brand guidelines
introduction This brand guideline is made to introduce the new Halodoc identity. We hope that this guideline will help to achieve new, comfortable and more friendly perception about the new brand identity. The goal is to distinguish all Halodoc communications with the same integrity and instantly recognizable style. With a consistent and correct use of our new identity, we will continue to build our Brand to a greater success.
contents Our Brand
Brand Expression
1.1 1.2 1.3 1.4 1.5 1.6
Stationery
Positioning Statement Brand Essence Brand Promise Brand Vision Brand Values Brand Personality
Brand Identity 2.1 Overview 2.2 Logo Meaning 2.3 Tagline 2.4 Logo Structure 2.5 Logo Construction 2.6 Minimum Size and Clear Space 2.7 Colour Palette 2.8 Logo Color 2.9 Logo Backgrounds 2.10 Incorrect Logo Usage 2.11 Supergraphic 2.12 Brand Architecture 2.13 Primary Typeface 2.14 Secondary Typeface 2.15 Photography Style
3.1 3.2 3.3 3.4
Business Card Letterhead Envelopes ID Card
Marketing Collaterals 4.1 4.2 4.3 4.4 4.5
Leaflets Posters Magazine Ads E-Voucher Billboards
Interface 5.1 Mobile Apps 5.2 Website
Other 6.1 Delivery Bike 6.2 Shirt
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our brand
our brand
1.1 Positioning Statement Halodoc is the leading healthcare app that provides your health needs in your finger tips. We are dedicated to prevent, ease and to solve the everyday health problems, by providing a friendly, accessable, and simple solutions. Our services are associated with professional medical partners with easy access.
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our brand
1.2 Brand Essence As Halodoc has evolved from a small group of doctors online to becoming the lead healthcare brand, our new identity is expected to continue to be the reliable healthcare application and to change the perception of a stressful and complicated access to health.
friendly healthcare companion
The idea consist of 3 words : Friendly Our services are meant to comfort the patient with casual and warm approach. Healthcare Becoming the number one stop solution of health for the people acrosss the nation. Companion We are working together to make health as close as possible to the life’s of many. 2
our brand
1.3 Brand Promise . s a part of the growing startups in Indonesia, A we are dedicated to simplify and ease the stress of the people of Indonesia because of health, so that the people can focus on other than health problems in their lives. Halodoc will do what ever to supply various of easy and accessable solutions for healthcare problems.
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our brand
1.4 Brand Vision With Halodoc, our vision is aiming to change and make a better perception of health, become the number one healthcare solution for the society of Indonesia , and creating a good relation between the people and healthcare. Our mission is to provide easy, affordable, fast simple and complete access to your daily health needs with a friendly and caring service, give health education and awareness for the society.
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our brand
1.5 Brand Values
friendly Halodoc is your friend in every need, always caring and easy going. We’ll help you relieve your stress and is always ready to help.
easy access We give you a variety of solutions with just a couple of clicks. You don’t have to worry of complicated health procedures.
social impact We’re doing our best to give everything we can to improve the health and welfare for all the people of Indonesia.
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our brand
1.6 Brand Personality Halodoc is a trustworthy, well-organized, professional type of brand, but is still fun, friendly and sociable.
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brand identity
2.1 Overview Our Brand Identity refers to the way it looks and communicates – our logo, colour, typography, photography and tone of voice. Our new Brand supports a long-term outlook and has been created to last. It helps people to understand who we are and what to expect from us.
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brand identity
2.2 Logo Meaning
Halodoc’s new logo is inspired by the cross sign used in the history of healthcare. This symbolizes Halodoc as the leading healthcare app to provide the everyday solution for all. The logo contains a person holding hands symbolizes a friendly healthcare companion. This means we are doing everything we can to embrace all our users. The friendliness and the fun character that Halodoc embraces is represented in the logo.
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brand identity
2.3 Tagline
Your friendly healthcare companion Halodoc’s new tagline represents Halodoc as a close companion that cares for you and gives you a comfortable helpful, and user-friendly impression towards our audience.
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brand identity
2.3 Tagline
A tagline is important to deliver our message to our audience. The message is the impression we would like them to feel. Never alter or change the lockup/ position between the logo and the tagline.
Your friendly healthcare companion
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brand identity
2.4 Logo Structure Our logo consist of 2 main parts. The logo can be available in 3 types of versions : horizontal, vertical and logomark.
Brandmark
Logotype
x
x
x
0.7x
Vertical
2.3x
7x
Horizontal
Icon
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brand identity
2.5 Logo Construction The proportions of the Masterbrand logo are unique and have been specially calculated to ensure that the logo is always presented in an aesthetically balanced and pleasing method. Since it is unique, do not attempt to redraw it, rearrange it or alter its colour in any way. Please only use the master artwork supplied. Where technology cannot support digital master artwork, you are allowed to reconstruct the logo in strict accordance with measurements and instructions as shown in the grid here.
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brand identity
2.6 Minimum Size and Clear Space When the placed on any document or artwork, blank space must be proportionally allocated to the top, bottom, left, and right of the logo. The purpose of setting up minimum space between the logo and its surroundings is to keep the image clear and legible at all times.
17.5 mm 10 mm
70 mm
25 mm
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brand identity
2.6 Minimum Size and Clear Space The use of the logo must always follow the minimum size standard on every space. The purpose of setting the minimum size standard is to keep the logo visible and legible at all times.
x
x
x 0.3x
x
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brand identity
2.7 Colour Pallete Colour affects the way other people see our brand. Colours express the true nature of the brand characters. Halodoc wants to express the friendliness and the healthy ecosystem. Our primary colour is #da1b4f. It potrays the warm and family friendly brand that we try to pursue. The secondary colours are used to support and enhance our primary colour.
#DA1B4F
#33333
#FFFFFF
#AF1D40
C8 M100 Y62 K : 1
C0 M0 Y100 K80
C255 M255 Y255 K255
C22 M100 Y71 K12
R218 G27 B79
R51 G51 B51
R0 G0 B0
R175 G29 B64
#E23D2C
#64BF7E
#8DD2D0
#8DD2D0
C5 M91 Y93 K0
C62 M0 Y68 K0
C33 M0 Y100 K18
C33 M0 Y100 K18
R226 G61 B44
R100 G191 B126
R141 G210 B218
R141 G210 B218
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brand identity
2.8 Logo Colors Our logo is flexible. The following are the correct usage of colour in our logo. Our logo stands out when worked positively out of light backgrounds or reversed out in white when set against bright backgrounds.
x
color positive
color negative
BW positive
BW negative
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brand identity
2.9 Logo Backgrounds Our logo is flexible. The following are the correct usage of colour in our logo. Our logo stands out when worked positively out of light backgrounds or reversed out in white when set against bright backgrounds.
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brand identity
Halodoc logo in a white background
Halodoc logo in the primary colour background
Halodoc BW logo in a white background.
Halodoc BW logo in a black background
Never use the Halodoc logo on complicated patterns or textures.
Never place the full colour version of Halodoc logo on colour background other than white.
Never use the Halodoc logo on complicated backgrounds
Never use the Halodoc logo on low contrast backgrounds
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brand identity
2.10 Incorrect Logo Usage Our logo announces us to the world. It’s important that we treat it with respect. There are the strict guidelines to abide by when using our symbol and wordmark together. Please follow them carefully.
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brand identity
DO NOT distort our logo
DO NOT rotate our logo
DO NOT change the relationship of the logotype and the brandmark.
DO NOT split the logo into two or more colours
DO NOT change the logo into outlined version.
DO NOT change the opacity of the logo.
DO NOT use the logo with an outline.
DO NOT apply drop shadows to the logo.
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brand identity
2.11 Supergraphic The supergraphic is a group of blood cells which is one of the essential parts of the human body. Theese blood cells form a connection with each other. It is based on our brand vision which is we try to embrace each other to create a better perspective of healthcare.
#AF1D40
x
Minimum Size (2 cm x 2 cm)
x
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brand identity
2.12 Brand Architechture Our brand consist of 4 different services. Therefore we separate them into 4 sub-brands : halochat, halomed, halolabs, halonews and with the additional halopay.
halochat halomed
halolabs NEWS
halonews
halopay
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brand identity
2.13 Primary Typeface Typography is an essential part of our way to communicate our brand with the world. Our brand is friendly, so we use the typeface that represents our friendliness. That is why we choose Comfortaa as our primary typeface. Comfortaa functions as a headline and also as the base of our logotype.
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brand identity
Comfortaa
LIGHT
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog
Comfortaa
REGULAR
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog
Comfortaa BOLD THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog
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brand identity
2.14 Secondary Typeface Our secondary typeface is DIN Next Rounded LT Pro. It is very suitable to use with our friendly values. It is also very compatible with Comfortaa. Use this font to write bodycopy text, subheadlines, and captions that uses great legibility.
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brand identity
DIN NEXT Rounded LT Pro
LIGHT
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog
DIN NEXT Rounded LT Pro REGULAR THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog
DIN NEXT Rounded LT Pro
MEDIUM
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog
DIN NEXT Rounded LT Pro BOLD THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog
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brand identity
2.15 Photography Style Photography can connect the users by heart. That’s why photography is important to communicate our social services through imagery. Our photos that we use tend to have a uplifting theme from a “down to earth” angle.
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brand identity
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brand expression
Stationery
brand expression
3.1 Business Cards 0.7 cm
2.5 cm
0.7 cm 1.75 cm Size 8.5 cm x 5.5 cm
Dedi Mulyadi Chief Executive Officer +628 1234 5678 mulyadi@halodoc.com
Name Din Next Rounded Lt Pro - Medium 14 pt Leading 16.8 pt Spacing 25 Position Din Next Rounded Lt Pro - Light 8 pt Leading 7.2 pt Spacing 25 Information Din Next Rounded Lt Pro - Light 6 pt Leading 7.2 pt Spacing 25
1 cm
7cm
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Stationery
brand expression
3.2 Letterhead 2 cm 2 cm
halodoc Size 21 x 29.7 cm Kepada Yth.
Logo 10 mm x 70 mm
Jl. HR Rasuna Said Kav B-34, 4th Floor, Kuningan, Jakarta 12940 - Indonesia +62 855 7467 7403
Position Din Next Rounded Lt Pro - Light 8 pt Leading 7.2 pt Spacing 25 HaloDoc, Jakarta - Kebiasaan merokok memberikan dampak negatif bagi kesehatan. Mulai dari ancaman gangguan pernafasan hingga serangan jantung. Namun begitu, kebiasaan ini tetap disukai oleh banyak orang baik pria maupun wanita. Dampak negatif rokok tak hanya dirasakan oleh perokok aktif. Bagi Anda perokok pasif, yakni yang hanya menghirup asap rokoknya bukan berarti Anda aman dari dampak negatifnya.
Information Din Next Rounded Lt Pro - Light 6 pt Leading 7.2 pt Spacing 25
Tidak hanya gangguan pernafasan dan serangan jantung melainkan demensia. Sebuah penelitian yang dilakukan oleh para ilmuwan dari Anhui Medical University di Cina dan King College, London menyebutkan, bahwa ada hubungan yang signifikan antara perokok pasif dan tidak befungsinya kinerja saraf. Penelitian yang melibatkan 6000 orang ini menunjukkan bahwa perokok pasif terancam terkena demensia. Demensia ditandai dengan ketidakstabilan emosi hingga menyebabkan turunnya kinerja berpikir. Secara deskriptif, gangguan demensia merupakan penurunan kemampuan mental, dimana terjadi gangguan ingatan, pikiran, penilaian dan kemampuan untuk memusatkan perhatian, dan bisa terjadi kemunduran. Demensia biasanya mengenai orang yang berusia di atas 60 tahun dan prosesnya berjalan perlahan. Sedangkan bagi orang usia muda, demensia menyerang karena cedera dan menyebabkan turunnya kemampuan belajar.
Jakarta, 21 Januari 2018
(xxx)
29.7 cm
halodoc Mensa 2 Building Jl. HR Rasuna Said Kav B-34, 4th Floor, Kuningan, Jakarta 12940 - Indonesia halodoc.com
21 cm
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Stationery
brand expression
3.3 Envelope 2.5 cm
0.9 cm Size 0.7 cm 11.43 cm x 6.4 cm Name Din Next Rounded Lt Pro - Medium 14 pt Leading 16.8 pt Spacing 25 Address Din Next Rounded Lt Pro - Light 8 pt Leading 7.2 pt Spacing 25 Building Name Din Next Rounded Lt Pro - Mediumt 8 pt Leading 7.2 pt Spacing 25
halodoc
Mensa 2 Building Jl. HR Rasuna Said Kav B-34, 4th Floor, Kuningan, Jakarta 12940 - Indonesia halodoc.com
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Stationery
brand expression
3.4 ID Card
1.1 cm
1.6 cm Size 6 cm x 9 cm Photo Diameters Name Din Next Rounded Lt Pro - Bold 9 pt Leading 16.8 pt Spacing 25 Position Din Next Rounded Lt Pro - Regular 8 pt Leading 7.2 pt Spacing 25
Dr. A Rhyza Vertando Halim
ID Din Next Rounded Lt Pro - Regular 7 pt Leading 7.2 pt Spacing 25
General Practitioner 1901467966
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Marketing Collaterals
brand expression
4.1 Leaflet
o 0.9 cm
0.9 cm
Size 7 cm x 29.7 cm Your friendly healthcare companion
SAKIT? HALODOC-IN AJA!
Paper Stock 190gsm gloss art paper Tagline Din Next Rounded Lt Pro - Light 8 pt Leading 16.8 pt Spacing 25 Headline Din Next Rounded Lt Pro -Regular & Bold 22 pt Leading 16.8 pt Spacing 25
halopay
Rp. 35.000
Good Morning, User
halochat
halomed
halolabs
halonews How a
NEWS
you feeling re
+
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Marketing Collaterals
brand expression
4.2 Poster
4 cm
4 cm
2 cm
2 cm Size 21 cm x 29.7 cm Your friendly healthcare companion
Paper Stock 190gsm gloss art paper Tagline Din Next Rounded Lt Pro - Light 8 pt Leading 16.8 pt Spacing 25
Konsultasikan penyakit anda
Ratusan Dokter di Halodoc
dengan
Headline Din Next Rounded Lt Pro -Regular & Bold 22 pt Leading 16.8 pt Spacing 25
halochat Search a doctor or a specialization
general practitionier Dr. A Rhyza Vertando Halim Alumni : Universitas Islam Indonesia Yogyakarta Experience : 5 years Practice : Puskesmas Kepulauan Seribu Utara
REQUEST
Dr. Septia Mandala Putra Alumni : Universitas Islam Sumatera Utara Experience : 3 years Practice: Puskesmas Kepulauan Seribu Utara
REQUEST
Dr. Hendris Utama Citra Alumni : Universitas YARSI Experience : 2 years Practice : Puskesmas Penjaringan Jakarta Utara
REQUEST
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Marketing Collaterals
brand expression
Size 12 cm x 30 cm Paper Stock 190gsm gloss art paper
4.3 Magazine Ads
Tagline Din Next Rounded Lt Pro - Light 8 pt Leading 16.8 pt Spacing 25 Headline Din Next Rounded Lt Pro -Regular & Bold 22 pt Leading 16.8 pt Spacing 25
2 cm
2 cm
Your friendly healthcare companion
halochat Search a doctor or a specialization
general practitionier
Konsultasikan penyakit anda
Ratusan Dokter di Halodoc
dengan
Dr. A Rhyza Vertando Halim Alumni : Universitas Islam Indonesia Yogyakarta Experience : 5 years Practice : Puskesmas Kepulauan Seribu Utara
REQUEST
Dr. Septia Mandala Putra Alumni : Universitas Islam Sumatera Utara Experience : 3 years Practice: Puskesmas Kepulauan Seribu Utara
REQUEST
Dr. Hendris Utama Citra Alumni : Universitas YARSI Experience : 2 years Practice : Puskesmas Penjaringan Jakarta Utara
REQUEST
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Marketing Collaterals
brand expression
Size 425 pixels x184 pixels Resolution 72 ppi
4.4 E-Voucher
Nominal Comfortaaa - Bold 33pt Leading 16.8 pt Spacing 25 Bodycopy Din Next Rounded Lt Pro -Light 12 pt Leading 16.8 pt Spacing 25
10 px
10px
Your friendly healthcare companion
Voucher
50.000
Untuk semua layanan Halodoc Syarat dan ketentuan berlaku
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Marketing Collaterals
brand expression
Size 320 cm x 120 cm Headline Comfortaaa - Bold 415pt Leading 16.8 pt Spacing 25
4.5 Billboard
Logo Size 110 cm x 16 cm
10cm
10 cm
Your friendly Your healthcare companion friendly healthcare companion
Konsultasikan penyakit anda
Ratusan Dokter di Halodoc
dengan
Syarat dan ketentuan berlaku
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Interface
brand expression
5.1 Mobile Apps Icon
halopay
Rp. 35.000
Good Morning, User
Your friendly healthcare companion
halochat
halomed NEWS
halolabs How a
halonews you feeling re
+
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Interface
brand expression
5.1 Mobile Apps
halochat Search a doctor or a specialization
halochat Search a doctor or a specialization
general practitionier Dr. A Rhyza Vertando Halim
general practitionier
neurologist
ophthal mologists
Alumni : Universitas Islam Indonesia Yogyakarta Experience : 5 years Practice : Puskesmas Kepulauan Seribu Utara
REQUEST
Dr. Septia Mandala Putra Alumni : Universitas Islam Sumatera Utara Experience : 3 years
pediatrician
dentist
cardiologist
Practice: Puskesmas Kepulauan Seribu Utara
REQUEST
Dr. Hendris Utama Citra Alumni : Universitas YARSI Experience : 2 years Practice : Puskesmas Penjaringan Jakarta Utara
REQUEST
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brand expression
Interface
5.2 Website
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brand expression
Others
6.1 Delivery Bike
Logo Size 42 cm x 6 cm
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Others
brand expression
6.2 T-Shirt
Logo Size 21 cm x 3 cm Logo Color #FFFFFF Base Color #DA1B4F
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If you have any queries about applying these brand guidelines, please contact : Brian Sintyu Creative Director +62 8788 6990088 brian.sintyu@gmail.com
Your friendly healthcare companion
Your friendly healthcare companion
Halodoc 3.0 Copyright 2018
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