ZEEQ Smart Pillow Campaign
What ZEEQ is: Sleep tracking.
Streams music.
Stops snoring.
Alarm.
Research Level of Interest
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66% of our respondents claim they would be interested in using a smart pillow
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The campaign needs to: ○ ○
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Raise awareness about the product Inform our audience about ZEEQ’s features
The campaign needs to reach to: ○
Middle-aged adults who are married with children
Target Audience ● 30-50 year old men and women ● Enjoy tracking steps and workouts ● Looking to live a healthier lifestyle ● Current smartphone users
Creative Brief Objective: Consumer Awareness Benefits and Support of Product Technology of Pillow
Stop snoring. Stream Music. Track Sleep Tone: Unique. Cozy. Fun.
Brand Guide
Better sleep for a better tomorrow.
Television and Preroll Concept 1: Stream music
Concept 2: Stop snoring
Radio (Pandora mobile app) Script *catchy music playing* “Hey music lover, just because it’s time for bed doesn’t mean the music has to stop. With eight strategically placed wireless speakers, ZEEQ Smart Pillow allows you to listen to your music without disrupting your partner.” *heavy metal plays in background* “So go ahead and jam out to your favorite heavy metal rock song while your partner…” *waterfall sound effect in background* “...drifts off to the sound of a calming waterfall. You won’t even be able to tell.” *back to original catchy music playing* “ZEEQ Smart Pillow - better sleep for a better tomorrow.”
Magazine Ad
Alternative Campaign
Airports
Jazz Festivals
A great experience
We will place ZEEQ in airport VIP lounges across the country. Most people in these lounges are trying to get rest and want to forget in the airport. They will be able to test out ZEEQ’s alarm clock and Bluetooth feature. Along with that, there will be a screen the user can use to track however much sleep they got and to tell the user to buy ZEEQ. At Jazz festivals, like the New Orleans Jazz and Heritage Festival or the Chicago Jazz Festivals there will be booths for festival attendees to go a relax and test out ZEEQ’s features. There will be a lot of beds, like 25. This will be the called the ZEEQ Sleep Retreat booth.
This campaign works.
Meets needs. Creates awareness. Peaks interest.