PRICING STRATEGY
POSITIONING YOUR HOME FOR THE MARKET Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale. The majority of the best price for its launch.
The existing pool of prospective buyers determines a property’s value:
Higher Prices Attract Fewer Buyers
• Location, design, amenities and condition. • Availability of comparable (competing) properties. • Economic conditions that affect real property transactions.
Higher Price $$$
Fair Market Value
Actual Fair Market Price $$
on the market value of a house: • The price the seller originally paid for the property.
Lower Price $
• The seller’s expected net proceeds. Lower Prices Attract Many Buyers
• The amount spent on improvements.
NUMBER OF BUYERS