SELECTED WORKS OF_
BRIAN ZOBEL
SELECTED WORKS OF_
BRIAN ZOBEL
STRUC.TURE
STRUC.TURE
C O URS E _
P O RTFO LIO
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
M A RY S C OT T
C AT EG O RY_
SELECTED WORKS OF_
BRIAN ZOBEL
STRUC.TURE
Graphic design is about problem solving and communication. As a minimalist designer structure is the most important part of this process because it allows for a piece of design to communicate faster and with more efficiency. Minimalism should not only apply to design process, but also to the creative brief. The more clear and concise the creative brief, the more effective the final solution will be. CONCEPT_
TIT L E _
P O RTFO LIO
STRUC.TURE
C O URS E _
P O RTFO LIO
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
M A RY S C OT T
C AT EG O RY_
TITLE _
STRUC.TURE
TABLE OF CONTENTS
TIT L E _
P O RTFO LIO
SECTION 1.0_ REIMAGINING A MASTERPIECE
01
SECTION 2.0_ A CURE FOR WHAT AILS YOU
09
SECTION 3.0_ WHEN LESS REALLY IS MORE
19
SECTION 4.0_ ILLUMINATION AND INNOVATION
41
SECTION 5.0_ STEALING THE SPOTLIGHT
51
SECTION 6.0_ DEVELOPING A BRAND
57
SECTION 7.0_ MIXING IT UP WITH STYLE
67
SECTION 8.0_ WHEN QUANTITY MEETS QUALITY
77
SECTION 9.0_ MAKING A MARK ON THE WORLD
99
1.0
C O URS E _
STRUC.TURE
PRINT 2
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
RO L AND YOUN G
CAT C ATEG EG O RY_ O RY_ P RIN PRINT T
TITLE _
PA G E S _
PSYCHO POSTER
REIMAGINING A MASTERPIECE
COURSE _
PRINT 2
INSTRUCTOR _ CATEGORY_ TIMELINE _
ROL AND YOUNG
PRINT 3 WEEKS
Create a movie poster for a classic film with the intended purpose of advertising the film’s availability on Netflix. Watch the film several times in order to fully understand the film’s aesthetic and find the graphic elements that best represent the film. OBJECTIVE_
TIT T I T LL E _E _ P SYC P SYCH HO O P OPSOSTER T ER
0 0,01
1.0
S T RU C .T U RE STRUC.TURE
S E L ECT S E LEEC D TW E DOW RK O RK S SOOF_ F_ B BRIAN RIA N Z ZO O BEL
Since the poster was designed for a classic film I chose to draw inspiration from classic design. Being heavily influenced by the poster design of Saul Bass, I gave the film a fresh look while remaining a historical classic. SOLUTION_
C O URS E _
PRINT 2
IN STI NRU S T RU CTO C TO RR__ R RO OLA AND N D YO YOUN UN G
C AT EG O RY_
TIT L E _
P SYCH O P OSTER
PAGE S _
0 0,01
1.0
C O URS E _
STRUC.TURE
PRINT 2
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
RO L AND YOUN G
C AT EG O RY_
TIT L E _
P SYCH O P OSTER
PAGE S _
02,03
1.0
C O URS E _
STRUC.TURE
PRINT 2
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
RO L AND YOUN G
C AT EG O RY_
TIT L E _
P SYCH O P OSTER
PA G E S _
0 4,05
1.0
C O URS E _
STRUC.TURE
PRINT 2
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
RO L AND YOUN G
C AT EG O RY_
TIT L E _
P SYCH O P OSTER
PAGE S _
06,07
2 .0
C O URS E _
STRUC.TURE
PACK AGIN G 3
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
TH O MA S M cNULT Y
C AT EG O RY_
TITLE _
PA C K A G IN G
BURIED ALIVE
A CURE FOR WHAT AILS YOU
COURSE _
PACK AGING 3
INSTRUCTOR _ CATEGORY_ TIMELINE _
THOMAS McNULT Y
PACK AGING 7 WEEKS
Create a new line of pharmaceutical products that address a medical condition of your choosing. The packaging should feel unique to the condition and features it’s benefits. Take in to account the sterile nature of the medical industry and create a fresh look that feels informative as well as efficacious. OBJECTIVE_
TIT T I T LL E _E _ BUBURIED RIED A LI A LIVE VE
PAGE S _
08,0 9
2 .0
S T RU C .T U RE STRUC.TURE
S E L ECT S E LEEC D TW E DOW RK O RK S SOOF_ F_ B BRIAN RIA N Z ZO O BEL
Based on the clinical and somewhat dry nature of medical packaging I chose to create a fictitious company that would offer novelty care products. Taking a satirical approach to health care, these products provide relief for several conditions one would experience as a zombie. SOLUTION_
C O URS E _
PACK AGIN G 3
IN STI NRU S T RU CTO C TORR__ T TH HO OM MA A S M cNU cNULT LT Y
C AT EG O RY_
TIT L E _
PACK AGIN G
BURIED A LIVE
PAGE S _
08,0 9
2 .0
C O URS E _
STRUC.TURE
PACK AGIN G 3
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
TH O MA S M cNULT Y
C AT EG O RY_
TIT L E _
PACK AGIN G
BURIED A LIVE
PAGE S _
10,11
BOTTLED EXPRESSIVELY FOR MEDICINAL USE
C O URS E _
PACK AGIN G 3
PROVIDES RELIEF FOR ALL INJURIES
b u r i ed a l iv e
rott1i6nflg. ofz.lesh
STRUC.TURE
INGREDIENTS: WATER, CYCLOMETHICONE, OCTYLDOCEYL, NEOPENATANOATE, LEAF EXTRACT, SORBITOL, LEAF OIL, PHENYLETHYL, FRUIT EXTRACT DIMETHICONE, BENZOATE, CETYL ALCOHOL, LECITHIN, LANOLIN, FLOWER OIL.
USES: WITH A CLOTH WIPE ANY EXTERNAL INJURY TO CLEAN, DISINFECT AND PROVIDE PAIN RELIEF.
2 .0 S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
TH O MA S M cNULT Y
C AT EG O RY_
TIT L E _
PACK AGIN G
BURIED A LIVE
PAGE S _
12,13
2 .0
C O URS E _
STRUC.TURE
PACK AGIN G 3
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
TH O MA S M cNULT Y
C AT EG O RY_
TIT L E _
PACK AGIN G
BURIED A LIVE
PAGE S _
14,15
2 .0
C O URS E _
STRUC.TURE
PACK AGIN G 3
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
TH O MA S M cNULT Y
C AT EG O RY_
TIT L E _
PACK AGIN G
BURIED A LIVE
PAGE S _
16,17
3.0
C O URS E _
STRUC.TURE
T Y P O GR A PHY 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
A RIEL GRE Y
CAT C ATEG EG O RY_ O RY_ P RIN PRINT T
TITLE _
PAGE S _
MICRO FARMING CONFERENCE
WHEN LESS REALLY IS MORE
COURSE _
T YPOGRAPHY 4
INSTRUCTOR _ CATEGORY_ TIMELINE _
ARIEL GREY
PRINT 15 WEEKS
Choose a concept or issue that interests you and plan a three day conference around the topic or theme. Select a location for the conference and schedule guest speakers along with a conference itinerary. Create and design an informative book about the concept and several pieces of collateral to accompany the conference, including promotional mailers, a poster and a multimedia piece to advertise the conference. OBJECTIVE_
TIT T I T LL E _E _ MIMICRO C R O FAFA RMIN RMIN G GC OCN OFNFEREN EREN C ECE
18,19
3.0
S T RU C .T U RE STRUC.TURE
S E L ECT S E LEEC D TW E DOW RK O RK S SOOF_ F_ B BRIAN RIA N Z ZO O BEL
Micro farming is small scale farming that produces large scale crops. This concept allowed for the collaboration of science and nature by which I created my design direction. Combining vector drawings and photos I showed the duality of the concept and explained how advances in technology create better solutions for solving the scarcity of food worldwide. SOLUTION_
C O URS E _
T Y P O GR A PHY 4
IN STI NRU S T RU CTO C TO RR__ A RIEL G GRE RE Y
C AT EG O RY_
TIT L E _
MICRO FA RMIN G C O NFEREN CE
PAGE S _
18,19
3.0
C O URS E _
STRUC.TURE
T Y P O GR A PHY 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
A RIEL GRE Y
C AT EG O RY_
TIT L E _
MICRO FA RMIN G C O NFEREN CE
PAGE S _
20, 21
3.0
C O URS E _
STRUC.TURE
T Y P O GR A PHY 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
A RIEL GRE Y
C AT EG O RY_
TIT L E _
MICRO FA RMIN G C O NFEREN CE
PAGE S _
22, 23
3.0
C O URS E _
STRUC.TURE
T Y P O GR A PHY 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
A RIEL GRE Y
C AT EG O RY_
TIT L E _
MICRO FA RMIN G C O NFEREN CE
PAGE S _
24, 25
3.0
C O URS E _
STRUC.TURE
T Y P O GR A PHY 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
A RIEL GRE Y
C AT EG O RY_
TIT L E _
MICRO FA RMIN G C O NFEREN CE
PAGE S _
26, 27
3.0
C O URS E _
STRUC.TURE
T Y P O GR A PHY 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
A RIEL GRE Y
C AT EG O RY_
TIT L E _
MICRO FA RMIN G C O NFEREN CE
PAGE S _
28, 29
3.0
C O URS E _
STRUC.TURE
T Y P O GR A PHY 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
A RIEL GRE Y
C AT EG O RY_
TIT L E _
MICRO FA RMIN G C O NFEREN CE
PAGE S _
30,31
3.0
C O URS E _
STRUC.TURE
T Y P O GR A PHY 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
A RIEL GRE Y
C AT EG O RY_
TIT L E _
MICRO FA RMIN G C O NFEREN CE
PAGE S _
32,33
3.0
C O URS E _
STRUC.TURE
T Y P O GR A PHY 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
A RIEL GRE Y
C AT EG O RY_
TIT L E _
MICRO FA RMIN G C O NFEREN CE
PAGE S _
34,35
3.0
C O URS E _
STRUC.TURE
T Y P O GR A PHY 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
A RIEL GRE Y
C AT EG O RY_
TIT L E _
MICRO FA RMIN G C O NFEREN CE
PAGE S _
36,37
3.0
C O URS E _
STRUC.TURE
T Y P O GR A PHY 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
A RIEL GRE Y
C AT EG O RY_
TIT L E _
MICRO FA RMIN G C O NFEREN CE
PAGE S _
38,39
4.0
C O URS E _
STRUC.TURE
PACK AGIN G 3
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
TH O MA S M cNULT Y
CAT C ATEG EG O RY_ O RY_ PA CPACK K A G IN AGIN G G
TITLE _
VOLVO L AMP
ILLUMINATION AND INNOVATION
COURSE _
PACK AGING 3
INSTRUCTOR _ CATEGORY_ TIMELINE _
THOMAS McNULT Y
PACK AGING 7 WEEKS
Choose a company with a strong design aesthetic that does not currently offer any sort home decor or home products. Design a lamp and its packaging while following the design aesthetic currently displayed by the company. Create a full scale three dimensional model of the lamp before meeting with external vendors. Draw final mechanical plans and fabricate the lamp based on the prototype. OBJECTIVE_
TIT T I T LL E _E _ V OVO LVLVO O L ALM AMP P
PAGE S _
4 0,41
4.0
S T RU C .T U RE STRUC.TURE
S E L ECT S E LEEC D TW E DOW RK O RK S SOOF_ F_ B BRIAN RIA N Z ZO O BEL
Working with product design allowed for the unique challenge of designing from the inside out. By using the design aesthetic of the Volvo brand the lamp design came first. This allowed the packaging to meet any of the special needs that arose during the design process. SOLUTION_
C O URS E _
PACK AGIN G 3
IN STI NRU S T RU CTO C TORR__ T TH HO OM MA A S M cNU cNULT LT Y
C AT EG O RY_
TIT L E _
PACK AGIN G
VO LVO L AMP
PAGE S _
4 0,41
4.0
C O URS E _
STRUC.TURE
PACK AGIN G 3
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
TH O MA S M cNULT Y
C AT EG O RY_
TIT L E _
PACK AGIN G
VO LVO L AMP
PAGE S _
42,4 3
4.0
C O URS E _
STRUC.TURE
PACK AGIN G 3
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
TH O MA S M cNULT Y
C AT EG O RY_
TIT L E _
PACK AGIN G
VO LVO L AMP
PAGE S _
4 4,45
4.0
C O URS E _
STRUC.TURE
PACK AGIN G 3
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
TH O MA S M cNULT Y
C AT EG O RY_
TIT L E _
PACK AGIN G
VO LVO L AMP
PAGE S _
4 6,47
4.0
C O URS E _
STRUC.TURE
PACK AGIN G 3
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
TH O MA S M cNULT Y
C AT EG O RY_
PACK AGIN G
PAGE S _
4 8,49
Mirrored
Frosted Glass
Radius 15mm (0.6”) Black Acrylic 0.1875”
0.3125”
3”
Painted Metal
6” 6.5”
6” 2”
0.25”
Frosted Glass
7.75”
Black Acrylic
1.25”
0.25”
8.5” 9”
0.5” Brushed Aluminum
5”
Painted Wood Frosted Glass
Black Acrylic
4”
TIT L E _
VO LVO L AMP
1”
5.0
C O URS E _
STRUC.TURE
PRINT 2
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
RO L AND YOUN G
CAT C ATEG EG O RY_ O RY_ P RIN PRINT T
TITLE _
PAGE S _
SNATCH POSTER
STEALING THE SPOTLIGHT
COURSE _
PRINT 2
INSTRUCTOR _ CATEGORY_ TIMELINE _
ROL AND YOUNG
PRINT 3 WEEKS
Create a movie poster for one of your favorite films with the intended purpose of advertising the film’s availability on Netflix. Watch the film several times in order to fully understand the film’s aesthetic and find the graphic elements that best represent the film. OBJECTIVE_
TIT T I T LL E _E _ SNSNATCH AT C H P OPSOSTER T ER
50,51
5.0
S T RU C .T U RE STRUC.TURE
S E L ECT S E LEEC D TW E DOW RK O RK S SOOF_ F_ B BRIAN RIA N Z ZO O BEL
Designing for a film that I have an attachment to created a challenge. Using the graphic elements from the film I designed a poster that represented both the unique style of the film as well as my own personal style. SOLUTION_
C O URS E _
PRINT 2
IN STI NRU S T RU CTO C TO RR__ R RO OLA AND N D YO YOUN UN G
C AT EG O RY_
TIT L E _
SNATCH P OSTER
PAGE S _
50,51
5.0
C O URS E _
STRUC.TURE
PRINT 2
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
RO L AND YOUN G
C AT EG O RY_
TIT L E _
SNATCH P OSTER
PAGE S _
52,53
5.0
C O URS E _
STRUC.TURE
PRINT 2
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
RO L AND YOUN G
C AT EG O RY_
TIT L E _
SNATCH P OSTER
PAGE S _
5 4,55
6.0
C O URS E _
STRUC.TURE
PACK AGIN G 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
MICHAEL OSBO RNE
CAT C ATEG EG O RY_ O RY_ PA CPACK K A G IN AGIN G G
TITLE _
PAGE S _
COSTCO REDESIGN
DEVELOPING A BRAND
PRO DUC T LINE _ HOME PRODUCTS (CLEANING AND PAPER GOODS), BABY PRODUCTS, BATH PRODUCTS BR ANDIN G STR ATEGY_ BRANDED HOUSE
PRO DUC T LINE _ FLAVORED VITAMIN WATER: APPLE, BLACKBERRY, PEPPERMINT, PASSION FRUIT COURSE _
PACK AGING 4
INSTRUCTOR _ CATEGORY_ TIMELINE _
MICHAEL OSBORNE
PACK AGING 15 WEEKS
BR ANDIN G STR ATEGY_ COSTCO ENDORSED
PRO DUC T LINE _ PERKY PEACH, CANDID CHERRY, INNATE GRAPE, OVERT ORANGE, LIVELY LEMON BR ANDIN G STR ATEGY_
Redesign the Costco and Kirkland brands including the use COSTCO ENDORSED of the three types of branding; a branded house, a house of brands and an endorsed brand. Come up with a new strategy for the store brands and create product lines that will push PRO forward strategy. Design DUC T this LINEnew _ BBQdesign SAUCE, several lines with the Kirkland brandIN-STORE in orderRESTAURANT, to show howCUPS, the new SAUCE, TO-GO CONTAINERS will spread across the entire store. HOT Design a minimum of 80 products across all of the new lines. (This was part of a group project completed BR ANDIN G STR ATEGY_ with the help of three other classmates.) OBJECTIVE_
COSTCO ENDORSED
PRO DUC T LINE _ HIGH-END HOME APPLIANCES: BLENDER, MIXER, BREWER, TOASTER, CHOPPER BR ANDIN G STR ATEGY_ PRIVATE BRAND
TIT T I T LL E _E _ C OCSOSTC TCO O
RED E SIGN
56,57
6.0
S T RU C .T U RE STRUC.TURE
S E L ECT S E LEEC D TW E DOW RK O RK S SOOF_ F_ B BRIAN RIA N Z ZO O BEL
Using several types of branding we chose to rebrand Costco and Kirkland to make the store appealing to a younger audience while making sure to maintain the stores current customer base. This would be accomplished by introducing new product lines and giving a fresh look to the store brand. SOLUTION_
C O URS E _
PACK AGIN G 4
IN STI NRU S T RU CTO C TORR__ MI MICHAEL C H A EL O OSBO SB O RN RNE E
C AT EG O RY_
PACK AGIN G
PAGE S _
PRO DUC T LINE _ HOME PRODUCTS (CLEANING AND PAPER GOODS), BABY PRODUCTS, BATH PRODUCTS BR ANDIN G STR ATEGY_ BRANDED HOUSE
PRO DUC T LINE _ FLAVORED VITAMIN WATER: APPLE, BLACKBERRY, PEPPERMINT, PASSION FRUIT BR ANDIN G STR ATEGY_ COSTCO ENDORSED
PRO DUC T LINE _ PERKY PEACH, CANDID CHERRY, INNATE GRAPE, OVERT ORANGE, LIVELY LEMON BR ANDIN G STR ATEGY_ COSTCO ENDORSED
PRO DUC T LINE _ IN-STORE RESTAURANT, CUPS, BBQ SAUCE, HOT SAUCE, TO-GO CONTAINERS BR ANDIN G STR ATEGY_ COSTCO ENDORSED
PRO DUC T LINE _ HIGH-END HOME APPLIANCES: BLENDER, MIXER, BREWER, TOASTER, CHOPPER BR ANDIN G STR ATEGY_ PRIVATE BRAND
TIT L E _
C OSTC O RED E SIGN
56,57
6.0
C O URS E _
STRUC.TURE
PACK AGIN G 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
MICHAEL OSBO RNE
C AT EG O RY_
TIT L E _
PACK AGIN G
C OSTC O RED E SIGN
PAGE S _
58,59
6.0
C O URS E _
STRUC.TURE
PACK AGIN G 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
MICHAEL OSBO RNE
C AT EG O RY_
TIT L E _
PACK AGIN G
C OSTC O RED E SIGN
PAGE S _
60,61
6.0
C O URS E _
STRUC.TURE
PACK AGIN G 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
MICHAEL OSBO RNE
C AT EG O RY_
TIT L E _
PACK AGIN G
C OSTC O RED E SIGN
PAGE S _
62,6 3
6.0
C O URS E _
STRUC.TURE
PACK AGIN G 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
MICHAEL OSBO RNE
4/12 FL OZ (355ML) CANS (144 FL OZ)
SERV ING SIZE 4 CANS (48 FL OZ ) SERV INGS PER CONTAINER 4
Nutrition fact s
0%
7%
0%
0%
%D aily Value* 0%
Amou nt Pe r Serving Calories from Fat 0 Calories 60, Total Fat 0g Sodium 0mg Cholesterol 0m g Total Carboh ydrate 21g Protei n 0g INGR ED IE NT : WATER, BL ACKBER RY FL AVOUR, CI TRIC AC ID, POTASSIUM SORBATE, ASPARTAME, ACESUL FAME POTASSIUM, SODIUM CI TRATE
DIST RIBU TED BY CO ST CO
234 9T H AVE., SEATTLE, WA 98109
Refrigerate after open ing.
5¢ CA CRV
C OSTC O RED E SIGN
TIT L E _
6 4,65 PAGE S _ PACK AGIN G C AT EG O RY_
4/12 FL OZ (355ML) CANS (144 FL OZ)
7.0
C O URS E _
STRUC.TURE
PACK AGIN G 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
MICHAEL OSBO RNE
CAT C ATEG EG O RY_ O RY_ PA CPACK K A G IN AGIN G G
TITLE _
PLUS HOME APPLIANCES
MIXING IT UP WITH STYLE
COURSE _
PACK AGING 4
INSTRUCTOR _ CATEGORY_ TIMELINE _
MICHAEL OSBORNE
PACK AGING 15 WEEKS
Create and design for a private label brand to be sold in Costco stores. Pick a specific audience the products will target and devise a strategy for the product that will increase shelf presence and sales within the store. The more specific the strategy the greater the chance of success for the new brand. (This was part of a group project completed with the help of three other classmates.) OBJECTIVE_
TIT T I T LL E _E _ P LUS PLUS H OHM OE ME A PAPPLIA PLIAN N C ECE SS
PAGE S _
66,67
7.0
S T RU C .T U RE STRUC.TURE
S E L ECT S E LEEC D TW E DOW RK O RK S SOOF_ F_ B BRIAN RIA N Z ZO O BEL
For this product line we decided to target young couples and college students who would be moving into their first apartment. We chose kitchen appliances for our product line and chose to use bright colors and a minimal design to attract attention and create a great addition to a young adult’s new home. SOLUTION_
C O URS E _
PACK AGIN G 4
IN STI NRU S T RU CTO C TORR__ MI MICHAEL C H A EL O OSBO SB O RN RNE E
C AT EG O RY_
TIT L E _
PACK AGIN G
PLUS H O ME A P PLIAN CE S
PAGE S _
66,67
7.0
C O URS E _
STRUC.TURE
PACK AGIN G 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
MICHAEL OSBO RNE
C AT EG O RY_
TIT L E _
PACK AGIN G
PLUS H O ME A P PLIAN CE S
PAGE S _
6 8,69
7.0
C O URS E _
STRUC.TURE
PACK AGIN G 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
MICHAEL OSBO RNE
C AT EG O RY_
TIT L E _
PACK AGIN G
PLUS H O ME A P PLIAN CE S
PAGE S _
70,71
7.0
C O URS E _
STRUC.TURE
PACK AGIN G 4
S E L ECT E D W O RK S O F_
IN ST RU CTO R _
BRIAN ZO BEL
MICHAEL OSBO RNE
C AT EG O RY_
TIT L E _
PACK AGIN G
PLUS H O ME A P PLIAN CE S
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S E L ECT E D W O RK S O F_
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BRIAN ZO BEL
MICHAEL OSBO RNE
C AT EG O RY_
TIT L E _
PACK AGIN G
PLUS H O ME A P PLIAN CE S
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S E L ECT E D W O RK S O F_
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BRIAN ZO BEL
MICHAEL OSBO RNE
CAT C ATEG EG O RY_ O RY_ PA CPACK K A G IN AGIN G G
TITLE _
KIRKL AND REDESIGN
WHEN QUALITY MEETS QUANTITY
COURSE _
PACK AGING 4
INSTRUCTOR _ CATEGORY_ TIMELINE _
MICHAEL OSBORNE
PACK AGING 15 WEEKS
Redesign the Kirkland brand and show how the new design will be implemented across the entire store. Design packaging for 3-4 product lines under the new Kirkland identity. Show how versatile the new brand is across an array of different packaging forms and structures. It is necessary to include large items as well as bulk items to meet the demands of Costco’s customer base. (This was part of a group project completed with the help of three other classmates.) OBJECTIVE_
TIT T I T LL E _E _ K IRK KIRKL L A NAND D
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S E L ECT S E LEEC D TW E DOW RK O RK S SOOF_ F_ B BRIAN RIA N Z ZO O BEL
Designing for Kirkland meant that the new identity and mark would have to work on any structure or product. As a group we decided to create a badge for the new identity. This allowed the new Kirkland brand to remain present no matter what form or product line it would be applied to. SOLUTION_
C O URS E _
PACK AGIN G 4
IN STI NRU S T RU CTO C TORR__ MI MICHAEL C H A EL O OSBO SB O RN RNE E
C AT EG O RY_
TIT L E _
PACK AGIN G
KIRKL AND RED E SIGN
PAGE S _
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S E L ECT E D W O RK S O F_
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MICHAEL OSBO RNE
C AT EG O RY_
TIT L E _
PACK AGIN G
KIRKL AND RED E SIGN
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MICHAEL OSBO RNE
C AT EG O RY_
TIT L E _
PACK AGIN G
KIRKL AND RED E SIGN
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MICHAEL OSBO RNE
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KIRKL AND RED E SIGN
PAGE S _
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MICHAEL OSBO RNE
C AT EG O RY_
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KIRKL AND RED E SIGN
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MICHAEL OSBO RNE
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MICHAEL OSBO RNE
C AT EG O RY_
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MICHAEL OSBO RNE
C AT EG O RY_
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MICHAEL OSBO RNE
C AT EG O RY_
TIT L E _
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C AT EG O RY_
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ID ENTIT Y
S E L ECT E D W O RK S O F_
BRIAN ZO BEL
IN ST RU CTO R _
VA RIOUS
C AT EG O RY_
TITLE _
B R A N D IN G
PAGE S _
LOGOS & MARKS
MAKING A MARK ON THE WORLD
COURSE _
IDENTIT Y
INSTRUCTOR _ CATEGORY_ TIMELINE _
VARIOUS
BRANDING 7 WEEKS
Create and redesign multiple identities for a series of fictitious and existing companies. Revitalize a brand’s identity in order to give a breathe of fresh air to a dying brand or create marks for fictitious brands to accompany packaging and an array of other collateral. Always be sure the marks are iconic and recognizable. OBJECTIVE_
TITLE _
L O G O S & M A RKS
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Brands are known by their marks, so they must be recognizable. Whether it is for a new brand or the redesign of an existing brand, the mark must appeal to the target audience in order to obtain brand loyalty. SOLUTION_
C O URS E _
ID ENTIT Y
IN STI NRU S T RU CTO C TO RR__ VA RI RIOUS O US
C AT EG O RY_
TIT L E _
BR ANDIN G
LO G OS & MA RKS
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BRIAN ZO BEL
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LO G OS & MA RKS
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LO G OS & MA RKS
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M A RY S C OT T
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TITLE _
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THANK YOU
TE ACHERS _
MARY SCOT T, MICHAEL OSBORNE, THOMAS McNULT Y, HUNTER
WIMMER, CHRISTINE GEORGE, ROL AND YOUNG, SCOT T RANKIN. CLASSMATES_ AMY STINE, ANDREA YUNG, ANDREJ PRESTON, BEAU MONROE, CECILIA HEDIN, DAVID SCOT T, HANA LEE, K ARRIN FLETCHER, LINDSEY MILLIK AN, MARY R AUZI, MOLLY WEBER, NATHAN GODDING, NAOMI HOAG, NEHA HAT TANGDI, PAT, PETER PHAM, SUNNY LEE, VITOR FERREIRA.
A huge thank you to my family and friends who have been there for me all these years. Thanks to my parents for helping me realize what I wanted to do for a career. Thank you to all the wonderful coworkers I have had the pleasure of working beside at Language In Common, Attik and Michael Osborne Design; I have learned so much from you all. Thank you to my wonderful girlfriend for putting up with late nights, early mornings and a mess every finals week. And thanks to my band mates for understanding when I needed extra time to work on an assignment rather than practice, even though they knew how badly I wanted to practice with them. THANKS_
TIT L E _
P O RTFO LIO
STRUC.TURE
TITLE _
S E L ECT E D W O RK S O F_
BRIAN ZO BEL
STRUC.TURE
COLOPHON
T E X T STO CK _
NEENAH 8 0LBS TE X T, BRIGHT WHITE
P RIN T ER _
PRO GRE S SIVE S O LUTIO NS, SANTA CL A R A , C A
BINDIN G _
THE KE Y PRINTIN G & BINDIN G , OA KL A ND, C A
T Y PEFA CES _
TR A D E G OTHIC LIGHT, TR A D E G OTHIC BO LD N O. 2
S O F T WA RE _
A D O BE CRE ATIVE SUITE 5
PH OTO G R A PH Y_
S O N YA SAVIO, BRIAN ZO BEL , AM Y STINE , SA R AH GIUNTA
A C A D EM Y O F A RT UNIV ERSIT Y_ D EPA RT MEN T DIREC TO R _
SAN FR AN CIS C O, C A
M A RY S C OT T
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means without the written permission of Brian Zobel. COPYRIGHT 2011_
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