No. 2 Launch

Once the property launches, we work to drive market value and qualified traffic among buyers. Even in the age of the Internet, online marketing is enhanced by traditional print marketing that is targeted, focused, and custom-selected to reach the most relevant buyers. Launch services may include:

• LISTING LIVE ON THEAGENCYRE.COM & MLS

• DEPLOYMENT OF NEW PROPERTY E-BLAST TO OUR

• CURATED BROKER & CLIENT LIST

• OPEN HOUSES (VIRTUAL, BY APPOINTMENT, OR LIVE)

• DIGITAL & PRINT MARKETING

• PROFESSIONAL FEATURE BROCHURES

• TARGETED DIGITAL, SOCIAL, AND DIRECT ADVERTISING

• PUBLIC RELATIONS

• CURATED EVENTS

• GUIDED VIDEO TOURS

• SOCIAL MEDIA PLACEMENTS

No. 3 Ongoing

Post launch, we work to capitalize on the momentum generated in the first two phases by continuing outreach and amplifying established marketing efforts. Ongoing services include:

• FEEDBACK ON SHOWINGS

• REAL-TIME DATA ON MARKETING INITIATIVES

• DOCUMENT MEDIA COVERAGE

• COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS

• MAINTAIN ADVERTISING SCHEDULE & ANALYTICS

No. 4 Sales Process

Once an offer is accepted, our team remains by your side throughout every step of the transaction process, ensuring a smooth and seamless experience even after completion and possession.

• NEGOTIATE ON YOUR BEHALF

• STAY IN CONSTANT COMMUNICATION

• WORK TIRELESSLY TO REACH THE CLOSE

Selling Essentials

Selling a home is one of the largest financial transactions you’ll make in a lifetime. To maximize the return on your investment and to help you navigate what can be a complex process, it is important to educate yourself on the basic home selling process.

At Briggs & Stratton and Associates, we offer the highest caliber of service, discretion, and exposure, regardless of your home’s size, neighbourhood or price point. Ensuring your home sells at fair market value, in a reasonable period of time, depends on your pricing strategy so you’ll need to understand the unique local market trends that impact the fair market value of your property, and try to be aware of marketing fundamentals.

The Basic Process

Prepare Property for Sale

Set Pricing Strategy

Develop Marketing Plan

Professional Photography

Open Your Home

Receive and Consider Offers

Accept, Negotiate, or Reject Offers

Subjects & Conditions Removed (or not)

Sign with Lawyers

Close and Move

Open Houses & Showing Instructions

Our Advice

To optimize the value of your home in the eyes of potential buyers and investors, it’s important to ensure that your home is presented in the best possible light.

We recommend you leave the house during showings or open houses to ensure potential buyers have the chance to evaluate and experience the home at their leisure. Taking into account any specific tips from Nancy and Sophia, the following list should help.