UX Design: Buzz

UX/UI DESIGN: BUZZ

INTRODUCTION

OBJECTIVE Collaborate with a team to complete a UX/UI design project within a 10 week deadline. The application must be related to a developing technology.

ABSTRACT Buzz is an electric self driving taxi service that will efficiently take the user where they need to go safely. The app takes into account the surrounding traffic and distance to the customer’s location, providing the exact time of arrival and traveling the fastest route possible. In addition, the service emphasizes two main features: safety and in-car customization.

RESEARCH

INTERVIEW QUESTIONS What makes a good transportation experience?

What makes you feel safe when you’re using transportation?

What do you like about transportation apps?

What would you do to improve your typical transportation experience

INTERVIEW FINDINGS USERS PREFER ...

Quick and on time service Clean, fuel efficient vehicles Confidence in the driver’s abilities Reliable and dependable trips Simple and intuitive interface

Precise pick-up locations Notifications if the driver will be late Cheaper options and set prices Custom trips (Ex. music player)

COMPETITIVE ANALYSIS: UBER

Uber Strengths: • Operates in 633 cities worldwide • Includes transportation and food delivery services • Drivers are required to have a background check and must pass annual safety inspections • Payment is based on pre-selected preferences (credit card, google wallet) • Offers a quoted fare • Autoplay music (music plays at the start of every music-enabled trip)

Uber Weaknesses: • Expensive (usually during price surges) • Human error (driving mistakes, miscommunication) • Bad ratings affect the users’ ability to get a ride.

UI DESIGN

PERSONAS Lola | 21 Lola is a university student, frequently out late working the night shifts at the Campus Market, or studying at the library. Since she does not have a car she often walks home alone when the buses aren’t in service.

Jasmin | 42 Jasmin is a travel photographer who captures the cultures and environments of many foreign locations.

John | 28

Frank | 35

John is a young business professional.

During the weekends he enjoys going downtown to meet withfriends at the local bars.

Frank is a working professional in the field of Architecture. He often takes business trips to review current and future project locations.

USE CASES Lola | 21 As a student working a late shift, I want a safe ride when I don’t feel comfortable walking home alone.

Jasmin | 42 As a professional photographer, I want to be able to have a ride to locations with difficult parking.

John | 28

Frank | 35

As a young business professional, I want a reliable ride home if I go out drinking on the weekends with co-workers.

As an architect who goes on frequent business trips, I want to be able to have transportation to and from the airport or train.

BUZZ FEATURES SAFETY

Allows users to make quick emergency calls or share trip information with friends.

FAVORITES

Users can save their favorite location that will be displayed directly on the landing page for quick access

CUSTOMIZATION

Gives users the option of customizing their in-car experience through music, tv, and lighting.

USER FLOW 11

CHOOSE LOCATION

PREFERENCES 1

4

SHARE YOUR TRIP

PROFILE

2

SEARCH

3

12

FAVORITES 6

CONFIRM RIDE

7

7

4

CUSTOM

SAFETY 5

ATMOSPHERE

MUSIC

8

ENTERTAINMENT

EMERGENCY CALL RIDE COMPLETE

1

Users can search for a location

3 Users can see an

5 Users can make a

7

1

Users can choose from a set of up to 5 pre-saved locations

4 Users can share their

6 Users can adjust the

8 Users can watch TV via

overview of the ride before they confirm trip’s progress through text to a friend

quick emergency call if needed interior lighting and make seat and air adjustments

Users can connect their music to the car speakers via bluetooth their online streaming accounts

9 Users can edit their prefer-

ences including their favorite locations, and pre-set their customizations in atmosphere, music, and entertainment

10 Users can edit their profile

photo, payment options, and view their ride history.

WIREFRAMES

FINAL DESIGN