Here on the High Plains, relationships are currency. Expertise is just around the corner, and word-of-mouth is how we find our favorite providers. Whether you’re looking for specialized knowledge or deep experience in a particular subject, our community is filled with professionals who excel in their fields. In a tight-knit place like ours, these experts become trusted resources—not just through their skills, but through the connections they build with their neighbors. In this special section, we’re excited to highlight the local experts who are serving local people and improving this community on a daily basis. This is the expertise you can count on.
HOME EQUITY Amarillo National Bank
What is your organization’s area of expertise? We specialize in helping our customers access the equity in their home to use on things such as home improvements, debt consolidation, college tuition and more.
How did you get your start?
Rebekah Gomez: I started 20 years ago as a teller downtown and worked my way up to Teller Supervisor. I eventually moved to Mortgage Loans in 2013.
Mackenzie Kelty: I started in 2019 in merchant processing, then moved to the Home Equity department in 2021. I was a processor until I was promoted at the end of 2022.
Debbi Trubkin: I began working at ANB in the proof department 18 years ago. I’ve been a CSR, Teller Supervisor, Mortgage Loan Officer and now manage the Home Equity Department.
How have you built your brand? Amarillo National Bank has a reputation that has been built over 130 years of excellent, local customer service. We are family-owned, with no outside shareholders. This allows us to put customers first. We know our customers and neighborhoods. We know why this is a great place to live and own a home. When it comes to home equity, we are equipped to walk alongside our customers through every step of the lending process, which can be a big advantage.
What is the key to maintaining a positive culture? The key to the culture at ANB is to work hard and have fun! The simplicity of this mission is the key to its success. Our team members love what they do, love where they work, and love helping home equity customers use their equity in beneficial ways.
How has your business persevered through the uncertainties of the past few years? Amarillo National Bank has stood the test of time without question. This is a credit to the wisdom and generosity of the Ware family, both to its employees and the community. Their time-tested, conservative leadership means continuity and stability for our customers, through good times and bad. We’ve stayed true to our family values and to the communities that make Texas a great place to live, work and do business.
What is your company’s vision for the future? To continue to provide exemplary customer service and offer loan products that help our customers navigate life’s ups and downs. We have deep roots in the Texas Panhandle and have been family-owned for five generations, so our future will be much like our past: We’ll keep making quick decisions and keep focusing on serving Panhandle people.
(L-R) MACKENZIE KELTY, REBEKAH GOMEZ AND DEBBI TRUBKIN
FAMILY MEDICINE Northwest Physicians Group
KOLEY PACK, M.D.
What is your area of expertise? I am a board-certified family medicine physician, providing care for the entire family, from newborns to older adults.
How did you get your start? I was inspired at an early age. In third grade, I was diagnosed with a tumor and the whole process of diagnosis to treatment left me inspired to learn more about a career in healthcare. Coming from Spearman, Texas, I was able to shadow my family physician to see if this was, in fact, the career I wanted to pursue. The rest of the story is that it was, and I enjoy my practice as a family physician.
How have you built your brand? I am part of the Northwest Physicians Group, a trusted brand known for providing access to reputable physicians, competence and compassion.
What is the key to maintaining a positive culture? Enjoying what you do and surrounding yourself with those who love what they do just as much.
What is your vision for the future? I look forward to building my practice, becoming ingrained in the community, and being part of my patient’s families.
Disclaimer: For language assistance, disability accommodations and the nondiscrimination notice, visit our website.
SEAN ANDERSON, M.D.
What is your area of expertise? I am a board-certified family medicine physician. I provide care for the entire family, from newborns to older adults.
How did you get your start? In college, I got a job in an ER where I was able to see the teamwork between the physicians, nurses and other medical professionals, as well as the patients. I knew then that I wanted a career in medicine.
How have you built your brand? I am part of the Northwest Physicians Group, a trusted brand known for providing access to other reputable physicians and colleagues. As part of this team, we all are known for our commitment to our patients.
What is the key to maintaining a positive culture? I enjoy humor—laughter is the best medicine. Beginning a positive relationship with my patients helps them trust me and become comfortable in sharing their health concerns.
What is your vision for the future? Being the most trusted health partner for my patients where their care extends to others in their families, kids to grandkids.
WOMEN’S HEALTH CARE
Blūmologie
WHITNEY DOWD, DNP
What is your area of expertise? My expertise lies in offering individualized care to my clients as an Advanced Nurse Practitioner.
How did you get your start? I received my Bachelor of Science and Master of Science, both in Nursing from West Texas A&M University, then attended Liberty University in Lynchburg, Virginia, for my Doctorate in Nursing Practice. My professional background includes working in settings where I have cared for women’s health as well as pediatric patients as a Nurse Practitioner. A large portion of my patient population included people of color from all over the world. Early into my career, I began to notice a lack of representation in my field, which translates into a lack of options for the population of patients I worked with and cared for. As my career progressed into owning and operating a health care practice, I knew the options I offered would have to be safe and effective for all my patients, regardless of race or ethnicity.
How have you built your brand? My brand and the way I practice have been built based on past experiences and the experiences of the people around me, including clients, patients, co-workers, employers, family and friends. I want my business to operate in a way that supports a culture of trust and validation. I am passionate about maintaining a standard of excellence when it comes to treating my patients. This is done through shared decision-making and offering a higher level of care. I make treatment decisions based on a simple concept: If this patient were someone that I love, someone close to me, how would I want them to be treated? By doing so I have successfully built a brand that encompasses love and trust—two things that I want to experience when seeking care.
What is the key to maintaining a positive culture? I believe positivity starts from within. My office is small, so it’s not hard to figure out where negativity is originating from. I know if I am taking care of myself—emotionally, physically and mentally—I am able to maintain a level of positivity that is infectious to the people who frequent my business.
How has your business persevered through the uncertainties of the past few years? Blūmologie has been open for a little over a year and a half. For this, I feel very blessed and give God all of the glory. Blūmologie is surviving and thriving and in the process of blooming!
What is your company’s vision for the future? My vision for the future includes continuing to offer the perfect combination of health and holistic care treatments that are tailored to each individual clients’ needs. Ultimately, I want to encourage and empower my clients to take their health into their own hands, with my guidance of course, so they can bloom into their best self!
GLASS SPECIALISTS Glass Doctor of Amarillo
What is your organization’s area of expertise? At Glass Doctor, we specialize in automotive glass, which includes installation of windshields, side windows and rear windows. The automotive industry is always changing with new safety features, and we strive to stay on top of that technology. Our expertise extends to repair and replacement of these components. We also specialize in residential glass, which encompasses shower doors, insulated glass replacement, cabinet glass, tabletops, and much more. Our goal as a company is to take care of our customers’ needs in any situation that involves glass.
How did you get your start? We started as Wayne’s Quality Auto Glass in 1986, specializing in automotive glass. In 2006, we transitioned to the Glass Doctor brand to broaden our expertise and services to encompass all areas of the glass industry, including residential glass and other specialties.
How have you built your brand? We’ve built our brand by fostering strong relationships with our customers, who act as our best advocates. As a family business, we treat our customers like family, which has helped us create a loyal customer base and build a positive reputation in the industry.
What is the key to maintaining a positive culture? The key to maintaining a positive culture is treating both our customers and employees like family. Our employees are integral to our success, and we always want to ensure they feel valued and appreciated. By fostering this supportive environment, we have created a dedicated team that drives our company’s success.
How has your business persevered through the uncertainties of the past few years? The past few years have been challenging, but they’ve also been a time of evaluation and growth. Faced with the possibility of shutdowns, we relied heavily on our faith, looking to the Lord for guidance in our decisions. This period underscored the importance of our business, but also highlighted that our employees and customers are central to our success. Thanks to the dedication of our employees and the support of our customers, we navigated through the uncertainties and emerged stronger.
What is your company’s vision for the future? Our vision for the future is to continue growing, learning and expanding. We are committed to finding better ways to serve the Amarillo area and the surrounding communities, ensuring we meet their evolving needs effectively.
OFFICE STAFF
FLAT GLASS TECHNICIANS
AUTO GLASS TECHNICIANS
FLORAL DESIGNER Avant Garden
What is your area of expertise? Avant Garden specializes in creating unique, high-end floral arrangements that blend artistry with nature. Our team is dedicated to crafting bespoke floral designs for various occasions, from small gatherings to large celebrations. We take pride in our ability to translate our clients’ visions into stunning floral displays that add a touch of elegance and creativity to any event!
How did you get your start? Our journey began with a deep-rooted passion for flowers and a desire to bring something fresh and exciting to the floral industry. Avant Garden started in 2019 with a dream to create more than just beautiful bouquets—we wanted to offer an experience that combines creativity with luxurious quality. Our team has a combined 43 years of experience in floral design and event planning.
How have you built your brand? Building Avant Garden has been a labor of love and creativity. We focused on differentiating ourselves through innovative designs and exceptional customer service. By consistently delivering high-quality, custom floral arrangements, we’ve established a reputation for creative excellence. Our playful yet sophisticated brand identity resonates with clients who appreciate creativity and elegance.
What is the key to maintaining a positive culture? At Avant Garden, maintaining a positive culture fosters creativity and collaboration. We encourage our team to bring their unique perspectives and ideas to the table, creating an environment where everyone feels valued and inspired. A happy team translates to happy clients, and we strive to create a supportive and fun workplace for everyone.
How has your business persevered through the uncertainties of the past few years? The past few years have been challenging, but our commitment to adaptability and innovation has helped us navigate these uncertain times. We began offering more products online and increased our deliveries to make it more convenient for clients to receive flowers. We’re fortunate enough to have a client base that recognizes the need for design.
What is your company’s vision for the future? Ultimately, we envision Avant Garden as a brand synonymous with elegance, creativity and sustainability. We continuously push the boundaries of floral artistry and provide our clients with unforgettable experiences.
PHYSICAL THERAPY
Optimal Physical Therapy Solutions
ALETTA DAVIS-PITRE, PT AND CAMILLE FRITZLER, PT, DPT
What is your organization’s area of expertise? Optimal Physical Therapy Solutions specializes in comprehensive orthopedic, sports, pre- and post-partum, and pelvic floor rehabilitation for patients across the entire lifespan. Our team is passionate about getting to the root of our patients’ pain and limitations to correct the true cause, provide individualized care, and empower our patients to improve their lives. Our approach is rooted in a deep understanding of biomechanics, enabling us to design tailored treatment plans that meet the unique demands of each individual.
How did you get your start? Aletta’s interest in physical therapy began in her teenage years. Her passion for pelvic health began in PT school, leading her to pursue specialized postgraduate education and establish pelvic floor and pregnancy rehab in Amarillo and the Panhandle in 2003, filling a gap in pelvic health. Her drive to provide quality care while maintaining a patient-centered culture led to her opening Optimal in 2011.
Camille’s journey into physical therapy was sparked by a lifelong passion for sports and movement. Growing up, she was a competitive runner and played collegiate soccer. This firsthand experience with the physical demands and challenges faced by athletes drove her to pursue a Doctorate of Physical Therapy at the University of Texas Health Sciences Center in San Antonio, blending her love for sports with a rigorous academic focus on biomechanics and rehabilitation. After graduating, she gained diverse experience working in outpatient orthopedics, outpatient neuro, home health care, and pediatrics. Joining Optimal Physical Therapy Solutions in 2018 was a natural progression, allowing her to bring her sports medicine expertise to a practice that shares her commitment to individualized, high-quality patient care.
How has Optimal PT built its brand? We have built our brand on the foundation of evidence-based clinical evaluation and interventions, personalized care, and a genuine commitment to the success and well-being of our patients. By focusing on patient needs and delivering high-quality care, we have earned the community’s trust and respect. Our clinicians are motivated to continue learning and expanding their knowledge base to enhance our care. Our brand is also defined by our proactive approach to education and injury prevention. We regularly engage with our community through workshops, seminars and outreach programs, not just to empower our patients, but also to reinforce our reputation as a trusted resource for health and wellness.
What is the key to maintaining a positive culture? We foster an environment of collaboration, respect and continuous learning. Every team member—from our administrative staff to our physical therapists—plays a vital role in patient success, and we encourage open communication. By prioritizing work-life balance and supporting each team member’s personal and professional growth, we create a space where everyone feels valued and aligned with our mission. When we take care of our team, they are better equipped to take care of our patients.
How has Optimal persevered through the uncertainties of the past few years? It has required adaptability, resilience and an unwavering commitment to our patients and community. Pandemic restrictions on in-person visits prompted us to think outside the box. Our ability to remain flexible and innovative, while staying true to our core values, has been instrumental in navigating these challenges. We’ve also used this period to refine our practices, improve our services, and reinforce our role as a dependable resource for the Panhandle.
What is Optimal’s vision for the future? To continue expanding our services and reach within the community and the Texas Panhandle, while maintaining our steadfast commitment to personalized, high-quality care. We plan to enhance our expertise by incorporating the latest research, technologies and treatment methodologies, and always remain open to expanding our services. We aim to deepen our community engagement through health education and wellness initiatives as well as youth sports and sports-specific injury prevention campaigns. Ultimately, our vision is to empower our patients to lead active, healthy lives, knowing they have a supportive team behind them.
EXPERTS
PRIVATE SCHOOL/ COLLEGE PREP
Ascension Academy
How to be Prepared for Success in College
Ascension Academy prepares students in grades 6 through 12 for success in college and beyond. As the Panhandle’s only independent college preparatory school, our students are already planning to attend college when they arrive at Ascension. Often, our alumni report to us that they take the lead in their peer study groups and they are the go-to students in class projects because they not only are familiar with the rigor of a college course but are also confident in their work.
So what does college preparation look like? Ascension Academy helps your student develop the tools and skills they need to get into college and be successful in those college courses.
Ascension Academy students learn to:
Be an ENGAGED LEARNER who discovers and develops their passions through exploration and creative expression.
Be a CRITICAL THINKER who analyzes, contextualizes, and evaluates information to form a growing foundation of essential knowledge and values lifelong learning.
Be a CONFIDENT COMMUNICATOR who can express their ideas clearly and effectively through their use of language, visuals, tone, and nonverbal communication.
Be an ADAPTABLE PROBLEM-SOLVER who can think across disciplines to form ideas, build upon existing ones, and imagine new ways to approach problems.
Be an EMPATHETIC COLLABORATOR who listens openly, speaks respectfully, and works collectively toward shared goals.
Be a RESILIENT INDIVIDUAL who strives to build a healthy mind, body, and spirit to find purpose and overcome challenges in life.
Be an INFORMED CITIZEN who is knowledgeable about current events and global challenges, respectful of other cultures, and mindful of their impact in a connected world.
Be an ETHICAL LEADER who carefully considers how words and actions shape leadership and character in order to accomplish shared goals.
Ascension Academy intentionally develops these attributes in our students across all grade levels to develop this portrait of a graduate.
Each year, Ascension graduates receive thousands of dollars of merit-based scholarships, and often begin college with 1 to 2 years of college courses completed. Our alumni then have the opportunity to leverage time and money for early graduation or a head start on an advanced degree.
If you are ready to invest in your child’s future and fine-tune these skills, contact us and schedule a tour. We accept students throughout the academic year and are happy to help your family through the enrollment process, including financial aid and customized tuition plans.
FIRST RESPONDER TRAINING
Amarillo College First Responders Academy
What is your organization’s area of expertise? Amarillo College trains more than 98 percent of all first responders throughout the Texas Panhandle, making AC’s highly accredited first responder programs crucial to the entire region. The College’s First Responders Academy, which opened in 2024, serves as a unique and essential hub for Emergency Medical Services, Law Enforcement, and Fire Protection Technology training.
How did the Academy get its start? Empowered by Amarillo voters’ passage of an $89.2 million bond referendum in 2019, the First Responders Academy enabled the College for the first time to assemble all its first responder programs under a single roof. The state-of-the-art facility stands on AC’s Plains Boulevard Campus in close proximity to Amarillo ISD’s AmTech Career Academy.
How will you build the Academy’s brand? Until 2024, students in AC’s EMS, Law Enforcement, and Fire Technology programs trained on separate campuses; however, cross-training has become a preferred, even optimal, method for training first responders. By bringing these critical disciplines together in one space, the Academy fosters collaboration. By aligning AC programs with and locating them alongside AmTech, the College has created a highly visible and fully seamless pipeline for students pursuing these careers.
How will the Academy maintain a positive culture? The First Responders Academy boasts a meticulously designed building layout that is a hub for comprehensive training in emergency services that
exudes positivity. The facility has been thoroughly organized to replicate real-world scenarios, offering trainees an immersive and effective training environment from which graduates can emerge with confidence and go on to serve the public with assured expertise.
How has Amarillo College persevered through the uncertainties of the past few years? When faced with restrictions triggered by the COVID-19 pandemic, including expectations of having to shelter in place, the College—including its emergency services faculty—preemptively enacted curricular changes on Zoom or in a synchronous remote environment to keep students on track to completion. While students from coast to coast expressed disenchantment with the universal shift to remote learning, AC actually had fewer students (3 percent less) withdraw from classes than normally would in a typical spring semester.
What is the Academy’s vision for the future? Establishment of the First Responders Academy signifies a bright and promising future for all branches of emergency services personnel region-wide. The College is committed to excellence, innovation and meeting the community’s evolving needs, ultimately leading to flourishing programs that not only set the standard for training and education in each of these fields, but for their ability to be revised as needed and stand the test of time.
3701 PLAINS BLVD.
EXPERTS
What is your firm’s area of expertise? We have a long history of excellence in the legal community, offering full-service, clientcentered legal solutions across a broad spectrum of practice areas. From business transactional services and oil and gas to renewable energy and wealth planning, we cater to the diverse needs of our clients with unparalleled expertise, including specialties in real estate, agribusiness, bankruptcy and creditor’s rights, family law, nonprofits, water law and rights, governmental entities and commercial industries.
How did Sprouse Shrader Smith get its start? Sprouse Shrader Smith was established in 1990 by three visionary partners committed to delivering exceptional legal services. Over the past 35 years, the firm has grown significantly, expanding its reach and expertise. Today, Sprouse Shrader Smith boasts 22 partners and more than 40 active attorneys and paralegals, offering comprehensive legal services from its offices in Amarillo, Austin, Dalhart, and Victoria, Texas.
How has the firm built its brand? Understanding a brand extends far beyond a logo and marketing budget. The Sprouse Shrader Smith brand was born and built with a client-centered mindset. Our team of lawyers, paralegals and staff members work tirelessly to exceed client expectations through consistent hard work, efficiency and innovation. By prioritizing client needs and fostering long-term relationships, our firm ensures that every client receives personalized attention and a strategic legal solution tailored to their specific circumstances.
What is the key to maintaining a positive culture? Our firm created and adapted six core values that provide our firm, our
Sprouse Shrader Smith PLLC
AND
employees and our leadership with a clear roadmap on how and why we practice law, and how each employee can contribute to our culture in a positive way. At the end of the day, we have hired attorneys and staff members who genuinely enjoy working alongside one another in the legal services industry and who genuinely enjoy serving clients, which is the greatest contributing factor to our positive culture.
How has Sprouse Shrader Smith persevered through the uncertainties of the past few years? Like many organizations, we faced unprecedented challenges during the COVID-19 pandemic. The health crisis, along with the protocols and mandates that followed, challenged the firm physically, emotionally, professionally, and economically. During these uncertain times, we prioritized our attention on the human side of our business, focusing on the wellbeing of our employees, neighbors and clients. Despite the challenges and uncertainties, the firm persevered by focusing on what matters most, our “Sprouse Family.”
What is Sprouse Shrader Smith’s vision for the future? We are very optimistic about the firm’s future. Without a doubt, there will be new challenges and uncertainties we face in the days to come; however, we have a great firm, we have great attorneys, and we have a great staff ready to face the next set of challenges. Facing challenges and uncertainty is truly in our blood—we help clients navigate challenges and uncertainties each and every day. It is simply what we do.
(L-R) LAURA PRATT, MINDI ZANOWIAK, SHANE BROOKS
BLAIR OSCARSSON
HOME DESIGN CoCo
Curtain Studio and Interiors
BRENNA SMILEY, DESIGNER/OWNER
What is your CoCo’s area of expertise? We are experts on all things home. Combined, our team has more than 100 years of experience with interior retail and custom home design. CoCo designs and fabricates window treatments, custom bedding, and houses an upholstery workroom. We oversee remodeling projects, draw floorplans, consult on finish selections, and design cabinetry. Our retail side sells everything from bedding, wallpaper and rugs to lighting and accessories. Our furniture lines can be purchased in-store or custom designed in-house from our 500-square-foot design center, which offers a spectrum of fabrics and trims. How did CoCo get its start? We started as independent designers and store owners that came together over the past 10 years to work at CoCo. Owner Brenna Smiley purchased the business from Becky Gross in October 2024. Becky started the business as a custom drapery franchise in 2010, and left the franchise in 2015 to offer more than drapes. We are now a full-service drapery and upholstery workroom with more than 3,000 square-feet of retail space plus a design center with fabric, trim and wallpaper samples to complete your perfect project.
How have you built CoCo’s brand? By providing beautiful, custom products for Amarillo and the surrounding communities for more than 14 years. We offer excellent customer service and pride ourselves in quality products. We are truly a full-service interior design firm, dedicated to serving our clients and making their homes and businesses comfortable and beautiful.
What is the key to maintaining a positive culture? Honesty, integrity and respect for one another and our clients is key. We support other designers in the community with our services and believe in promoting local business through partnering with local builders and contractors.
How has your business persevered through the uncertainties of the past few years? We have flourished through the last few years due to people spending more time in their homes and the wonderful support of our community.
What is your company’s vision for the future? We hope to grow and provide our services to the Texas Panhandle and surrounding states for years to come. We want to be known as Amarillo’s onestop-shop for all things interiors with in-stock and custom choices.
EXPERTS
LOANS FirstBank Southwest
What is your organization’s area of expertise? FirstBank Southwest is a full-service bank dedicated to supporting our customers at every stage of their financial journey. For businesses, we offer everything from loans to advanced treasury management solutions, all backed by the expertise and tailored services you need to succeed. We pride ourselves on truly listening to our customers and providing the right solutions to help your business thrive.
How did FBSW get its start? FirstBank Southwest has deep roots in the Texas Panhandle, having started in 1907. For more than 117 years, we’ve been committed to serving our community with the same dedication and care that has been our hallmark since day one.
How has FBSW built its brand? Our motto, “Faith. Family. Bank.” is the foundation for FirstBank Southwest and is found in everything we do, both within our organization and throughout the community. We’ve earned our reputation by staying true to these principles, fostering trust, and being a reliable partner for businesses and families alike.
What is the key to maintaining a positive culture? Maintaining a positive culture at FirstBank Southwest is all about open communication, collaboration and growth opportunities. We prioritize a work-life balance that ensures our team is engaged and motivated, which naturally translates into a better experience for our
customers. By staying true to our values and nurturing our people, we’ve created an environment where both our employees and customers thrive.
How has FBSW persevered through the uncertainties of the past few years? We’ve been fortunate to have many tenured leaders who have guided us through the ups and downs of the economy and changes in our nation. Their experience has been invaluable in ensuring that, even as the world changes, our core values and approach to business remain steadfast. At the same time, we also have a dynamic team of newer staff who bring fresh perspectives and innovative ideas. This blend of wisdom and innovation allows us to navigate uncertainties with confidence and adaptability, ensuring we continue to meet our customers’ evolving needs.
What is FBSW’s vision for the future? We see a bright future ahead for the Texas Panhandle, and we’re excited to continue serving this great community for another century. Our vision is to provide comprehensive solutions that help our clients grow and succeed. We remain committed to innovation and to being a trusted partner for the businesses and families we serve.
SUPPORT
WT Enterprise Center
BRIAN ENEVOLDSEN, MANAGING DIRECTOR
What is your organization’s area of expertise? The WT Enterprise Center serves the Texas Panhandle as an entrepreneur support organization. More simply said, we help entrepreneurs. From helping aspiring business owners just beginning to think about their big idea, to serving mature companies continuing to find new opportunities to scale, we help them succeed. Small businesses have a profound impact within a community. As business coaches, we believe the entrepreneur is the expert in their product or service. WTEC instead looks to be experts in supporting them in a wide variety of ways, including providing them with space, taking new products to market, certified business coaching, access to capital and strategic planning.
How did you get your start? I started with the WT Enterprise Center in 2019 as the program manager. I remember thinking how incredible it was that such a place existed and what a difference it makes in both individuals and the communities they are a part of. Even before my time with the WTEC, I have always enjoyed helping others, and it is deeply rewarding for me to be someone that others can lean on for help or encouragement.
How have you built your brand? Personal relationships. I know it’s cheesy and overused, but I truly believe that the best awareness comes from the personal relationships that are built along the way. Clients, partners and personal relationships are the best and most trusted way to get a pipeline flowing. We also have the tremendous benefit of being a department of the Paul and Virginia Engler College of Business at West Texas A&M University. WT and the Engler
College of Business show tremendous passion for our region and the people who live in it.
What is the key to maintaining a positive culture? Constant conversation and celebrating the wins along the way. Culture is built upon or destroyed daily, and this is something WTEC stays focused on. We know what to do, but how we go about accomplishing it and the joy we feel along the way is driven by culture. Framing out what success looks like as it relates to culture becomes much easier to share and work toward once the vision is clear for the organization.
How has your business persevered through the uncertainties of the past few years? By staying mission-minded. Having a personally meaningful mission serves as my compass when I am unsure of the road ahead. The mission and its impact are too great to give up on when things have gotten hard or prove more difficult then was once believed. More so, the people involved—both WTEC staff and clients—make it worth pushing through hard times. The work we do is legacy work, and understanding that great things take time to build and sustain is step one.
What is your company’s vision for the future? To bring awareness to the success someone can have in building their dream business right here in the Texas Panhandle. We want entrepreneurs to know about important partners, support organizations and resources that are ready to help them realize their business, all without having to leave their hometown to do it. The WT Enterprise Center is a place built for entrepreneurs at any point, stage or level.
EXPERTS
CREDIT UNION Education Credit Union
MARCUS GLASS, CHIEF OPERATIONS OFFICER
What is ECU’s area of expertise? Education Credit Union is one of the Panhandle’s leading financial institutions. ECU was founded in 1935, and has a rich history of serving our community. ECU proudly serves more than 39,000 members across 11 locations in the Texas Panhandle—including Amarillo, Canyon, Stinnett, Borger and Bushland—with a wide range of financial services. These include checking and savings accounts, loans and financial coaching dedicated to meeting the diverse needs of our members.
How did you get your start? I began my banking career as a parttime teller at a local bank while finishing my bachelor’s degree in business at WTAMU. After graduating, I took a management role, where I learned diligence is key in this industry. I joined ECU with 17 years of experience in the financial services and technology space. Now, as Chief Operations Officer, my responsibilities include ECU’s Payment Department, Project Management, Call Center, IT and Marketing Departments.
How have you helped build ECU’s brand? Invest in people, and lead with empathy every time! Remarkable mentors who have gone before me taught me the significant impact of leading by example. My favorite quote by Warren Buffett is, “Always associate yourself with people who are better than you.” Surrounding yourself with a great team encourages you to grow and excel in ways you never thought possible.
What is the key to maintaining a positive culture? My leadership style is rooted in grace and is solutions-oriented. I try to serve as an example for the entirety of our team. I strive to be a leader who shares the responsibilities of the team, empowers each person to do their best work, and creates a positive and ultimately productive work environment.
How has ECU persevered through the uncertainties of the past few years? We are only as resilient as our membership, which is why our focus has always been on their financial well-being. Credit unions are not-for-profit financial cooperatives—our focus is on helping people achieve their goals—and when you’re helping people live healthier financial lives, you can’t lose.
What is ECU’s vision for the future? ECU’s mission, “To Love Our People with Smarter Banking,” and our vision, “To Be People That Love People into Financial Prosperity,” reflect our core value of “People First, Impact Always!” You don’t often see vision statements with the word “love.” We love what we do and we love who we serve.
806.358.7777
FULL-SERVICE INSURANCE AGENCY
Leslie Massey Farmers Insurance
What is your area of expertise? My agency specializes in auto, home, business and life insurance.
How did you get your start? I started my agency in 2009 after being laid off from a short stint in pharmaceutical sales. I posted my resume online and got an interview with the Farmers Insurance District office soon after. It was a leap of faith to start my insurance career, but I’m so happy I did. I started from scratch and have built a strong insurance business over the past 15 years.
How have you built your brand? Our agency is known for customer service and community involvement. I encourage my team to go the extra mile for our clients. I joined the Amarillo Association of Realtors, The Texas Panhandle Builders Association and The Apartment Association of the Panhandle at the beginning of my career, and I have remained an active member. These memberships have given me an opportunity to network and build strong relationships that have helped build my career as an insurance agent. I also believe in supporting nonprofit organizations that make our community stronger.
What is the key to maintaining a positive culture? We talk a lot about focusing on what we can control and not getting too worked up about things that we cannot influence. We laugh a lot and try to give each other grace when it is needed. We all have stressful interactions at times but we have a good, supportive team.
How has your agency persevered through the uncertainties of the past few years? I believe it all comes back to basic customer service and communication. I have an amazing team. The insurance industry is in a lot of disruption right now, and we are doing our best to help our clients understand why the changes taking place are happening and, in some cases, presenting alternative options.
What is your vision for the future? Our agency has always been known for auto and home insurance but we offer much more. I want to continue to diversify into more of a business and life insurance agency while maintaining our position in auto and home insurance. It is more important than ever to have a local agency you can talk to about your insurance needs.
2700 S. WESTERN ST., SUITE 700 806.352.7388
Advanced Dentistry of Amarillo
DR. TREY MILLER, DDS, FAGD, LVIF
What is your area of expertise? Our areas of expertise are primarily cosmetic smile rejuvenation (full mouth and cosmetic veneers cases), treating and correcting TMJ joint and bite misalignment issues, and treating obstructive sleep apnea.
How did you get your start? I got my start here in Amarillo, which is home to me. (I was born here and attended Bushland schools all through my childhood.) After completing my Doctor of Dental Surgery degree at the University of Texas School of Dentistry, and my cosmetic and TMJ Fellowship at the Las Vegas Institute of Advanced Dental Studies, I had the wonderful opportunity to move back to Amarillo and take over Dr. Clinton Esler’s cosmetic and restorative dentistry practice. I was able to work alongside Dr. Esler for a few years until he retired, and now I solely run the practice. We have an excellent clientele and are always looking forward to creating more beautiful smiles.
How have you built your brand? Our brand is focused on the very niche services of cosmetic/full mouth restorative dentistry, neuromuscular TMJ treatment, and dental sleep apnea. We also provide general restorative dentistry and hygiene services for our guests, but our brand is built on our specific and specialized knowledge in creating complex cosmetic smile restorations.
What is the key to maintaining a positive culture? The key to maintaining a positive culture in our office is centered on our desire to always keep learning and implementing the very latest in cosmetic dentistry. It is never boring here! We are always on the cutting edge of the industry.
How has your business persevered through the uncertainties of the past few years? What is your company’s vision for the future? Though the last few years have been difficult for most businesses, we are fortunate to keep growing each and every year. Our clients have continued to seek us out because they know that we are the most specialized cosmetic practice in the area. They want someone they can trust that is solely focused on restoring their smile. Our vision for the future is to continue this growth and success, and keep the Panhandle smiling proud!
CUSTOMER SERVICE
EXPERIENCE Street Toyota
SYDNEE BATEN, MARKETING DIRECTOR
What is Street Toyota’s area of expertise? We are experts in all things auto-related. The Texas Panhandle has an array of transportation needs that must be met, and we love nothing more than to be that reliable, one-stop automotive dealership members of our community can always trust.
How did Street Toyota get its start? Since 1983, Street Toyota has been caring for its customers. Joe and Laura Street have continued to grow Street Toyota into what it is today. The Street family prioritizes great values, supporting the community and building a consistently passionate team. These are just a few reasons for more than 40 years of successful business. I am proud to be a representative of such a great dealership.
How has Street Toyota built its brand? Community is key. We prioritize our customers and fulfill their unique needs. This includes supporting our community outside of the dealership through service and sponsorship. Street Toyota assists with a vast range of services for an array of ages/life situations/necessities, and we handle each with the care it deserves. Putting our community members and customers first is our mission. Without them, we wouldn’t be in business.
What is the key to maintaining a positive culture? We thrive to maintain an honest, eager, servant mindset in each of our employees. Always striving to provide the best possible assistance to anyone, including fellow employees, is how we maintain an uplifting and positive culture at Street Toyota.
How has Street Toyota persevered through the uncertainties of the past few years? The automotive industry hasn’t always been the most consistent business to be in, especially over the past few years, but we stay knowledgeable and tackle each challenge day by day. We focus on building and maintaining relationships with the customers and community we care so much for. Those are the fundamentals of who we are, so continuing it is top priority.
What is Street Toyota’s vision for the future? Street Toyota strives to grow better each and every day. We want to grow with our clientele and drive with them through each step of their lives. From their first car, upgrading to a “mom” car, helping with their kids’ cars, and servicing everything in between, the lasting impression we have on them is important to us.
LAW
Whittenburg Law Firm
BRAD PARKIN AND MARIO CARRANZA-FLORES
Whittenburg Law Firm has been serving people around the world since 1970. Its principal office is located in Amarillo, with other established offices in Lubbock and Dallas.
The dedicated attorneys, paralegals and legal assistants have created a sense of family in their clientele as they have dedicated their lives to help build and unite families through the immigration process.
Immigration law is always changing and it is crucial to have a legal team that cares to help families remain together and achieve the American dream. Whittenburg Law Firm strives to create a positive culture of unity and firmly believes in keeping families together. When families are kept intact through geographical boundaries, they can spread unity and security throughout our community.
The uncertainty of the past few years was felt by most people globally. However, Whittenburg Law Firm stays determined to continue its mission to support and build up families. When the core family has the support needed to thrive, then our communities will be stronger and future generations can help make our country stronger and healthier for all.
Managing Attorney Brad Parkin has been in the Texas Panhandle for the past 10 years, adding to this culture of success by working to build a vision for continued progress in our community. He has volunteered his expertise with the community by attending and sponsoring many pro-bono events, including hosting a Q&A over the radio for the past decade. Being fluent in Spanish, he is able to serve a larger population of families in the Panhandle.
He is determined to continue seeking out individuals and families that are looking for immigration relief. Whittenburg Law Firm’s goal is to provide the necessary information so families can make informed decisions throughout their immigration process. Ultimately, the Whittenburg Law Firm is ready to help families bridge their current situation with one that will improve their lives and the future of our community.
Champion BBQ Supply
What is your organization’s area of expertise? Our area of expertise is barbecue. We and our staff have lived and competed in barbecue for the past 10 years. We pride ourselves on being experts on the grill and educating others on how to perfect their grilling game and cook better.
How did you get your start? We began our barbecue journey in 2014 by actively competing throughout the country. Co-owner Robby Staggs could not find his favorite grilling products in one place, so he created Champion BBQ Supply, where competitive cooks could shop and backyard grillers could come for advice on how to become the neighborhood pitmaster.
How have you built your brand? We have focused on great customer service and helping everyone cook better. From the backyard cook to the seasoned pitmaster, we love sharing our expertise and talking about barbecue. Our staff travels and competes throughout the year to continuously learn new techniques and methods to share with our customers. We research new products so our customers can get the latest and best products.
What is the key to maintaining a positive culture? The key is doing what you are passionate about and what you love. Sharing our love
of barbecue and helping others create togetherness with their family and friends is what we enjoy. Our staff enjoys learning new techniques and building relationships with our customers.
How has your business persevered through the uncertainties of the past few years? We have run the business differently through uncertainties by going above and beyond for our customers and their needs. We have partnered with vendors that can help us get the best products for our customers in a timely manner. We pride ourselves in valuing our customers by keeping the most affordable fuel and the best selection of products in town. We are your onestop shop!
What is your company’s vision for the future? We are excited to be celebrating our eight-year anniversary. We are blessed to have so much support from the Texas Panhandle. We opened our second location in Oklahoma City in 2021, and we are looking to open more locations in the next two years to keep sharing our love of barbecue.
ROBBY AND JENNIFER STAGGS (CENTER) AND STAFF
EXPERTS
CHIMNEY & FIREPLACE CARE
KATHY AND JIM RAY, OWNERS
Our company specializes in comprehensive chimney and fireplace services, including cleaning, inspection, repair and installation. With a deep-rooted commitment to safety and efficiency, we ensure that every service is performed to the highest standards, enhancing the performance and longevity of our clients’ chimneys and fireplaces. We also have expertise in dryer ventilation.
Our journey began more than two decades ago when I became passionate about home safety, quality craftsmanship, and cleaner air in the home. I saw a significant need for reliable chimney maintenance in our community. What started as a small, local, one-man operation has grown into a respected business known for its expertise and customer satisfaction. Our early success was built on word-of-mouth referrals and repeat satisfied customers with a steadfast commitment to doing the job right the first time.
Building our brand has been a deliberate process. We focus on transparency, reliability and excellence. Our branding efforts include a strong online presence with informative content that educates homeowners about chimney care and emphasizes personalized service. We achieve consistent, high-quality results and positive relationships with our clients through certification and continuing education of our technicians.
Maintaining a positive company culture is essential to our success. We prioritize open communication, recognition and
West Texas Chimney and Venting Solutions
professional development. Our team members are encouraged to contribute ideas and take pride in their work, which not only boosts morale, but also drives exceptional service. We encourage a family-like atmosphere by having family parties, picnics and employee recognition.
Navigating the uncertainties of recent years has been challenging but rewarding. We adapted by embracing digital tools and enhancing our online services, ensuring that clients could easily access our offerings and book appointments remotely. Additionally, we implemented rigorous health and safety protocols to protect both our team and our clients. These adaptations have helped us maintain operational stability and continue serving our community effectively.
Looking to the future, our vision is to expand our services and reach while continuing to uphold our commitment to quality and safety. We aim to incorporate new technologies and practices that enhance the efficiency of our services, and we are dedicated to sustainability by exploring eco-friendly solutions and improved air quality of the home. Our goal is to remain at the forefront of the industry, consistently delivering exceptional value and setting new standards for excellence in chimney care.
ELEVATED DINING EXPERIENCE
Cellar 55
CHRIS HAZEL, OWNER/OPERATOR
What is your organization’s area of expertise? Our management team has many combined years of experience in every facet of the restaurant business. My personal expertise comes in the front of the house, specifically on the wine and spirits side. We aim to give our guests an experience unlike any other restaurant in Amarillo.
How did you get your start? My start in the restaurant business began, like many restaurateurs, as a dishwasher for a summer job during high school. From there, I have worked in every role within a restaurant, which has taught me the value of each position and each employee.
How have you begun to build your brand? I wanted our brand to mean something more than just a name. I thought about what we wanted to be known for and what was important to me. So Cellar 55 has multiple meanings. Of course, Cellar refers to a wine cellar. The 55 has three different interpretations. First, 55 degrees is the perfect temperature for a red wine cellar. Fifty-five was my son, Justin’s, football number and is also my daughter, Harper’s, club volleyball number. If you look at the logo, you will see three circles around 55 to represent each meaning. It has personal significance for me and reminds me why I do what I do.
What is the key to maintaining a positive culture? I truly feel it’s all about who you surround yourself with and getting those people to buy into your concept and a certain standard. It’s letting each group of employees, whether front-of-house or back-of-house, have a voice equal to everyone else’s.
How have you overcome the challenges of opening a new restaurant? Our Executive Chef, Shelby Swindell, is amazing and holds our kitchen staff to a high standard. I have two front-of-house managers, Janice and Sean, who have exceeded my expectations. They get quite a bit of praise for overcoming many of the challenges we have faced.
What is your vision for the future? I am focusing on taking this new adventure day by day and week by week. We will launch other concepts at some point, but right now, I want to ensure Cellar 55 is Amarillo’s premier dining establishment.
Capitol Peak Realty
SHELBY MASSEY, BROKER
What is your area of expertise? My brokerage is focused on commercial real estate and development.
How did you get your start? I have been selling real estate for more than 11 years in the Amarillo and Dallas markets. I originally started working in a boutique brokerage in Dallas, which mainly focused on homes. When my family moved back to Amarillo in 2018, I transitioned my focus to commercial real estate. I obtained my broker’s license in 2021, which led me to open Capitol Peak Realty.
How have you built your brand? Building my brand has primarily taken place through the relationships I have cultivated. Most of my client base is referrals, however, the current project I am working on started with a cold call, and now I am representing Amarillo’s newest retail space, The Plaza at Tascosa. This opportunity has opened the door to larger retail brands and interested parties. I am excited about this development and what it will bring to Amarillo.
What is the key to maintaining a positive culture? I find positivity in my clients and the service I provide them. It’s not just closing a deal. It’s creating and maintaining relationships based on how you helped your clients get the best possible option for themselves. What works for my brokerage is the collaboration that happens within the office. Hearing ideas and opinions from everyone is important to maintaining a positive, healthy culture.
How has your business persevered through the uncertainties of the past few years? We stick to our mission and goals while staying focused. We also work to adapt to market conditions while creating proactive solutions for our clients.
What is your company’s vision for the future? Our population keeps growing, which means that companies that may have skipped over Amarillo will now stop and look at us as a location to expand their businesses. Also, the Amarillo Economic Development Corp. has done an amazing job of bringing large companies to our community. Businesses like Cacique, Amazon, Producers Owned Beef, Bell Textron, CVMR, and Albers Air will provide great employment opportunities in Amarillo. With this growth, I hope to keep reaching my goal of expanding throughout the Texas Panhandle.
