A CUSTOM PRESET

via making of a mama

INFO about what to expect what is included considerations + costs

A custom preset v.1.1

A C U S TO M P R E S E T

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who is @making_mama

ABOUT

Hello there I am Brittney, but everyone calls me “Bri” these days. I am a professional photographer from a small town outside of Houston called Sugar Land, and my husband, James, is a cameraman/director of photography from Sydney, Australia. We got married 5 years ago in a backyard river wedding from a quick engagement after meeting in Austin over Superbowl weekend. Today, we are raising our one-year old, Rafferty,--"Raff" or “Raffi” for short.

As a photogapher, I have spent so much time in lightroom trying to find "my style." I was able to do this so easily for my clients, as I know how to find light and build an image for other people, but when I became a mom and wanted to start documenting my days with my son, I turned the camera on me and my home for the first time, and I felt a bit lost and out of my element.

I struggled finding an authentic--and, frankly--simple, way to capture our small moments. My "style" and editing was changing by the day, and it felt as though I was learning to walk all over. But through the process, I learned how to make my space and our life work for a beautiful and cohesive feed.

My heart for custom presets is to make the process ENJOYABLE. To take the real you, your real life, your real rhythm, and to create a versatile and simple way for you to take control capturing and editing your photos in a way you can be proud of, as well as offering a few "pro" tips along the way. Thank you for considering my custom preserts, and I sure hope to be able to work

B R I T T N E Y CO S T E L LO THE MAKING OF A MAMA @MAKING_MAMA

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A C U S TO M P R E S E T

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Having fun Make taking and sharing your photos fun again.

from imitation

TO I N D I V I D U A L I ZAT I O N

What to expect U S I N G P R E S E T S C A N T R A N F O R M Y O U R F E E D , T H E W A Y Y O U S H O O T, A N D C R E AT E A CO H E S I V E LO O K TO YO U R P H OTO S.

It can be a bit daunting, whether you are a Lightroom amatuer or expert, to try and create a versatile preset that you can use on all of your photos in order to create content that flows and makes sense together. It is easy to think that if you could just find the right preset, you would create the images you desired. I, too, have found myself purchasing every preset on the market, but what I finally came to really understand is that a preset can go a long way, but a preset is the second step. Before you edit, learning to take better photos, or photos more like the content you are wanting to create will help your preset work best for you.

That stated, when you purchase a custom preset, you are investing in an idea, a vision for yourself. We will look at your current work or feed, see what stands out, talk about where you are wanting to take your work, your infludences and the work you love, as well as the style and emotion you would like to emphasize in your images. With this, I will use your unedited images and create a preset specifcially for you. So many times, we see someone else's work or feed and want "that look."

But the reality is that we will never have another perany photo exactly, and as difficult as it can be to let go of the idea of imitation, the best gift I can offer is indivudulisation. It is my privlage to help you get there with a cutsom preset and a bit of training in lighting, content creation and editing to get you on your way to

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@making_mama The Making of a Mama Custom Presets

transforming you images.

www.bricostello.com brittneynicolecostello@gmail.com

son's feed or portfolio. You can never really recreate

A C U S TO M P R E S E T

How it Works

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BEFORE WE CHAT

CONSULTATION

After reviewing this guide, if you

Once received, I will send a pay-

would like to move forward with

ment request, and we will plan a

your custom preset, and I will ask

virtual consultation via DM, Face-

you to send me 5-10 of your fa-

time, or whatever mode works best

vourtie unedited photos in various

for you. In the consultation, I will

lighitng situations, as well as a

have a look at your current feed,

few of your favourite influences

the images you chose to send me,

for inspiration to: brittneynicoleo-

and go through your influences

costello@gmail.com.

and goals, and we can make a plan moving forward, discussing your preferences.

Preset Creation

Image Review

Begins with your images and ends in art.

The more you play with your preset, the more it will become your own.

F R O M O U R F I R S T C H A T, T O Y O U R V I S I O N , T H E P R E S E T C R E A T I O N , R E V I E W A N D D E L I V E R Y, E A C H S T E P I S B E S P O K E LEARNING EXPERIENCE.

PRESET CREATION

PRESET REVIEW

PRESET DELIVERY

Once your payment is received,

At this time, you have the oppor-

Once the final approval is made

within 2 days (unless otherwise

tunity to ask any questions, make

on your preset, I will send you a

noted), I will send you, via email,

any suggestions or changes, or

Lightroom Preset file for you to

examples of your custom preset

approve the preset as-is. Please

download to your desktop. If you

applied to the images you provid-

note, presets can be adjusted up

DO NOT have the desktop version,

ed. At this stage, I will have tested

to one time, and can often take

please let me know, and I will

your preset on a number of images

another 2 days between adjust-

have to send screen shots of your

taken in a variety of conditions

ments. Oftentimes, I will have a

preset, and you will need to manu-

and with a number of cameras.

bit of input based on the images

ally create it in the app, as there is

you sent and what began to stand

currently no way to share presets

out in your preset creation which

within the app. I will also include

will inform the specific createve

another guide with specific down-

decisions I made. My goal is for

load and appliction instructions,

you to have a versatile preset that

pro lighting and shooting tips, as

is going to work in your life.

well as an editing guide. Finally,

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you have access to 1-on-1 tweaks editing your photos for up to 5 photos via text or DM.

A C U S TO M P R E S E T

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TA K I N G A D V A N TA G E O F W H AT I S R E A L LY H A P P E N I N G I N Y O U R L I F E , A N D GIVING UP ON BEING "PERFECT" GIVES YOU THE FREEDOM TO STEP BACK A N D H AV E F U N C R E AT I N G.

Nothing special

In bed

A messy house, in the middle of rennovations, but a sweet moment of Raff sifting through his dad's record collection.

His safe place. The place he goes to rest his head, and the place that gives me time to get work done.

With Dad

Mirror, Mirror

A sweet moment after breakfast of Raff and James jamming out on his most recent vintage find.

I am pretty sure it was past noon, and we were both still in our PJs, but we spend so much time making faces at each other in this mirror, a photo only made sense.

Considerations

Polaroid Some things are better on film.

Your portfolio or online feed is a reflection of you, your world, and your space.

No preset will magically make everything perfect. A preset should be considered a starting point--nay, an expression of you. Just like a killer wardrobe, change the way you feel. However, a dress can frame you well, show your shape, be a good color for you, or elevate your style. And likewise, a great custom preset can make the most of your images. Like anything in life, the best things take effort. Learning to work with your images and getting creative with your content will get you the best use of your custom preset.

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@making_mama The Making of a Mama Custom Presets

www.bricostello.com brittneynicolecostello@gmail.com

if you don't love yourself before you get dressed, no dress in the world will

A C U S TO M P R E S E T

Your Life By looking at your world, where you spend time, and how you can take photos.

Our Works H AV E A LO O K AT A F E W O F T H E P R E S E T S I H AV E C R E AT E D F O R OT H E R I N F L U E N C E R S A N D H OW T H E Y H AV E D I S T I N G U I S H E D T H E I R F E E D.

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@homewithharper

@newtexacali

Soft greys and greens with peachy skin tones and bright whites.

Fun, tropical vibes with pink highlights and low contrast.

Your Story Told with authenticity, simplicity, and beauty.

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@sosageblog

@steviemaxine

Saturated orange skin tones with highdef highlights and shadows and bright teal accents.

Desaturated greens, soft yellows and skin tones with orange accents and textured creamy whites.

A C U S TO M P R E S E T

I T ' S M O R E T H A N A P R E S E T.

I T I S A N I N V E S T M E N T I N Y O U R C O N T E N T, A N

O P PO RT U N I TY TO L E A R N, A N D A WAY TO G ROW I N YO U R WO R K.

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I N I T I A L C O N S U LT

CUSTOM PRESET

Virtual meeting planning your

A preset created for your and

preset.

for your world.

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PRESET REVIEW

PRACTICE

An opportunity to learn and ask

Help editing up to 5 images

questions.

making custom tweaks to your images.

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PRO TIPS

PODS

An additional lighting, shooting

An opportunity to sign up in

and editing guide to get you

a preset pod where you can

going with your preset.

continue to learn and share.

Pricing THE CUSTOM PRESET PACKAGE $150 O N TO T H E F I N E R D E TA I L S.

PAYA B L E Via Paypal.

All orders must be paid before work begins.

NON-REFUNDABLE After work begins.

Unfortunately, once a preset has been created, payment can no longer be refunded.

SELLING Your new preset.

If you ever decide to sell your custom preset, or any variation thereof, profits are split 50/50 between parties.

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A custom preset

the Making of a Mama @MAKING_MAMA