be glad you did, you WILL have the opportunity to meet new people; learn new things; come away with a renewed sense of what the beverage industry is.

Ruth Evans MBE, BFBi C.E.O.

Trophy winners celebrate their IBCA success outside London’s Guildhall The International Brewing and Cider Awards has announced this year’s Championship trophy winners, recognising just twelve products as the best of the best in beer and cider.

Narrowed down from the 133 medal winners announced earlier this year, the final round of accolades recognises nine beers and three ciders as outstanding examples in their respective categories.

At the International Brewing Awards, Championship Winners included: Firestone Walker, Bentspoke Brewing Co, Purity Brewing Company, Black Sheep Brewery and Big Drop Brewing Co, St. Austell Brewery, Alken-Maes, Fuller, Smith and Turner PLC, and The Wimbledon Brewery Company.

Meanwhile, Stonewell Cider/Finnbarra Cider scooped two of the top

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cider trophies alongside Hogan’s Cider.

Ruth Evans MBE, Director of Brewing Technology Services, who oversee the awards, said: “The Championship Trophy winners’ announcement is the culmination of a lengthy judging process, where our panel of 50 industry professionals vote for those beers and ciders that they would be prepared to stake their future success on. The twelve Championship Trophy winners represent the crème de la crème of their respective categories. Congratulations to all!”

Judged by professional brewers and cider-makers from around the world, each winner has been chosen by group consensus rather than a scoring system.

The Championship Trophy winners were announced on 1 May 2019 at a prestigious awards ceremony at the Guildhall, London (winners pictured left with their awards).

Established in 1907, BFBi’s membership represents the entire value chain supplying the brewing and beverage industry – from seed geneticists through raw materials, brewhouse and process equipment to dispense, point-of-sale and brewers/distillers. The Association’s objective is to be the foremost trade association providing opportunities for its Members to develop within the brewing, food & beverage industry.

As well as offering many benefits and services to suppliers of raw materials, process and packaging machinery, dispense and point of sale products, BFBi is a Trade Challenge Partner for various overseas exhibitions and owner and organiser of the oldest international brewing and cider Awards in the world.

SEE PAGE 82 FOR MORE INFO

BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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CALLED TO THE BAR

Not quite the Endgame yet for IPA Adrian Tierney-Jones What are you drinking? Chances are that it is an IPA. Possibly, West Coast, maybe New England or even sour, with added blueberry and peach as I (sort-of) enjoyed the other week. Even though it’s been the case for the best part of a decade or more, the IPA in all its guises is still the leading beer style at the front of the craft beer bar-top — as well as at other bars, if the amount of times I have overheard ‘what’s your IPA’ being asked in ‘normal’ pubs is any indication. There are even jokes doing the beer social media round that black IPA is making a comeback; meanwhile on the other hand last year’s sensation, Brut IPA, seems to have crashed and burned already.

I am not surprised. When I was over in Columbus, OH, in February, I was in the Elevator Brewery tap and had their Brut IPA. It was sweet, slightly champagne-like, sickly almost, whereas the ones I had tried from other breweries in 2018 were dry and rather appealing — I’m not seeing so many brewers having a go at producing one either, so perhaps it has gone the way of all flesh. Meanwhile back in the USA, as I drank the beer and considered my disappointment and recalled how someone had told me about Rose IPA, I began to mull on how IPA has splintered into so many different substyles, some of them as distant from what we once knew as an IPA as a Model T Ford is from the latest hybrid car (but then you could still say both are cars, of a kind).

So far, so typically beer-flecked navel gazing and then I went to see The Avengers: Endgame. After sitting through three hours of plenty of action, with a lot of it referencing other movies in the canon, it dawned on me — the IPA style has become the beer world’s version of the Marvel Cinematic Universe. For those of you who don’t know your Ironman from the rag-andbone man, the MCU is a media franchise and a shared universe that

revolves around a series of superhero films, such as Ironman, Captains America and Marvel and the Black Panther.

Some are excellent, some good and several I’d wouldn’t even watch if it was the only movie on a long transatlantic flight. The main thing is though, that they take place in this Marvel world, where Thor might pop up in an Avengers movie as much as his own and even Spiderman, who we always thought lived in his own world, makes an appearance.

To take the analogy further, I would argue that the first film in the franchise, Ironman, was Hollywood’s version of an American IPA and then the following sequels were representations of each different IPA. Thor perhaps was a brutish West Coast hop bomb, while Dr Strange has got to be a Milkshake IPA, style over substance; meanwhile Captain America is an uncomplicated DIPA, forceful and no messing about.

However, there is also a fashion within Hollywood, for prequels, origin stories for the many sequels (and Marvel is not alone in being guilty of this) that are pumped out into our multiplexes. And I have a very good idea of what a prequel IPA would be about — the English style IPA, the one that seems to be forgotten about, languishing in the fleapits of beer history, often declared not to style because it doesn’t look like Sunny Delight and taste like a can of Lilt.

There are English IPAs being made, but they seem to be far and few between. Cheshire Brewhouse’s Govinda is one of my favourites, with brewer Shane Swindells making two expressions of the beer, each using a different heritage malt. And of course, there’s Worthington White Shield, which I had several times on cask at the Kings Arms near Waterloo last year — this still remains an excellent beer, which I first encountered in college when a friend bought a bottle in a pub we were in and bored me rigid about the yeast in the bottle. How times change.

BEER WRITER OF THE YEAR 2017

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The Burton link neatly takes me to the news that during May an IPA was brewed for the first time ever on Marston’s famous Burton Unions, which up until now have been used for Pedigree and various pale ales. It was brewed by Marston’s ‘playground for brewers’ DE14, called No:1 Horninglow Street IPA, and is 7.4% and bottleconditioned. The beer’s raw ingredients are low-colour pale ale malts, and it is late and dry hopped with four hop varieties, Goldings, Sovereign and the splendidly named Ernest from the UK, as well as Cascade from the USA — the latter being perhaps a nod towards modern tastes, but we must also recall that American hops were common in English breweries before the First World War.

I for one am looking forward to trying this beer, which certainly does seem to be more of a prequel than a sequel to the IPA universe. With the release of The Avengers: Endgame, I might have had enough of the MCU for a while, as I do with each new IPA, but with No:1 Horninglow Street IPA (as well as the likes of Govinda) perhaps we are on the verge of a whole new sequel-free IPA universe being created.

Adrian Tierney-Jones

Voted ‘Beer Writer of the Year 2017’ by the British Guild of Beer Writers, Adrian Tierney-Jones is a freelance journalist whose work also appears in the Daily Telegraph, Original Gravity, Sunday Times Travel Magazine, Daily Star and Imbibe amongst many others.

He’s been writing books since 2002 and they include West Country Ales, Great British Pubs, Britain’s Beer Revolution (co-written with Roger Protz) and his latest The Seven Moods of Craft Beer; general editor of 1001 Beers To Try Before You Die and contributor to The Oxford Companion to Beer, World Beer and 1001 Restaurants You Must Experience Before You Die. Chair of Judges at the World Beer Awards and also on the jury at the Brussels Beer Challenge, Dutch Beer Challenge and the Copa Latinoamericana de Cervezas Artesanales in Peru. Blogs at http://maltworms.blogspot.co.uk

BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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LETTER FROM NORTH AMERICA

The thin edge of the wedge Stephen Beaumont “Lighten up, dude, beer is supposed to be fun!”

Once upon a time, many years and several social media platforms ago, the above sentiment, or something similar, would be delivered by people like me to those who took their beer a little too seriously. You may remember those types, folk who would ignore inconvenient truths like the fact that a well-made saison with a tweak, such as a hibiscus addition, can still be a damn tasty beer, or that a barley wine can be a fine example of its style even if its strength isn’t in the double digits.

In many ways, those were simpler times, if only because the ingredient insanity that has gripped so many brewers of late was still a good ways away. Today, as anyone who spends time on Beer Twitter or reading other beer media will know, things have gotten a bit crazy.

I’ve written about this odd additive mania before in this space, cautioning that breweries which choose to play this game risk harming their credibility, but new levels have recently been reached.

Back then, all of two years ago, the worst transgressors were Chick-fil-A chicken tenders and beard yeast. Now things are next level nuts.

And by “nuts,” I don’t mean literally this, but yes, whale testicles have shown up in Icelandic beer – whale testicles that were first smoked over a sheep dung fire, no less! Of course, meat in beer is nothing new – hello, cock ale! – but pastrami? Yes, I’ve seen that, and bull testicles, too, as well as the Pennsylvania ‘delicacy’ known as scrapple. But such usually short-lived novelties pale beside the real culprits of the late-20-teens: weird sugars.

It’s hard to say where it all began, but what have become collectively known as ‘pastry stouts’ almost certainly figure into it. As brewers began to create ever-more authentic-tasting confectionary black ales, from s’mores stouts to chocolate brownie porters, someone somewhere was likely inspired

to take things to the next level and introduce those very same snack food sweets into their beers. Next thing you knew, it wasn’t about ales that aped the flavours found on the sweet side of the bakery, but beers that mined that section for ingredients.

Around that same time, another someone somewhere created the world’s first milkshake IPA, although they may not have immediately called it by that name. A beer ‘style’ that has very little to do with actual IPAs – in common with many such derivatives these days – the milkshake IPA starts with very fruit-forward hopping and adds lactose and sometimes fruit juice or extract to create a beer that is rich, sweet and creamy, in other words pretty much everything that a traditional IPA is not.

With those twin movements underway, it was perhaps inevitable that someone would begin brewing IPAs with artificial sugars like breakfast cereal, and that is exactly what happened. The big attention-getter from the start of 2019 was Saturday Morning, a beer from the Norfolk, Virginia-based Smartmouth Brewing, billed an “IPA w/ marshmallows” and “brewed with house toasted marshmallows and cereal marshmallows in the mash.”

While Saturday Morning was the most talked about breakfast cereal beer of the year – so far! – it has hardly been the lone entry in the category. Other beers have been brewed with other breakfast cereals, including one with the ‘crunch berries’ from Cap’n Crunch and another that was designed to taste – I kid you not! – like the milk left over after the sweet and soggy cereal has been eaten. A separate brewery even bought up one Colorado town’s entire supply of Count Chocula for their brew day.

These beers and the growing number of others like them are meant to be “fun,” but I wonder if something more insidious is not also going on.

BEST BEER & TRAVEL WRITER 2017

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Beer, as most would agree, is meant to be an adult beverage, a position reinforced by the use of bitternessproducing hops. When it is presented instead as a sugary drink reminiscent of a fruit smoothie or sweetened milk, however, that adult appeal is lost and we begin to stray dangerously into alcopop territory, which may be well and good – depending on your position regarding that particular class of beverages – but most certainly is not what craft brewing was intended to be about. Quite the opposite, in fact.

I may be entirely wrong, of course, and confectionary beers may have a long and healthy life. But I have to believe that each time a new sugary novelty beer is released, a little bit of the craftsmanship, authenticity and respect for tradition upon which microbrewing was born is lost to the ether. And so, too, is a corresponding amount of the category’s reason for existence.

Stephen Beaumont

A professional beer writer for 27 years, Stephen Beaumont is an award-winning author or co-author of thirteen books on beer, including his latest, Will Travel for Beer: 101 Remarkable Journeys Every Beer Lover Should Experience.

He is also the co-author (with Tim Webb) of the recently released Pocket Beer Book, 3rd Edition, and 2016’s fully-revised and updated second edition of The World Atlas of Beer, as well as author of The Beer & Food Companion.

His new website is beaumontdrinks.com and he can be followed on both Twitter and Instagram @BeaumontDrinks

BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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PREVIEW

BevExpo 2019

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PREVIEW

BevExpo 2019

New tests a feature of BeerLab from QCL Scientific

The BeerLab now features new tests including the alkalinity of water which can be quickly and easily measured without using glassware or other laboratory materials. Alkalinity has a direct effect on the mash and is closely linked to the style of beer being produced.

QCL SCIENTIFIC LTD STAND 89

Another new test is for the presence of polyphenols in beer which can cause unpleasant odours and unwanted turbidity. The BeerLab can follow the development of total polyphenols throughout the brewing process with a simple and rapid test.

The Invisible Sentinel range of microbial detection tests can identify wide variety of beer spoilage organisms and wild yeasts and can be used throughout the brewing process.

Detectable organisms include Hop Resistant Pediococcus and Lactobacillus, Brettanomyces and Saccharomyces Diastaticus.

‘Limitless’ selection of single and multi-dispense fonts England Worthside Ltd (EWL) has been a leader in the design, development, manufacture and refurbishment of dispense products to the global brewing Industry for over 40 years.

The company is a pioneer of production and continuous development of premium beer engines, water cooled jackets, swan

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neck spouts and multi-holed sparklers to name just a few.

Currently in a stage of rapid expansion, and supporting major Industry partners with equipment supply, the product range now boasts several thousands of SKU’s, most of which can be ordered for speedy delivery direct to your door, or by EWL’s own fleet of newly acquired vehicles.

Through innovations and advances in engineering design & technology, EWL is continually developing and expanding its product ranges – the most recent addition is a range of UK manufactured fonts, all of which are fully re-furbishable and available from stock.

For further information: www.qclscientific.com info@qclscientific.com

ENGLISH WORTHSIDE LTD STANDS 94 & 95

With the added benefit of a remanufacturing plant, EWL can further support your brand portfolio in assisting with realising the best use of your assets.

Passionate about your business brands, EWL also offers a full brand solution package – working with you to create brand focus for any sized market from craft brewing to International Volume Brands; utilising pre-tooled components or scoping a full client/agency brief to provide a completely new and original customised solution ensuring that your brands will stand apart from the competition.

Whatever your brand requirement, EWL can support you with a limitless selection of single or multi-dispense fonts and with an endless amount of bespoke ideas and finishes.

For further information: www.ewlonline.co.uk

BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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PREVIEW

BevExpo 2019

BevEx to showcase its latest beverage dispense solutions Come and visit Silver Sponsor BevEx at Bev Expo 2019; the forum to improve trade connections and discover the latest new and innovative products and services.

BevEx lays claim to being the world’s only manufacturer to produce both the elastomeric foam insulation and polymer tubing for its product range. The pythons are manufactured to suit the specific customer requirements for applications with beer, soft drinks, water, wine and spirits. An extensive range of python systems, trace cooling, insulation and food grade tubing is available to meet the requirements of brewers and soft drink companies.

Accredited with SK, NSF and ISO 9001, BevEx provide a significant range of

Featured products include the BMF+Flux Compact S4 (pictured), the ideal solution for breweries with a typical annual output of 10,000 – 150,000 hl, the CO2mpactBrew, a containerized 25 to 160 kg/h CO2 recovery system that enables craft and small breweries to be CO2 self-sufficient, Südmo’s unparalleled selection of hygienic valve technology, and the Haffmans’ range of Quality Control Equipment.

Pentair will also host talks on Beer Membrane Technology and CO2 Recovery, along with live Beer Membrane Filtration demonstrations.

“We know customers attend BevExpo to find the latest technologies that will help them run their operations more efficiently, reduce energy and water consumption, and maximize product safety,” said Roland Folz, Global Vertical Market Leader, Food & Beverage at

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STANDS 1 & 2

solutions to the dispense industry along with K-Flex’s technical expertise in thermal insulation.

Come and see our recently developed products which include our K-FLEX K-Box (pictured) for chilled pumps, our Energy Plus python for thermal efficiency, our longer Python Brackets to meet customer demand as well as our standard range of polymer tubes and accessories.

If you would prefer to meet us face-toface, take advantage of the new BevExpo ‘Book n Meet’ system where you can book a one-to-one meeting with us at a time that suits us both, once you have registered for the show. If you would like to meet either Dirk Parker, Sally Joyce or

Pentair to showcase beverage innovations at BevExpo 2019 Visitors to BevExpo 2019 will experience Pentair’s proven process technologies and latest innovations that help beverage producers assure quality, reduce operating costs and support a sustainable future.

BEVEX LTD

Melonie Frost please email your request at marketing@kflex.co.uk or call us on 01530 834 888 about how we can help meet your specific requirements

For further information: www.bevex.co.uk marketing@kflex.co.uk

PENTAIR STANDS 5 - 7

Pentair. “By combining Pentair’s process technologies with our knowhow and experience, we have the resources to provide our customers with the right solutions.”

Visitors to Pentair’s stand 5-7 will experience a wide range of solutions and products including quality control equipment, carbon dioxide (CO2) systems, hygienic valves and components, membrane technology for beer, dairy and water applications, continuous beverage processing & microfiltration, from Haffmans, Union Engineering, Südmo, Beverage Filtration Solutions, and X-Flow.

Haffmans provides in-line, at-line and lab equipment for measuring CO2, O2, air, foam, and haze as well as for monitoring processes such as pasteurization and bottle washing. All of these parameters are decisive for the final quality and appearance of your beverage. In addition, a range of "plugand-play" units for water deaeration, blending and carbonation is available in different types and capacities.

Beer Membrane Filtration (BMF) Systems Pentair beer membrane filtration (BMF) technology ranges from the BMF-18

product line that is customizable for large breweries to BMF +Flux Compact S4, which provides the ideal solution for breweries with an annual output of up to 150,000 hl.

Brewers and beverage producers of all sizes benefit from the combined technologies offered by Haffmans and Union Engineering. One of the most recent developments is the CO2mpactBrew, a containerized 25 to 160 kg/h CO2 recovery system that enables craft and small breweries to be CO2 self-sufficient.

For further information: www.foodandbeverage.pentair.com sales.uk@pentair.com

BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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Come and see us at:

BevExpo Ricoh Arena Coventry

25th-26th June 2019

Stand 5-7

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NEWS Equipment

Third Makro Labeller for Kingsland Progression at Kingsland Drinks continues apace, with the company having invested steadily over the past years. The company has just placed an order for its third Makro Labeller, this time a Makro MAK 3 Ua3L3 3-station labeller. The machine also has the capability to apply ‘Tamper Evident’ U-Seal for Kopparberg Gin at 9000 b.p.h.

The labeller will be able to handle ten bottle formats including round, oval, flask, 187ml wine and reverse taper brandy bottles. The MAK 3 will be applying self-adhesive body/back/neck labels. The new labeller will be installed along with a new MBF filler bloc. This latest order, where a Makro labeller has been installed with an MBF filler, mirrors a number of orders that have been placed with Makro in recent months.

Richard Portman, Managing Director of Makro Labelling, said, “We have developed a great relationship with Kingsland since we installed our first labeller there. As a company they have been growing and our aftersales and service has been a key element in helping us to gain further orders, coupled with the performance of the first two labellers installed.

“Being a Co-Packer, Kingsland needs just the sort of developments that we have installed on all our Makro units, such as quick changeovers, optical orientation and an excellent ROI.”

The new machine was set for delivery in June.

Richard continued, “With over 900 machines operating in the field globally the Wine and Spirit industry has been a key partner for us, and this latest order is testimony to our close understanding of what our customers require.”

For further information: www.makro-labelling.co.uk sales@makro-labelling.co.uk

Freudenberg launches ISS online marketplace for industrial components Freudenberg Sealing Technologies is creating what it calls a “turning point” in the purchasing of B2B seals and components with its ‘Industrial Supply and Services’ online platform exclusively starting in the United Kingdom.

The Industrial Supply and Services (ISS) platform is hailed by the company as ‘the first online marketplace for high-quality B2B sealing solutions and components, setting new standards in the procurement of industrial parts. Constant time pressure and waiting for offers are now a thing of the past. 24/7 availability and local order processing enable unrivalled speed for deliveries within the UK.’

Industrial Supply and Services platform is described as being much more than a simple online shop or anonymous marketplace with thousands of offers from daily changing merchants and from completely different needs segments – ISS is an industry-focused marketplace for the UK that includes the offerings of trusted local vendors.

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To make this possible, Freudenberg has worked with its long-standing local trading partners and integrated them as platform vendors in the project. The advantages are obvious: for the customers, this means a larger selection of products as well as comparisons regarding price, availability and additional services. The local order processing also ensures the fastest possible shipping.

Freudenberg is the operator of the online marketplace in the background. Only selected, trustworthy merchants are facing the customers on the platform.

The range of products in 2018 for UK is limited to seals of the Freudenberg and Dichtomatik brands, but already includes more than 40,000 items – from O-rings to pneumatic seals and rod seals.

However, Freudenberg will expand rapidly in terms of entering other regions and extending its product and service offering.

A big advantage of the integration of trading partners is the possible integration of their broad product portfolio, because the success of

industrial dealers is mainly due to their enormous range, flexibility and speed. In the future, ISS will exploit this potential to create a "B2B One-Stop-Shop" for seals and related industrial components.

Everything on one platform – and guaranteed by certified, trustworthy trading partners.

Several tens of thousands of Freudenberg and Dichtomatik products are already available on the platform.

Premium Freudenberg seals are invariably used when highly demanding applications exist. Dichtomatik's industrystandard seals include tested merchandise for applications which are not safety-critical. This way, all requirements can be covered.

The online platform makes it possible to get to the desired product with just a few clicks. Payment is easily made by credit card or invoice.

The aim is to digitise and streamline the industrial business to meet the evolving customer needs in the future.

For further information: uk.iss.fst.com

BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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NEWS Equipment

Lowest priced splashproof ‘Legal For Trade’ scale launched to help more businesses avoid Trading Standards penalties A new IP67 weighing scale has been launched by Marsden to help companies meet legal weighing requirements.

The UK scale manufacturer has priced the new scale lower than the rest of its legal-for-trade, stainless steel range to make it accessible to more businesses.

The new B-400 Bench Scale is a ‘Legal For Trade’, IP67 stainless steel bench scale. IP67 certification denotes the scale’s level of protection from water and dust.

Legally, businesses must use ‘Trade Approved’ weighing scales when the cost of goods bought or sold is directly influenced by weight. During inspections, Trading Standards will check that weighing scales being used are suitable for the application and any company using unsuitable scales could be handed a fine.

Craig Fisher of Sheffield Trading Standards said: “Trade Approved scales must be used for any weighing operation which determines the final quantity of goods being sold, checking packages made up in accordance with Packaged Goods Regulations, use to determine tolls or charges or bonus payments.

“The fines can be Level 3 (+£1000) for matters in relation to inappropriate use.”

The added benefit of the B-400, according to Marsden’s Marketing Director Dave Smith, is that it can be “used in harsh environments where most scales are likely to fail after a short period.”

“The B-400 has IP67 certification, so it can be used in locations where it’s likely to get wet, or need washing down. This means legal weighing for businesses like breweries.”

Marsden’s Managing Director, Richard Black, added: “We’re very aware of the need for many businesses to comply with regulations when weighing, but Trade Approved scales generally cost a little bit more.

“We’ve listened to customers who need these scales, but are working to a budget, and introduced the splashproof B-400 to our range at an entry-level price.”

“The scale is easy to use and hard wearing, and stainless steel construction means it looks the part. Plus, of course, it will help businesses comply with weighing regulations.”

For further information: www.marsden-weighing.co.uk

Fulton achieves CPD Certification for new course

Fulton has announced that its VSRT Steam Boiler Operation & Maintenance course has been certified by the CPD Certification Service as conforming to the continuing professional development principles.

The news follows the company’s confirmation in late-2018 that it had achieved similar CPD Certification status, but for its Vertical Steam Boiler Operation & Maintenance course.

Commenting for Fulton, aftercare and business development manager, Jeff Byrne, said: “You could be forgiven for

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thinking that achieving certified status for the VSRT course was easy as we had recently achieved similar for our vertical steam boiler course. However, given the radical design of our double-awardwinning VSRT steam boiler and the fact that it was only launched in early 2018, it took months of extra assessments to achieve. We are therefore delighted to have gained certification for the training course so quickly.”

Designed for boiler operators, the oneday VSRT Steam Boiler Operation & Maintenance course covers basic monitoring and day-to-day operation of steam boilers to provide employees with

the knowledge required to ensure boilers are running safely and efficiently. It also focuses on the VSRT’s use of state-of-theart controls and technology, looks in-depth at its patented spiral heat exchanger and includes training in operational procedures, daily blowdowns and the checking of water levels, alarms, etc.

Finally, it examines the importance of correctly treated feedwater and what boiler inspectors will look for during routine insurance inspections.

For further information: www.fulton.co.uk

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NEWS Equipment

New water removal system to target cost savings and quality for breweries A high standard of cleaning and drying means savings in both time and money for production lines.

One company that has been working closely for many years with micro, SME and large breweries is the Ipswich and Rochdale-based company, SolvAir, which designs and supplies a wide range of drying systems using patented centrifugal Paxton blowers.

SolvAir now offers the Eco-Blow, a compact, easy to install, twin air knife system designed for craft breweries, wineries and other production facilities with low to medium volume production lines.

SolvAir Managing Director Chris Davies said, “The Eco-Blow provides the solution for the smaller volume producer using either automatic or semi-automatic filling lines but who requires fast drying performance from a compact system. It is designed for easy installation and running, not to mention important significant energy savings of up to 80 per cent compared to using compressed air. Each cubic metre of compressed air

uses 0.11 kilowatts of energy per hour.”

Designed to fit existing packaging/filling lines, the Eco-Blow delivers rapid drying of cans or bottles.

The blower and motor are self-contained as one unit, and the Eco-Blow does not need to connect to any compressed air supply, meaning only a fraction of the energy is used to produce continuous compressed air, from 60% on average, but it can be up to 80%.

For direct overhead drying of product such as cans, cap closures or crown bottle tops, the Eco-Blow can also work with Paxton’s PowerDry system, a proven addition to the brewer’s production line where a single overhead air manifold is preferred.

“Our engineering team can provide advice and assistance to ensure our customers get the best performance and depending on the application,” said

Chris Davies, “and both the EcoBlow and PowerDry can pay back the cost in 12 to 18 months on the energy saved alone.”

SolvAir also supply fully automatic lines for use within the beverage industry.

For further information: www.solvair.co.uk

SEEPEX showcases new hygienic pump range At CHEMUK 2019, held at Harrogate in May, progressive cavity pump supplier SEEPEX UK showcased its new hygienic pump range. The BCFH range is the first to be certified by the European Hygienic Engineering and Design Group (EHEDG) under its new testing regime. Certification

guarantees residue-free cleaning at a lower temperature, with lower chemical concentration and a shorter cleaning time than other cleaning-in-place (CIP) solutions.

As well as giving end-users peace of mind that their closed equipment is microbiologically clean, equipment designed to this standard typically requires 76% less cleaning time compared to other CIP solutions, saving on water, detergent and energy. Not only does the BCFH range adhere to these strict safety and hygiene requirements, it does so without compromising product quality, says the company.

Thanks to their low shear action, SEEPEX’s PC pumps do not affect a product’s physical quality – even sensitive, viscous or aggressive media.

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Visitors to the SEEPEX stand also learned about the company’s Smart Dosing Pump (SDP). With an integrated control system delivering low pulsation flow and metering accuracy of ±1%, the SDP can be easily integrated into continuous or batch dosing systems. In addition, dry running and over-pressure sensors feed back to the drive to protect the pump from damage, help ing to increase service intervals and the lifespan of the product.

The SDP provides all the benefits of a traditional PC dosing pump with enhanced control options, future proofing your dosing system and resulting in less chemical usage.

For further information: www.seepex.com

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For your Complete Steam Solutions www.steamboilers.co.uk TEL: 01255 224500 BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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NEWS Equipment

Automation plays a ‘Blinder’ for craft brewers Mitsubishi Electric’s control system has helped increase Sadler’s Ales’ production by 300%.

When Sadler’s Ales, a historic Black Country brewery, started to grow its business, it decided to adopt an automated process control solution from Mitsubishi Electric to improve productivity and make the quality of its craft beers more consistent. The control system immediately proved to be intuitive for Sadler’s brewers and resulted in clear productivity gains.

Sadler’s Ales, located near Stourbridge in the Black Country, has been crafting beers since 1900 and is currently run by Chris Sadler, a fifth-generation brewer.

Popular brews in the company’s unique beer portfolio take reference from local subjects such as the Peaky Blinder range, which has proved an instant success nationwide.

The growing demand for Sadler’s beers led to the extension of the brewhouse, which contains all the equipment needed for the brewing process. This includes a mill to crush barley grains, a hot water tank, a mash tun to obtain wort and separate it from the mash, a copper to boil the wort while adding ingredients such as hops, a heat exchanger to rapidly cool the liquid, as well as several fermentation tanks and filter systems.

Chris Sadler, Managing Director at Sadler’s Brewery explained: “The new facilities should help us to quadruple production. Our goal is to produce up to 1,000 barrels a week.”

The overall objective was to create a higher capacity brewing process that could be monitored and controlled more easily by the existing staff. Hence, Sadler’s contacted local specialist Clarke Controls & Distribution to help achieve the objective. On first inspection the technical team from Clarke noted the absence of any formal documentation, such as piping and instrumentation (P&I) diagrams. To address this issue, the team suggested an analysis of the plant to reverse engineer a new process control solution.

Clarke Controls & Distribution turned to its preferred process automation vendor, Mitsubishi Electric, to help specify the ideal automation system components.

First, Clarke Controls & Distribution engineers produced an accurate P&I

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diagram, which allowed Mitsubishi Electric automation engineers to determine the number of inputs, outputs, analogue signals, as well as the presence of critical electric motors (mainly pumps) where variable speed control would be required.

Ian Clarke, Managing Director at Clarke Controls & Distribution, commented: “The absence of any information on the existing control system set-up made the reverse engineering operations particularly challenging. Therefore, the direct technical and organisational support provided by Mitsubishi Electric was key to the successful completion of the project.”

For Sadler’s to gain the greatest advantage from the new control system, Clarke Controls & Distribution and Mitsubishi Electric worked closely with the brewers to determine their needs and build a bespoke solution around these requirements.

Stephen Thornton, Key Account Manager at Mitsubishi Electric, explains: “Customer satisfaction is extremely important to us – so to make sure we addressed all the challenges and requirements relevant for the brewery team, we asked the head brewer to give us a ‘wish list’ on how he would like the equipment to operate. Based on this, we developed the current system.”

The various pumps, compressors and fans in the system were fitted with either Mitsubishi Electric’s FR-E700 compact variable speed drives, or where appropriate the FR-F800 model that is specifically designed for maximum energy saving on pump and fan control applications. The various sensors and analogue components were connected to the control network using MELSEC ST Lite Remote I/O Nodes to include all the relevant process variables.

The inverters and I/O units were then connected via a CC-Link industrial fieldbus network, to a Q series Mitsubishi Electric programmable logic controller (PLC), which is designed to be ideal for building medium to large-scale control systems. The PLC is housed in a robust metal enclosure, linked to a GOT2000 Human-Machine Interface (HMI) that displays live information and alarms. As

Above: The various pumps, compressors and fans in the brewing system were fitted with either Mitsubishi Electric’s FR-E700 compact variable speed drives, or where appropriate the FR-F800 model.

a result, brewers can monitor the equipment, as well as adjust the processes parameters live on the touch-screen operator terminal.

Stephen Thornton said: “We set the operator desk as the main focal area, locating the PLC and HMI there to centralise the control system architecture and provide easy access for control, maintenance and upgrades.”

Whilst the reverse engineering task required advanced skills and expertise to complete – the operator controls needed to be the exact opposite; hence the bespoke control system was designed for ease of use and to streamline brewing operations. The benefits from the automated control system were immediate, as production skyrocketed by 300% in less than a month, resulting in 650 new barrels available every week, corresponding to approximately 200,000 pints of beer.

Sam Pegg, Production Manager at Sadler’s Brewery, commented: “I have been brewing without the support of an automated process control system for many years, so initially I was a little apprehensive if I’m honest. I was however, pleasantly surprised to learn how straightforward and easy the new solution was to use. The new control system has greatly improved my day-today activities from day one. Which means I can now focus on more interesting aspects, such as the development of new beers and recipes.”

For further information: gb3a.mitsubishielectric.com

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NEWS Equipment

Craft brewers can now measure alcohol and extract independently with Alex 500 An alcohol and extract meter for beer, Alex 500 from Anton Paar, now frees craft brewers from the need for external laboratories. The reliable lab-grade analyzer determines their beer’s alcohol and extract content, calories, degree of fermentation and many more parameters whenever they wish.

Craft brewers value their independence – their freedom is what makes their beers unique - and are now easily able to monitor their entire production from wort to bottle.

Anton Paar has been a partner to the brewing industry for decades. The Austrian high-precision measuring instrument manufacturer is established as a world-leading provider of alcohol and density measurement in the brewing industry, and the compact alcohol and extract meter Alex 500 is the company’s answer to the rising demand for an affordable quality control in small-scale breweries.

Creative beer recipes, including bottle-fermented products as well as seasonal fruits added to the mash or fruit juice as part of individual beer mixtures, make a craft brewery’s product stand out from others on the market.

Especially for these creations, an alcohol content calculated from the extract loss during brewing is just an estimated value, leaving only one option: measuring, instead of calculating. Alex 500 is ready to measure any craft brewer’s new beer creation from scratch, after a simple adjustment with deionized water. The accuracy for an alcohol measurement is 0.2 %v/v and density is determined with an accuracy of 0.001 g/cm³.

With these numbers on their side, craft brewers can be certain that their beer’s taste and quality are always stable, pint for pint. And just in case: turbidity is automatically detected by the instrument in order to show that you shouldn’t trust

the measured results before doing a proper filtration.

In contrast to glass hydrometers, still commonly found in smaller breweries, Alex 500 covers the entire beer measuring range, not just part of it.

Brewers are provided with direct, realtime results, without the necessity for a separate calculation or distillation. They only need one single instrument for all samples in their production – and it’s a really robust one that will not break. In addition, all data is automatically documented and perfectly traceable.

For further information: www.anton-paar.com/alex500

New account manager appointed at Bürkert Bürkert Fluid Control Systems has welcomed a new Account Manager for the Midlands region, with the appointment of Thomas Steele to the position. Thomas will be working directly with Bürkert

customers, drawing on his innate experience and Bürkert’s huge capability in process and measurement control to specify optimum solutions for end user applications.

Thomas brings a great deal of experience to the Bürkert team. With expertise in specifying products for manufacturers of burners, boilers, furnaces and space heating – Thomas offers an extensive track record in the industry. Furthermore, experience as a sales manager for steam applications and general process valves ensures his background is in confluence with Bürkert’s business as a whole.

“I hope that my knowledge of valves in industrial environments will help to expand the portfolio of Bürkert products in the Midlands,” Thomas says.

“Hopefully, we can break new ground for Bürkert by seizing market opportunities and expanding into new

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sectors, as well as building on the inherent success we currently enjoy in traditional markets as a first-choice project partner.”

Neil Saunders, UK General Manager at Bürkert added: “It’s exciting to welcome Thomas to our account management team. Prior experience is incredibly important in the demanding markets we serve and Thomas offers plenty of that.

Our focus is always on providing a highly optimised solution to our customers, and Thomas’ expertise will certainly help us to move forward in the Midlands.”

Burkert Fluid Control Systems is one of the leading manufacturers of control and measuring systems for fluids and gases.

The products have a wide variety of applications including use by breweries and laboratories. .

For further information: www.burkert.co.uk

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NEWS Equipment

‘Ground-breaking’ GasTest 3000 launch Moody Heat Exchangers has launched the GasTest 3000, which is designed to not only identify present defects in plate and tubular heat exchangers, but also to ascertain any potential risk of future failures.

testing one step further. It also detects any corrosion, material fatigue and assesses gasket condition within a single inspection and without opening the plate pack.

The GasTest 3000 offers an advanced level of inspection enabling production managers to do just that, implement preventative measures to reduce unforeseen downtime and assure product quality. Most methods of gas integrity testing in the UK market only identify cracks; the GasTest 3000 takes

“The non-corrosive, non-toxic gas mixture of 10% Hydrogen and 90% Nitrogen has a lower density and lighter molecules than the traditional Helium gas,” said Sheldon Van Zyl, Heat Transfer Division Manager at Moody Heat Exchangers, “therefore allowing for more accurate results. Identifying wear in

Organisations are under the spotlight now more than ever to run an efficient and cost-effective production whilst also ensuring quality and hygiene standards are met. Therefore, the ability to detect potential defects early and accordingly plan maintenance in line with a production schedule is vital.

Located in Retford, Nottinghamshire, Moody Heat Exchangers is a leading provider of heat exchanger solutions in the UK. The company has an experienced team of in-house engineers who are trained to provide on-site emergency, ad-hoc or planned servicing and maintenance, operating from a state-of-the-art refurbishment centre where plates are expertly inspected and reconditioned accordingly.

a plate or gasket before it becomes a leak can prevent cross contamination, product loss and costly downtime.”

For further information: www.moodyheatexchangers.com

AVT Reliability® introduces advanced, user friendly, wireless condition monitoring sensor Plant reliability specialist AVT Reliability® has launched the latest in its new suite of intelligent condition-based monitoring and maintenance (CBM) products – the wireless Machine Sentry® MSF-1 tri-axial vibration and temperature sensor.

The MSF-1 constitutes another significant advancement in the field of digital CBM, offering improved visibility, safety, speed of data transfer and environmental sustainability.

MSF-1 is suited to any industry but the applications which will be particularly relevant to brewing and beverage production are batch or variable processes. Other typical applications are ‘hard to access assets’ (because you can monitor from a distance) and ‘bad actor’ or ‘critical assets’.

Its particular value in any drink environment is as part of a preventative/predictive maintenance plan – spotting issues such as vibration/excess heat, which could be an indicator of

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problems, and providing the opportunity to pre-empt them and therefore prevent stoppages which could have a negative impact in terms of halted production, potential loss of product, supply chain continuity etc.

High levels of vibration in rotating equipment such as processing pumps can be a sign of, for example, wear, incorrect installation causing misalignment, unbalance or laxity in systems, bearing deterioration or worn gear teeth. Likewise, heat fluctuations which aren’t visible to the naked eye can be a sign of, for example, component fatigue or electrical problems. The sensor incorporates full tri-axial vibration measurement and automatic fault diagnosis assistance (ADA) to identify potential problems and enable pre-emptive action. It offers continuous monitoring, which reduces the chance of fault conditions being missed.

The MSF-1 can be paired to any Android tablet or smartphone, connecting to ground-breaking Machine Sentry® software using standard Bluetooth®

communications. Data can be collected from up to 50m away, allowing the safe and efficient monitoring of assets which would be difficult to monitor using a traditional wired accelerometer, such as collection points behind guards and large or rotating assets like gearboxes on agitators.

For further information: www.avtreliability.com

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NEWS Equipment

Linx CSL30 takes start-up out of small beer The CSL30 laser coder from Linx Printing Technologies is providing a craft beer start-up with an enhanced coding and marking solution to support its growth.

Edinburgh Beer Factory is benefitting from improved codes, reliability, and ease-of-use from the Linx CSL30, which also has the potential to handle more production and new bottle sizes as the business continues to expand and enter export markets.

Edinburgh Beer Factory currently uses the Linx CSL30 to code ‘Best before’ dates and batch codes on its automatic bottling line, which processes around 2,000 330ml bottles per hour.

The company has been particularly pleased with the quality of the codes, which are highly legible and always appear in the same position on the bottles. This is vital as Edinburgh Beer Factory, which takes inspiration from Edinburgh-born Pop Art-founder Eduardo Paolozzi, demands high aesthetic standards for its bottles and therefore requires impeccable codes that do not detract from their visual appeal.

Since it is a laser coder, the CSL30 uses no ink and as a result there is no drying

Screen, which makes operation extremely intuitive, leading to fewer mistakes, and ensures adjustments can be easily carried out in a matter of minutes.

time involved or risk of smudging – problems the company found with its previous coding solution.

“For various reasons, our original coder for batch and date codes wasn’t quite right for us,” explains Martin Borland, Head Brewer at Edinburgh Beer Factory.

“We started looking into alternatives and laser technology fitted the bill, with Linx offering the most competitive price as well as a turnkey solution.

“The price quoted was what we paid – there were no hidden extras – and in the first few months we’ve had no problems at all as well as regular support from Linx’s salesman.”

Also important has been the Linx CSL30’s large, colour LinxVision® Touch

“We can turn it on, type in the details, press start and forget about it all day,” concludes Martin. “When you process 2,000 bottles per hour, you need to be confident that your BBEs and batches are being printed, and the Linx coder gives us this. Everything we wanted – cleaner codes, more reliability, the potential to grow – we now have. It’s even more cost-effective than our previous coder.

“Most importantly, we’re now confident about the future because we know the machine can go faster if we need it to, and from running successful trials, we know it works well on larger bottle sizes too.”

Established in 2015, Edinburgh Beer Factory is a family-run, independent brewery and has already grown to more than 20 employees in its three years of business. Taking inspiration from the Pop Art philosophy of using unsung objects to create art, it takes overlooked beer styles and presents them at their beautiful best.

For further information: www.linxglobal.com

Upcoming training courses from Brewlab Sunderland-based Brewlab offers a range of specialist training courses for those trying brewing for the first time, through to professional brewers looking to keep their skills and knowledge up-to-date. Its expert laboratory services also help breweries save time and money, by optimising their processes, reducing risk, and supporting new product development.

Upcoming courses include ‘Diploma in British Brewing Technology’, a nineweek, comprehensive residential course teaching all the skills and knowledge you need to become a professional brewer.

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The course is divided into 6 modules: – Industrial placement; Introduction to business start up, finance and marketing theory; Microbiology; Practical brewing skills development; Tasting; Theory of brewing.

Students who are successful in passing the course assessments will be awarded a Brewlab Diploma in British Brewing Technology. This provides you with the opportunity to take further exams such as the internationally recognised Institute of Brewing & Distilling (IBD) certificate in General Brewing.

The ‘Certificate in Practical Brewing’ is a three-week course ideal for those who

have decided to set up their own micro brewery. It enables students to enhance their knowledge of brewing theory and develop their practical brewing skills.

The course is fully accredited by ONE Awards and students who are successful in passing the course assessments will be awarded a Brewlab Certificate in Practical Brewing.

Other options are three-day courses including ‘Start Up Brewing‘ and ‘Start Up Distilling’.

For dates, fees and further info: www.brewlab.co.uk

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Pipeline Products offers cost-effective filter solutions Within the brewing industry, RJT fittings are extremely common and appear in almost every brewery.

Options for filtration can often be overlooked due to the prices but Pipeline Products has a solution which has proven both cost effective and efficient - RJT cone filters.

Breweries large and small have ordered RJT conical filters and found them to be a great success. They needed a filter solution that was quick and easy to install, cost effective and available off the shelf.

union and meant there were no extra installation costs, they were sold.

Covering sizes from 1” to 3” meant that regardless of the line size a solution could be organised for next day delivery.

For further information: www.pipeline-products.co.uk

Once explained that these “witches’ hats” are designed to sit inside an RJT

New website is launched by K-FLEX (UK) L’ISOLANTE K-FLEX (UK) has announced the launch of its new beverage dispense website www.bevex.co.uk

The website will offer a quick and easy navigation to the latest BevEx beverage dispense equipment, product features, technical specifications, thermal insulation and accessories.

BevEx, is part of the L’ISOLANTE K-FLEX Group with its Head Office in Roncello, Italy. Based in the East Midlands, BevEx aims to be the ‘Centre of Excellence’ in the beverage market through the quality of its processes and products and the continuous search for innovative beverage dispense solutions.

The website will provide users with news updates, product launches and the latest BevEx events. The company can also be found on Facebook, K-FLEX (UK) and Twitter (@KFLEX_UK

For further information: www.bevex.co.uk sales@bevex.co.uk

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NEWS Equipment

Kalrez LS390 sanitary seals excel in brewing and beverage applications ®

The DuPont™ Kalrez® LS390 series of perfluoroelastomer sanitary seals have been designed to create a safer manufacturing environment, vital within the brewing and beverage industries.

Class-leading Kalrez® LS390 promises longer seal life and tighter sealing, thereby improving productivity and process optimisation. Kalrez® LS390 seals are available in the UK from authorised distributor Dichtomatik Ltd.

There are a number of problems that can be experienced in sanitary seal applications, many of which are related to thermal and chemical resistance challenges, compression set (permanent

deformation), and high static friction (stiction). Such issues can lead to intrusion in the production line or dead space, which in turn elevates the risk of contamination or leakage.

Kalrez® LS390 has been purposedesigned to overcome these common challenges by providing high hardness properties (Shore A3 88), low stiction, temperature resistance up to 220°C and outstanding chemical resistance to process chemicals, WFI (water for injection), and SIP and/or CIP processes.

For users, these properties facilitate greater MTBR (mean time between repair) helping to increase productivity,

New General Manager appointed at Parker Bioscience Filtration Parker Bioscience Filtration has appointed Kris Holmes as the new General Manager at its Birtley, UK site.

He succeeds former General Manager Mike Brailsford, who retired in January 2019 after spending nearly 19 years with Parker Bioscience Filtration (formerly Parker domnick hunter).

Parker Bioscience Filtration is part of Parker Hannifin, the world's leading diversified manufacturer of motion and control technologies and systems.

Parker Bioscience Filtration, which also has operations in Oxnard, California, has five decades of experience in working with the international food and beverage sector and offers a wide range of filtration solutions. It has specialist expertise in the brewing, bottled water and wine industries, and supports companies in improving process control, efficiency and security throughout their production and packaging processes.

Parker Bioscience Filtration has developed cutting-edge technology for use in sterile filtration in the brewing

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lower maintenance costs and minimise unscheduled downtime, resulting in lower TCO (total cost of ownership).

As a result of their unique grey colour, LS390 sanitary seals offer easy identification for correct material selection and application. The perfluoroelastomer can also be used in applications other than sanitary seals.

For further information: www.dichtomatik-kalrez.co.uk

industry and works in partnership with Belgium-based company Agidens Process Automation. This has enabled the global brewing industry to access systems which integrate Parker Bioscience Filtration’s microfiltration solutions with Agidens’ automated processing technology.

Kris Holmes has worked for Parker Bioscience Filtration since 2005 and has held a number of technical, commercial, marketing and operations roles at the Birtley site. He will be responsible for driving Parker Bioscience Filtration’s long-term growth across Europe, the Middle East and Africa in the sectors including food & beverage, and further enhancing its services to customers.

A phased investment programme is currently underway at the Birtley site which will see an expansion of Parker Bioscience Filtration’s laboratory, office and warehouse facilities.

Kris Holmes (pictured) said: “I’m delighted to be taking up the position of General Manager at Parker Bioscience Filtration and to have the opportunity to

apply my expertise to the role. We have an extremely talented team here who are dedicated to creating innovative solutions and solving our customers’ challenges: it’s fantastic to be playing my part in driving our technology and services forward.

“This is a particularly exciting phase in the development of our European operations. Parker Hannifin has invested extensively in the facilities at our Birtley site which will not only make it a fantastic place to work, but will also enhance the support we offer to customers in Europe, Africa and the Middle East.”

For further information: www.parker.com/bioscience

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FOCUS UK Distilling

About the British Distillers Alliance The British Distillers was set up in July 2016 by Alan Powell, a specialist excise duties consultant, with the support of many of the ‘craft’ spirits producers with whom Alan had worked since 2012.

The BDA was conceived as a conduit for consultation with, and representation, to Government bodies and to assist and advise on technical matters. This was, and is, very important because many new spirits producers have no prior experience of the duty regime, which is the “strictest” of all the excise systems.

As a former excise HQ policy official who had worked to try to liberalise a lot of the law and policy for alcohol production (and supply under duty-suspension), Alan had been dismayed by the

The British Distillers Alliance (BDA) is a non-profit making body which provides a professional service for independent and craft businesses in the spirits production industry and supply chain. The BDA represents distillers, rectifiers and compounders and those in related sectors.

Its aims are to: • Promote the interests of members within the spirits production industry; • Represent members' interests to UK government and international bodies; • Provide prompt expert technical and legal advice; • Encourage exchange of information of mutual benefit to members BDA membership is currently free and aimed at small and start-up distillers and associated businesses.

Membership will fill the gap for new and small businesses who need close assistance whilst establishing themselves.

approach adopted by HMRC on many occasions although several policy changes have been agreed, including the ability for an applicant to be “approved in principle” by HMRC before committing to investment in distillery kit or premises.

The BDA has grown substantially and now has over 150 members comprising “full” members who are involved in spirits production or rectification and associate members who comprise suppliers and other service providers (eg third party contract packaging in duty suspension).

Synergy with spirits production

Many BDA members are also brewers or wine or cider-makers as well, and there is, of course a synergy with spirits production and, indeed, all such operations may be carried out on the same site but under discrete approvals issued by HMRC.

Another supply “interface” involves beer supplied as ‘wash’ to distillers under duty suspension. HMRC permits the dutysuspended movement of beer (hopped or otherwise) as ‘wash’ in effect, from a brewery tax warehouse to a licensed distillery for the distillation of spirits.

Says Alan Powell, “For legal reasons, a distillery is not a tax warehouse. The significance is that the law requires dutysuspended movements of excise goods to be permitted only between tax warehouses (but a distillery is not a tax warehouse in UK law). Nevertheless, HMRC has implemented a fudge (arguably beyond their statutory discretion) that allows duty-suspended movements of wash/beer to be received into a licensed distillery. This question pops up frequently.”

How it “works”

The licensed distiller also has also to be an authorised warehousekeeper and approved under the Customs and Excise Management Act 1979 section 92 as a trade facility excise policy criterion for (a)

the deposit of spirits into warehouse from the distillery; and (b) to encompass and facilitate the receipt of third party feedstock into the distillery under dutysuspension as if the distillery itself were a proper tax warehouse (see Notice 39 paragraph 6.9). The warehouse is effectively an “associated warehouse” to the distillery (NB the distillery and warehouse may be the same physical premises but legally they are separate and distinct).

The way a duty-suspended movement seems to work is that the brewer raises an eAD for the movement of the beer/wash to the warehouse of the distiller. The distiller receives that beer/wash at the distillery as if it had been received into the approved associated warehouse and enters the details into the distillery accounts to comply with the Spirits Regulations. The distiller closes the EMCS movement by sending a ROR to the brewer. The brewer’s responsibilities then ends.

On-going dispute

Continues Alan Powell, “The BDA has also lobbied successfully for HMRC to remove restrictive conditions from distiller’s warehouse approvals, such as HMRC limiting (“tailoring”) distiller’s approvals to a limited number of warehouses to which goods may be consigned under duty suspension. Such restrictions breach EU law and UK public law principles.

“An on-going dispute concerns HMRC restricting the time period in which goods may be held in a distiller’s warehouse (approved under trade facility policy criterion). The dwell time restriction is arbitrary, discriminatory, irrational and in clear breach of EU law. The restriction is a significant cash-flow problem for many businesses so HMRC’s policy is currently being litigated via a decision in a lead case to Tribunal.”

For further information: www.britishdistillersalliance.com

Although larger and more mature businesses may be eligible to join, this will be at the BDA's discretion.

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Thomas Fawcett & Sons Ltd Est. 1809

Malts for Champions All Malts delivered ON TIME to your specification, crushed or whole.

The Company is very proud to have supplied malt to the brewers of 13 CAMRA Supreme Champion Beers of Britain since 1997 including

Main products include: Maris Otter, Halcyon, Pearl, Golden Promise & Propino Ale Malts together with the complete range of Speciality Coloured Malts including Wheat, Rye and Oat products.

Thomas Fawcett & Sons Limited

Black Cat in 2000

Eastfield Lane, Castleford, West Yorkshire WF10 4LE

Tel: 01977 552490/552460 Email: sales@fawcett-maltsters.co.uk

BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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FOCUS UK Distilling

LemonTop puts ‘genius’ into gin The last 12 months has seen a significant shift in the drinking habits of the UK public.

“Premiumisation” is becoming an upward trend in the Spirits world, with consumers drinking less, but drinking a much superior quality of product. This is especially true of the gin market.

LemonTop, the brewery branding specialists, has detoured into the spirits sector and taken on the challenge of promoting some of the North East’s premium gin brands, notably those from Newcastle Gin, Wilkinson & English and Yarm Distillery. These brands have taken on board that small batches of quality gin are the key to giving customers the special and unique flavours they desire.

This gives them the opportunity to be more profitable by selling smaller quantities at a premium price yet having the peace of mind that they can build loyal customers because of the high calibre and unique characteristics they can blend into their gin ranges.

Andy Mogg of LemonTop explains the process. “Even though all three of the brands have widely differing variations of the product, they all have one thing in common. They all realised that getting the branding right was paramount to their success. Everything from the bottle shape, to the uniqueness of flavour and even the colour of the gin itself was carefully considered, and that was all before we got our heads around designing the brand.

“This is illustrated by the process our creative team went through with Wilkinson English. The first stage began with a meeting between Wilkinson English and the bottle supplier. After seeing a selection of different shapes, sizes and colours, Wilkinson English chose a gloss black bottle with clear wrap to be printed. Based on their initial idea, we created a Number 22 Gin logo to be used on the front of the bottle. We incorporated this logo into a couple of initial bottle designs to give an idea of placement and colour. Whilst this was a nice idea and would tie everything into their restaurant brand, it lacked a distinguishing element, something that would make it stand out from the crowd and rise above the other gins on the market.”

While Wilkinson English is a memorable, upmarket and quality name, the introduction of the characters of Wilkinson and English gives a more personal approach and offers consumers the chance to uncover and become engrossed in the story and history of the characters. This gave the gin the distinguishable element it needed while giving LemonTop the opportunity to use the characters as promotional tools.

Continues Mogg, “We went through a similar, yet more restrained process with Newcastle Gin. Although they had an established brand which was sold in many bars, they decided to modernise their look and create a more upmarket feel to their range. A new bottle shape was chosen then it was handed over to our creative team to create a new look

without straying too far from the Newcastle Gin brand identity. An important part of the brand was colour, as this was what differentiated each gin in the range. We created a unique look and feel by using bright, vibrant colours which matched and complement the gin inside the bottle. The main objective of the Newcastle Gin project was to take the brand upmarket and create a premium range of bottles. We achieved this by simplifying the brand and bringing it up to date with a simplistic, modern design which outshines any competitor brands on a crowded shelf.

“To our surprise, Yarm Distillery went in a completely different direction with the brief they gave us for their new range of gin bottles. Everything was treated with the utmost simplicity and stripped back to the bare essentials. You may think, as we first did, that this simplicity may dilute what was initially a strong brand, however the distillery team wanted to be completely different to any other brand on the market. So, we let the bottle speak for itself. A thin strip of label with a smart and sophisticated background colour created an elegant exclusivity to the whole range of bottles.”

For further information: www.lemontopcreative.com hello@lemontopcreative.com

Distribution deal for Staffordshire gin distillery Sovereign Beverage Company has announced a partnership with Nelson’s Gin Distillery, based in Uttoxeter, Staffordshire, which is set to drive the brand sales worldwide.

Sales Director at Nelson’s Gin, Greg Kimber, said of the agreement, “With the distillery hitting its third year and seeing the huge growth we have had in sales, taking Nelson’s Gin international was the natural next step. We are really excited about working with Sovereign and know that they can see the enormous potential in our products.”

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Sovereign Beverage Company, based in Blackburn, Lancashire will be driving the global distribution of the core range at Nelson’s Gin, including the flagship No. 7, Navy Strength, and the awardwinning Rhubarb and Custard. The deal will also showcase the export of the distillery’s newest product, the world’s first (and currently only) Timur Gin. Morgan Holden, Operations Director at Sovereign Beverage Company, said: “We’re very pleased to be representing this artisan distillery which has shown such significant development since its inception in 2016. We anticipate a

particular interest in the Rhubarb and Custard which won a Silver Outstanding award at the recent International Wine & Spirit Competition. We’ve already begun negotiations for the first sale, so we’re really looking forward to taking the Nelson’s Gin brand far and wide.”

Nelson’s Gin was launched in 2016 by ex-chef Neil Harrison. The Distillery is based in Uttoxeter, Staffordshire, not far from the border with Derbyshire.

For further information: www.sovbev.com

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FOCUS UK Distilling

Contract Bottling Glasgow orders a craft spirit line from Makro Labelling UK One of the latest contract bottling ventures in Scotland has been established by Ron Young and Adrian Louden. Contract Bottling Glasgow will be handling a range of craft gins, premium cask whisky and liqueurs. The premises for the new venture has been secured and a Craft Spirit line has been ordered from Makro Labelling UK, which was scheduled to be delivered in mid-May. Richard Portman, Managing Director of Makro Labelling UK said, “I have known Ron Young for some time now, going back to when he was at H & A Prestige Bottling, so when I got the call that he, along with Adrian, were setting up this exciting new venture, I was delighted to get the opportunity to be involved in the new project by supplying one of our Craft Spirit lines.

cask’s volume is too small to put down the high-speed lines of the major brand owners.

Richard continued, “By working closely with our Italian machine supply partners we have assembled a standard Craft Spirit line that we have installed at several craft spirit bottlers in the UK, comprising a semi-automatic rinser, vacuum filler, conveyors, dual purpose ROPP capper / T corker, STS combined capsule applicator and self-adhesive labeller, hand packing station, case sealer and pallet wrapper.

“All the lines that we have installed in the UK have worked extremely well, with the ROI being very quick for the user. The success of the Craft line installations has already led to one customer wanting to upgrade to a fully automatic line.”

The new company will not only handle Artisan spirit brands but also the Premium Cask Whiskies, where a single

For further information: www.makro-labelling.co.uk sales@makro-labelling.co.uk

Premier Pleated Polypropylene Cartridges from Fileder Filter Systems provide remarkable large surface areas of media, excellent flow rates and high efficiency that enable spirit producers and bottlers to ensure that all substances that can spoil the appearance of their drinks are removed.

are most likely results of fatty acid, esters and proteins after the alcohol has been reduced and stored at low temperature, which allows the above substances to clump together. A whisky that is 46% ABV or lower and hasn’t gone through chill filtration could also go cloudy when cold water or ice is added.

Premier Pleated Cartridges to resolve cloudiness and sediment in reduced whisky

Whisky connoisseurs would look at a few aspects before they judge a bottle of whisky. Each of the following factors is equally important to achieve good quality – complexity, type, appearance, aroma, taste and finish.

However sometimes there could be spoilers like cloudiness and sediment in the bottles following whisky reduction with purified water. It is known that these

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To overcome these issues, distillers are using chill filtration involving physical removal using a media, as a solution to remove fatty acid, esters and proteins to ensure that the whisky produced by them will keep exceptional quality and appearance.

The Premier Pleated ranges provide exacting classification for targeted particulate removal, with a wide variety

of end-caps, lengths and configurations available, ensuring dependable and adaptable solution for distillers.

The 4 layers used to construct the pleat pack of media, offer depth characteristics and when combined with the precise classification of the 98% efficient main filtration layers, offer high dirt holding to optimise service lifetime.

For further information: www.fileder.co.uk

BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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Versatile testing solution The AlcoTest-RI is a highly versatile % ABV testing solution for distillers, offering all the required testing capability for compliance, and additional capabilities to maintain product consistency.

It provides an % ABV measurement accurate to 0.01% in 3 minutes, without the need for distillation. By using both density and refractive index measurements the AlcoTest-RI can calculate % ABV accurately even with the presence of sugars, flavourings, colourings, additives and barrel ageing.

The AlcoTest-RI also allows you to measure key quality indicators such as density, refractive index and BRIX.

For further information: www.qclscientific.com info@qclscientific.com

Get smart – the pumping operations enjoying a digital makeover The digital revolution is moving forwards at an impressive rate, with many distillers actively investing in connected technology to improve their processes and increase their productivity. detailed below are some of the smart developments from SEEPEX improving progressive cavity (PC) pump performance and maintenance.

Pump and process control Pumps are becoming more intelligent, with increased integral sensors and connectivity. SEEPEX’s smart dosing pumps – used to add botanical to spirits, or to dose acids, sweeteners or colours into drinks – comprise a PC pump with drive and control software, as well as flow rate sensors and optional safety functions. Constant real-time feedback compares data from sensors with parameters determined for the process, and automatically adjusts the pump speed as process conditions change, reducing maintenance and increasing cost-efficiency.

Condition and process monitoring Specialised devices are available to turn pumps into intelligent field devices that continuously self-monitor. Pump monitoring systems observe information such as flow rate, temperature and pressure in real time, recording the operating conditions and pump efficiency. This provides distillers with

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Connected pump monitors can analyse data to increase operational efficiency

trends for performance analysis and process optimisation. Deviations from set values trigger alarms, reducing standard inspection tours and providing greater safeguards for critical production processes.

Connected services By connecting pump monitors and automation equipment, data can be transferred to cloud-based online services and retrieved by the user anytime, anywhere. SEEPEX connected services compare the data received from pump monitors with previously defined operational specifications to determine deviations from optimum performance, enabling corrections to be made.

Predictive maintenance and service digitalisation Data collected by pump monitors can

identify when maintenance is needed – predictive rather than scheduled. The SEEPEX ERP (enterprise resource planning) system then ensures the correct parts are available, even arranging shipment to site. Service apps can provide technicians with virtual reality instructions for pump maintenance and access to service and instruction manuals, spare parts lists, chat service lines and ordering systems. In addition, SEEPEX pumps have QR codes which uniquely identify the pump and generate a spare parts list and O&M manual, if needed. Using the app, spare parts quotations can also be requested, simplifying the supply chain.

For further information: www.seepex.com

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Quality stoppers and closures Since 1774, the Rankin family has been supporting the beers, wines & spirits industries with ‘best in class’ closures that seal, protect and add value to brands.

“When William Rankin first ventured to Portugal to locate the finest cork growing areas in the world, he planted the seed that would grow into the family business we have here today,” says Jim Rankin, “Six generations later, we’ve changed a bit but our core mission remains the same – to protect and serve our customers and their brands through the development and supply of quality

cork stoppers and closures.”

Designed and developed for craft, super premium and luxury packaging formats, are wood, plastic and composite tops.

Uniquely, Rankin manufactures wood tops exclusively for its client’s brands.

Continues Jim Rankin, “Investing for the future, our new world-class manufacturing unit will open in 2019, ready to respond to the challenges of a growing market and increasing demands for more complex decoration. We will guide you to the most appropriate shank material for your product.

1mm accuracy proves spot on Halewood International was established in 1978 by John Halewood. The company boasts famous brands such as Whitley Neill Gin, Lambrini, Tequila Rose, Red Square and Crabbies in the UK and Global markets, and is the largest independent producer and distributor of alcoholic products by volume in the UK.

Among the products it stores are spirits for its beverages, which are distilled at other sites in the group. When alcohol is stored in vessels, its important under HMRC guidelines to have as highaccuracy contents reading as reasonably possible. Its also important for the end user as duty paid needs to be exactly proportional to the volume stored.

Radars supplied by VEGA have been used at the site for a number of years on various products and processes, and when a new 80 GHz sensor was introduced it offered an extra dimension in measurement for the site. The focused beam is more forgiving of mounting positions, down long nozzles, close to vessel side walls and the possibility to mount in smaller process connections, made it even more attractive and versatile. It now also offers +/- 1mm accuracy as standard, which provides the high accuracy of level measurement distilleries and alcoholic beverage producers are looking for as they transfer and store their alcohol based products At the Halewood site they originally had older servo tape-based systems, which were increasingly

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expensive to operate, maintenance intensive and spares becoming harder to obtain. Swapping over the top connections into the vessel to install a radar based device is fairly straightforward. The site is engaged in a process of exchanging these for the radar devices.

Calibration or ‘linearisation’ to vessel shape (allowing for geometry like horizontal cylinders, coned, dished or sloping vessel tops or bottoms) is also made easier with the dimensional input software inside the sensor. However it was a new improved feature that makes it very simple to be commissioned and cross correlated with an approved flow meter to create a ‘strapping table’ of up to 32 points, just by typing in the volume added during a staged fill.

This recently updated and improved software feature for calibration against flow meters, meant these were among the first commissioned in this way early in 2018. The VEGA service engineer said both he and the customer were impressed by the accuracy of the sensor versus the flow meter. “It was really simple to do, and the accuracy was amazing. Each time as we stopped the fill to calibrate it, the radar was always within a few litres, that's quite exceptional in a 50,000 litre tank.”

The units used are VEGAPULS 64, 80 GHz radars, in this application they have 3”/DN80 PP plastic encapsulated antennas; installed on the tanks using the existing connections from the tape gauge system (they can have connection sizes from as small as ¾” BSP for

“You can select from the finest quality natural cork for whiskies and other dark spirits and choose Micro Agglomerate or our Nature™ cork for gins and clear spirits.”

For further information: www.rankincork.uk sales@rankincork.co.uk

Radars installed on spirit/finished product storage tanks using modified tape-gauge connections. Fitting sizes from ¾” BSP make it very versatile for the smallest to the tallest of vessels up to 30m high

ultimate versatility). The units have local, ATEX certified, volumetric readouts at the tank bottom for operators, as well as retransmission to the control system for blending and packaging. Another great user feature: using a ‘simulation mode’ (via Bluetooth App, keypad or PC) means the radar can also generate/simulate its output values, perfect for checking any control systems precisely correlate to local readings.

For spirit tanks and alcohol storage, VEGA 80Ghz radars offer a simple and affordable solid-state electronic solution, 1mm accuracy without drift or needing recalibration. Easy to install with a range of process fitting sizes, sharper focussed signal makes it easier to retrofit to exiting vessel connection positions. It is straightforward to calibrate with PC or smart device, intrinsically safe and the optional local readout and programming module, powered from the sensor, makes it really useful for operators. The Bluetooth communications for set up and readings make it convenient and safer to use and share information.

For further information: www.vega.com/uk

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Distilleries: a booming industry England now boasts more distilleries than Scotland for the first time, official figures show.

The gin boom has helped the number of UK distilleries to more than double in the last five years, with 166 in England compared to 160 in Scotland according to HMRC figures.

Nottingham-based insurance brokers Russell Scanlan specialises in insurance for breweries, distillers and the drinks industry. Marketing Director Mike Dickinson takes a look at this thriving sector and why it’s so important to create tailored policies for distilleries.

“It’s very encouraging to see such a significant rise in the number of distilleries. The sector has taken off at speed over the last five years and has become a shining example of an innovative British industry. But with any new sector of business, it has changed rapidly as it has settled into a profitable model and with that change comes complexity which many small distillers have found hard to keep up with.

“Russell Scanlan has researched and reviewed every element of cover required for the brewing and distillery sector,

however specialist, and continues to research on an ongoing basis to make sure we’re at the forefront of the most cost efficient and effective solutions. We believe small businesses like micro distillers are the backbone of the UK economy and we want to make it as easy as possible for them to establish their business with the peace of mind that they are always effectively insured.

“Back in 2007 we were the first insurance provider to offer coverage for micro-brewers and craft beer producers through our unique Masterbrew product.

Since then we have continued to evolve our offering which now also covers distillers and the wider drinks industry.

Our extensive knowledge of the industry ensures that our dedicated Masterbrew team provides businesses with a bespoke policy to fit their needs and for the last decade we have been creating new insurance products to recognise the ever-changing advancements and technology within the industry.

“Masterbrew continues to evolve and incorporates innovative and sector related additions to insurance for operators of all sizes across the sector, including liability cover for specialist events such festivals, extra cover for legal

expenses with access to a legal helpline, loss of licence, commercial vehicle cover and enhanced protection of business income.

“A bespoke insurance policy will provide peace of mind and security to both established distillers and start-ups, offering cover for stock, IT, property, revenue, events and staff. In addition, optional cover is also available for inspection of plants and equipment, personal accident cover for staff, internal theft and fraud, cybercrime vehicles and loss of licence.

“Whilst you may be able to purchase ‘off the shelf’ insurance online, it is dangerous to do so, with distillers potentially involved in so many different activities, whether it be attending trade fairs, tours or shipping your goods overseas – it is really easy to underestimate the level and type of cover you need. By speaking to an expert who understands your requirements you can be sure to get the right level and focus of cover that won’t leave you under insured.”

Be both distillery and bio-refinery!

European co-product specialist Duynie provides gold-standard storage, distribution and strategic co-product marketing services to the UK brewing, distilling, and malting industries.

Duynie collects co-products from food & drink manufacturers in the UK, working with many breweries / distilleries in offering solutions for managing their spent grains / draff and yeast. To improve efficiencies Duynie can also provide funding for silos and telemetry systems to be installed.

After a silo is installed to hold the brewers grain / draff, it will become a very autonomous collection. The telemetry system sends regular capacity reports to Duynie’s transport planning team who will plan one of its driver’s routes accordingly, after which the spent grains will be delivered to a local farmer as feed for their livestock

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If a Silo is not required, the distiller / brewery would contact Duynie via phone and it will send a vehicle to collect the spent grain / draff within one day, after which the spent grains will again be delivered to a local farmer as feed for their livestock.

Distillers and brewers across the world create 30 million tonnes of spent grains each year, 6 million in Europe alone.

Most of this is used for animal feed, while some is burned to generate electricity. Yet there is still plenty of potential profit locked up, unused and unexploited. Protein, fats, fibre, amino acids, speciality chemicals: these are all right there, present in every batch of brewers’ and/or distillers’ spent grains. If Duynie can extract these ingredients efficiently then distillers and brewers could be looking at a whole new business model. The future could be not just making spirits and beer but, with the help of Duynie Group’s specialised

For further information: www.russellscanlan.com masterbrew@russellscanlan.com

knowledge, also refining high-value products for industries that range from pet food to personal care, from specialised lubricants to human food supplements and beyond.

Duynie Group’s innovative thinking and proven entrepreneurship is the key to expanding the scope of a business: turning a distillery or brewery into a ‘Bio-Refinery’. Duynie Group is working with a global brewing concern, enabling this partner company to develop an energy neutral operation which also maximises return on investment by making profitable use of spent grains.

The concept has been proven in test and a demo plant is under construction now.

For further information: www.duyniegroup.com

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European co-product specialists Duynie provide gold-standard storage, distribution and strategic co-product marketing services to UK brewing, distilling, malting, potato and fruit processing and biofuels industries.

Contact us now to capture maximum co-product value.

info@duynie.co.uk 01977 516 540 www.duynie.co.uk BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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UK distillers turn to Ryebeck expertise Ryebeck Ltd. is a British company that sources, supplies and fits high quality distillery and brewery equipment. Three relatively new distilleries that have benefited from Ryebeck’s expertise are St. Giles Gin, Jarrold’s Gin and Penrhos Spirits.

St. Giles is an award-winning gin distillery founded by Simon Melton, a commercial saturation diver and his wife Alison. Inspired by his global travels and love of gin, he decided to set up a distillery with the objective of creating a modern, flavourful gin that was different to the bland styles which he felt were all

too prevalent. A colleague recommended Ryebeck and construction of the distillery began around Easter 2016. Its first gin was produced a year later from a four metre-tall Kothe copper pot still named ‘Anna’ after Simon and Alison’s eldest daughter. St Giles gins have won a World Gin Awards Gold Medal for the last two years, the Raspberry, Rhubarb and Ginger Gin is a Bronze Medal winner and the Divers’ Edition Naval Strength received a Special Mention in The Gin Guide Awards 2018.

When Jamie Jarrold, a drilling contractor with no drinks industry experience, decided to make gin, he had a particularly hard time finding a still supplier. While experiencing a lack of responses, he found Ryebeck’s details and through them purchased a German handmade Kothe still.

Jarrold’s produces three gins, including a unique IWSC Silver Medalwinning London Dry, made with sun-dried Persian limes. This key botanical, which Jamie had encountered in food and drink in Iraq,

adds what he describes as “an unusual and slightly smoky citrus quality.”

He also produces an IWSC bronze medalawarded All Year Round Sloe Gin, a Limited Edition Sloe Gin and is soon to release a Rhubarb Gin.

After deciding to upscale its gin business using farmgrown fruit as key botanicals, Herefordshire fruit farmers, Richard Williams and Charlie Turner of Penrhos Spirits, ordered a still from Ryebeck in May 2018. Since they were new to distilling, they worked on recipes with an independent distiller before full production began and their London Dry and Rhubarb gins were launched in December. With several plans for the future, Penrhos is now developing an apple and elderflower gin and the company in no doubt that Ryebeck will be its first port-of-call if new equipment is required.

For further information: www.ryebeckltd.com

Valve ID monitoring for process security AWH Butterfly Valves with RFID Transponders are now available from Neumo UK Ltd.

AWH has now developed this technology and offers RFID transponders incorporated into Neumo butterfly valves.

All relevant data can be read directly off the valve. A special in-metal transponder stores data on the valve and the information can be updated or overwritten up to 10,000 times during the lifetime of the valve.

Ideal for planned and preventative maintenance, you can record Inspection Intervals, Item Numbers, Process Duty Details, Material Specifications, Type of Sealing, Order Numbers, Part Number Codes, Modifications and further data in the memory. The transponder can be retrofitted to existing AWH Butterfly Valves, is water proof and immediately

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ready for use.

Each transponder is unique as it has an ID number that cannot be overwritten. They can also store the item number from their P&ID on the chip. This means that the chip and valve can be assigned again and again.

This type of monitoring gives owners increased security in maintaining their systems and processes.

Robust portable devices with easy-toread displays for reading and writing transponders, especially for applications in plants and production facilities are widely available. All data can be

transferred from the device to your system via Smart Phone, Bluetooth or Wi-Fi.

For further information: www.neumo.co.uk stainless@neumo.co.uk

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Second life for distillers’ barrels Tequila, Mezcal, Rum, Cognac, Bourbon, Rye, Scotch, Sherry, Marsala… This might sound like the mother of all parties, but in fact these are just some of the speciality used oak casks that UKbased Ethimex Cask Solutions, well-known for its worldwide activities in the sprits sector, now supplies to craft breweries around the globe too.

“Our Casks Division grew off the back of our existing global business in bulk spirits” explains Richard Bayles, Head of Division for Ethimex Cask (a division of Ethimex Ltd). “It all started when a distillery partner asked us to find an outlet for its empty rum barrels. Seven years on and our cask activities now match our bulk spirits business in terms of depth and breadth, with sourcing, sales and NPD support across all six continents… plus a few islands in between!”

Ethimex Cask’s activity in the craft brewing sector remains centred on the USA, but interest from brewers in the UK

and continental Europe is on the up.

“There’s a bit of talk about the barrelaged beer boom plateauing in the US,” observes Richard. “However, I don’t see that. What I’m seeing is a lateral shift in demand from a more conventional barrel, such as the Bourbon, to our more exotic offerings (mezcal, arabica coffee liqueur, or hogo rum, for example) as brewers crack the challenge of pairing edgier cask flavour profiles with their liquid, and bring something fresh into the category.”

Ethimex’s market advantage is evident: “We are first and foremost a bulk spirits company, and the relationships we enjoy with our many distillation partners and bulk spirit customers give us preferential access to their barrels, even those in critically short supply such as ‘PX’ and oloroso sherry butts, or tawny port ‘pipes’.”

Richard goes on to explain that Ethimex Cask does not subscribe to the conventional “stockist” model. “Holding oak barrels in stock, whether new or used, is simply not good for them. Used casks at best lose their freshness and

South American rum barrels

some flavour potential, and at worst develop sensory faults. New wood just dries out and the staves will open up.”

Thankfully, all Ethimex casks come fresh from the distillery or bodega straight to the customer, with a quick pit-stop at one of its regional “vetting hubs” to ensure organoleptic and structural quality.

Good to hear. After all, it only takes one bad apple to spoil the barrel!

For further information: www.ethimex.com

Diversey distils craft of cleaning Distilling in the UK has seen extraordinary growth over recent years, driven by the trend toward craft gin. With over 600 gin brands competing in the market1 and an equally diverse range of ingredients used to flavour the distilling process, the UK is now responsible for 20% of the category globally2.

However, whether this impressive production comes from an independent micro-distillery or larger facility devoted to a premium brand, cleaning is as much a key to success as any flavour formulation.

Hygiene is the highest priority for all distillers, regardless of size. Any incident of cross contamination threatens your reputation, which, if you are a new boutique brand, could result in your company ceasing trading altogether.

With this in mind, it’s crucial that exceptional cleanliness extends to every part of your plant, and is also

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fundamental to your distilling processes.

Diversey’s integrated approach incorporates Cleaning in Place capabilities, system design, installation and chemicals, to drive exceptional hygiene throughout your distillery. In a highly collaborative partnership, Diversey checks, analyses and identifies how to optimise chemical and water usage, benchmarking your KPIs against best-inclass facilities, to deliver appropriate solutions tailored for your needs. A range of environmentally-friendly products streamlines distillery cleaning and sanitation processes, with many being developed to overcome specific problems, including the instigation of a caustic and acid regime to minimise downtime and labour costs associated with traditional evaporator cleaning.

Targeting pain points across the malting, mashing, fermentation, distillation, warehousing and maturation processes, Diversey’s immediate focus is on improving operational efficiency.

Applying decades of expertise from its

knowledge-based services delivers innovative, cost-effective solutions that build a brand’s reputation, while supporting sustainability ambitions.

This expert input is reinforced by the Diversey Hygiene Academy’s convenient cloud-based training solutions which reflect the day-to-day needs of the industry, enabling your staff to deliver your vision for efficient distilling and hygiene safety.

For further information:

diversey.com/food-and-beverage/ beverage-industry-hygiene-solutions

https://www.theginguild.com/interactive-gin-distilleries-map/

1

https://www.thedrinksbusiness.com/2015/04/topfive-best-selling-gin-brands/

2

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NEWS Hygiene & Resources

Solar-powered Hare Bath Ales, which was acquired by St Austell Brewery in 2016, has just completed the installation of a £150,000 solar array on the roof of its state-of-the-art brewhouse, Hare Brewery. The initiative is part of St Austell Brewery’s ongoing commitment to green brewing and sustainability.

As part of the new array created by Cornish-based ZLC Energy Limited - also responsible for the solar arrays at St Austell Brewery’s Head Office and Cornwall Distribution Centre in St Columb – 892 solar panels were installed, each producing 280W of power and contributing to an overall output of 250kW. After two weeks of final testing, the array went live this week, ahead of schedule, and features state of the art solar edge technology. Each panel comes complete with its own micro inverter to ensure independent operation, helping to minimise shading issues and ensuring continued functionality if single panels experience faults.

A full monitoring and fault-finding system ensure quick detection and fix capability for any problems within the

system, which is designed to make the company a staggering CO2 saving of over 128,000kg per year at the Warmley site while generating 226,500 kW hours across the year.

Scott Parsons and Piers Thompson of Bath Ales inspect the solar array

Inspecting the new system during the testing phase, St Austell Brewery and Bath Ales’ Director of External Relations and head of Corporate Social Responsibility, Piers Thompson, said: “As soon as we gained planning approval to create Hare Brewery in Warmley, our intention for phase 2 was to get the solar array up and running as quickly as possible. ZLC has done an amazing job completing ahead of schedule and while £150k is a big sum to put up front, the technology is so advanced that we’re looking at making an estimated annual saving of over £30k on our annual power bills making a good return on investment and importantly reducing our carbon footprint.”

With the new solar array now up and running, Hare Brewery looks set to be one of the greenest brewing sites in the UK.

Founded in 1995, Bath Ales’ new chapter began in July 2016, when it was acquired by independent, family-owned St Austell Brewery. Bath Ales went on to open its new brewhouse and taproom – Hare Brewery - in May 2018. It has doubled the brewer’s capacity meaning it can now produce over 14.5 million pints of beer every year including old favourites from the core range like Gem.

For further information: zlcenergy.co.uk

New and comprehensive range of boot washers Industrial Washing Machines Limited (IWM) is launching a new and comprehensive range of boot washers and introducing its latest CW13 EX BT cabinet washer.

The new IWM boot and shoe washers are ideal for breweries, distilleries and similar food manufacturing plants and are designed specifically to meet the stringent hygiene requirements of areas where the production and clean zones of a food manufacturing facility meet. The new wash stations range from simple manual versions to sophisticated walkthrough models with multiple brushes, automatic chemical dispensing and access control options.

The single station boot sole washers in the range are available in three sizes and, because they combine semiautomated processes of mechanical debris removal and chemical disinfection of the footwear, they significantly reduce

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the transfer of contaminants into and out of production areas. To operate the washers, users simply place the boot onto the machine and press the conveniently positioned start button or automatically engage a sensor. This activates the rotation of the horizontal brush and spray jets. Gross debris is removed from the soles of the boot or shoe, and the chemical treatment is applied simultaneously to speed the cleaning process.

IWM also offers passage-style boot and shoe washers in simple and double versions that can be supplied in a range of sizes to suit the space available on the factory floor. When users enter the passage-style washers, a photocell activates the rotation of horizontal/ vertical brushes and turns on the spray jets. Debris is removed from the soles of the footwear, while three separate brushes mechanically clean and wash the heels and upper sides.

IWM's boot washer with access control

For further information: www.indwash.co.uk

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NEWS Hygiene & Resources

Astwood Group forms ‘eco’ technique for craft ale brewing A West Midlands based microbrewery, born from the environmentally-conscious Astwood Group, is using a new eco and vegan-friendly technique to produce craft beer.

Lab Culture is a Redditch based microbrewery that produces American style craft beers using a sustainable food production method. Launched in late 2018, the brewing process takes advantage of the wasted heat from LED lighting used for the Group’s vertical farm, Vertivore, which produces highquality year-round salads, herbs and plants.

Michael Capewell, CEO of the Astwood Group and Founder of Lab Culture said, “The Astwood Group is dedicated to using innovative design and engineering to challenge the status quo and advance sustainable living. Working with our own research and development team, we help take schemes from ‘initial concept’

to ‘full commercial operation’ and Lab Culture is a great example of this.

“Simply put, our systems are designed to extract maximum value from wasted resources, while at the same time creating the tastiest drink possible. The method we use for brewing the beer came about during a brainstorming session on how to fix the issue of waste heat, and we thought there was no solution other than brewing beer.”

The unique system creates several types of craft beers all big on fruit and hops, including a pale ale, an IPA and a session rye IPA. Each drink is named after a different scientist to highlight the genius tactics that went into brewing the beer, including Gregor Mendel, Galileo Galilei and Alfred Nobel. .

Taking this further the Lab Culture team is now producing monthly specialist brews that feature ingredients grown in the vertical farm, including a popular lime and basil saison.

Michael continued: “Advances in technology have made foods available that were previously seasonal or regional, but with a devastating impact on the planet. In developing and launching Astwood Vertivore, we have successfully established an environmentally friendly way of growing home-grown produce, without the use of damaging pesticides.”

“We are all big lovers of the varying tastes of the Lab Culture brews and are extremely excited to be part of a unique community and the growing craft beer industry.”

For further information: www.astwoodgroup.com

Increase in fines and prosecutions for food safety and hygiene, warns NFU Mutual Fines for food safety and hygiene offences and prosecution of directors and senior managers have increased following the introduction of new sentencing guideline in England and Wales.

NFU Mutual, which specialises in insuring businesses in the food and drink sector, is warning businesses owners across the UK of the dangers of poor food hygiene and safety practices, following the findings in an impact assessment published by the Sentencing Council during April 2019.

The Health and Safety Offences, Corporate Manslaughter and Food Safety and Hygiene Offences guideline for England and Wales came into force in 2016. It helps to ensure that imposed fines are proportionate to the circumstances and seriousness of the offe nce, including accountability and harm.

The impact assessment found that the number of organisations sentenced for

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food safety and hygiene offences has more than doubled from around 60 in 2013 to 130 in 2016, but has since remained stable.

Most organisations received a fine (94% in 2017) and analysis found the mean figure increased from £2,200 to £7,100 comparing 10 months pre-guideline with 10 months post-guideline, an increase of nearly £5,000.

Darren Seward, Food and Drink Sector Specialist at NFU Mutual, said: “To see an increase in penalties is positive for the food and drink industry as a whole. The vast majority of businesses work incredibly hard to meet their hygiene and safety obligation, and the irresponsible businesses which demean that are being held more accountable for poor conduct.

“Managers have a duty to put hygiene and safety at the heart of the company’s values to prevent getting into a serious situation in the first place, and damage as a result of hygiene issues reaches

much further than a fine. Company reputation can be destroyed overnight, the directors responsible can be prosecuted, putting a fatal ending to their career in the industry, and most importantly, innocent lives could be put at serious risk of harm. Getting it right takes work but there is no excuse in the eyes of the law, or indeed the public.”

The Sentencing Council’s assessment also showed there was a small rise in fines for individuals (such as directors or senior managers) sentenced for food safety and hygiene offences. The number of adult offenders increased from 180 in 2015 to 260 in 2017. In 2017, a fine was imposed on 92 percent of offenders, three percent received a suspended sentence, two percent got a community order, and less than one percent were sentenced to immediate custody.

For further information: www.nfumutual.co.uk

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NEWS Business Services

Free analytics platform is helping pubs and bars enter the digital age A new analytics platform is looking to bring pubs and bars into the digital age by providing them with data about their performance, their customers and their local competitors.

Olvin, a real-world analytics platform, uses location data from mobile devices to gain an understanding of consumer behaviour and trends within the drinks industry. The platform, which is free to use, aims to provide operators of pubs and bars with offline insights to help improve their digital marketing and drive revenue growth.

By drawing on location data, Olvin’s platform identifies patterns in the places that people visit and interprets the preferences of people within a specific area. These analytics can then be used by pubs and bars, as well as drinks brands, to tailor their digital marketing strategies to target potential punters and get more people through the doors.

The company is launching the platform at a time when pubs in Britain are closing at a rate of 18 per week, as the traditional British pub competes against supermarket prices and larger chains.

Olvin believe that they can give smaller businesses a fighting chance in a hostile and saturated market by untapping the potential of location data and targeted digital marketing.

“With a smaller pool of consumers to compete for, landlords are finding that they can’t afford any missteps when it comes to their pub,” said Sam Amrani, the company’s founder and CEO. “Our analytics can help businesses understand what their customers and consumers in the area are looking for when it comes to the bar industry.”

The targeting feature works by segmenting devices that match specific criteria that the user can customise. The owners of these devices can then be targeted with unobtrusive adverts that appear on platforms such as Facebook or Instagram. The whole process is completely anonymous.

“A clearer view of their landscape is just the first step. After understanding how to improve their pub, customers can target incredibly specific audiences with online marketing campaigns. The owner of a bar can literally reach people who have walked within 25 metres of their bar.” said Amrani.

The Olvin platform is completely free to use, while customers can purchase custom audience segments on a ‘cost per device’ basis.

Olvin works with a multitude of anonymised and pseudonymised thirdparty datasets, which have been thoroughly and diligently collected and processed in accordance with the GDPR. Where consent is required by the end user for any of the information processed, Olvin and its partners use industry standard methods of compliance to ensure best practices are followed.

The Olvin platform handles data end-toend, which means that users of the platform do not have to.

For further information: www.olvin.com

NIRAS relaunches Brewing Benchmark Club In January 2014 ALECTIA launched the ALECTIA Brewing Benchmark Club. Following last year’s merger with NIRAS, it has revived the club under the new name of the NIRAS Brewing Benchmark Club (NBBC).

Hundreds of breweries of all sizes from around the world have already benefited from joining the initiative aimed at improving the beer industry. With the benchmarking club Niras hopes to further increase the collective effort of generating knowledge and value for the entire industry. Participation is cost-free and all data is treated anonymously.

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Membership of the NBBC allows members to improve their businesses while contributing to the sustainable development of the industry.

The NIRAS Brewing Benchmark Club was founded on more than 35 years of experience as specialist consultants for the brewing industry. The free-of-charge benchmark initiative intends to provide members with a performance evaluation of a localised view of the beer and beverage industry every second year.

The brewery performance of members is compared to their peers when it comes to areas such as extract loss, packaging

utilisation, electricity, heat and water consumption. The NIRAS Brewing Benchmark Club provides them with knowledge on their performance compared to other breweries in the same category (size and region) through top level benchmarking. The benchmark report can help them to pinpoint areas for improvement in their operation.

NIRAS is a leading independent engineering consultancy to food and beverage manufacturers around the world.

For further information: www.niras.com

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NEWS Business Services

Christeyns Food Hygiene introduces new e-learning package Specialist hygiene company, Christeyns Food Hygiene, has launched a uniquely developed e-learning programme that is fully customisable for use in the food and beverage manufacturing industries.

Warrington-based hygiene specialist, Christeyns Food Hygiene, has recently launched Moviemento, the UK’s first fully adaptable Learning Management System and e-learning package designed to meet the stringent hygiene requirements of food and beverage production environments.

The unique platform is a result of the collaboration between government agencies, food and beverage safety experts and online training specialists and provides seamless, up-to-date management of all training programmes, whilst simplifying the process of knowledge sharing across an organisation. Moviemento differs from traditional e-learning in that it not only offers the ability to tailor and personalise the existing content, but also to add

company specific training resources; site rules, practices, policies, procedures, in various formats such as of photographs, animations or video clips, thus ensuring full engagement, relevance and understanding for users.

The platform is also personalised to look and feel like a company’s own website, incorporating elements such as branding and ethos so the user feels immediately comfortable.

“We are very excited to be bringing this innovative and unique learning programme to the UK marketplace,” says Elaine Hankinson, Business Development Manager at CFH. “It has been hugely successful in Belgium and is now completely in line with the laws and regulations related to the UK food and beverage manufacturing industry.”

By law, all food and beverage handlers must have an understanding of basic

hygiene principles and must know how to work safely to avoid contamination.

E-learning offers a fast and flexible way to achieve this that helps ensure staff are up to date with industry developments and compliant.

In such a competitive industry, it is essential that companies can provide accurate and up to date audits and demonstrate competency of staff.

Moviemento provides HR managers with an easy to use training solution and offers peace of mind when it comes to managing food and beverage safety.

For further information: www.christeynsfoodhygiene.co.uk

Improving availability with Atheon’s SKUtrak In July 2018, the Co-op partnered with Atheon Analytics and its multi-retailer SKUtrak® service.

The Co-op now shares all its daily ‘Flow-of-Goods’ data with suppliers through SKUtrak including sales value; supplier (inbound) service; and availability.

It also provides daily email alerts for key performance indicators such as supplier service level and short deliveries to depot; and availability (below target). In addition, suppliers can choose to access deeper analytics at SKU level for the biggest drivers of stockholding, service levels, availability and waste.

As part of the Carlsberg Group, Carlsberg UK has long been brewing and selling some of Britain’s favourite beers. These include Carlsberg, Carlsberg Export, Poretti, Grimbergen and Tuborg. It also holds the UK brand licences for San Miguel, Mahou, and the

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Brooklyn Brewery range, putting them at the heart of a growing premium portfolio.

Alex Rowell, Head of Convenience at Carlsberg UK Ltd, is responsible for Co-op and Carlsberg’s wider convenience channel. Speaking of his use of SKUtrak, he comments, “Currently I’m using SKUtrak for Co-op, and I do so on a daily basis. When you take a look back at the data we had access to before versus now, there’s no comparison. It’s completely changed the way I work, for the better. It is incredible to think that I can see in-depth daily data when previously I was struggling to get any kind of sales data.”

“I use it daily to check sales and stock holding and I can also see if there are potential issues about to arise.

Additionally, if there’s any further interrogation required I’m able to use the sales performance, value sales, units and rate of sales to do so. SKUtrak has

everything I need for meetings whether they’re commercial or with supply chain managers. We’re also beginning to explore the use of Forecast data through SKUtrak, which will help us even further.”

Since using SKUtrak, Carlsberg has seen significant value by being able to improve availability across a number of its SKU’s. “We had an issue in September, following the hotter than expected summer where stock levels had fallen. Equipped with the data from SKUtrak I was able to drop a note to the Co-op supply chain team and subsequently they made a significant order of around 2000 hectare litres, £400,000 in terms of sales. Ultimately, if we didn’t have the data we wouldn’t have had the visibility and we may not have got those extra sales,” Rowell adds.

For further information: atheonanalytics.com

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NEWS Bar & Cellar

Drinks dispense company lands T&J extends double-deal win with drink giants southern reach Leading supplier of drinks dispense systems to the hospitality industry, City Dispense, has secured two major deals with national drink companies Asahi UK Ltd and Britvic Soft Drinks.

Asahi UK Ltd, whose main brands are Peroni & Asahi Super Dry, appointed City Dispense to provide nearly two thirds of its drinks dispense systems nationwide.

City Dispense has also become the largest service provider in England and Wales for Britvic Soft Drinks and will work alongside its engineers to install and maintain the dispense systems.

Established more than 25 years ago, the Greater-Manchester-based company also works with high-profile clients such as Greene King, Young’s Pub Co., Air Products, Molson Coors and Meantime Brewing Company throughout the UK.

Andy Fletcher, managing director at City Dispense said: “We’re thrilled to announce the deals with two well-known global brands. It’s been a fantastic year for us and both contracts are a testament to everyone’s hard work.

“To work alongside such huge brands is a privilege and we look forward to installing their products in bars, pubs and restaurants across the UK. We hope to continue our momentum and we’re already planning on expanding the team with a focus on recruitment.

“Our engineers are located all over the UK and are committed to being onsite within a matter of hours. We hope to expand the team to meet a rise in demand and continue the success into the future”.

For further information: www.citydispense.co.uk

T&J Installations has extended its southern reach, and its standing within the UK drinks market, with the acquisition of Salisburybased technical services provider, ALDD (All Liquid Drinks Dispense).

ALDD is recognised as being a supplier that provides excellent levels of service to the drinks dispense industry, including leading beer brand owners and Starbucks UK. Customers of both businesses can expect, not only continuity in service levels, but an enhancement of the overall offering – with the combining of resources and exclusive contracts.

For further information: www.tandjinstallations.com

Paddy & Scott’s signs new deal with J W Lees Coffee supremo, Paddy & Scott’s has just signed a deal to supply family brewer, JW Lees, for the next two years.

Over the last four years, Paddy & Scott’s has worked with the pub, hotel and inn group - which dominates in the North West and North Wales – so it is delighted to have retained its contract for another 24 months.

“We’ve had a long standing relationship with JW Lees and this new contract means we will be supplying coffee to all of its managed houses and hotels throughout its estate,” explains Martin Westhorp, Sales Director for Paddy & Scott’s.

“This includes both traditional espresso based drinks, along with bulk-brew for conferences and events. We will also continue to supply all of its hotel rooms with Paddy & Scott’s bedroom boxes of either cafeterias or our newly launched brew bags along with teas, sugars and other sundries,” he adds.

JW Lees has been a family brewer since 1828 and runs over 140 pubs, inns and hotels throughout the North West and

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North Wales. “We are delighted that JW Lees has decided to extend our contract.

We know this was based around our innovation within the industry, unrivalled barista training programme and continued growth in coffee sales,” continues Martin.

“The next 2 years will also see them switching to our Muchomba blend after we presented them with a tree on our coffee farm in Meru, Kenya.”

This new contract further cements Paddy & Scott’s position as the ‘go-to’ provider for those wanting authentic and high quality coffee within the pub and hospitality sector.

“Our results speak for themselves,” continues Martin. “Working with us, JW Lees has seen double digit growth in sales and has even been included in Cool Coffee guide as a place that’s ‘rocking the lattes’.

“We work with our customers to improve both the quality of their coffee offering and provide the in-house training required to serve it at its best. That is why so many in the industry are now choosing to work with us.”

Martin Westhorp, Paddy & Scott’s

For further information: www.paddyandscotts.co.uk

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www.breweryplastics.com

BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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SHOWCASE Containers

Blefa: Top quality kegs with a 30-year guarantee Since 1968, Blefa has been manufacturing kegs for the beverage industry.

This long history gives its long-standing employees, in both production and consulting, a deep, wellfounded knowledge about kegs and the demands they have to meet every day.

There is a constant exchange of information among our employees, which ultimately benefits our customers.

Technical knowledge is passed on to our sales staff and, in return, their experience of challenges in everyday use and operation is reported back to our technicians. This then drives our ambition to manufacture the best kegs possible.

Flawless material in the manufacturing process guarantees the outstanding quality of the stainless steel kegs produced. Our kegs are made from high-grade stainless steel 1.4301 (AISI 304). For this, we use only stainless steel coils from well-known manufacturers with certified quality assurance methods, which we then supplement with our own quality inspections. This strategy assures our customers of first class base materials resulting in long-lasting and especially robust kegs.

the same quality as it was when it left the brewery. We can vouch for the following aspects which are elementary in achieving this: • 100 % food safe and absolutely neutral in taste • 100 % impermeable to UV light and gas to guarantee a long lifetime for distribution, and • keg stability to ensure undamaged delivery to the customer and absolute safety in use.

Our state-of-the-art facilities enable us to maintain constant and reliable production at a consistently high standard of quality. Nothing is left to chance. Regular quality controls during the production process enable us to ensure that the kegs are always manufactured to exactly the required customer specifications.

In addition, we document the production of each keg completely and transfer the information to an internal CAQ system, which can provide us at any time with information about which keg was manufactured on which day by which employee using which materials.

All these measures guarantee that we can supply breweries with a first-class stainless steel keg, which will ensure that beer will get to consumers in precisely

Schäfer offers ‘Keg on Demand’ According to Mike Hickman, Schäfer Container Systems U.K. Sales Director, it will be launching a new service known as ‘Keg on Demand‘ using its returnable ECOKEG. “As we all know craft brewers want to be able to order and receive one-trip kegs within days,” he says, “so Schäfer is offering brewers their own customised kegs within 21 days.”

Following on from Schäfer’s recent investment in a new production line for ECOKEG, this will now be achievable.

The keg will be made to the individual customers specification utilising colour

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This clear focus on quality consequently guarantees a service life of up to 30 years. When it comes to reliability, economy and sustainability, our kegs deliver the best results, as confirmed by a recently conducted life-cycle analysis (Link: https://www.blefakegs.com/aboutblefa/sustainability/).

Insisting on these high quality standards enables us to be the only keg manufacturer worldwide to give a 30-year guarantee on stainless steel kegs – promising our customers that they have purchased a reliable and long-lasting container for their beverages. It is this guarantee that drives us to do our best every single day.

For further information: www.blefakegs.com info@blefa.com

coordinated polypropylene hoops and acid etched or silk-screen printing for its name and logo.

Adds Mike, “The ECOKEG is a quantum leap forward in keg design helping to take out almost 5 kilos of stainless steel from the traditional all steel 30 litre keg, but still utilising stainless steel for the storage of the product. Fully replaceable PP hoops will be easy to fit in the event of damage.”

It’s Mike’s belief that renting kegs for one trip use to supply regular customers is not cost-effective, as less than half a dozen rentals could cost more than 100% ownership!

Based on a decade of ECOKEG service in trade, Schäfer offers a year’s guarantee re damage to the container.

For further information: schaefercontainers.com

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SHOWCASE Containers

Croxsons wins a Queen’s Award for Enterprise Leading glass packaging company, Croxsons, has been honoured with a Queen’s Award for Enterprise.

Commenting on the achievement, both James and Tim Croxson, the fourth and fifth generations respectively, who currently head up the firm, said: “We are thrilled and privileged to have been recognised for international trade with a Queen’s Award. The achievement is testament to the collective and sustained effort from everyone here at Croxsons who have helped ensure that the business continues to be a success story that would delight our forebears.”

The family-owned business is one of only 201 organisations nationally to be recognised with the prestigious Queen’s Award for Enterprise. Announced on 23rd April, Croxsons has been recognised for its excellence in international trade, which has seen the firm return continuous growth in overseas sales for the past six years.

With export growth increasing year-onyear from £2.8 million to £9.9 million during the period - a rise in total of over 250% - overseas sales now account for 36.3% of the company’s turnover. This ongoing trading performance, combined with strong domestic sales, has helped propel Croxsons to an impressive 700% hike in revenues since 2005.

First trading in 1872, Croxsons commitment to quality continues to provide leading food and drink

Now in its 53rd year, the Queen’s Awards for Enterprise are the most prestigious business awards in the country, with winning businesses able to use the Queen’s Awards emblem for the next five years. manufacturers and brand owners with unique and innovative packaging solutions. With a base in Morden, Surrey, and further operations in New Zealand, Australia and the USA, Croxsons sells in over 50 markets worldwide.

Croxsons will celebrate its award during a royal reception for Queen’s Awards winners in the summer.

For further information: www.croxsons.com hello@croxsons.com

I can see clearly now … transparent labels continue their rise in popularity Transparent labels have been around a while but the increasing trend for organic, craft beverages with no hidden ‘extras’ has kept this labelling solution fresh and relevant.

With consumers keen to see what they are ingesting, the clear container has been leading the way, both in plastic and glass, being the perfect showcase for products that want to confirm they have nothing to hide. This take on all things natural has also spread into cosmetics and toiletries packaging as well as food and drink.

The increase in the use of transparent containers inevitably requires a compatible label solution, one that adds to the appeal of the product and provides maximum visibility.

This is achieved using ‘clear on clear’ label stock, which has a sheer label face and a clear adhesive on a PET film liner.

A clear varnish or laminate can be added over the label and an opaque

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white layer is applied under the design areas. This allows for a perfect print to best showcase graphics and branding and also the opportunity to have transparent areas within the design.

A contemporary type of labelling such as this provides differentiation for beverage brands, helping them stand out that bit more on the shelf and thus encouraging purchase. The vinyl is also pretty durable, being tear-resistant and tough when it comes to changes in temperature and humidity, hence a good fit for drinks bottles and products that need to be in a cool environment.

Bearing in mind the complexities of this type of label, its worth choosing a supplier who is experienced in transparent label printing and who can offer advice on how to best present the artwork as well as recommending the correct adhesive to fit usage, storage and transportation.

This doesn’t however necessarily mean it is an expensive label option. Clear labels

can now be printed digitally, offering the greatest flexibility in terms of multiple designs per print run whilst still retaining high quality label outcomes.

For a clear label to look good it needs to fit the container seamlessly, without bubbles or rippling. A good quality label material with the right adhesive will go a long way towards getting the application right.

label.co.uk is here to help when it comes to creating your vision for a clear, ‘no label’ look to fit your beverage and for inspiration. Pictured above is an example printed on a beverage bottle.

For further information: www.label.co.uk

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SHOWCASE Containers

Tapping into market-leading keg designs With BevExpo 2019 just around the corner, it is an interesting time to look at the brewing industry and consider the key market trends driving container and keg design.

“Here at THIELMANN we believe in staying tapped into what our customers are looking for from their brewing containers in the current market,” said Angelique Danlos, Area Sales Manager, THIELMANN. “One of the main themes we are seeing at present is the shift toward environmentally friendly solutions.”

From the desire to reduce waste, use recyclable materials, and lessen logistic footprints in order to reduce the numbers of trucks moving products around the country, brewing organisations of all sizes are increasingly aware of their ecological footprint.

THIELMANN has been ahead of the curve here for some time. All its kegs and beverage containers are made from high-grade AISI 304 / AISI 316 austenitic stainless steel, making them lightweight, long lasting (up to 30 years if maintained

correctly), and 100% recyclable at the end of their service life. All of which makes them a most environmentallyfriendly option for brewing organisations looking to reduce their impact on the environment.

Additionally, the inherent properties of stainless steel make THIELMANN kegs a top option for high quality brews across the board – the material does not react with any kind of beverage, irrespective of internal or external conditions or even temperature, and as a result the organoleptic properties of the beverage remain unaltered. Furthermore, stainless steel is hygienic, reliable, safe, and protects beverages from UV light, pollution particles and corrosion.

“Whether brewers are looking for kegs with rubber chimes, EURO, DIN, US or SLIM beverage kegs, THIELMANN kegs’ cylindrical shape and robustness make them easy to handle and manoeuvre and allow them to be rolled to increase transport efficiency,” Danlos added.

“What’s more our kegs can be fully customized and many options are available in stock for quick delivery, so

CBBR’s award-winning container tracking technology Close Brothers Brewery Rentals (CBBR) has recently been named winner of the “Best Use of RFID to Enhance a Product or Service” award, presented in Phoenix, Arizona, by global RFID experts, ‘The RFID Journal’.

The award was presented to Darren Lock, Director of Digital Innovation during the event in April in which Darren presented the CBBR solution to a panel of independent judges. Other finalists included Lockheed Martin and their parts tracking solution for the F-35 Lightning II fighter aircraft.

The RFID tracking solution has been built from scratch using CBBR’s own analysis resources and a partnership with RFID experts, Coriel LTD, and software developers, Dreamztech, primarily to streamline processes to manage the 2.2 million containers that CBBR own. CBBR is committed to RFID to identify unique

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whatever concerns are driving your search for a new keg supplier, we’re here and listening, and would love to talk about how we can help you solve your business challenges.”

For further information: www.thielmann.com sales@thielmann.com

assets as they move around the business and through customer orders in bulk.

Darren explains, “Our aim to make a one-to-one association with the RFID tag and the asset; in doing this we can track where the asset has been and where it is, what has been done to it in terms of maintenance activities, what order and customer it is assigned to and even what has been inside.”

It is crucial to do this with as little impact on the operation as possible, therefore the business has invested heavily in a range of RFID hardware scanners, both mobile and fixed. Data is captured from the scanners and presented to the business using data visualisation dashboards built in-house by the business.

“We are already recognised as container management experts,” Darren continues, “and now we can demonstrate our technology expertise, which we will soon

be offering direct to the industry as a standalone product.”

For further information: www.closebreweryrentals.co.uk

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SHOWCASE Containers

Team keeping plastic beverage kegs out of landfill WDS Group and KeyKeg have kick-started a closed-loop recycling program for KeyKegs. Most plastic beverage kegs in the UK are not recycled and often end up in landfill. To overcome this problem, WDS Group has teamed up with OneCircle to create a circular program which recycles the basic materials from KeyKegs turning them into new, useable KeyKegs.

The program was launched as a pilot scheme in London and now WDS Group has taken up the baton for the North.

Partner with Ninkasi!

Ninkasi Rentals & Finance wants to work with you! We launched our finance offering in November 2018 and it has already proven popular. It’s easy to see why; • Our team members are long serving industry specialists - we understand your business • Ninkasi is an asset owner in the industry – we are hands-on and experts in the procurement process • We provide solutions in-house, as well as across the whole market – we can do what others may not be able to • We can use our rental products to support finance solutions - the ultimate in flexibility and convenience • We are supported by a team of over 20 finance professionals - we know how, and what, to deliver to our customers

With a lower limit of £5k, we are able to offer funding solutions for all types of equipment to help grow your business.

Call Paul on 07741 846650 to find out more about what Ninkasi can do for you.

For further information: www.ninkasirentals.co.uk paul@ninkasirentals.co.uk

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WDS Group will collect the used KeyKegs from bars and deliver them to plastic recycling specialist OneCircle, where the KeyKegs are then processed and turned back into KeyKegs.

More than 90% of the plastic kegs in the UK are KeyKegs, so once rolled out, this initiative will dramatically reduce the number of plastic kegs being thrown into general waste and potentially ending up in landfill.

From left: Robert Koppen of LWC, Sam Evans of WDS and Natalie Maestri of LWC

Lightweight Containers, the company behind KeyKeg, initiated as a packaging producer, OneCircle.

Together with its customers, beverage distributors and bars, OneCircle is building a community that is eagerly collecting KeyKegs and preparing them for processing. OneCircle, an initiative of the company Lightweight Containers, is responsible for the recycling and transportation of KeyKegs.

WDS Group, a family run wholesale business and distributor in Bury, sees new opportunities with the collection of KeyKegs. Sam Evans, Sales Director, said, "We estimate that more than 500,000 KeyKegs end up in Manchester alone every year and it is great that we can now use them as raw materials again. It meets a huge need. Many bars and breweries have heard that we are going to process KeyKegs and have spontaneously saved them up. It is clear to them that a lot of plastic ends up in landfill and they want to prevent that from happening. The time has come to work together with packaging producers on closed loops, and OneCircle is leading the way."

Annemieke Hartman, from OneCircle, said, "We are very pleased to welcome WDS group to the OneCircle community.

WDS group is among the leaders in sustainability and together with OneCircle they are expanding this lead.

By reusing the raw materials from KeyKegs we lower the CO2 footprint of beverages to the lowest in the industry.”

In England, OneCircle is building a nationwide collection network. Members of the network collect and crush the KeyKegs into bales. OneCircle collects

the bales and transports around 10.000 KeyKegs per truckload to the processing plant.

Lightweight Containers is the producer of KeyKeg and UniKeg: world-leading oneway beverage kegs. Since it was founded in Den Helder, the Netherlands in 2006, Lightweight Containers has grown into a global market leader. The company serves its customers from warehouses and sales offices worldwide and operates production facilities in the United States, Germany, the United Kingdom and of course the Netherlands.

WDS Group is a dedicated, family-run team of 20 people offering a distinctive range of over 2500 products to a variety of business across the North West.

Founded in 2009 it is consistently improving its unique range by listening to its customers’ needs and keeping them at the heart of everything it does.

Aiming to become a leading figure in wholesale, its partnership with Lightweight Containers demonstrates a forward thinking and dynamic approach.

OneCircle is an initiative of Lightweight Containers, started in 2018. The company offers solutions for the recycling of one-way kegs worldwide, with the aim of making them completely circular (meaning that all the materials in a keg are used to make new kegs or other high end products). It uses new, unique collection methods, networks and technologies.

For further information: www.lightweight-containers.com www.onecircle.world www.wdsgroup.co.uk

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New PolyKeg® K Valve - free to choose!

PolyKeg® has a programme of continuous quality improvement and product development. We are pleased to announce that all Polykegs are now available with the K VALVE, which makes

them fully compatible with KK Connectors.

PolyKeg ® with K valve offers you important opportunities and benefits: • The possibility to choose PolyKeg® without having to replace the existing KK connectors, thanks to the fully compatibility of our new K valve.

• The possibility of using the K valve with bag and without bag.

• Overcome the foam problem during tapping thanks to the exclusive Polykeg BIK system(Bag in Keg) with a dip tube inside the bag.

The K valve is available for the whole range of PolyKeg® products, without additional costs:

VERSIONS: with or without bag MODELS: Premium, Smart, Basic SIZES: 12L – 16L – 20L – 24L – 30L

For further information: www.polykeg.com

KeyKeg and UniKeg made from re-used plastic KeyKeg & UniKeg are from the start designed with circularity in mind. KeyKeg started to re-use plastics to create their griprings and base cups, made of 100% Post Consumer Recyclate.

Many beverage producers now favour KeyKeg and UniKeg, since its double wall technology is - says the company - the only way to operate kegs safely in countries where the temperature is high, retaining the beverage high quality standards as set by producers in the sectors: brewing [incl craft], wine, kombucha and nitro coffee to name but a few.

Today, KeyKegs are collected with the aim to create new KeyKegs made of 81% re-used materials before the question of plastic reuse became a major topic. Therefore only 19% of the used KeyKegs is for other applications than new KeyKegs.

Anita Veenendaal, Chief Executive Officer, says be wary of claims of kegs that can be recycled. “Ask for circularity credentials and evidence of true recycling taking place,” she says. “We all have a duty to ask for evidence of the waste stream accountability. For this reason KeyKeg and UniKeg make significant investments to ensure we all take our responsibility.”

KeyKeg has the ability to be 81% more circular than any of the kegs in its category.

Innovation is continuing to, in time, deliver kegs following the full ‘Cradle to Cradle’ principle.

For this reason, Lightweight Containers, with products KeyKeg & UniKeg, initiated the company OneCircle (www.onecircle.world).

In the past year, OneCircle has collected kegs used at festivals, created fully operational collection networks in the Netherlands, Belgium, France and the UK leaving nothing to chance with programmes ready for roll out in the USA and Asia. In markets such as Japan,

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the KeyKeg and UniKeg are processed by the local waste streams in line with country specifications.

KeyKeg and UniKeg have further environmental credentials; they reduce the requirement of return logistics by 100% and water required for cleaning is now zero.

Annemieke Hartman–Jemmett, Chief Commercial Officer, says KeyKeg & UniKeg are leading the beverage packaging industry. “Our founder Jan Veenendaal had a vision years ago in the development of the product linked to the demand in the market for quality packaging solutions.

Leaving the world a better place now drives the company’s actions.”

For further information: www.keykeg.com

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Beer bottles: little or large?

Lynn Sidebottom, Sales and Marketing Director at glass manufacturer, Beatson Clark, ponders the pros and cons of the small craft beer bottle…

It’s one of the most visible signs of the craft beer revolution that has transformed the UK brewing industry: alongside the traditional 500ml bottles or cans of beer or lager, supermarket shelves now find room for the smaller 330ml containers that have become the signature of the craft beer movement.

With their quirky names, innovative ingredients and cutting-edge marketing and design, craft beers have been a breath of fresh air for the brewing sector.

They have also fundamentally changed the way beer is packaged and sold – in pubs and bars there has been a movement away from cask beer to keg, and on the shelf the fashionable craft beers are normally found in smaller bottles or cans.

Why has this change occurred? And what are the benefits and the disadvantages of marketing beer in smaller bottles?

In the US the craft beer movement pushed back against the bland corporate brewing culture of the big brewers; craft beers were brewed in small batches, using high-quality and often novel ingredients, and their alcohol by volume content was often much higher than ordinary beers. To take the strength of the new beers into account, craft brewers sold their wares in smaller 330ml bottles.

The trend for craft beers has spread across the globe, and with it the popularity of smaller beer bottles.

Aluminium cans are also popular with craft brewers, but research has shown that glass bottles remain the number one choice.

So what are the advantages of smaller beer bottles?

• Many drinkers prefer a smaller serving because the beer stays cool and naturally sparkling until it’s finished.

• Many craft beers are stronger than standard beers, so it makes sense to market them in smaller bottles

• Smaller servings have benefits for those who might be watching their weight or who feel bloated after drinking a full pint • Breweries can tap in to the craft beer ethos by choosing fashionable smaller bottles in which to market their product And what are the disadvantages?

• Smaller bottles require more work to fill them and more energy to transport them.

• Some consumers are resistant to the idea of paying a similar price for a smaller volume of beer – they prefer economies of scale.

The British Craft Beer Report 2019 published in March by SIBA (the Society for Independent Brewers) revealed that drinkers in the UK nowadays are drinking less beer and less often, but they are drinking more selectively, increasingly choosing quality products such as local craft beer over mainstream brews.

Between 2017 and 2019 there was a drop of five percentage points in the number of British consumers drinking beer more than once a week – from 26% in

2017 to 21% in 2019. Yet at the same time 45% of UK consumers said they were happy to pay more for genuine craft beer.

Statistics like these reveal how far the attitudes and preferences of the average British beer drinker have changed. While mainstream lager brands continue to feel the squeeze, craft beer is continuing to grow its market share in the UK. To capitalise on that trend many breweries are adapting their portfolios to include more ‘craft options’, and many choose to market their beers in 330ml bottles as well as 500ml bottles, using the smaller craft bottles to complement their existing containers rather than replace them.

Beatson Clark supplies beer bottles to many breweries large and small, both in the UK and overseas. Currently the long neck 330ml beer bottles made fashionable by BrewDog are the most popular craft beer bottle shape; but increasingly breweries are looking for different shapes in this size, such as our short neck beer (Camerons), our real ale-style beer (Mount Saint Bernard Abbey) or our tapered beer (Boyne Valley Brewery).

As with many other areas of packaging, the need to be distinctive and make products stand out from the competition is driving the trend towards distinctive and often smaller beer bottles.

For further information: www.beatsonclark.co.uk

Lynn Sidebottom Sales & Marketing Director Beatson Clark

Lynn Sidebottom was appointed Sales and Marketing Director at Beatson Clark in 1998, after gaining experience in various sales and marketing roles. Since then she has helped change the company from a pharmaceutical bottle producer to a quality supplier of bespoke packaging for all sectors.

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SHOWCASE Containers

Enhancing through decoration “Glass is the perfect packaging medium for breweries looking to get creative with their bottle designs,” says Charlotte Taylor, Marketing Manager at UK glass manufacturer, Beatson Clark

“As well as the various shapes and sizes of glass bottles that can be manufactured, we can achieve many decorative effects too, from embossing and debossing to textured surfaces, spray coatings, sleeving and screen printing. Embossing words, logos and patterns onto glass containers has always been an appealing and effective option for breweries, and it’s particularly on trend at the moment.

“Advances in technology have revolutionised what our in-house design team can now achieve with embossing, and using the latest sculpting software means that the results are better defined and easier to manufacture. Nine out of every ten bespoke designs we produce for our customers include unique

embossing – names, straplines, logos or patterns embossed on the glass to enhance its appeal and make the container truly unique. And for those producers who can’t afford a completely bespoke design, we offer the flexibility of a standard bottle with custom embossing added, which saves on the cost of having totally new finish moulds made.

“We have recently produced many bespoke embossed designs for customers, such as the 500ml beer bottle for 9 White Deer in County Cork with the brewery’s logo on the neck and the words ‘9 White Deer’ embossed around the shoulder. We also designed and manufactured embossed bespoke bottles for BrewDog and added embossing to some of our standard bottles for Tomos Watkin Ales and Boyne Brewhouse.

“Over the past decade we’ve seen an increase in requests for other types of decoration too, particularly spray coating to change the colour of the bottle and screen printing – the modern alternative to labelling. Custom-printed crowns are

another good way to continue the branding message for drinks customers.”

For further information: www.beatsonclark.co.uk

CEPAC creates sustainable packaging solution for ShinDigger Brewing Co Manchester-based ShinDigger Brewing Co has partnered with Cepac to create sustainable packaging for its full product range.

ShinDigger approached Cepac, the leading independent corrugated packaging producer, to develop a shelfready, sustainable product for the brand’s 12 packs of 440ml cans which appeared in shops from late spring 2019. There is also an option for 330ml.

With environmental considerations to the fore, ShinDigger has replaced a tray and shrinkwrap combination with an innovative corrugated pack. The performance board construction utilises FSC certified liners, combined with a click and close design and two top flaps.

The structure eliminates the need for additional tape or glue with the pack design strengthening the packaging for transit.

Boxes have been designed for use on

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packaging lines with or without drying equipment and include moisture control ventilation features to protect the packed product.

George Grant, co-founder of ShinDigger, said. “The packaging fits well with our brand and appeals to ShinDigger customers, providing a high quality but sustainable packaging product for our beers.”

The new design can be fully recycled and reduces the overall energy levels used in the packing process, as shrink tunnel heat is no longer required. Cutting down on pack assembly time has also promoted greater production efficiency and increased output for the brewing company.

Jacqui McCarthy, Business Development Manager for Cepac, said: “Cepac has a

wide, specialist product range and we focus upon working together with our clients’ own print, design and production options, producing tailored performance packaging solutions in combination with the highest quality print to maximise our customers’ pack presentation. Our range of processes and flexibility enables us to match the demands of the brewing industry, with the scale and scope to meet the needs of the client base.”

For further information: www.cepac.co.uk

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Squad introduces branding for new beers that bring to life JW Lees’ vision Squad, the management consultancy meets creative agency, has created a series of new beers for JW Lees, the Manchester-based brewery and pub company. The products are part of a new vision for the business that Squad established when the 190-year-old brand was relaunched in October 2017.

The brand strategy was to ‘put the brewery at the heart of the business’ and these beers are the result of that.

The new products include Cosmic Brew, which was a collaboration between Professor Brian Cox and JW Lees. The design continues the approach of using display typefaces, which Squad used to create a distinctive JW Lees identity as part of the original rebrand. By using

typography inspired by sci-fi comic book graphics, Cosmic Brew feels like something special and different yet still distinctively JW Lees.

Professor Brian Cox said, “I enjoyed being involved in the branding and design. The pattern of the stars on the label is the view of the night sky looking North over the brewery on the day I was born; March 3rd, 1968. It’s what I would have seen had I looked out of the window. There’s a fact for the pub quiz.”

Alongside Cosmic Brew, Squad has created a seasonal range of beers that will be released in two-month cycles during 2019. The branding pays homage to some of the greatest bands to have shaped the Manchester and UK music scene. As with Cosmic, the design uses distinctive display typefaces to maintain a thread of JW Lees, but this flexes away from the approach of the core range to create a range that looks new, different and interesting.

The new line-up of beers is completed by The Boilerhouse range. These are the first beers to come out of JW Lees’ new small-batch 10-barrel brewery and bottling plant.

Squad has worked closely with JW Lees since the inception of the project to position, name and brand this more experimental range. The name was

inspired by its location in the old boilerhouse of the existing Greengate Brewery. The branding layers imagery from JW Lees history with modern references and colours. This reflects the story of The Boilerhouse, which is about mixing new styles and varieties of beers with nearly 200 years of brewing history.

David Barraclough, Creative Partner at Squad, said, “The branding we launched for JW Lees in 2017 used a bold typographic approach. It eschewed a restricted family of fonts usually associated with an identity system, in favour of a graphic approach that achieved consistency through deliberate diversity.

“The branding for these new beers is a perfect example of why we took this approach. We’ve been able to flex the identity according to the beer, a moment in time, or a story.”

Rob Gray, Strategy Partner at Squad, said, “A few years ago we started working with JW Lees to develop the new vision of putting the brewery at the heart of the business. They’ve truly embraced this with a stream of new and interesting beers. These latest brands are great examples of this.”

Custom clothing for brilliant brands Purple Mustard Ltd. may be best known for its promotional bar runners, but did you know that it also manufactures and prints a wide range of custom apparel?

Using the same sublimation print process that’s used when producing bar runners, the company manufactures and print premium, bespoke garments and accessories at its South Wales factory.

Manufacturing everything from vests, tees and polos to high end cyclewear and bespoke aprons, every item is made to order within 3 weeks and includes photo quality, edge-to-edge print and individual customisation as standard.

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For further information: www.squad.co

Purple Mustard Marketing Manager, Sophia Prosser, said, “Summer is such a key time for many of our brewery customers, all of whom are looking to maximise on the added opportunities and visibility that festivals and events bring for their brands.

It’s crucial that their teams and promotional staff stand out from the crowd and our custom-made garments help them do just that!

“Our UK manufactured garments are made to the highest standards making them perfect for promotional staff, corporate sponsorship opportunities and even retail items for brewery shops.”

For further information: purplemustard.co.uk

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Striking branding ensures you’re seen and heard!

Recently, LemonTop has had the pleasure of rebranding the BFBi, the international trade association representing the entire value chain supplying the food & drink industry Worldwide. However, If you’re going to be recognised for what you know, it helps if your brand image instills confidence. If your brand looks dated, it can make your company feel irrelevant. The BFBi brand needed a complete overhaul.

So, what could we do? Well, we started by thinking about how the new brand identity could sing the many benefits of the BFBi, and bring all members in the relevant industries together to be seen and heard.

We started by putting some ideas together for a new, vibrant and modern looking logo. After careful consideration, the board members of the BFBi came to a resounding decision and the new logo was born. The logo features a modern, custom typeface and uses vibrant, eyecatching colours, a far cry from the corporate blue colour they had used for many years previously. The bands of

colour emanating from the ‘I’ represent a united voice, with a different colour for each of the industries. So, when they’re talking about the brewing industry, they can use green to signify this; they can use pink when they’re talking about the food industry and blue when they’re talking about the beverage industry.

By giving the BFBi these additional colours, we’ve extended the visual language of the brand, making it easier to signpost their expertise about each industry. This was carried through to the vibrant marketing material, which we created to drive recruitment and spread the ethos of the BFBi across the varying business sectors. These were colour co-ordinated and split down into categories for each industry...for instance, leaflets that target individuals within the food industry.

We extended their brand toolkit with interchangeable straplines, such as ‘stronger together’, and ‘join the conversation’, which could be used on everything from stationery and promotional literature, through to signage and display stands. These straplines were also used to give recognition to the many different areas that the BFBi operates in within the UK.

The final part of the branding process was to create a brand new, user-friendly website where BFBi Members could interact with each other and benefit from industry updates, business advice, discounted event prices and a whole lot more. The brand proved to be just

as effective online, with the vibrant colours creating an inviting and professional screen presence, tempting organisations to sign up online for all the advantages that BFBi membership offers.

Branding today needs to be adaptable.

We made the BFBi logo fluid, too, so it would adapt and stack on mobile devices. It could be used both large and small, and it was instantly recognisable as a social media icon. This was all applied to a striking range of promotional material both in print and online.

Essentially, if you’re going to be known for what you know, it helps to have a tone of voice that is inspiring, informative, and above all, relevant. The BFBi have been able to achieve this and a whole lot more with its new brand.

For further information: www.lemontopcreative.com hello@lemontopcreative.com

Flexible new POS product from Purple Mustard Purple Mustard Ltd. is now offering customers the opportunity to have custom, full colour printed PVC Bar Rails or ‘Hedgehog Mats’ with no tooling charges. What’s more; they’re available with lead times starting from two weeks and order quantities of just 20 units.

Available in two sizes; the standard phthalate-free, moulded PVC design offers a classic dimpled surround to deliver the important catchment functionality which is combined with a large branding area to the centre.

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Customers can then customise their bar rails in their choice of full colour design from only 20 units; helping them to effectively promote their brand right at the point of purchase.

Andrew Wheeler, Sales Director at Purple Mustard added, “Our Photographic Bar Rails are a superb POS product for all types of beverage brands. By taking the decision to offer customers this product from only 20 units, it gives our clients the flexibility to promote multiple brands and products or even create venue specific marketing materials cost-effectively.

“They also serve as a great product for smaller brewers who want to trial a highquality POS product quickly and without the commitment of tooling costs.”

For further information: purplemustard.co.uk

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New digital lens leads the way The Hofmeister Brewing Company is leading the way for bar technology and innovation by being the first UK brand to employ Micro Matic’s digital lens to promote its award-winning lager.

Hofmeister Helles was revived in 2015 by co-founders Richard Longhurst and Spencer Chambers. The independently owned brand is brewed, following the 1516 Reinheitsgebot Beer Purity Law, in the heart of Bavaria. Hofmeister sits in the craft beer market but has mainstream recognition due to its roots as a big brand in the 1980s and 1990s.

We are very proud of the constant innovation that we undertake at Micro Matic and this is another example of how we create new solutions for our customers while grabbing the allimportant attention at the point of purchase.

“We look forward to sharing the findings of our digital lens pilot in due course.”

For further information: www.micro-matic.co.uk

After winning a number of awards, including 'Best Lager' at the Quality Drinks Awards 2018, Hofmeister has re-established itself as a quality, on-trend brand. In order to maintain and drive this reputation, Richard and Spencer employed cutting-edge point-of-sale technology to get their brand noticed at the bar. Hofmeister worked with Micro Matic, a global market leader in dispensing solutions for the brewing industry, to further develop and test an interactive digital lens, which will sit atop a specially branded Hof-font.

Richard says: “We are privileged to have won the title of 'Best Lager' from the prestigious Quality Drinks Awards so we are very confident in the quality of our product; this new way of promoting the brand will help us expand our reach and introduce more customer to our great tasting beer! Over 80% of purchase decisions are made for on-trade lager at the bar, so we know we have to stand out. We approached Micro Matic to see what we could do to attract attention and we are delighted to be the first brand to market test their digital lenses.

“Micro Matic’s digital lenses will allow us to communicate our logo, information about the lager, along with video clips of the infamous George the Bear, on a digital screen within the lens. These eyecatching lenses will attract attention, and are fun and exciting; allowing us to celebrate the nostalgia of Hofmeister in a modern way, perfect for our forwardthinking brand.”

Glen Houston, sales manager at Micro Matic, is also excited about the market test of digital lenses. Commenting on the trial, he said, “Hofmeister is a fantastic brand to help test our new digital lenses.

BREWING & BEVERAGE INDUSTRIES BUSINESS • Summer 2019

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SHOWCASE Branding

When do you need to box clever?

Asks Gerard Christie, Managing Director of Advanced Packaging Materials, one of the leading UK suppliers of short-run printed bottle boxes.

So after all of your hard work getting your brewery up and running, branding figured out, a great team put together, it may be the last thing on your mind but packaging has an important role to play in actually getting your product to the drinking public when selling in the off-trade domain. Whether it’s sending your bottles or cans to retailers or selling directly to the public, it all needs consideration.

The use of well-thought-out packaging is widely acknowledged to increase sales, open new markets and strengthen the brand you spent so much time creating.

In this highly competitive industry, an effective box can make the difference between your product being picked off the shelf or not. The interesting ingredients and distinctive methods of brewing you have integrated into each product will give buyers a reason to return to your brand, but a well-designed box will give them the incentive to choose yours when standing amongst the sea of other craft ales.

Although the temptation may be to opt for plain boxes to save essential funds, it’s worth thinking of the box as an extension of your label and pump clips.

It’s another opportunity for shameless self-promotion of not only the products included in the pack but your brand as a whole. In years gone by, companies stepping foot into the retail market were only able to buy printed boxes in large quantities, with the minimum order quantities (MOQs) ranging from 3,0005,000 and having to pay for substantial set-up costs for printing plates.

Fortunately, there are now specialist box manufacturers operating using digital printers meaning that there are little, if any initial set up costs whilst being able to facilitate short production runs with small MOQs.

When making this leap into packaged goods, there are a few things to bear in mind. As with all the areas of business development, allowing adequate time for the process is essential, although this is often easier said than done when starting a new business venture or diversifying into new markets. If you have decided upon taking the printed box route it is worth using the experience and expertise of the manufacturer you’ve commissioned to get the best out of your packaging.

A good manufacturer will be able to advise you on the various options of quality of board, including the type of finish which would be best suited to your brand and any other concerns such as recyclability. The type of board that you opt for may also have an impact on colour variances from one medium to another, as it may not always be possible to identically match the finished colour between a plastic pump clip and colour on corrugated board. This is where allowing adequate time to receive hard copy samples and any subsequent re-works is a must.

There is increasing appeal in the retail

Gerard Christie Managing Director Advanced Packaging Materials

market for gift boxes with a branded drinking glass which can elevate the price point and salability of your product.

All too often breweries purchase a glass based on its aesthetics but the practicalities of shipping are overlooked and breakages are common. Fragile and delicate glasses may require inserts to give additional support in the box to stop any movement which will result in increased packaging prices, this may be worth it if you have your hopes pinned on a particular design but just allow additional budget for appropriate packaging when shipping.

The value of the time spent in development of your packaging will materialise when you have a finished product that fully represents your brand identity.

For further information: www.printedbeerbottleboxes.co.uk Gerard@advpack.co.uk

Gerard has been involved with the packaging industry for over 40 years.

Having identified a gap in the market in 2011, his company is now one of the largest suppliers of short-run printed bottle boxes in the UK.

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THE VIEW THROUGH MY GLASS BOTTOM

Belying belief Julian Grocock

I’m not a religious person.

The vicar’s daughter dumped me when I was fourteen going on fifteen, then scorned my prayers for love’s reincarnation by emigrating to Australia – and my response was descent into a profoundly cynical dark place, exemplified by the liturgical ‘I AM AN ATHEIST, AMEN!’ scrawled all over my grammar school Bible.

But although I have ever since struggled to accept the benign omnipresence of anyone called God, I have absolutely no doubt about the existence of one mischievous supernatural being, who masquerades as an all-powerful deity in the guise of a rhyming caricature…

Put simply, I do believe in ‘Sod’. ~ I believe Sod – lurking with his loathsome Law in the wings of my life – lies in wait for me to say (or write) something that’ll raise his sceptical eyebrow, curl his spiteful lip, and poise him to pounce…and make me look an idiot. On this occasion, it’s because I finished my last article promising a positive commentary this time round on some famous-name beers I really like even though they have relocated from their original owners, ancestral homes, and time-honoured recipes.

And just to perpetuate the theological terminology, it’s a pilgrimage that’s caused the problem. In Liverpool for SIBA’s BeerX, I took the traditional time-out to stroll to the Roscoe Head – exalted for its listing in every single edition of the Good Beer Guide since 1974 – for some devout communion with a pint of Tetley’s, which you may already

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know as the first and foremost of the formative beers of my beer-focused life.

I’m sure you also know the brewing history of this iconic ‘Yorkshire’ cask ale: from Hunslet, where Joshua Tetley was founded in 1822; then also across the Pennines after merger with Walkers of Warrington, until that plant closed in 1996; and then contracted to Banks’s in Wolverhampton at the end of 2010, in anticipation of Carlsberg’s shutdown of the Leeds operation early the following year.

My glowing appraisal of the flavour-match achieved at Marston’s Black Country brewery is on record. Perhaps not exact, but definitely close enough to keep me happy – and for me to stock Tetley’s Cask as the core beer in my last pub. And visits to the Roscoe Head in the last few years have reinforced that opinion.

Not this time though.

It looked beautiful; it looked like Tetley’s; but it tasted nothing like Tetley’s. I'll admit I’d been judging beer through the afternoon in the SIBA Beer Awards national finals – so I wasn’t quite stone cold sober – but I knew immediately it wasn’t Tetley’s from Wolverhampton. And a few days later a phone-call and a text through the industry’s informal communication channels brought the confirmation I expected: the contract has gone from Wolverhampton and the beer is now being brewed elsewhere.

(I’ve only heard rumours so far, so I’m not going to suggest where.) ~ Which brings me back to where I began, and the application of Sod’s Law when I offer up praise for renowned brands that are now contract-brewed, even though they don’t have the accurate flavour replication hoped for – if not

demanded – by their erstwhile worshippers. The example I hinted at last time is Young’s Bitter, now also brewed by Marston’s. It seems to me that my incautious haste to tell you how much I like this beer, which bears no resemblance at all to its distinctive – if not challenging – Wandsworth forebear (and perhaps even because of that fact) has now attracted eye-for-an-eye punishment via the demise of my Tetley’s.

The new version may well be delicious. It might attract fans who like it for what it is now and don’t give a toss about its heritage and how it used to taste. But it’s forced me to admit there might be a problem with the casual application of an old name to what is in all other respects a new beer. ~ And although I won’t stop drinking the interloper version of Young’s Bitter, or other modern interpretations of historic ales that I happen to like, there is perhaps some irrational irony in the fact that I’m now done with Tetley’s.

Sod's Law indeed.

Julian Grocock

Julian Grocock is a former pub landlord, managing director of Tynemill/Castle Rock, and chief executive of SIBA. Now a partner in Brewindex, a new business consultancy consortium of senior industry executives.

Extensive experience in beer and pub politics, brewery and pubco operations, and on the front line in the pub trade...‘from cellar to ceiling’.

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