Lewis Lviv 2026 Brand Manual

LVIV 2026 LET’S MAKE HISTORY

Brand Manual

CONTENTS Brand Vision 5 Olympic Mission and Spirit 6 Inspiration and Concepts 9 Brand Essence and Attributes Brand Elements 12 13 14 17 18 19 20 21

Olympic Mark Olympic Rings Olympic Slogan Secondary Marks Olympic Emblem: Full-color Olympic Emblem: One-color Minimum Size Unacceptable Uses

Brand Aspects 24 25 26 29 30 32

Primary Color Palette Secondary Color Palette Typography Image Library Illustrative Element Library Pictograms

Brand Applications 37 39 40 43 44 46

Business Stationery Environmental Signage Ephemera and Packaging Print Website Contact Information

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BRAND VISION

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Olympic Mission and Spirit The Olympic Mission is to contribute to building a peaceful and better world by educating youth through sport practiced without discrimination of any kind, which requires mutual understanding with a spirit of friendship, solidarity and fair play. The official Olympic values are Friendship, Respect, and Excellence.

The Olympic Spirit focuses on regular celebration, on creating common ground and community, and on blending sport with culture and education. The Olympics are all about going beyond one’s limits and overcoming challenges with joy, drive, motivation and energy. Olympic athletes strive to excel in body, will, and mind.

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Inspiration and Concepts Lviv is no plain old city. It is a fresh and unexpected world to be discovered, a city termed the “hidden pearl� of Europe.

It is a vibrant, flavorful art city full of architecture and hundreds of festivals, and during the winter it is a beautiful getaway buried in central Europe. It offers a genuine culture of hospitality and friendliness that also has great potential for growth and progressive development.

The first step in the creative process was look deep into the personality of Lviv, Ukraine and to its people, architecture, history, artwork, and spirit.

Drawing inspiration especially from traditional patterns of Ukraine and the festivity and hospitality of the city of Lviv, the Lviv 2026 brand expresses flavor and color in its design.

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The brand begins with the primary logo, then was extended to areas such as photography or pictograms to form a comprehensive visual system. The brand is more than just a form and font; it is an expression of the spirit of Lviv and of the Olympic Games.

The personality of this brand is defined by the words: vibrant, festive, trendy, and wintery.

The goal of this brand is to capture the combined spirits of Lviv and of the Olympics. It seeks to create and celebrate a space that is welcoming, energetic, historical, and artistic. Lviv 2026 is a brand that combinates inspiration with refinement. It is a creative and clean approach, capable of writing an exciting and unique Olympic story.

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Brand Essence Aimed at fostering a celebratory atmosphere and creating memorable experiences, the Lviv 2026 ‘look’ is far more than a mere branding exercise – these designs will be a source of inspiration, bringing people and cultures together. Venues, products, uniforms – everything associated with the Lviv 2026 Olympic Games, will have this stamp. The city will put on its best clothes to welcome all the world as it hosts the greatest sporting spectacle on the planet.

This brand aims to balance simplicity with freshness and complexity and to blend meaning will good visual aesthetics. Lviv 2026 is a brand for the whole world. It is versatile and relatable to all ages and types of people.

It is easily recognizable and understandable, and it gives energy and a fresh excitement for the Olympics.

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BRAND ELEMENTS

Olympic Mark There are a series of immediately recognizable symbols that create the identity of the Games. These symbols transmit the Olympic values.

They are the Olympic Emblem, Olympic Slogan, and the Olympic Emblem.

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All three elements should be used in conjunction whenever possible. Below is the first and most important element in the group, the Olympic Emblem. It is the primary element of the Lviv 2026 Olympic Games brand.

The Olympic Rings The Olympic Rings are the principal symbol of the Olympic Games and the official logo of the IOC. The Olympic rings were conceived in 1913 by Baron Pierre de Coubertin, who was responsible for the rebirth

of the Olympic Games in the modern era. The five interlinked rings represent the union of the five main continents. They are colored blue, yellow, black, green and red.

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Olympic Slogan An Olympic Slogan should communicate the spirit of the Games and of the host city.

The official Lviv 2026 slogan is “Let’s make history.” It is a call to come and celebrate athleticism, community, and humanity as a whole.

The Olympic games form a part of the history of the entire world, a history which is continuously being written. Lviv, Ukraine invites every country and individual to come and join together as history is written and excellence is acheived.

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Secondary Marks The following secondary marks can be used in special instances, such as alongside the official Lviv 2026 pictograms, or when certain constraints prevent the use of the primary full-color version of the Olympic Emblem. However, they should

be used sparingly and the primary emblem should be used whenever possible. When using these marks, do not add the standard emblem text underneath. Any incorporated text should be a clearly separate element.

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Olympic Emblem: Full-color The full-color version of the Olympic Emblem is the primary use of the identity system.

It is strongly recommended that this version be used in branded applications whenever possible.

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Olympic Emblem: One-color When reproduction constraints prevent the use of the primary full-color version of the Olympic Emblem, use one of the

alternative one-color versions.

The emblem can also be used in all white for placement over dark or busy backgrounds.

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Minimum Size To ensure the integrity of the Olympic emblem, do not reduce the full emblem width to less

than 3/4 inch for print, screen, or special usage, and the Lviv mark to less than 1/4 inch.

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3/4 inch

1/4 inch

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Unacceptable Uses The consistent and correct application of the Lviv 2026 Olympic logo is essential. Always follow the standards presented

in these guidelines. The examples on this page illustrate some of the unacceptable uses of the logo.

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Alter the proportions

Alter the colors

Welcome

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Tilt the logo

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Athletes LVIV 2026

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Cover the logo

Add or delete elements

Rearrange the elements

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BRAND ASPECTS

Primary Color Palette It is important that the full color version of the Olympic Emblem maintain a consistent appearance of the logo and all visual communications across various media types and materials. Using colors consistently in all

communication will strengthen brand recognition, create impact and differentiate our programs. The primary yellow and blue colors of the Lviv 2026 brand were inspired by the colors of the host country Ukraine’s flag.

CMYK 85-43-6-0

CMYK 1-19-99-0

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Secondary Color Palette The secondary colors of the Lviv 2026 Olympic brand are the five official Olympic ring colors. These use of these colors connects the Lviv 2026 games to the more lasting and

continuous Olympic tradition.

The yellow and blue colors of the brand are the exact same in both the primary and secondary color palettes.

CMYK

CMYK

CMYK

85-43-6-0

0-0-0-100

1-99-89-0

CMYK

CMYK

1-19-99-0

92-3-98-0

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Typography Primary Typeface: Century Gothic Century Gothic is a geometric sans-serif typeface. This font was chosen to match the clean, geometric form of the Lviv 2026 emblem and the modernity of the brand. Its personality is consistent with our brand story, and it works well at both small and large sizes.

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The Century Gothic typeface is to be used in all printed and online communications. Below are samples of the main weights and styles to be used in general communication. The use of bold, italic, and small caps forms are also permitted.

Century Gothic Regular

a ab bc cd de e ff g gh h ii jj k k ll m m n no op pq q rr ss tt u u vv w w xx yy zz A C DDEEFFGGHHI JI K J LK L A BB C M NO O PP Q QRRSSTTUUVVWW MN X Y ZZ 11 22 33445566778 89 90 0 XY Century Gothic Bold

abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKL MNOPQRSTUVW XYZ1234567890

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Image Library A carefully managed approach to selecting photography will distinguish the Lviv Olympic brand and create a lasting impression. There are two general photographic categories for image selection: environments and people.

Using images from these categories can help support the Olympic brand story. It is important to select imagery that is light, colorful, vibrant, celebratory, friendly, and welcoming.

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Illustrative Element Library Illustrative elements are drawn from the Lviv 2026 Olympic emblem to create a consistent aesthetic for the brand and all of its applications. The main illustrative element is the yellow diamond, which can also be

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cut in half as a yellow triangle.

Elements should remain either in their original colors or in white in special cases, such as when placed over photographic images. Elements should not be distorted in any way.

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Pictograms Sport pictograms are graphic icons facilitating the visual identification of each sport and are a Games tradition.

At right is a representative sample of twelve pictograms.

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The Lviv 2026 Olympic pictographic forms have been drawn from the geometric shapes and colors of the emblem to consistently match the brand identity.

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BRAND APPLICATIONS

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Business Stationery Use the following specifications for the official Lviv 2026 stationery.

Business Cards The front of the business card contains the centered Lviv 2026 Olympic emblem with slogan and rings. All contact information is located on the back. There are two versions of the card back.

The yellow version is the general contact card for the LVIV 2026 Games, while the blue version is for individual employees (blue version not pictured). Colors used on all business cards are full-color CMYK.

Envelope The official envelope is a #10 square flap envelope. The front contains the Lviv 2026 Olympic emblem with slogan and rings centered and located above the general writing space, with the Lviv 2026 committee mailing address in the upper left.

The back of the envelope is blue with a yellow flap to mimic the Ukrainian flag. The Lviv 2026 website is placed at the bottom.

Colors used on the parent sheet of this converted envelope are full-color CMYK.

Letterhead The primary letterhead contains the Lviv 2026 Olympic emblem centered and located above the general writing space.

Adequate white space around the logo allows the logo to be prominent. Contact information is anchored at the bottom.

The secondary letterhead removes all elements except for the Lviv 2026 Olympic emblem, which rests in the same location as on the primary letterhead.

Colors used on all letterheads are full-color CMYK.

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Environmental Signage Signage helps people identify, navigate, and understand environments. All signage will utilize the Olympic emblem or

secondary marks, text in the Century Gothic typeface, and supporting photographic and illustrative imagery.

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Ephemera and Packaging Ephemera helps people identify and experience the Lviv Olympic brand story.

All ephemera will utilize the Olympic emblem or secondary

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marks, as well as supporting photographic and illustrative imagery. Any text used should be in Century Gothic typeface.

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S N O W B O A R D I N G

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S P E E D

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Print Print communications inform and identify the Lviv Olympic brand story in a clear and engaging way. All print communications will utilize the Olympic emblem, secondary

K A T I N G

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marks, and titles Century Gothic typeface, as well as supporting photographic and illustrative imagery. Below are examples of program covers for various sporting events.

L U G E

B I A T H A L O N

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Website The user is welcomed to Lviv’s Official Olympic website by an opening page that sets the inspirational and energetic tone of the Games. Upon entering, the rest of the site contains the Olympic emblem and various imagery that enhances its

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information. This information pertains to the Olympics, the various sport events, and the city of Lviv. The site is also a gateway to Olympic media, news, and information on how a community member can take part in the Games.

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ENTER

The Games

The Sports

The City

About the Olympics Paralympics Venues Accomodations

Media

News

Take Part

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LET’S MAKE HISTORY February 4-20, 2026

Location

Athletes

Events

Paralympics

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CONTACT General Inquiries +380 322 975 036 info@ lviv2026.com lviv2026.com

Mailing Address Halytska Square, 3 Lviv, Ukraine, 79000

Design Inquiries Brianna Lewis Creative Director, Designer 719 235 2844 235bcl@gmail.com

Legal Information President: Sergey Bubka Olympic.org/legal

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