OUR MARKETING

Your Home in the Spotlight

No two homes are alike and each has a story to tell. Briggs & Stratton and Associates are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties on the island. Our in-house marketing team will create a story, that narratively and artistically, helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.

Masterful design and powerful storytelling —all in a day’s work.

Local Advertising

Complementing strong national and international advertising programs, The Agency has access to an audience of 100,000+ readers in the Greater Victoria region. Of the many quality local publications available in print and online, Briggs & Stratton and Associates may appear in YAM Magazine, Boulevard Magazine, Tweed Magazine, and more! Depending on your marketing needs, we will explore additional opportunities to maximize exposure for your property in regularly scheduled print advertisements.

Print Collateral

Say goodbye to the one-size-fits-all marketing standard. A full suite of print materials allows each property’s individual character and personality to shine. We create tangible touchpoints that leave a lasting impact long after a prospect’s first interaction with a property.

Digital Campaigns

Targeted digital campaigns focused on reaching qualified prospects for your listing, e-blasts, website display ads, and targeted social media ads, are some of the ways we ensure your message reaches the right audience and delivers measurable returns.

Our marketing team designs memorable print and digital advertising that engages buyers and piques their inter-est to learn more. Compelling advertising, shared on our network of websites, provides maximum exposure while ensuring your home stands out in the crowd.

Professional Photography & Video

When you list your home with The Agency and Briggs & Stratton and Associates, you will receive the most discerning and innovative audio/visual materials. We work with the absolute best in the business to craft provocative, engaging video and photographic content. With nearly 100% of buyers pre-scouting your property online, it is imperative that your home is staged to show in the best light, and that the images we use are of the highest calibre.

Print Brochures

For every listing, we prepare full colour brochures that prospective buyers may keep. Highlighting many of the desirable spaces in your property, these brochures include the essential information and highlights of your property’s features.

Social Media

We create engaging content that gets shared across multiple major platforms like Facebook, Instagram, Twitter, Google, LinkedIn, Pinterest, TikTok and so on. Their in-house marketing team crafts content that conveys your property’s story in share-able ways, cross-posting materials for each listing and accompanying it with copy that is informative and timely.

Rebecca understands the demand for and value of video on social platforms, so she works hard by getting behind the camera when documenting visits to your property, and also in front of it when giving advice to followers too.

From “Coming Soon” to “Just Listed” and more, you’ll see regularly re-purposed content that takes every opportunity to feature listed properties online, taking advantage of a global real estate network and extensive local community that can help your property reach more audiences.

CONNECTING PEOPLE: OUR TECHNOLOGY

The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive, and influential in the industry.