BRAND STANDARDS MANUAL KIMBER
Your Brilliance is Showing.
BRAND STANDARDS MANUAL
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BRAND STANDARDS MANUAL KIMBER
V 1.0 Table of Contents 1
Intro
4
5
Stationery
25
1.1 1.2
Kimber Purpose
5 6
5.1 5.2 5.3
Letterhead Business Card Envelopes
26 27 28
2
Culture
7
2.1 2.2 2.3
Mission Vision Values
8 9 10
6
Touchpoints
29
3
Logo
11
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8
Brandmark 12 Lockups 13 Clearspace 14 Size 15 Color: Foil 16 Color: Achromatic 17 Usage 19 Background Image 21
6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10
Stationery Jewelry Box Gift Bag Display Case Timepiece Catalog Website Home Website Secondary Website Tertiary Web Banners
30 31 32 33 34 35 36 37 38 39
7
Credits
40
7.1
Credits
41
4
Typographic System
22
4.1 4.2
Fonts Hierarchy
23 24
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BRAND STANDARDS MANUAL KIMBER
V 1.1 Kimber Section V 1.2 Purpose
1 | Introduction
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BRAND STANDARDS MANUAL KIMBER
1.1 Introduction
About Kimber Kimber was founded in New York City in 1932, by gemologist, business man, and philanthropist, Mr. Harry Winston. Known as “King of Diamonds”, and the “Jeweler to the Stars”, Winston dictated his designs with extreme attention to the natural beauty of individual gemstones, rather than the metal settings like other jewelry companies. For over eight decades, Mr. Harry Winston’s quality of diamonds has been synonymous with the best there is.
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BRAND STANDARDS MANUAL KIMBER
1.2 Introduction
Purpose The purpose of this book is to help us as a well-known establishment to provide consistent communication to the many communities and locations we serve. Adherence to these guildlines will help us maintain and build our brand effienctly while unifying our voice as one. For questions, please email Kimber Corporate Office at corporate@kimber.com
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BRAND STANDARDS MANUAL KIMBER
V 2.1 Mission Section V 2.2 Vision V 2.3 Values
2 | Culture
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BRAND STANDARDS MANUAL KIMBER
2.1 Culture
Mission Kimber’s mission is to support hard working men and women globally by providing the best quality diamonds and timepieces to show each individual’s striving success, uniqueness and excellence.
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BRAND STANDARDS MANUAL KIMBER
2.2 Culture
Vision Our vision is to see the upper class community come together to improve the world through the support of conflict-free diamonds and environmentally friendly methods of extracting precious metals and gems. We also invision the community taking pride in the jewelry that we provide and support our growth world-wide.
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BRAND STANDARDS MANUAL KIMBER
2.3 Culture
Values Conflict-free diamonds and exceptional quality of products are Kimber’s highest held values. Our diamonds and timepieces strive to exceed perfection of crafstmanship. We work together as a company with eightyseven years of professional experience to hold our values true to our long-lived name.
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BRAND STANDARDS MANUAL KIMBER
V V V V V V V V
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8
Brandmark Lockups Clearspace Size Color: Foil Color: Achromatic Usage Background Image
Section 3 | Logo
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BRAND STANDARDS MANUAL KIMBER
3.1 Logo
Brandmark Kimber’s logomark is representative of high-class, elegant gems that come from conflict-free backgrounds. In order to preserve the integrity of our brand, the Kimber brandmark should be used carefully as outlined on the following pages. At all times it must be ledgible, clear, true to color. The brandmark is the logomark and tagline together. Specifics of how these should be used together are outlined on the following page.
Logomark
Tagline
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BRAND STANDARDS MANUAL KIMBER
3.2 Logo
Lockups The Kimber brandmark may exist without the tagline under certain circumstances. The lockup examples shown are the correct way to use the Kimber brandmark.
1.
Your Brilliance is Showing.
2.
Your Brilliance is Showing.
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BRAND STANDARDS MANUAL KIMBER
3.3 Logo
Clearspace x
Your Brilliance is Showing. Kimber has established clearspace based off of the ‘K’ from the brandmark.
x
x
x
Clearspace is the amount of space designated to the surrounding of Kimber’s brandmark. By keeping this space clear of text and images, the brandmark will stand with more emphasis. There are no exceptions made to the minimal amount of clearspace alloted for the brandmark. However, more clearspace may be added if necessary.
x
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BRAND STANDARDS MANUAL KIMBER
3.4 Logo
Minimum Size In order to communicate correctly and remain ledgible at all times, the Kimber brandmark must not be shown any smaller than those shown here.
1.
.25 in.
2.
.4 in. Your Brilliance is Showing.
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BRAND STANDARDS MANUAL KIMBER
3.5 Logo
Color: Gold and Silver Foil (print only) Kimber strives to present the most luxurious colors and foils available. To accurately present our brand, use gold and silver foil on printed stationary and any other physical printing of our brand. If you do not have access to foil, use the color builds provided. Do not use foil or foil-like color builds on digital versions of the Kimber brandmark. See an example of Kimber’s foiled stationary in section five.
Pantone 871 C CMYK: 44, 45, 75, 17 RGB: 133, 117, 178 Hex #: 85754e
Pantone 8400 C CMYK: 52, 43, 42, 7 RGB: 128, 129, 131 Hex #: 808183
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BRAND STANDARDS MANUAL KIMBER
3.6 Logo
Color: Achromatic (black, gray, white) The most used variation of the logo should be the black/gray version. However, the designer may chose to use the black, white, or black/gray logo when seen fit. Care should be taken so the white and black brandmark do not clash with the background that they are placed over. See an example of the achromatic brandmark variations on the following page.
PMS Black 6 C CMYK: 100, 86, 0, 90
PMS Cool Gray 9 C CMYK: 40, 30, 20, 66
RGB: 0, 0, 36 Hex #: 000024
RGB: 99, 102, 106 Hex #: 63666A
CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 Hex #: ffffff
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BRAND STANDARDS MANUAL KIMBER
3.6 Logo
Color: Achromatic (black, gray, white) 1. White Brandmark
Your Brillianc e is Showing.
2. Black/Gray Brandmark Your Brillianc e is Showing.
3. Black Brandmark Your Brillianc e is Showing.
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BRAND STANDARDS MANUAL KIMBER
3.7 Logo
Usage In order to preserve the Kimber brand, please do not change the brandmark in any of the ways depicted here. Using Kimber’s brandmark inncorrectly could hender ledgibility, brand quality, and brand unity.
1. Do not use non brand colors.
4. Do not flip.
2. Do not distort.
5. Do not tilt.
3. Do not apply effects.
6. Do not seperate the logo.
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BRAND STANDARDS MANUAL KIMBER
3.7 Logo
Usage Continued 7. Do not lower the opacity.
10. Do not outline.
8. Do not move the tagline.
11. Do not substitute symbol.
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9. Do not shrink below minimum size.
12. Do not overlap.
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BRAND STANDARDS MANUAL KIMBER
3.8 Logo
Background Image When a background image is used, the ledgibility and clarity of Kimber’s brandmark must be the top priority. The most successful background images are elegant and simple with exceptional contrast in either color and grayscales. Low quality images are not to be used with the Kimber brandmark. The brandmark color is subject to change to black or white based on the image value.
Your Brillianc e is Showing.
The background images depicted here are acceptable examples of usgae. Your Brillianc e is Showing.
8. Do not move the tagline.
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BRAND STANDARDS MANUAL KIMBER
V 4.1 Fonts Section V 4.2 Hierarchy
4 | Typographic System
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BRAND STANDARDS MANUAL KIMBER
4.1 Typographic
System
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Fonts The Kimber brandmark is hand rendered typography. It is paired with a tagline done in Gotham Light. Headers and display type are to be done in Chronicle Display. Body copy and captions are to be done in Gotham. Please see the next section, hierarchy, for specifc usage.
Hand Rendered Typography
Your Brilliance is Showing. Chronicle Display Extra Light Chronicle Display Extra Light Italic Chronicle Display Light Chronicle Display Light Italic Chronicle Display Roman Chronicle Display Italic Chronicle Display Semibold Chronicle Display Semibold Italic Chronicle Display Bold Chronicle Display Bold Italic Chronicle Display Black Chronicle Display Black Italic
Gotham Light
Gotham Thin Gotham Thin Italic Gotham XLight Gotham XLight Italic Gotham Light Gotham Light Italic Gotham Book Gotham Book Italic Gotham Medium Gotham Medium Italic Gotham Bold Gotham Bold Italic Gotham Ultra Gotham Ultra Italic
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BRAND STANDARDS MANUAL KIMBER
4.2 Typographic
System
Hierarchy Hierarchy of type is chosen to assure legibility at all times. The following proportions have been chosen to achieve that goal.
Header Chronicle Display Black, Bold, or Semibold. All Majuscules.
Subheader Gotham Bold or Medium.
CHRONICLE DISPLAY BLACK CHRONICLE DISPLAY BOLD CHRONICLE DISPLAY SEMIBOLD
GOTHAM BOLD GOTHAM MEDIUM
All majuscules.
Body Copy Gotham Book, Light, or XLight.
Gotham XLight Gotham Light Gotham Book
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BRAND STANDARDS MANUAL KIMBER
V 5.1 Letterhead Section V 5.2 Business Card V 5.3 Envelopes
5 | Stationery
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BRAND STANDARDS MANUAL KIMBER
5.1 Stationery
Letterhead .6 in.
.4 in.
3.5 in.
Format
.75 in.
8.5 x 11 in.
.9 in. Stock
.5 in.
Strathmore Writing Wove Ultimate White 24 lb.
Brandmark Gold foil (prefered) Pantone 871 C
Body Copy Gotham Book 8.5 pt.
.7 in.
.6 in. 2.4 in.
.75 in.
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BRAND STANDARDS MANUAL KIMBER
5.2 Stationery
Business Card .25 in. Format
.28 in.
3.5 x 2 in.
Stock
.5 in.
Strathmore Writing Wove Ultimate White 80 lb. Cover
.33 in.
Brandmark Gold foil (prefered) Pantone 871 C
.8 in. Body Copy Gotham Book 8 pt. White
.67 in. Back Color Pantone Black 6 C
.5 in.
.47 in.
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BRAND STANDARDS MANUAL KIMBER
5.3 Stationery
Envelope .8 in.
.15 in.
Format
1 in.
#10 Envelope 4.125 x 9.5 in.
.4 in. Stock
2.6 in.
Strathmore Writing Wove Ultimate White 24 lb.
Brandmark
3.7 in.
3.7 in.
Gold foil (prefered) Pantone 871 C
1.5 in. Front Body Copy
.25 in.
Gotham Light 9 pt.
Back Flap Pantone Black 6 C Gotham Light 12 pt.
.35 in. 3.4 in.
3.4 in.
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BRAND STANDARDS MANUAL KIMBER
V V V V V V V V V V
6.1 Stationery Section 6.2 Jewelry Box 6.3 Gift Bag 6.4 Display Case 6.5 Timepiece 6.6 Catalog 6.7 Website Home Page 6.8 Website Secondary Page 6.9 Website Tertiary Page 6.10 Web Banners
6 | Touchpoints
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BRAND STANDARDS MANUAL KIMBER
6.1 Touchpoints
Stationery
31
BRAND STANDARDS MANUAL KIMBER
6.2 Touchpoints
Jewelry Box
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BRAND STANDARDS MANUAL KIMBER
6.3 Touchpoints
Gift Bag
33
BRAND STANDARDS MANUAL KIMBER
6.4 Touchpoints
Display Case
34
BRAND STANDARDS MANUAL KIMBER
6.5 Touchpoints
Timepiece
35
BRAND STANDARDS MANUAL KIMBER
6.6 Touchpoints
Catalog
36
BRAND STANDARDS MANUAL KIMBER
6.7 Touchpoints
Website | Home Page
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BRAND STANDARDS MANUAL KIMBER
6.8 Touchpoints
Website | Secondary Page
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BRAND STANDARDS MANUAL KIMBER
6.9 Touchpoints
Website | Tertiary Page
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BRAND STANDARDS MANUAL KIMBER
6.10 Touchpoints
Web Banners
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BRAND STANDARDS MANUAL KIMBER
V 7.1 Credits
Section 7 | Credits
BRAND STANDARDS MANUAL KIMBER
7.1 Credits
Page Page Page Page Page Page Page
2: Harry Winston 5: Wikipedia 6: Morlyn’s Diamonds 8: Unsplash 9: iStock 10: Harry Winston 41: Harry Winston
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