Top-5 Automated Text Campaigns for Wine Merchants

By: Bryan St. Amant, Founder & CEO of VinterActive

If you’re like many wine marketers, your to-do list is a mile long. You need to post on social media, update your blog, manage your next event, and launch a new vintage of wine. And that’s only on the marketing side.

With so many hats to wear, today’s wine merchants need any help they can get.

That’s where automated SMS workflows can save the day with personalized messaging sent to the right customers at precisely the right time to generate game-changing results.

What are Automated SMS Workflows?

In an ideal world, your best sales rep would stay in touch with every customer and reach out instantly when your winery can offer them something they value.

Automated SMS workflows offer this same service by monitoring consumer behavior 24/7, then sending personalized text messages whenever your business can help individual consumers enjoy your brand.

Fundamentally different from one-off ‘blasts’ sent to everyone on your list, automated SMS workflows are triggered when customers take a specific action, like asking for more information, ordering products, or joining your club.

By using automated workflows, any wine merchant can offer their customers an increasingly rare experience simply by paying attention and catering to their unique needs. The result is a virtuous cycle of happier customers leading to more sales -- without requiring more labor.

Ranking the Top-5 Automated SMS Campaigns Available for Wineries in 2023

With wine merchants reporting 32 times better results using text messaging instead of email to reach their customers, the race is on to identify which SMS campaigns drive the most sales.

So, our friends at Listrak analyzed 1.1 billion marketing texts sent across all industry segments to conclude that automated SMS messages triggered by customer behavior consistently outperform marketing blasts — generating 2-to-20 times more sales per text than typical broadcast messages.

In their landmark report “2022 Benchmarks: Text Message Marketing,” Listrak identified the top 5 automated campaigns available to today’s wine merchants:

1. Welcome Series

2. Transactional Updates

3. Shopping Cart Abandonment

4. Browse Abandonment

5. Post-Purchase Sequence

The revenue generated by these campaigns averaged eight times more than the sales produced by typical text marketing blasts.

Of course, these results shouldn’t surprise most wine marketers. Automated email campaigns also maximize sales compared to email blasts. It turns out that timing and relevance still plays a vital role in the success of direct marketing.

So that’s why we’ve been advising our friends for years: “it’s time to get past the blast...”

Automated SMS Workflow #1: Welcome Series

A welcome text is your chance to make a great first impression with new subscribers, wine club